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12 SEO Best Practices to Improve Rankings in 2023

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12 SEO Best Practices to Improve Rankings in 2023

If you want to increase the SEO performance of your website, the best place to start is by implementing SEO best practices.

Here are 12 essential SEO best practices to help you level up your website’s performance.

SEO Best Practices: Impact vs. Difficulty
Impact Difficulty
Match content with search intent ⭐⭐⭐⭐ ⭐⭐
Create click-worthy title tags and meta descriptions ⭐⭐⭐ ⭐⭐
Improve your site’s user experience ⭐⭐⭐ ⭐⭐
Target topics with search traffic potential ⭐⭐⭐⭐
Use your target keyword in three places ⭐⭐⭐ ⭐⭐
Use a short and descriptive URL ⭐⭐⭐
Optimize images for SEO to get additional traffic ⭐⭐⭐ ⭐⭐
Add internal links from other relevant pages ⭐⭐⭐⭐ ⭐⭐
Cover everything searchers want to know ⭐⭐⭐⭐⭐ ⭐⭐⭐
Get more backlinks to build authority ⭐⭐⭐⭐⭐ ⭐⭐⭐⭐⭐
Get good scores to pass Core Web Vitals ⭐⭐ ⭐⭐⭐⭐
Use HTTPS to secure your site ⭐⭐

1. Match your content with search intent

Search intent is the underlying reason for a user’s search in Google. It’s important because Google’s main job is to provide the best result for its user’s search queries. 

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You’ll stand the best chance of ranking in Google if you align your page with searchers’ intent. Therefore, aligning your pages to the user’s search intent is crucial.

For example, look at the search results for “how to make a protein shake.” 

Google SERP for "how to make a protein shake"

There are no products to purchase in this search result. That’s because searchers are looking to learn, not to buy.

The opposite is true for a query like “buy protein powder.”

People aren’t looking for a protein shake recipe; they want to buy some powder. This is why most of the top 10 results are e-commerce category pages, not blog posts.

Google SERP for "buy protein powder"

Looking at Google’s top results like this can tell you a lot about the intent behind a query, which helps you understand what kind of content to create if you want to rank.

Let’s look at a less obvious keyword like “best eye cream,” which gets an estimated 31K monthly searches in the U.S.

Search volume for "best eye cream," via Ahrefs' Keywords Explorer

For an eye cream retailer, it may seem perfectly logical to try to rank a product page for this keyword. However, the search results tell a different story: 

Google SERP for "best eye cream"

Almost all of the search results are blog posts listing top recommendations, not product pages.

To stand any chance of ranking for this keyword, you should follow suit. 

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Catering to search intent goes way beyond creating a certain type of content. You also need to consider the content format and angle. 

Learn more about these in our guide to optimizing for search intent

2. Create click-worthy title tags and meta descriptions

Your title tags and meta descriptions act as your virtual shop front on Google’s search results. 

They usually look like this:

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Components of a typical Google search result

Users will be less likely to click on your search result if they’re unenticing.

Sidenote.

Google doesn’t always show the defined title and description in the search results. Sometimes, it rewrites the title and chooses a more appropriate description from the page for the snippet.

How can you improve your click-through rate (CTR)?

First, keep your title tag under 60 characters and your descriptions under 150 characters. This helps to avoid truncation.

Second, align your title and description with the search intent.

For instance, almost all of the “best headphones” results specify the year in their titles and descriptions.

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Google SERP for "best headphones"

This is because people want lists of up-to-date recommendations, as new headphones are constantly released.

Third, use power words to entice the click—without being “clickbaity.”

Power words in a Google SERP result

Read more about how to craft the perfect title tag, or watch this video:

3. Improve your site’s user experience

User experience (UX) focuses on your site’s usability and how visitors interact and experience it.

UX is important for SEO because if your website is not pleasant to use, visitors will leave your website. 

If users do this consistently from your homepage, it’ll develop a high bounce rate.

