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When It Comes To Duplicate Content, Focus On Adding Value, Google Implies

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One of the oldest and still most talked about SEO topic is duplicate content. While there has never really been a duplicate content penalty, Google does not want to rank to 5 identical pieces of content in the first five positions in Google search. So what do you do if you have content that is similar or the same as your competitors?

Add value.

If you have the same product descriptions as every other e-commerce site on the web, you need to do something to make your product page stand out. How do you do that? You add more value to that content on that page. You add unique content on top of that content, you change the content to tailer it to your specific audience, you add deeper images and videos, you add whatever you can to add value above and beyond what is currently ranking for that content.

John Mueller of Google was recently asked about copied or duplicate content and SEO and he has a great one liner on Twitter “I’d focus on the value that you’re adding, not on the content you’re copying.”

Here are those tweets:

It is really a great line and content writers should be thinking this when they are copying content, like a line off of Twitter.

Forum discussion at Twitter.

Source: www.seroundtable.com

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Google Says Google Search Handles marquee Tags Appropriately

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Google Marquee Lights

Gary Illyes, from the Google Search Relations team, said on LinkedIn that Google Search handles the marquee HTML tag “appropriately.” What does it mean by appropriately? That is Gary for you.

I assume it means Google can read the text within the marquee HTML tag.

The marquee HTML element is used to insert a scrolling area of text. You can control what happens when the text reaches the edges of its content area using its attributes.

Google even has this long standing marquee tag new easter egg that looks like this:

Google Marquee Easter Egg

Here are some funny comments in the LinkedIn thread:

Linkedin Comments

Again, Gary wrote, “Please note that, after digging through some ancient code, I can confidently confirm Google handles marquee tags appropriately. You’re welcome, internet.”

Forum discussion at LinkedIn.

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Google Search Result Snippet Scrollable On Some Browsers

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Google Mobile device

Did you know that in some browsers, specifically on Android on Chrome and maybe others, that you can scroll to see more of a longer and truncated snippet in the Google Search results? I didn’t but Kamran Badal spotted this the other day and Glenn Gabe was able to replicate it.

I am not sure if you would care but I found it super interesting that you can kind of scroll to see more of a snippet in the mobile Google Search results. I cannot replicate this on iOS devices but this can be replicated on Android devices.

Kamran Badal wrote on Twitter, “Fun fact, kind of? The descriptions in #Google search results mobile layout are scrollable.”

Here is his screenshots showing this in action:

click for full size

Glenn Gabe also replicated it himself:

How interesting.

Again, not sure any of you should care about this, but I found it interesting because it seems like some sort of hack or bug that should not work in Google Search.

Forum discussion at Twitter.



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Most SEOs Won’t Recommend Using AI To Write Content

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Ai Guy

A new Twitter poll shows that most SEOs do not yet feel comfortable recommending using AI to write client content. The poll asked, “Would you recommend using an AI writer to your clients?” Most SEOs said no.

Mordy Oberstein posted this poll on Twitter and there were over 600 votes. About 66% said no, they would not recommend an AI writer to their clients, the rest said yes, they would recommend an AI writer.

Here is the poll:

Do you think this poll is representative of the SEO industry?

Forum discussion at Twitter.



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