SEO
10 Tools You Can Use For SEO Competitive Analysis

A successful search engine optimization strategy includes competitive analysis. The tools available today offer incredible value at generally reasonable fees.
They help users accomplish more in less time, and many may find that the tools are so useful that they essentially end up paying for themselves. Here are 10 popular SEO competitive analysis tools, their pricing, and how you can use them to bolster the success of your SEO strategy.
1. Semrush
- Pricing: Plans start at $119.95 per month.
Semrush not only offers good data for search results analysis, but everything functions the way you expect it to – it’s that easy to use.
There is no need to read a manual to use Semrush’s SERP analysis tool.
Every link, button, and heading has a tooltip that explains what it is so that everything makes sense.
Semrush Tooltip Explains SERP Analysis Tool Data
Semrush Tooltip Explains Jargon

Semrush’s Authority Score is assigned to every URL listed in the SERP Analysis.
Like any third-party metric, the Authority Score is just a score based on factors like backlinks, traffic, and referring domains.
The metric makes it easy to make a quick judgment about a webpage without having to spend hours researching all of the factors for each webpage.
The research is already done; that’s what Semrush’s Authority Score is about.
That’s just one part of the Semrush SERP analysis, but it’s the part that is directly tied to competitor research.
Semrush is useful for researching competitor backlinks. The ease of use makes the workflow of researching links a pleasure.
There’s no need to read a manual. Everything is self-explanatory.
Starting an analysis consists of entering a domain name or an entire URL.
The resulting page shows various metrics that help you see the competition at a glance, literally.
There’s a graph that shows the growth of referring domains and also backlinks by year, which provides a quick idea of how aggressively they’re building links, organized by time.

Beneath that graph, there’s another visual representation of the backlinks organized by the categories of referring domains.
The categories are the general niche areas that the backlinks belong to.

When you click through a category, the tool presents a filter where you can add a word, a phrase, or a TLD, which means Top Level Domain (.net or .org), to find all the relevant links.
There’s also a drop-down menu for selecting “zones by TLD,” but I found that typing in the TLD works better.
Or you can get granular and click on the View Full Report button to see all of the categories in granular detail.
It’s easy to recommend Semrush because it truly is designed for researching competitors and for link building.
The tools for competitive research are easy to use and give a visual snapshot of their activities and offer a useful user interface for drilling down by category.
2. Ahrefs SERP Checker (Free And Paid)
- Pricing: Free checker tool, then starts at $99 per month.
Ahrefs has a free SERP checker that shows the same SERP data as the paid version, only for just the first few positions.
The paid version has more data. But if you’re on a budget, the free version is a useful start.
Below is a screenshot of the SERP overview that lists featured snippets, people also ask, and the sitelinks enhancements.
This extra data gives a good overview of what the SERPs look like, plus page and domain rating metrics.

Here is a screenshot showing more data from the SERP analysis tool.
All of the column headings show a tooltip that explains what each column means.

Ahrefs is a solid choice for search results competitor analysis.
3. Serpstat
- Pricing: Free version, then starts at $69 per month.
Serpstat is an affordably priced SEO platform that offers SERP analysis tools. It’s possible to sign up for free to test it out.
Serpstat is focused on analyzing the search results and is useful for Backlinks Analysis and Competitor Analysis.
4. SpyFu
- Pricing: Free analysis tool, then starts at $39 per month (or $16 per month on an annual plan).
SpyFu is a very reasonably priced service that is dedicated specifically to competitive research and offers many useful features.
The benefit of the tool is that it generates all the data necessary for competitive research.
SpyFu basically takes the “research” part out of competitive research tasks and provides the data.
The SERP Analysis tool, which can be used for free, offers unique information, such as indicators that signal a website rises or drops in the search results.

Another interesting feature is that it offers a Ranking Difficulty score, data on whether .gov or .edu sites are ranking, and the number of homepages that are ranking in the top 100 positions.

SpyFu Backlinks Report
Another unique feature is how SpyFu identifies what it determines are the strongest webpages to get a link from.
Just enter a keyword phrase into the search box, and SpyFu searches the backlinks of the top 5,000 ranked sites, including for similar keyword phrases, and identifies all the backlinking domains that the ranked sites have in common.
Even better, SpyFu allows users to filter those webpages by backlink types.
The backlink types one can filter for are .gov/.edu/, sites with affiliate links, blogs, news sites, forums, and directories.
Filtering for forums reveals all the strongest forum backlinks, filtering for .edu domains shows the best .edu sites to get a link from, and so on.
Another cool feature is called Backlink Kombat.