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To improve your UX and stop users from leaving your website quickly, try testing the following:

  • Visual appeal – Can your website’s visual appeal be improved?
  • Easy to navigate – Is the website’s structure well designed and easy to navigate?
  • Intrusive pop-ups – Are there any intrusive pop-ups that may harm the user experience?
  • Too many ads – Are the ads distracting from the main content?
  • Mobile friendly – Is your website easy to use on a mobile device?

The key to improving your UX is to focus on your visitors’ expectations. Ask yourself what they expect from your website. 

4. Target topics with search traffic potential

Trying to rank for keywords nobody’s searching for is a fool’s errand. You won’t get traffic even if you rank number one. 

For example, say you sell software tutorials. It won’t make sense to target “how do I make font larger in coffee cup html editor” because it has no search volume: 

Easy Keyword Difficulty example, via Ahrefs' Keywords Explorer

And the top-ranking page gets zero organic traffic:

Top-ranking page getting zero traffic example, via Ahrefs' Keywords Explorer

To find topics people are searching for, you need a keyword research tool like Ahrefs’ Keywords Explorer. Enter a broad topic as your “seed” keyword and go to the Matching terms report. 

For example, if you have a coffee affiliate site, you may enter “coffee” as your seed. 

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Matching terms report for "coffee," via Ahrefs' Keywords Explorer

You’ll notice that the keyword ideas are sorted by their estimated monthly search volumes, so it’s easy to find the ones people are searching for.

That said, there are a lot of ideas here (over 3.7M), and not all will make sense for your site.

For example, there’s no point in trying to rank for “coffee cake recipe” with a coffee affiliate site, as there’s no way to monetize the content. It doesn’t matter that it gets an estimated 60K monthly searches:

KD and volume of "coffee cake recipe," via Ahrefs' Keywords Explorer

This is where the filters come in handy.

For example, if you wanted to find classic “best [whatever]” affiliate keywords, you could just add the word “best” to the “Include” filter:

Matching terms report results with filters applied, via Ahrefs' Keywords Explorer

You could then filter for keywords with low Keyword Difficulty (KD) scores to hone in on easy-to-rank-for keywords:

Matching terms report results with filters applied, via Ahrefs' Keywords Explorer

Basically, relevant keywords with Traffic Potential that you can actually rank for are what you’re looking for.

If you want to identify low-KD keywords in bulk, you can also use Keywords Explorer

Here’s how you do it:

  • Enter a broad topic into Keywords Explorer’s search bar
  • Head to the Matching terms report 
  • Select Phrase match on the toggle
  • Filter for keywords with a Keyword Difficulty score under 20
Matching terms report results with filters applied, via Ahrefs' Keywords Explorer

If the suggestions aren’t that relevant, use an “Include” filter to narrow things down. For example, let’s filter our list to include only keywords with the word “best.”

Matching terms report results with filters applied, via Ahrefs' Keywords Explorer

You can then check the SERP to assess difficulty and competitiveness further.

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5. Use your target keyword in three places 

A target keyword is the main keyword that describes the focus or topic of your page. 

You should use this keyword in three places:

A. Title tag

Google says to write title tags that accurately describe the page’s content. If you’re targeting a specific keyword or phrase, this should do precisely that.

It also demonstrates to searchers that your page offers what they want, as it aligns with their query.

Is this a hugely important ranking factor? Probably not, but it’s still worth including.

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That’s why we do it with almost all our blog posts:

Target keyword in title of an Ahrefs post, via Google

Just don’t shoehorn the keyword in if it doesn’t make sense. Readability always comes first.

For example, if your target keyword is “kitchen cabinets cheap,” that doesn’t make sense as a title tag. Don’t be afraid to rearrange things or add in stop words so it makes sense—Google is smart enough to understand what you mean. 

Example of a title tag, via google.com

B. Heading (H1)

Every page should be wrapped in an H1 tag and include your target keyword where it makes sense. 

