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21 Web Directories You’ll Still Want To Use

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21 Web Directories You'll Still Want To Use


If you were link building in the early 2000s, you may remember submitting one or more websites to a relevant directory with a decent PageRank to acquire an easy backlink.

But just like many link building tactics of the past, when it became too easy, Google began to frown upon those links.

The question now, is: are web directories still a valuable source of links for webmasters in 2022?

Where Do Web Directories Stand Today?

Today, Google’s algorithm is a lot more complex.

While links are still one of the top-ranking signals, Google no longer views all links equally.

Links from a web directory listing are a lot less influential than a super relevant contextual link from a high-authority site in your niche.

That’s not to say web directories are completely meaningless.

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According to Moz research, web directories and local citations still appear to be a small ranking factor – especially for local businesses.

However, Google’s John Mueller himself has said that directory links “generally” don’t help with SEO.

What’s a marketer to do?

Move beyond viewing web directories as a source for links.

Instead, view directories as a source of traffic and trust.

Any business with a local presence needs to maintain their local citations with a consistent NAP, but web directories won’t help with your SEO much beyond that.

The real returns will be from the credibility and traffic they drive to your business site.

As you begin your search for web directories, keep those two criteria in mind.

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Consider these questions before you start filling out your listing:

  • Is this a reputable site? Put another way: If a customer saw me on this site, would they view my business as more – or less – legitimate?
  • Is my target audience likely to visit this site? If not, it’s probably not worth listing your business.

Now, let’s get into what you came here for the web directories that are still relevant today.

Web Directories That Still Have Value Today

In an effort to remain relevant, many web directories of yore have transitioned beyond basic listings to detailed review sites.

Many of the sites I’ve listed below reflect this trend.

I could have included many more on this list, like Jasmine Directory, Brownbook, and Bloggapedia, but based on their current traffic numbers (or lack thereof), I’m not sure they’re worth the effort anymore.

Instead, I’ve chosen to focus on only those sites that are more than a mere citation opportunity for your business.

These are all web directories with real traffic numbers that could translate into real value for your website.

Note: Unless otherwise noted, all traffic estimates were taken from SimilarWeb.com in January 2022. Also, with the exception of BOTW, Yahoo, and BBB, all of these web directories provide free listings.

Useful Web Directories For Any Kind Of Website

1. BOTW

Screenshot from Best of the Web, January 2022

Since 1994, Best of the Web (or BOTW for short) is still a trusted online directory used by more than 16 million businesses.

It receives 60,000-70,000 visits per month.

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There’s also blogs.botw.org for blogs and local.botw.org for local businesses.

A lifetime listing (with a link to your website) costs $297.

2. AboutUs

AboutUs web directoryScreenshot from AboutUs, January 2022

Originally formed as a business domain directory, AboutUs now allows all kinds of websites to be submitted and discussed.

The site receives 100,000 monthly visitors, on average.

3. Spoke.com

Spoke web directoryScreenshot from Spoke, January 2022

Spoke is an online community for finding and discussing business people, companies, news, and more.

On Spoke, you can add a web listing for a business or a person.

As of this writing, 1.4 million companies and 5 million people are listed on the site.

It receives over 100,000 monthly visitors.

For Blogs Only: One Web Directory To Rule Them All

4. Blogarama

Blogarama home pageScreenshot from Blogarama, January 2022

Blogarama features over 154,000 blog listings that are actively updated by site admins.

Of the (very) many blog sites I added my own personal blog to, this is the only one that continues to send me consistent traffic.

Plug in your RSS feed and Blogarama auto-updates your listing with your latest posts.

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The site receives over 150,000 visitors monthly.

Relevant Web Directories For Local Businesses

5. Google Business Profile

Google Business Profile home pageScreenshot from Google Business Profile, January 2022

If you’re an SEO professional, you’re already familiar with the vast benefits that make listing your business on Google not just a good idea, but a basic requirement of online marketing.