This tool allows you to enter two competitor domains and then exclude your own domain. It will then show you all the links the competitors have in common that your site does not.
I like using tools in creative ways to get even more or better data.
What I would suggest doing with the SpyFu Backlink Kombat tool is comparing sites that aren’t your direct competitors. This can help you discover opportunities you might not otherwise.
So if your topic is plumbers in City X, compare roofers in City X.
Competitor backlink research with SpyFu is incredibly easy. I would like the flexibility to filter by keywords (like Favorite Sites) or by TLD (to find .org or .us domains).
A limited amount of this data is free, and the complete data set is available to paid subscribers.
SpyFu is an interesting tool because it takes the extra step of presenting the data while minimizing research.
It’s easy to use, specific to competitor research, and reasonably priced.
5. Sandboxweb.io SERP Analysis Tool
- Pricing: Free version, then pricing starts at $19 per month.
Sandboxweb.io offers a SERP analysis tool that provides data on top-ranked competitors.
This tool shows the schema types, Core Web Vitals data, and word counts.
You can click on each competitor in the SERP to research further.
The free version of this tool offers a lot of information. But it’s limited to 10 keywords per month.
The data is somewhat limited, but it does offer a quick analysis.
6. Screaming Frog
- Pricing: Free version and a paid version at $209 per year.
Screaming Frog has a SERP analysis function. It’s not easy to use, but it’s not excessively difficult.
I’d like to see Screaming Frog make it easier to run this kind of analysis without getting technical.
If you take the time to figure it out, Screaming Frog can scrape the SERPs and provide analysis.
It’s also useful for analyzing competitors one at a time to get a sense of what sites they link to, how much content they have, interlinking patterns, headings used across the site, and many other competitor data points.
7. Inlinks
- Pricing: Free version, then pricing starts at $39 per month.
Inlinks is a content optimization-focused tool that can extract relevant data points from search results and competitors.
Inlinks features a SERP analysis function that offers multiple data points about the sites in the search results, such as semantically related topics and user intent data.
The user intent data and topic suggestion features are quite unique.
There is also a Topic Analysis feature that provides competitors’ related topics and other data that is useful for creating content.
Other SERP Analysis tools look at the top 100 through the top 5,000 for their analyses.
But in my opinion, what really matters most are the top 10 search results because not every site in the top 100 or even the top 10 is a competitor.
So, I really appreciate that Inlinks’ SERP analysis tool focuses on the top 10.
The Inlinks SERP analysis tool offers data on the following:
- Topic density.
- Internal and external link counts.
- Readability scores.
- List of H2 headings.
I asked one of the founders, Dixon Jones, to explain what Inlinks does regarding competitor analysis.
Dixon answered:
“Inlinks analyzes ten competing pages for any Keyword. It aggregates the combined number of times entities are used in the SERP and uses this to build a Knowledge Graph of entities related to a given search.
This is then compared to the entities in the content on YOUR competing page, highlighting material gaps in your content.
At a site level, Inlinks can build a knowledge graph of any site, but does not currently have many tools to compare whole sites.
We look at the verbs used to describe entities (in competing pages for a SERP) and cluster them into verb based intent.
This helps content publishers answer a genuine user query, rather than use words in the wrong context.”
Inlinks offers more tools; it’s more than just competitor analysis.
There is a free, pro, and enterprise level.
8. MarketMuse
- Pricing: Free version and paid plans starting at $600 per month.
MarketMuse is an AI-based content analysis tool that functions within the entire content creation workflow, from research to content brief and more.
What I appreciate about MarketMuse is that it looks at the top-ranked pages and offers a keyword overview of the topics.
A key competitor analysis function in MarketMuse is called Compete.
The Compete tool analyzes the competition and suggests what to write about and ways to do better than the competitors, such as covering overlooked related topics.
Compete’s unique selling proposition, in my opinion, is that it is focused on helping users create content that is better than the competition.
My understanding of MarketMuse is that it’s not just focused on helping users beat their competition.
The tool streamlines the entire content creation workflow, with competitor research being one part of the process.
There is a learning curve to MarketMuse.
9. SimilarWeb
- Pricing: Free version and paid plans starting at $167 per month for the starter package.
SimilarWeb is a unique competitor analysis tool.
It’s focused less on SEO and more on providing a clear image of the differences between the two websites.
There are multiple data points related to traffic, keywords, traffic share by country, and even a comparison of audience demographics.
SimilarWeb offers a free and paid version.
The free version offers a generous amount of data that helps users compare competitors.
10. LinkResearchTools
- Pricing: Starts at $599 per month. One-week trial for $17.
LinkResearchTools is an enterprise-class link research tool.
It’s the most sophisticated and comprehensive link-building tool I’ve ever used.
One of the qualities I like most is that it feels like it has a comprehensive inventory of crawled links.
The tool makes it easy to find links with normal searching, like adding a TLD, but you can also find links multiple sites have in common.
Most of the functionality is geared toward businesses that want to disavow backlinks, which is useless for link builders.
I’d like to see a tool that does away with all of the link-disavowing-related features and just focuses on researching competitor backlinks.
One can subscribe to most of the other lower-priced tools and use their combined competitor backlink research features and still pay less than LinkResearchTools.
For most people, that’s more than enough.
But the data in LinkResearchTools is, in my experience, possibly the most comprehensive backlink data available.
Backlink Analysis
Backlink analysis is more than just poaching keywords from competitors.
It’s a way to understand what the barrier to entry might be, which means how easy or difficult it might be to compete.
Competitor links can be a starting point for building better links as well.
Sometimes a group of links might stand out, giving you an idea of a direction to take.
Doing solid link building requires a flexible backlink analysis tool.
Competitor Research
There are many useful SEO tools available today. They don’t do the SEO for you, but they make it easier to accomplish better results faster.
The tools also provide time-saving access to a huge amount of data that would ordinarily take days to compile.
Saving time, being more productive, and having the data to make informed decisions is the hallmark of all of these SEO tools.
Featured Image: Paulo Bobita/Search Engine Journal
SEO
Google Discusses Fixing 404 Errors From Inbound Links