Example of an H1 heading, via Ahrefs Blog

C. URL

Google says to use words in URLs relevant to your page’s content.

Unless the keyword you’re targeting is unusually long, using that as the slug is the best way to do this.

Target keyword in slug, via Google

6. Use a short and descriptive URL

URLs in SEO play a crucial role in informing users and search engines about the content and structure of a webpage.

Google says to avoid using long URLs because they may intimidate searchers.

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Therefore, using the exact target query as the URL isn’t always best practice.

Just imagine your target keyword is “how to get rid of a tooth abscess without going to the dentist.” Not only is that a mouthful (no pun intended), but it’s also going to get truncated in the search results:

Truncated keywords example, via google.com

Removing stop words and unnecessary details will give you something shorter and sweeter while keeping the important words.

Removing unnecessary stop words, via google.com

That said, don’t be afraid to describe your page more succinctly where needed.

Descriptive URL example, via google.com

Note that if your CMS already has a predefined, ugly URL structure, it’s not a huge deal. And it’s certainly not worth jumping through countless hoops to fix. Google is showing the full URL for fewer and fewer results these days anyway.

7. Optimize images for SEO to get additional traffic

Image optimization for SEO is the process of ensuring your images are optimized for search. 

It’s important to optimize images because they can show in Google Images and drive additional search traffic to your site.

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Don’t overlook the importance of Google Images. It’s sent us over 5.5K clicks in the past three months:

Total clicks for Ahrefs' images, via GSC

Optimizing file names is simple. Just describe your image in words and separate those words with hyphens. 

Here’s an example:

Joshua Hardwick's photograph, via ahrefs.com

Filename: number-one-handsome-man.jpg

For alt tags, do the same—but use spaces, not hyphens.

<img src="https://ahrefs.com/blog/seo-best-practices/.../number-one-handsome-man.jpg" alt="the world's most handsome man">

Alt text isn’t only important for Google but also for visitors. 

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If an image fails to load, the browser shows the alt tag to explain what the image should have been:

Alt tag replacing image that failed to load

Plus, around 8.1M Americans have vision impairments and may use a screen reader. These devices read alt tags out loud.

8. Add internal links from other relevant pages

Internal links are links from one page to another within your website. They’re used for internal navigation, allowing visitors to move from A to B.

They’re important because they have a special role in SEO. Generally speaking, the more links a page has—from external and internal sources—the higher its PageRank. This is the foundation of Google’s ranking algorithm and remains important today.

Line graph showing URL Rating vs. search traffic

Internal links also help Google understand what a page is about.

Luckily, most CMSes add internal links to new webpages from at least one other page by default. This may be on the menu bar, on the blog homepage, or somewhere else.

However, it’s good practice to add internal links from other relevant pages whenever you publish something new.

To do this, search Site Audit’s Page Explorer for the topic you are searching for.

In this example, I’ve entered the keyword “lsi” into the search box and set the dropdown to “Page text.”

Page Explorer results with filters applied, via Ahrefs' Site Audit

This will find mentions of a keyword or topic on your site in the same way that a Google site: search would do. These are relevant places to add internal links.

9. Cover everything searchers want to know

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Google wants to rank the best content for searchers, and that’s the content that covers everything they want to know. 

Here are a couple of ways to find out what those things might be: 

A. Look for common subtopics on the top-ranking pages

You can identify common subtopics by opening two or three top-ranking pages, opening up Ahrefs’ SEO Toolbar, and clicking on the “Content” tab.

I’ve run a search for “things to do in london,” and I can see that both the Tripadvisor page and Lonely Planet page mention the Tower of London as the top attraction to visit. 

Here’s the content structure of the Tripadvisor page:

Tower of London in Tripadvisor's content, via Ahrefs' SEO Toolbar

And here’s the same for the Lonely Planet page:

Tower of London in Lonely Planet's content, via Ahrefs' SEO Toolbar

We can see that the common subtopic between the two is the “Tower of London.”

