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11 Social Media Content Types & Examples



11 Social Media Content Types & Examples

Social media has been at the forefront of digital marketing for quite some time, and it’s unlikely this will change in the near future.

In fact, we are still seeing new social media channels and platforms emerge – alongside a wide variety of content types, features, and formats.

This article will cover the top social media content types and which channels they are best suited for.

We will also highlight some of our favorite examples of how brands have excelled in each type of content.

Let’s dive in.

1. Short-Form Video

If you’ve spent any time on social media in the past few years, you know that short-form video has become one of the most common – and popular – types of social content.

Short-form video could be defined as any piece of video content that is under 10 minutes long, but typically, the shorter, the better. When I think of short-form video, I think of video content around 0-3 minutes long.

From Reels to TikTok to YouTube Shorts, short-form video has proven to be an incredibly effective format for reaching audiences on social media.

Why? Because, when done right, it packages compelling visual storytelling into a bite-sized, digestible piece of content – which is exactly what today’s increasingly distracted and busy users are looking for.

Short-form video is also versatile. You can use it to achieve different objectives, whether showcasing internal thought leadership, highlighting a customer case study, or featuring your product.

The Best Social Media Channels For Short-Form Video

Given the demand for short-form video, it works well across most social media platforms, from TikTok to LinkedIn. However, the following stand out as the best fit:

  • TikTok – This one should be obvious. As the most popular social media platform worldwide, TikTok is the leader in short-form video.
  • Instagram – With the introduction of Instagram Reels in 2020, the platform has leaned into short-form videos. If you create short videos on Instagram, the algorithm will likely reward you.
  • YouTube – While YouTube is better known for long-form videos, which we’ll dive into below, the platform has also been branching into short-form videos. It launched YouTube Shorts in 2020, which now has over 1.5 billion monthly users.
  • Snapchat – The pioneer of the ephemeral video story, Snapchat has somewhat faded into the background in terms of social media chatter. But don’t be fooled; it has over 530 million monthly active users.

Brand Example: Short-Form Video

Mediterranean fast casual food brand, CAVA, is a great example of a company that leverages short-form video on social media.

The brand has amassed over 87,000 TikTok followers by making fun, snappy video content that features CAVA’s products and often employs trending TikTok sounds or formats.

Here is an example of a video where CAVA used a comment by a customer to create video content.


Jeffrey stamp of approval ☝️ #CAVA #foodreaction #saladrecipe #foodreview

♬ Rich Flex Carter Walsh Remix – CarterWalsh

2. Long-Form Video

Long-form video is video content that is 10 minutes long or longer.

And while you may not see as much of it in your day-to-day social media activities, it definitely plays an important role in brand marketing.

Long-form video can be a powerful tool for more in-depth brand storytelling and content.

Some examples of long-form video content you may want to leverage for marketing purposes are documentaries, branded series, video profiles, interviews, and more.

The Best Social Media Channels For Long-Form Video

If you’re interested in distributing long-form video content on social media, YouTube is where you want to be.

YouTube is the leader when it comes to long-form videos, and you’re most likely to find your audience there.

While you can – and should – share shorter clips and cutdowns from your video on apps like Instagram, Twitter, Facebook, LinkedIn, and TikTok, many of these platforms won’t even allow you to upload longer videos.

Brand Example: Long-Form Video

The team behind BuzzFeed’s Tasty knows what it takes to make great social videos, including long-form content.

Tasty’s YouTube channel features tons of video content, ranging from quick recipes and tips to series like “I Draw, You Cook” – an episode of which is featured below.

3. User-Generated Content (UGC)

User-generated content, or UGC, is content created by individuals unaffiliated with your brand about your brand – and it’s perfect proof of what makes social media content so powerful.

Over the past decade or so, UGC has become one of the most pervasive types of brand content on social media, and for good reason.

UGC leverages word-of-mouth marketing to build trust and community with your target audience. This is because people are more likely to trust a recommendation from their peers than believe in marketing directly from a brand.

UGC can come in many forms, from image or carousel posts to short videos, Instagram Stories, etc.

The Best Social Media Channels For UGC

Instagram is the obvious choice for sharing UGC.

It’s visual by nature, has a hyper-engaged user base, and provides different avenues and formats depending on the content itself – from Stories to Reels or posts on your grid.

X (previously known as Twitter) can also be a good platform for sharing UGC, depending on your industry and the audience you’re trying to reach.

Brand Example: UGC

Adobe features plenty of UGC made by customers on its various products. Here’s an example from the Adobe Creative Cloud Instagram account.

4. Live Streams

Live streaming has been on the rise in recent years, and brands are increasingly getting involved.

It’s become so popular that platforms like Instagram, YouTube, and even TikTok now have dedicated live video products.

Beyond this, new platforms built entirely around live streaming have popped up to cater to fans of this content format.

For brands, live streams provide an opportunity to engage in real-time with your community and offer a more authentic, “behind the scenes” look at your brand than produced content can.