Google’s John Mueller responded to a thread in Reddit about finding and fixing inbound broken links, offering a nuanced insight that some broken links are worth finding and fixing and others are not.
Reddit Question About Inbound Broken Links
Someone asked on Reddit if there’s a way to find broken links for free.
This is the question:
“Is it possible to locate broken links in a similar manner to identifying expired domain names?”
The person asking the question clarified if this was a question about an inbound broken link from an external site.
John Mueller Explains How To Find 404 Errors To Fix
John Mueller responded:
“If you want to see which links to your website are broken & “relevant”, you can look at the analytics of your 404 page and check the referrers there, filtering out your domain.
This brings up those which actually get traffic, which is probably a good proxy.
If you have access to your server logs, you could get it in a bit more detail + see which ones search engine bots crawl.
It’s a bit of technical work, but no external tools needed, and likely a better estimation of what’s useful to fix/redirect.”
In his response, John Mueller answers the question on how to find 404 responses caused by broken inbound links and identify what’s “useful to fix” or to “redirect.”
Mueller Advises On When Not To “Fix” 404 Pages
John Mueller next offered advice on when it doesn’t make sense to not fix a 404 page.
Mueller explained:
“Keep in mind that you don’t have to fix 404 pages, having things go away is normal & fine.
The SEO ‘value’ of bringing a 404 back is probably less than the work you put into it.”
Some 404s Should Be Fixed And Some Don’t Need Fixing
John Mueller said that there are situations where a 404 error generated from an inbound link is easy to fix and suggested ways to find those errors and fix them.
Mueller also said that there are some cases where it’s basically a waste of time.
What wasn’t mentioned was what the difference was between the two and this may have caused some confusion.
Inbound Broken Links To Existing Webpages
There are times when another sites links into your site but uses the wrong URL. Traffic from the broken link on the outside site will generate a 404 response code on your site.
These kinds of links are easy to find and useful to fix.
There are other situations when an outside site will link to the correct webpage but the webpage URL changed and the 301 redirect is missing.
Those kinds of inbound broken links are also easy to find and useful to fix. If in doubt, read our guide on when to redirect URLs.
In both of those cases the inbound broken links to the existing webpages will generate a 404 response and this will show up in server logs, Google Search Console and in plugins like the Redirection WordPress plugin.
If the site is on WordPress and it’s using the Redirection plugin, identifying the problem is easy because the Redirection plugin offers a report of all 404 responses with all the necessary information for diagnosing and fixing the problem.
In the case where the Redirection plugin isn’t used one can also hand code an .htaccess rule for handling the redirect.
Lastly, one can contact the other website that’s generating the broken link and ask them to fix it. There’s always a small chance that the other site might decide to remove the link altogether. So it might be easier and faster to just fix it on your side.
Whichever approach is taken to fix the external inbound broken link, finding and fixing these issues is relatively simple.
Inbound Broken Links To Removed Pages
There are other situations where an old webpage was removed for a legitimate reason, like an event passed or a service is no longer offered.
In that case it makes sense to just show a 404 response code because that’s one of the reasons why a 404 response should be shown. It’s not a bad thing to show a 404 response.
Some people might want to get some value from the inbound link and create a new webpage to stand in for the missing page.
But that might not be useful because the link is for something that is irrelevant and of no use because the reason for the page no longer exists.
Even if you create a new reason, it’s possible that some of that link equity might flow to the page but it’s useless because the topic of that inbound link is totally irrelevant to anyting but the expired reason.
Redirecting the missing page to the home page is a strategy that some people use to benefit from the link to a page that no longer exists. But Google treats those links as Soft 404s, which then passes no benefit.
These are the cases that John Mueller was probably referring to when he said:
“…you don’t have to fix 404 pages, having things go away is normal & fine.
The SEO ‘value’ of bringing a 404 back is probably less than the work you put into it.”
Mueller is right, there are some pages that should be gone and totally removed from a website and the proper server response for those pages should be a 404 error response.
SEO
Site Quality Is Simpler Than People Think