This is likely something searchers expect and want to see on a list of things to do in London because multiple top-ranking pages talk about it.

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B. Run a content gap analysis

You can run a content gap analysis if you want to take things further.

To do this:

Paste the URLs of three top-ranking pages into Ahrefs’ Content Gap tool. Leave the bottom field blank and hit “Show keywords.” 

Ahrefs' Content Gap tool

Then, if you set the “Intersect” to “2,” this shows queries that at least two of the targets rank for. These are probably important subtopics if more than one page is already ranking for them.

Content Gap report results, via Ahrefs' Site Explorer

There are 222 interesting variations here of “things to do in london,” such as “things to see in london,” “what to see in london,” and “must see in london.”

This shows that sightseeing is one of the things searchers are interested in doing in London, and they want recommendations.

These are just a few subtopics you can cover to make your content more thorough.

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10. Get more backlinks to build authority

Backlinks are votes of confidence in your website. They are the foundation of Google’s algorithm and remain one of the most important Google ranking factors

Google confirms this on its “How Search Works” page, where it says this:

If other prominent websites on the subject link to the page, that’s a good sign that the information is high quality.

But don’t take Google’s word for it…

Our study of over 1 billion webpages shows a clear correlation between organic traffic and the number of websites linking to a page:

Line graph showing referring domains vs. search traffic

Just remember that this is about quality, not just quantity.

You should aim to build backlinks from authoritative and relevant pages and websites. 

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Watch this video to see what makes a high-quality backlink:

11. Get good scores to pass Core Web Vitals

Core Web Vitals are website performance metrics introduced by Google to measure and evaluate user experience.

These are the core metrics that you should benchmark against:

When monitoring these metrics, start by using Google Search Console’s Core Web Vitals report.

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Core Web Vitals report, via GSC

 If you need more data, check out the Performance report in Ahrefs’ Site Audit.

Performance report, via Ahrefs' Site Audit

Fixing these issues can be complicated, so your best bet is usually to ask a developer (or an SEO expert) to fix them.

Here are some general tips to help keep your pages optimized for speed and usability:

  • Use a CDN – Most sites live on one server in one location. So, for some visitors, data has to travel long distances before it appears in their browsers. This is slow. CDNs solve this by copying critical resources like images to a network of servers around the globe so that resources are always loaded locally.
  • Compress images – Image files are big, which makes them load slowly. Compressing images decreases the file size, which makes them faster to load. You just need to balance size with quality.
  • Use lazy-loading – Lazy-loading defers the loading of offscreen resources until you need them. This means that the browser doesn’t need to load all of the images on a page before it’s usable.
  • Use an optimized theme – Choose a well-optimized website theme with efficient code. Run the theme demo through Google’s Pagespeed Insights tool to check.

12. Use HTTPS to secure your site

HTTPS (Hypertext Transfer Protocol Secure) indicates that the site is using an SSL certificate. It means your data is encrypted as it passes from your browser to the website’s server.

It’s been a Google ranking factor since 2014, so it’s still important. 

You can tell if your site is already using HTTPS by checking the loading bar in your browser. If there’s a “lock” icon before the URL, then you’re good.

"Lock" icon, via Google Chrome Browser

If not, you need to install an SSL certificate. 

Lots of web hosts offer these in their packages. If yours doesn’t, you can pick one up for free from Let’s Encrypt.

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The good news is that switching to HTTPS is a one-time job. Once installed, every page on your site should be secure—including those you publish in the future.

Next steps

Implementing these 12 SEO best practices is a great starting point to ranking higher on Google, but you’ll need to monitor your progress, be consistent in your delivery and, most importantly, be patient.

Results don’t always come immediately—but if you trust the process and consistently try to improve your SEO, you should see incremental results in time.



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How Compression Can Be Used To Detect Low Quality Pages

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Compression can be used by search engines to detect low-quality pages. Although not widely known, it's useful foundational knowledge for SEO.