The Best Social Media Channels For Live Streaming

As mentioned above, Instagram Live, YouTube Live, and TikTok Live are all great avenues for your live-stream content.

Where you choose to play will depend on where your target audience spends the most time and what form your content will take.

Depending on this, Twitch is another powerful platform for live streaming.

This live streaming service was initially built around video gaming content but now houses a variety of live content – and could be the best place to host your next live stream!

5. Polls & Questions

The best kind of social media content engages your audience and encourages them to interact with you.

Enter: audience polls and questions.

Whether you’re using a poll feature in a specific social platform, or asking an open-ended question, posing questions to your audience can be a simple way to drive engagement and collect helpful data.

Questions can cover things such as your brand, your product/s, industry trends, or even what kind of content your audience would like to see from you.

The Best Social Media Channels For Polls & Questions

Here are the best platforms when it comes to poll and question content:

  • Instagram – You can use Instagram Stories to create both polls and questions, as it has separate tools for each. You can also create an image asking your audience a question and upload that to your grid, and then people can answer in the comments section.
  • LinkedIn – LinkedIn also has a dedicated poll feature and lends itself well to posing questions where your audience might want to share their experience or opinion in a comment.
  • Twitter – Another platform with a poll feature, Twitter is a great place for any kind of question-related content due to its text-based nature.
  • Facebook – You can poll people in Facebook Groups or pose questions in any of your Facebook content.
  • Reddit – If your brand is active on Reddit, you should consider using the platform’s poll function or asking your audience questions.

Brand Example: Polls & Questions

Fortune is one example of a brand that frequently uses polls to engage its audience.

On LinkedIn, the company often leverages poll content to quiz followers on a specific topic before linking out to a related article for them to learn more.

Screenshot from LinkedIn, July 2023

6. Influencer Collaborations

By now, I’d guess there’s a decent chance that when you hear the words “social media,” you think of influencers.

Influencers really have “taken over” social media by building loyal communities that look to them for entertainment and inspiration, as well as recommendations and advice.

Partnering with influencers can boost your brand’s reach and give it exposure in front of an engaged audience.

Influencer collaborations can take many forms, but the key to doing it right is to find an authentic and natural connection between the influencer and your brand.

The Best Social Media Channels For Influencer Partnerships

If you’re looking to partner with an influencer, consider one of these channels:

  • Instagram – Given how connected Instagram creators are to their followers, it’s a top choice for influencer collaborations. It also provides different possibilities for how your partnership will come to life, e.g., an Instagram Live interview, a Stories feature, a carousel featuring a creator’s top 5 products from your brand, etc.
  • TikTok – As brands start to catch up to the TikTok hype, more and more are partnering with trending creators to get their company in front of the Gen Z consumer.
  • YouTube – Home to some of the world’s most beloved video creators and deeply engaged users, it’s no surprise that YouTube is a popular avenue for influencer partnerships.
  • Twitch – If your brand has any connection to gaming or wants to connect with that audience, Twitch is your platform. Twitch creators are amassing huge fanbases, and their live streams allow you to reach streamers at the right moment.

Brand Example: Influencer Collaborations

Dunkin’ is a brand well known for its influencer partnerships.

Perhaps one of its more well-known collaborations was with TikTok creator Charli D’Amelio – not just one of the platform’s most followed influencers but a known Dunkin’ fan.


the best part of any day @Dunkin’ dunkinpartner

♬ original sound – charli d’amelio

7. Infographics And Charts  

The best social media content can tell a story using only visuals.

Infographics and charts are great examples of this, which is perhaps why they have become a go-to content type for both individuals and brands alike.

These images allow you to synthesize information in a way that’s optimized for social audiences (meaning it’s digestible and clear).

The Best Social Media Channels For Infographics And Charts

If you’ve got an infographic, a chart, or a data visualization that you want to share, I recommend testing it out on any of the following channels:

  • Facebook.
  • Twitter.
  • Instagram.
  • Pinterest.
  • LinkedIn.

Brand Example: Infographics & Charts

Here is an example of an informative Instagram chart produced by HubSpot.

8. Memes 

What would social media be if not for memes?

These entertaining and relatable images, videos, and text catchphrases that iterate on a trending idea or topic are the “bread and butter” of social media content.

While brands should be mindful of which memes they use (ask yourself if you have something to add to the conversation), when leveraged correctly, memes can achieve a home-run marketing moment for you.

The Best Social Media Channels For Memes

Instagram and Twitter are the go-to spots for all your memes, though LinkedIn is fast on its heels with some more professional/work-related meme content.

For video memes, look to Instagram Reel and TikTok.

Brand Example: Memes

If you’re looking for a brand that knows how to use memes, look no further than Netflix.

The brand’s Instagram account often creates memes using clips from popular Netflix shows and movies, like this example.

9. GIFs

Graphics Interchange Format, more commonly known as GIFs, are small, soundless video or animation clips that are popular with social media users.

