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Unconfirmed Google Search Ranking Algorithm Update April 13th & 14th

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Google Algorithm Update

There seems to have been another Google search ranking algorithm update, which is unconfirmed by Google right now, that started Wednesday, April 13th and trailed into Thursday, April 14th. I am seeing both chatter within the SEO forums and some of the tools are showing the volatility as well.

As a reminder, the last confirmed update was the March 2022 Product Reviews Update and that just ended on April 11th. There was another update on March 18th that did not get confirmed. Also one on March 11th and March 4th.

So what are we seeing with this April 13th and April 14th unconfirmed Google update?

SEO Chatter

I am seeing SEO chatter and discussions in the ongoing WebmasterWorld starting in this date range. Some are noticing some really big traffic swings with their sites, specifically related to their organic Google Search traffic. Here is what SEOs are saying:

Big drop yesterday into this morning.

Can’t be coincidental I noticed all that spam in my sector last night.

Yesterday a big increase in traffic across the board…USA, UK, search, direct. Today, right back down again. USA down 60% at 1pm. Search -28%, my home page is -47%. Clearly Google is now implementing a massive, on the fly theft of traffic via shifting overstuffed page layouts.

I am seeing a roughly ‘one day on, two days off’ pattern which leaves much of the week a write-off. This is while my ranking has mysteriously recovered much of what it lost last year…one year after the big declines started. Can’t wait to see what June will bring.

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I am not seeing the spam you all are seeing at all. The problem in my niche is that Google has decided that informational “how-to” articles should be the only thing that ranks now for many searches. They have decided the intent and that’s that. Even worse when you factor in that the first organic listing is far, far down the page after all of the other excerpts, boxes, videos, tweets, etc that google is inserting on the page. Any site with commercial intent is being forced to pay.

After yesterday’s one day 49% increase in USA traffic, today a 54% drop in USA traffic by 6:30pm. Anyone care to wager whether USA traffic will suddenly shoot upward this evening? This is the new norm…forget being found in the USA market during daytime hours most days of the week. Soon, every day of the week and at all hours.

Google Tracking Tools

Here is a look at the tools that are showing volatility since April 13th.

Semrush:

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RankRanger:

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SERPmetrics:

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Cognitive SEO:

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Accuranker:

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Advanced Web Rankings:

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Mozcast:

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So it looks like something shook something up with the Google rankings between April 13th and 14th. Did you notice any changes?

Forum discussion at WebmasterWorld.

Source: www.seroundtable.com

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SEARCHENGINES

Daily Search Forum Recap: April 17, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


The Google March core update still is causing volatility and it is deepening. Google may make changes to the crawl stats report in Search Console. Google Search Console now shows unused ownership tokens. Google Maps will drop the review drafts. Google Add added generative AI for image generate for Demand Gen campaigns. Google Search is testing more sitelinks designs.


Search Engine Roundtable Stories:


  • Deepening Google Core Ranking Volatility Hits Yesterday & Today


    I know we just reported on more volatility this Monday, possibly related to the Google March 2024 core update, but we are seeing even more volatility over the past 24 hours related to this update. This volatility shows deepening movement for those who were hit, which is incredibly sad in many cases.

  • Google Search Console Adds Unused Ownership Tokens


    Google Search Console has a new security feature under user and permission management to help you manage your unused ownership tokens. Basically, it helps you manage who has permissions to your Search Console profiles and who should not, maybe some legacy verifications.


  • Google: Should We Explain The Crawl Stats Report in Search Console


    Martin Splitt from Google posted a one-line question asking, “Should we do something to explain the crawl stats report in GSC?” This was posted on Mastodon, which has a small audience, but the responses were pretty good.

  • New Google Ads AI Generated Image Tool For Demand Gen Campaigns


    Google Ads announced that Demand Gen campaigns are getting generative AI tools to create image assets. This is rolling out to advertisers around the world in English with more languages to come later this year, Google said.


  • Google Tests Horizontal Lines For Sitelinks & People Also Ask


    Google Search is testing horizontal lines under the sitelinks and the people also ask elements in the search results. This is a long horizontal line that goes across the while search result snippet.

  • Google Maps No Longer Will Support Draft Reviews


    Google Maps will soon stop supporting drafting reviews for local business listings and Google Business Profiles. Google said that starting July 16, 2024, review drafts will no longer be supported.