The concept of Compressibility as a quality signal is not widely known, but SEOs should be aware of it. Search engines can use web page compressibility to identify duplicate pages, doorway pages with similar content, and pages with repetitive keywords, making it useful knowledge for SEO.

Although the following research paper demonstrates a successful use of on-page features for detecting spam, the deliberate lack of transparency by search engines makes it difficult to say with certainty if search engines are applying this or similar techniques.

What Is Compressibility?

In computing, compressibility refers to how much a file (data) can be reduced in size while retaining essential information, typically to maximize storage space or to allow more data to be transmitted over the Internet.

TL/DR Of Compression

Compression replaces repeated words and phrases with shorter references, reducing the file size by significant margins. Search engines typically compress indexed web pages to maximize storage space, reduce bandwidth, and improve retrieval speed, among other reasons.

This is a simplified explanation of how compression works:

  • Identify Patterns:
    A compression algorithm scans the text to find repeated words, patterns and phrases
  • Shorter Codes Take Up Less Space:
    The codes and symbols use less storage space then the original words and phrases, which results in a smaller file size.
  • Shorter References Use Less Bits:
    The “code” that essentially symbolizes the replaced words and phrases uses less data than the originals.

A bonus effect of using compression is that it can also be used to identify duplicate pages, doorway pages with similar content, and pages with repetitive keywords.

Research Paper About Detecting Spam

This research paper is significant because it was authored by distinguished computer scientists known for breakthroughs in AI, distributed computing, information retrieval, and other fields.

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Marc Najork

One of the co-authors of the research paper is Marc Najork, a prominent research scientist who currently holds the title of Distinguished Research Scientist at Google DeepMind. He’s a co-author of the papers for TW-BERT, has contributed research for increasing the accuracy of using implicit user feedback like clicks, and worked on creating improved AI-based information retrieval (DSI++: Updating Transformer Memory with New Documents), among many other major breakthroughs in information retrieval.

Dennis Fetterly

Another of the co-authors is Dennis Fetterly, currently a software engineer at Google. He is listed as a co-inventor in a patent for a ranking algorithm that uses links, and is known for his research in distributed computing and information retrieval.

Those are just two of the distinguished researchers listed as co-authors of the 2006 Microsoft research paper about identifying spam through on-page content features. Among the several on-page content features the research paper analyzes is compressibility, which they discovered can be used as a classifier for indicating that a web page is spammy.

Detecting Spam Web Pages Through Content Analysis

Although the research paper was authored in 2006, its findings remain relevant to today.

Then, as now, people attempted to rank hundreds or thousands of location-based web pages that were essentially duplicate content aside from city, region, or state names. Then, as now, SEOs often created web pages for search engines by excessively repeating keywords within titles, meta descriptions, headings, internal anchor text, and within the content to improve rankings.

Section 4.6 of the research paper explains:

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“Some search engines give higher weight to pages containing the query keywords several times. For example, for a given query term, a page that contains it ten times may be higher ranked than a page that contains it only once. To take advantage of such engines, some spam pages replicate their content several times in an attempt to rank higher.”

The research paper explains that search engines compress web pages and use the compressed version to reference the original web page. They note that excessive amounts of redundant words results in a higher level of compressibility. So they set about testing if there’s a correlation between a high level of compressibility and spam.

They write:

“Our approach in this section to locating redundant content within a page is to compress the page; to save space and disk time, search engines often compress web pages after indexing them, but before adding them to a page cache.

…We measure the redundancy of web pages by the compression ratio, the size of the uncompressed page divided by the size of the compressed page. We used GZIP …to compress pages, a fast and effective compression algorithm.”

High Compressibility Correlates To Spam

The results of the research showed that web pages with at least a compression ratio of 4.0 tended to be low quality web pages, spam. However, the highest rates of compressibility became less consistent because there were fewer data points, making it harder to interpret.