Google’s John Mueller, Martin Splitt and Gary Illyes discussed site quality in a recent podcast, explaining the different ways of thinking about site quality and at one point saying it’s not rocket science. The discussion suggests that site quality could be simpler than most people know.
Site Quality Is Not Rocket Science
The first point they touched on is to recommend reading site quality documentation, insisting that site quality is not especially difficult to understand.
Gary Illyes said:
“So I would go to a search engine’s documentation.
Most of them have some documentation about how they function and just try to figure out where your content might be failing or where your page might be failing because honestly, okay, this is patronizing, but it’s not rocket science.”
No Tools For Site Quality – What To Do?
Gary acknowledged that there’s no tool for diagnosing site quality, not in the same way there are tools for objectively detecting technical issues.
The traffic metrics that show a downward movement don’t explain why, they just show that something changed.
Gary Illyes:
“I found the up-down metric completely useless because you still have to figure out what’s wrong with it or why people didn’t like it.
And then you’re like, “This is a perfectly good page. I wrote it, I know that it’s perfect.”
And then people, or I don’t know, like 99.7% of people are downvoting it. And you’re like, ‘Why?’”
Martin Splitt
“And I think that’s another thing.
How do I spot, I wrote the page, so clearly it is perfect and helpful and useful and amazing, but then people disagree, as you say.
How do you think about that? What do you do then?
How can I make my content more helpful, better, more useful? I don’t know.
…There’s all these tools that I can just look at and I see that something’s good or something’s bad.
But for quality, how do I go about that?”
Gary Illyes
“What if quality is actually simpler than at least most people think?
…What if it’s about writing the thing that will help people achieve whatever they need to achieve when they come to the page? And that’s it.”
Martin Splitt asked if Gary was talking about reviewing the page from the perspective of the user.
Illyes answered:
“No, we are reframing.”
Reframing generally means to think about the problem differently.
Gary’s example is to reframe the problem as whether the page delivers what it says it’s going to deliver (like helping users achieve X,Y,Z).
Something I see a lot with content is that the topic being targeted (for example, queries about how to catch a trout) isn’t matched by the content (which might actually be about tools for catching trout) which is not what the site visitor wants to achieve.
Quality In Terms Of Adding Value
There are different kinds of things that relate to site and page quality and in the next part of the podcast John Mueller and Gary Illyes discuss the issue about adding something of value.
Adding something of value came up in the context of where the SERPs offer good answers from websites that people not only enjoy but they expect to see those sites as answers for those queries.
You can tell when users expect specific sites for individual search queries when Google Suggests shows the brand name and the keyword.
That’s a clue that probably a lot of people are turning keywords into branded searches, which signals to Google what people want to see.
So, the problem of quality in those situations isn’t about being relevant for a query with the perfect answer.
For these situations, like for competitive queries, it’s not enough to be relevant or have the perfect answer.
John Mueller explains:
“The one thing I sometimes run into when talking with people is that they’ll be like, “Well, I feel I need to make this page.”
And I made this page for users in air quotes…
But then when I look at the search results, it’s like 9,000 other people also made this page.
It’s like, is this really adding value to the Internet?
And that’s sometimes kind of a weird discussion to have.
It’s like, ‘Well, it’s a good page, but who needs it?’
There are so many other versions of this page already, and people are happy with those.”
This is the type of situation where competitive analysis to “reverse engineer” the SERPs works against the SEO.
It’s stale because using what’s in the SERPs as a template for what to do rank is feeding Google what it already has.
It’s like, as an example, let’s represent the site ranked in Google with a baseline of the number zero.
Let’s imagine everything in the SERPs has a baseline of zero. Less than zero is poor quality. Higher than zero is higher quality.
Zero is not better than zero, it’s just zero.
The SEOs who think they’re reverse engineering Google by copying entities, copying topics, they’re really just achieving an imperfect score of zero.
So, according to Mueller, Google responds with, “it’s a good page, but who needs it?”
What Google is looking for in this situation is not the baseline of what’s already in the SERPs, zero.
According to Mueller, they’re looking for something that’s not the same as the baseline.
So in my analogy, Google is looking for something above the baseline of what is already in the SERPs, a number greater than zero, which is a one.
You can’t add value by feeding Google back what’s already there. And you can’t add value by doing the same thing ten times bigger. It’s still the same thing.
Breaking Into The SERPs By The Side Door
Gary Illyes next discusses a way to break into a tough SERP, saying the way to do it is indirectly.
This is an old strategy but a good one that still works today.
So, rather than bringing a knife to a gunfight, Gary Illyes suggests choosing more realistic battles to compete in.
Gary continued the conversation about competing in tough SERPs.
He said:
“…this also is kind of related to the age-old topic that if you are a new site, then how can you break into your niche?
I think on today’s Internet, like back when I was doing ‘SEO’, it was already hard.
For certain topics or niches, it was absolutely a nightmare, like ….mesothelioma….
That was just impossible to break into. Legal topics, it was impossible to break into.
And I think by now, we have so much content on the Internet that there’s a very large number of topics where it is like 15 years ago or 20 years ago, that mesothelioma topic, where it was impossible to break into.
…I remember Matt Cutts, former head of Web Spam, …he was doing these videos.
And in one of the videos, he said try to offer something unique or your own perspective to the thing that you are writing about.
Then the number of perspective or available perspectives, free perspectives, is probably already gone.
But if you find a niche where people are not talking too much about, then suddenly, it’s much easier to break into.
So basically, this is me saying that you can break into most niches if you know what you are doing and if you are actually trying to help people.”
What Illyes is suggesting as a direction is to “know what you are doing and if you are actually trying to help people.”
That’s one of my secrets to staying one step ahead in SEO.
For example, before the reviews update, before Google added Experience to E-A-T, I was telling clients privately to do that for their review pages and I told them to keep it a secret, because I knew I had it dialed in.
I’m not psychic, I was just looking at what Google wants to rank and I figured it out several years before the reviews update that you need to have original photos, you need to have hands-on experience with the reviewed product, etc.
Gary’s right when he advises to look at the problem from the perspective of “trying to help people.”
He next followed up with this idea about choosing which battles to fight.
He said:
“…and I think the other big motivator is, as always, money. People are trying to break into niches that make the most money. I mean, duh, I would do the same thing probably.
But if you write about these topics that most people don’t write about, let’s say just three people wrote about it on the Internet, then maybe you can capture some traffic.
And then if you have many of those, then maybe you can even outdo those high-traffic niches.”
Barriers To Entry
What Gary is talking about is how to get around the barrier to entry, which are the established sites. His suggestion is to stay away from offering what everyone else is offering (which is a quality thing).
Creating content that the bigger sites can’t or don’t know to create is an approach I’ve used with a new site.
Weaknesses can be things that the big site does poorly, like their inability to resonate with a younger or older audience and so on.
Those are examples of offering something different that makes the site stand out from a quality perspective.
Gary is talking about picking the battles that can be won, planting a flag, then moving on to the next hill.
That’s a far better strategies than walking up toe to toe with the bigger opponent.
Analyzing For Quality Issues
It’s a lot easier to analyze a site for technical issues than it is for quality issues.
But a few of the takeaways are:
- Be aware that the people closest to the content are not always the best judges of content is quality.
- Read Google’s search documentation (for on-page factors, content, and quality guidelines).
- Content quality is simpler than it seems. Just think about knowing the topic well and being helpful to people.
- Being original is about looking at the SERPs for things that you can do differently, not about copying what the competitors are doing.
In my experience, it’s super important to keep an open mind, to not get locked into one way of thinking, especially when it comes to site quality. This will help one keep from getting locked into a point of view that can keep one from seeing the true cause of ranking issues.
Featured Image by Shutterstock/Stone36
SEO
Is Alt Text A Ranking Factor For Google Image Search?

