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Unconfirmed Google Search Ranking Algorithm Update April 13th & 14th

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Google Algorithm Update

There seems to have been another Google search ranking algorithm update, which is unconfirmed by Google right now, that started Wednesday, April 13th and trailed into Thursday, April 14th. I am seeing both chatter within the SEO forums and some of the tools are showing the volatility as well.

As a reminder, the last confirmed update was the March 2022 Product Reviews Update and that just ended on April 11th. There was another update on March 18th that did not get confirmed. Also one on March 11th and March 4th.

So what are we seeing with this April 13th and April 14th unconfirmed Google update?

SEO Chatter

I am seeing SEO chatter and discussions in the ongoing WebmasterWorld starting in this date range. Some are noticing some really big traffic swings with their sites, specifically related to their organic Google Search traffic. Here is what SEOs are saying:

Big drop yesterday into this morning.

Can’t be coincidental I noticed all that spam in my sector last night.

Yesterday a big increase in traffic across the board…USA, UK, search, direct. Today, right back down again. USA down 60% at 1pm. Search -28%, my home page is -47%. Clearly Google is now implementing a massive, on the fly theft of traffic via shifting overstuffed page layouts.

I am seeing a roughly ‘one day on, two days off’ pattern which leaves much of the week a write-off. This is while my ranking has mysteriously recovered much of what it lost last year…one year after the big declines started. Can’t wait to see what June will bring.

I am not seeing the spam you all are seeing at all. The problem in my niche is that Google has decided that informational “how-to” articles should be the only thing that ranks now for many searches. They have decided the intent and that’s that. Even worse when you factor in that the first organic listing is far, far down the page after all of the other excerpts, boxes, videos, tweets, etc that google is inserting on the page. Any site with commercial intent is being forced to pay.

After yesterday’s one day 49% increase in USA traffic, today a 54% drop in USA traffic by 6:30pm. Anyone care to wager whether USA traffic will suddenly shoot upward this evening? This is the new norm…forget being found in the USA market during daytime hours most days of the week. Soon, every day of the week and at all hours.

Google Tracking Tools

Here is a look at the tools that are showing volatility since April 13th.

Semrush:

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RankRanger:

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SERPmetrics:

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Cognitive SEO:

click for full size

Accuranker:

click for full size

Advanced Web Rankings:

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Mozcast:

click for full size

So it looks like something shook something up with the Google rankings between April 13th and 14th. Did you notice any changes?

Forum discussion at WebmasterWorld.

Source: www.seroundtable.com

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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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SEARCHENGINES

Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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