Figure 9: Prevalence of spam relative to compressibility of page.

The researchers concluded:

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“70% of all sampled pages with a compression ratio of at least 4.0 were judged to be spam.”

But they also discovered that using the compression ratio by itself still resulted in false positives, where non-spam pages were incorrectly identified as spam:

“The compression ratio heuristic described in Section 4.6 fared best, correctly identifying 660 (27.9%) of the spam pages in our collection, while misidentifying 2, 068 (12.0%) of all judged pages.

Using all of the aforementioned features, the classification accuracy after the ten-fold cross validation process is encouraging:

95.4% of our judged pages were classified correctly, while 4.6% were classified incorrectly.

More specifically, for the spam class 1, 940 out of the 2, 364 pages, were classified correctly. For the non-spam class, 14, 440 out of the 14,804 pages were classified correctly. Consequently, 788 pages were classified incorrectly.”

The next section describes an interesting discovery about how to increase the accuracy of using on-page signals for identifying spam.

Insight Into Quality Rankings

The research paper examined multiple on-page signals, including compressibility. They discovered that each individual signal (classifier) was able to find some spam but that relying on any one signal on its own resulted in flagging non-spam pages for spam, which are commonly referred to as false positive.

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The researchers made an important discovery that everyone interested in SEO should know, which is that using multiple classifiers increased the accuracy of detecting spam and decreased the likelihood of false positives. Just as important, the compressibility signal only identifies one kind of spam but not the full range of spam.

The takeaway is that compressibility is a good way to identify one kind of spam but there are other kinds of spam that aren’t caught with this one signal. Other kinds of spam were not caught with the compressibility signal.

This is the part that every SEO and publisher should be aware of:

“In the previous section, we presented a number of heuristics for assaying spam web pages. That is, we measured several characteristics of web pages, and found ranges of those characteristics which correlated with a page being spam. Nevertheless, when used individually, no technique uncovers most of the spam in our data set without flagging many non-spam pages as spam.

For example, considering the compression ratio heuristic described in Section 4.6, one of our most promising methods, the average probability of spam for ratios of 4.2 and higher is 72%. But only about 1.5% of all pages fall in this range. This number is far below the 13.8% of spam pages that we identified in our data set.”

So, even though compressibility was one of the better signals for identifying spam, it still was unable to uncover the full range of spam within the dataset the researchers used to test the signals.

Combining Multiple Signals

The above results indicated that individual signals of low quality are less accurate. So they tested using multiple signals. What they discovered was that combining multiple on-page signals for detecting spam resulted in a better accuracy rate with less pages misclassified as spam.

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The researchers explained that they tested the use of multiple signals:

“One way of combining our heuristic methods is to view the spam detection problem as a classification problem. In this case, we want to create a classification model (or classifier) which, given a web page, will use the page’s features jointly in order to (correctly, we hope) classify it in one of two classes: spam and non-spam.”

These are their conclusions about using multiple signals:

“We have studied various aspects of content-based spam on the web using a real-world data set from the MSNSearch crawler. We have presented a number of heuristic methods for detecting content based spam. Some of our spam detection methods are more effective than others, however when used in isolation our methods may not identify all of the spam pages. For this reason, we combined our spam-detection methods to create a highly accurate C4.5 classifier. Our classifier can correctly identify 86.2% of all spam pages, while flagging very few legitimate pages as spam.”

Key Insight:

Misidentifying “very few legitimate pages as spam” was a significant breakthrough. The important insight that everyone involved with SEO should take away from this is that one signal by itself can result in false positives. Using multiple signals increases the accuracy.

What this means is that SEO tests of isolated ranking or quality signals will not yield reliable results that can be trusted for making strategy or business decisions.

Takeaways

We don’t know for certain if compressibility is used at the search engines but it’s an easy to use signal that combined with others could be used to catch simple kinds of spam like thousands of city name doorway pages with similar content. Yet even if the search engines don’t use this signal, it does show how easy it is to catch that kind of search engine manipulation and that it’s something search engines are well able to handle today.