Alt text is used to help computers read images.
But can alt tags affect your organic search rankings?
Read on to learn whether there is any connection between alt text and improved rankings in Google Image Search results.
The Claim: Alt Text Is A Ranking Factor
What is alt text?
Alt text is an HTML image attribute. It allows you to create an alternative text version of your image if it cannot load or has an accessibility issue.
Because of its importance to Google Image Search, it is considered a ranking factor.
[Ranking Factors 2023] Download the free ebook + cheat sheet →
Alt Text As A Ranking Factor: The Evidence
Google emphasizes how alt text plays a vital role in getting your images recognized by Google Image Search.
You will find a page on image best practices in Google Search Central’s Advanced SEO documentation. In a section called “about alt text,” Google discusses the use of alt text.
“Google uses alt text along with computer vision algorithms and the contents of the page to understand the subject matter of the image. Also, alt text in images is useful as anchor text if you decide to use an image as a link.”
While the company doesn’t specify that alt text will improve your rankings, it warns website owners that improper use can harm your website.
“When writing alt text, focus on creating useful, information-rich content that uses keywords appropriately and is in context of the content of the page.
Avoid filling alt attributes with keywords (also known as keyword stuffing) as it results in a negative user experience and may cause your site to be seen as spam.”
It also offers the following examples of good and bad alt text usage.