GIFs are typically used to represent how one feels or depict a particular situation and are often shared as a reaction to a piece of social content.

For brands, GIFs can be a fun and relatable tool when speaking directly to members of your social community.

The Best Social Media Channels For GIFs

Want to work GIFs into your social strategy? Twitter and Facebook have long been the place for that, though Instagram recently launched GIFs in comments.

If you want to create custom GIFs for your brand, consider creating a profile on GIPHY. Here, you can create a profile for your company that houses all your uploaded GIFs.

This will allow users all over the internet to use your GIFs through various GIPHY integrations with other platforms.

Brand Example: GIFs

Here is an interesting example of Salesforce leveraging a GIF to create a social-friendly meme.

10. Webinars & Events

Connecting with your audience on social media is all about providing them with valuable content. And what’s more valuable than an educational webinar or virtual event?

These types of content allow you to engage on a deeper level with your audience and reach a global user base.

While webinars are typically presentations that go deep on a specific topic – and often feature key speakers from external organizations – other events can cover anything from a digital conference to a workshop.

And these can all be live or pre-recorded.

The Best Social Media Channels For Webinars & Events

LinkedIn is the best platform for promoting and hosting your webinars and events.

Aside from offering all the functionality you need, it also has an audience that is more likely to be looking for educational and professional content.

Facebook and YouTube are also helpful platforms for hosting live video events.

Brand Example: Webinars & Events

Bizzabo is a brand that comes to mind when I think of webinars.

It often promotes and hosts informative virtual events for its followers on LinkedIn – which makes perfect sense, given that Bizzabo is an events company.

11 Social Media Content Types And ExamplesScreenshot from LinkedIn, July 2023

11. Contests And Giveaways

If you’re looking to get your followers excited and engaged, consider trying a contest or giveaway on social media.

This involves offering a special prize – whether that be a free product, money, or a trip – in exchange for specific interactions from your users (e.g., comment below, tag a friend, follow this account, like and share this post, etc.)

The Best Social Media Channels For Contests & Giveaways

Instagram is probably the most commonly used social channel for contests and giveaways.

However, you can also run them on Twitter, Facebook, Pinterest, and even TikTok.

Brand Example: Contests & Giveaways

Plenty of brands execute contests and giveaways, especially around the holidays. Here is a recent example of a giveaway hosted by Escape Brooklyn.

In Summary

These are just some of the many social media content types to choose from. And with so many options, there are also several ways to approach social media marketing.

Understanding which formats work best for your brand – and resonate most with your audience – usually takes experimentation.

I recommend starting with a few of the content types we explored above based on your overarching content strategy, target platforms, and the resources available to you.

Then start posting and see what happens!

More resources: 

Featured Image: Roman Samborskyi/Shutterstock

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OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X




OpenAI Investigates 'Lazy' GPT-4 Complaints On Google Reviews, X

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews.

Screenshot from X, December 2023OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

This move comes after growing user feedback online, which even includes a one-star review on the company’s Google Reviews.

OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing

OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.

chatgpt openai a/b testingScreenshot from X, December 2023chatgpt openai a/b testing

The organization highlighted that the process is not a “clean industrial process” and that variations in training runs can lead to noticeable differences in the AI’s personality, creative style, and political bias.

Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the “real” user experience.

OpenAI’s Google Review Score Affected By GPT-4 Performance, Billing Issues

This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.

Complaints also appeared in OpenAI’s community forums.

openai community forums gpt-4 user feedbackScreenshot from OpenAI, December 2023openai community forums gpt-4 user feedback

The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.

openai google reviews star rating Screenshot from Google Reviews, December 2023openai google reviews star rating

A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.

openai reviewsScreenshot from Product Hunt, December 2023openai reviews

GPT-4 isn’t the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.

The complaint:

yelp openai chatgpt reviewScreenshot from Yelp, December 2023yelp openai chatgpt review

In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a “Cutthroat environment. Not friendly. Toxic workers.”

google review for openai toxic workersScreenshot from Google Reviews, December 2023google review for openai toxic workers

The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the company’s shift in focus on profits.

openai employee review on glassdooropenai employee review on glassdoor

openai employee reviewsScreenshots from Glassdoor, December 2023openai employee reviews

This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.

openai inc google business profile local serps google reviewsScreenshot from Google, December 2023openai inc google business profile local serps google reviews

Google SGE Highlights Positive Google Reviews

In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAI’s technology on various fields.

The most positive review mentions about the company appear in Google SGE (Search Generative Experience).

Google SGE response on OpenAIScreenshot from Google SGE, December 2023Google SGE response on OpenAI


OpenAI’s recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technology’s dynamic and evolving nature and its impact on those who depend on the AI platform.

Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.

As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the public’s reception of these advancements.

Featured image: Tada Images/Shutterstock

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites




ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.


Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock

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The Best Times To Post On Social Media In 2024




The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.


  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 

Featured Image: Kaspars Grinvalds/Shutterstock

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