Here are the key points of this article to keep in mind:

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  • Doorway pages with duplicate content is easy to catch because they compress at a higher ratio than normal web pages.
  • Groups of web pages with a compression ratio above 4.0 were predominantly spam.
  • Negative quality signals used by themselves to catch spam can lead to false positives.
  • In this particular test, they discovered that on-page negative quality signals only catch specific types of spam.
  • When used alone, the compressibility signal only catches redundancy-type spam, fails to detect other forms of spam, and leads to false positives.
  • Combing quality signals improves spam detection accuracy and reduces false positives.
  • Search engines today have a higher accuracy of spam detection with the use of AI like Spam Brain.

Read the research paper, which is linked from the Google Scholar page of Marc Najork:

Detecting spam web pages through content analysis

Featured Image by Shutterstock/pathdoc

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New Google Trends SEO Documentation

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Google publishes new documentation for how to use Google Trends for search marketing

Google Search Central published new documentation on Google Trends, explaining how to use it for search marketing. This guide serves as an easy to understand introduction for newcomers and a helpful refresher for experienced search marketers and publishers.

The new guide has six sections:

  1. About Google Trends
  2. Tutorial on monitoring trends
  3. How to do keyword research with the tool
  4. How to prioritize content with Trends data
  5. How to use Google Trends for competitor research
  6. How to use Google Trends for analyzing brand awareness and sentiment

The section about monitoring trends advises there are two kinds of rising trends, general and specific trends, which can be useful for developing content to publish on a site.

Using the Explore tool, you can leave the search box empty and view the current rising trends worldwide or use a drop down menu to focus on trends in a specific country. Users can further filter rising trends by time periods, categories and the type of search. The results show rising trends by topic and by keywords.

To search for specific trends users just need to enter the specific queries and then filter them by country, time, categories and type of search.

The section called Content Calendar describes how to use Google Trends to understand which content topics to prioritize.

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Google explains:

“Google Trends can be helpful not only to get ideas on what to write, but also to prioritize when to publish it. To help you better prioritize which topics to focus on, try to find seasonal trends in the data. With that information, you can plan ahead to have high quality content available on your site a little before people are searching for it, so that when they do, your content is ready for them.”

Read the new Google Trends documentation:

Get started with Google Trends

Featured Image by Shutterstock/Luis Molinero

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All the best things about Ahrefs Evolve 2024

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All the best things about Ahrefs Evolve 2024

Hey all, I’m Rebekah and I am your Chosen One to “do a blog post for Ahrefs Evolve 2024”.

What does that entail exactly? I don’t know. In fact, Sam Oh asked me yesterday what the title of this post would be. “Is it like…Ahrefs Evolve 2024: Recap of day 1 and day 2…?” 

Even as I nodded, I couldn’t get over how absolutely boring that sounded. So I’m going to do THIS instead: a curation of all the best things YOU loved about Ahrefs’ first conference, lifted directly from X.

Let’s go!

OUR HUGE SCREEN

CONFERENCE VENUE ITSELF

It was recently named the best new skyscraper in the world, by the way.

 

OUR AMAZING SPEAKER LINEUP – SUPER INFORMATIVE, USEFUL TALKS!

 

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GREAT MUSIC

 

AMAZING GOODIES

 

SELFIE BATTLE

Some background: Tim and Sam have a challenge going on to see who can take the most number of selfies with all of you. Last I heard, Sam was winning – but there is room for a comeback yet!

 

THAT BELL

Everybody’s just waiting for this one.

 

STICKER WALL

AND, OF COURSE…ALL OF YOU!

 

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There’s a TON more content on LinkedIn – click here – but I have limited time to get this post up and can’t quite figure out how to embed LinkedIn posts so…let’s stop here for now. I’ll keep updating as we go along!



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