Google Sites Help documentation indicates that images may come with pre-populated alt text, including keywords for which you may not want to optimize.
“Some images automatically include alt text, so it’s a good idea to check that the alt text is what you want.”
For example, when I download stock photos, a text description of the image is embedded in the file.


When uploaded to a content management system (CMS) like WordPress, the text descriptions may need to be moved to the alt text field or modified to remove unnecessary keywords.


In Google Search Central’s “Search Engine Optimization Starter Guide,” it offers the following advice about alt tags when using images as links:
“…if you’re using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don’t recommend using too many images for links in your site’s navigation when text links could serve the same purpose.”
In 2020, John Mueller, Google Search Advocate, answered a question about the alt text of a quote image during a Google Webmaster Office Hours. In the answer, he talked about how Google uses it:
“For Search, what happens with the alt attribute is we use that to better understand the images themselves, in particular, for Image Search. So if you didn’t care about Image Search, then from a Search point of view, you don’t really need to worry about alt text.
But if you do want these images to be shown in Image Search, which sometimes it makes sense to show fancy quotes in Image Search as well, then using the alt attribute is a good way to tell us this is on that image and we’ll get extra information from around your page with regard to how we can rank that landing page.”
Moz mentions ranking factors about alt text. Instead of saying that the alt text itself is a ranking factor, Moz advises:
“…alt text offers you another opportunity to include your target keyword. With on-page keyword usage still pulling weight as a search engine ranking factor, it’s in your best interest to create alt text that both describes the image and, if possible, includes a keyword or keyword phrase you’re targeting.”
In 2021, during a Twitter discussion about ALT text having a benefit on SEO, Google Developer Martin Splitt said:
“Yep, alt text is important for SEO too!”
Later in 2021, Mueller noted that alt text is not magic during a conversation about optimization for indexing purposes.
“My understanding was that alt attributes are required for HTML5 validation, so if you can’t use them with your platform, that sounds like a bug. That said, alt text isn’t a magic SEO bullet.”
[Recommended Read] → Ranking Factors: Systems, Signals, and Page Experience
Alt Text As A Ranking Factor: Our Verdict
Alt text is a confirmed ranking factor for image search only. You should craft descriptive, non-spammy alt text to help your images appear in Google Image Search results.
Alt text is definitely not a ranking factor in Google Search. Google has clarified that alt text acts like normal page text in overall search. So it’s not useless, but it’s not a separately considered ranking factor in your page content.
That doesn’t mean you should ignore alt text. It’s a helpful accessibility tool for screen readers. When you’re writing alt text, ask yourself what you want someone who can’t see the image to understand about it.
Featured Image: Paulo Bobita/SearchEngineJournal
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