  • Doogler In Google Play Area


    Some of you love photos of dogs, so here is another one of a Doogler, a Google dog, in a play area, at the Google office. This was shared by the Life at Google Twitter account.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

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Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

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Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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SEARCHENGINES

Daily Search Forum Recap: April 16, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google will fight the site reputation abuse spam both algorithmically and with manual actions. Google is testing thumbs-up and down in product carousels. Google Ads similar product carousel is being tested. Google Search updated its image documentation. Google AdSense has a new ad format named ad intents.


Search Engine Roundtable Stories:


  • Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms


    Google’s new spam algorithm update also introduced new spam policies including the upcoming site reputation abuse policy that won’t go into effect until May 2024. Google has confirmed it will fight site reputation abuse spam using both manual actions (humans) and algorithms (machines).

  • Google Search Tests Thumbs Up/Down Buttons In Product Grid Results


    Google launched the style recommendations with thumbs up and down buttons not long ago after testing it in January. Now Google is showing this thumbs up and down buttons in the product grid search results, so Google can see what you like or dislike and then show you more products that you do like.

  • Google Ads “Similar Product” Carousel


    Google has a similar products section and carousel for Google Ads sponsored listings. We have seen similar products and similar shopping related results from the organic / free listings but now I am seeing examples of a search ad carousel for “similar products.”



  • Clarification: Google Search Supports Images Referenced From src Attribute


    Google has clarified in its image search help documentation that images are only extracted from the src attribute of img tags in Google Search. This is not new, but Google decided to update its documentation based on some questions it received about the topic.



  • Google AdSense New Ad Intents Formats – Links & Anchors In Content


    Google AdSense announced a new auto ads format named “Ad intents.” Ad intents places links and anchors showing organic search results with ads into existing text and pages on your site related to your content. Yea, it takes your content, and hyperlinks it to the Google search results.



  • 3-Wheel Tricycle At Google


    Google’s Ann Arbor office has this 3-wheel tricycle that some Googlers have used over the years to get around the office. This one looks like the hot pink Huffy brand. I spotted this recently on Instagram but the photo is from 2016.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

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Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

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Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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SEARCHENGINES

Daily Search Forum Recap: April 15, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


There was more Google core update volatility over the weekend. Google defended its statements about forums ranking for almost everything. Google responded to The Verge’s printer article mocking its search results. Google AdSense publishers are seeing really big earnings drops. Google crawl budget is allocated on the hostname level. Google threatened California over its new proposed link tax bill with pulling investments and its news results from the state.


Search Engine Roundtable Stories:


  • Weekend Google Core Ranking Volatility Taxing Site Owners


    As I mentioned briefly in my Friday video recap, I was starting to see renewed chatter on Friday morning around more Google search ranking volatility. I spotted some renewed chatter that lead through Friday, into Saturday and today. So I figured I’d cover it and share some of what SEOs are saying over the weekend.

  • Google Responds To The Verge Mocking Its Search Rankings For Best Printer


    Nilay Patel, editor-in-chief of the Verge posted a new article with the intent to both rank for [best printer] in Google Search, as well as mock Google for how he can game Google’s search rankings using AI-generated content, while throwing in some affiliate links. Google’s John Mueller responded saying, “People seem to really enjoy it.”

  • Google Goes On Defensive On Its Search Quality & Forum Results Statements


    Recently, we covered some of Google’s rationale for ranking forums like Reddit and Quora so well in the Discussion and Forums box for many queries. Just a few days ago, we covered how I was sad to see Google ranking some dangerous and potentially harmful forum threads for health-related queries.

  • Google Threatens California: Tests Removing Links To Publishers & Pauses Investments


    On Friday, Google responded to a pending bill in the California state legislature, the California Journalism Preservation Act (CJPA), that would require Google to pay a link tax to publishers by testing removing links to California based publishers and pausing investments in news publishers within the state.



  • Google Crawl Budget Is Allocated By Hostname


    Google gives every hostname its own allocated crawl budget. So that means each domain, subdomain, etc has its own unique crawl budget.



  • Google AdSense Publishers Reporting Huge RPM Earnings Drops


    Many Google AdSense publishers have been reporting massive declines in their earnings and RPMs (page revenue per thousand impressions) since late February. This comes a couple of weeks after we reported the switch from CPC to CPM bidding in AdSense did not have a negative revenue result for publishers.



  • Google Android Figurine Display Case


    At the Google Chicago office they have dozens of Android figurines on display in this glass display case. I guess they all have a name and are labeled with details. I found this image on Instagram.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Advertisement

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Advertisement

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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