In late 2021, Google My Business rebranded to Google Business Profile.

Having a Google Business Profile continues to climb in relevance as a local search ranking factor.

Plus, Google is the world’s largest search engine.

Having an optimized Google Business Profile is the best way to make sure you show up for the majority of internet users seeking what your business offers.

6. Bing Places

Bing Places for Business home pageScreenshot from Bing Places, January 2022

Next up is Bing Places, the Google Business Profile equivalent for the world’s second most popular search engine.

While only about 6% of the world uses Bing as their search engine, it’s important to remember that it’s the default search engine for Internet Explorer and Edge, and Microsoft still dominates the desktop computer market.

Make sure you reach those PC users by adding your business to Bing Places.

7. Facebook

Facebook Business PageScreenshot from Meta for Business, January 2022

Yes, we traditionally think of Facebook (er, Meta) as a social media network.

However, Facebook Pages are indexable in Google Search.

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Having an official Facebook Page offers your business, blog, or online publication an additional way to connect and drive discussion with your audience – especially as Facebook inches ever closer to 3 billion monthly users.

Plus, two in three Facebook users visit a Page for a local business once a week.

8. Yelp

Yelp for Business home pageScreenshot from Yelp, January 2022

Yelp still reigns supreme as the review site for local businesses.

If you want customers to find your business, you need to be on Yelp – and you need to be getting positive reviews.

The site currently has 224 million reviews and 90 million monthly users, 97% of whom go on to make a purchase after using Yelp.

9. Foursquare

Foursquare for BusinessScreenshot from Foursquare, January 2022

Foursquare is nowhere near as popular as Yelp, but it does provide listings for all kinds of local businesses.

The site is visited by 24 million people monthly, and 93% of local storefronts represent 2 million of the businesses that are already listed on Foursquare.

10. Yellow Pages

Yellow Pages web directoryScreenshot from The Real Yellow Pages, January 2022

Yes, this is that Yellow Pages.

If you’re wondering whatever happened to the company that used to drop off yellow tomes on your front doorstep, they went online.

Claiming your business is free, although you can expect to be pestered to opt into their advertising options upon signing up.

Beyond a business listing, YP stays relevant by offering coupons, providing listings for a large variety of industries, and regularly posting blog content to drive internal link equity back toward their directory pages.

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The site averages 17 million monthly visitors.

11. Chamber Of Commerce

Chamber of Commerce home pageScreenshot from Chamber of Commerce, January 2022

ChamberOfCommerce.com is the online version of your local Chamber of Commerce (which you should also aim to get listed in, by the way).

Around since 1998, this website aims to be the most robust listing of small businesses online.

It also serves a small business owner resource center, through their free listings, paid ad options, and educational articles.

The site lists more than 30 million businesses and monthly traffic numbers are over 780,000.

12. HotFrog

Hotfrog home pageScreenshot from Hotfrog, January 2022

Each month, around 80,000 people search the 69 million businesses listed on HotFrog.

Businesses, sole practitioners, and anyone doing business with a physical address can add their listing for free.

13. Superpages

Superpages home pageScreenshot from Superpages, January 2022

Superpages is a local business directory.

Businesses can add basic information, reviews, photos coupons, and, of course, a link to their website.

The web directory sees an average of 500,000 to 600,000 monthly visitors.

14. MerchantCircle

MerchantCircle home pageScreenshot from MerchantCircle, January 2022

MerchantCircle’s premise is simple: “Find the best local merchants.”

The site includes listings for all kings of merchants and contractors, ranging from attorneys and notaries to realtors and agencies.

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Over 100 million consumers visited the site last year to search its listings of 2 million businesses.

The site gets around 1.5 million monthly visits.

15. Better Business Bureau

Better Business Bureau home pageScreenshot from Better Business Bureau, January 2022

Having a listing with the Better Business Bureau (BBB) and being able to reference that accreditation on your own site remains a major trust signal to today’s consumers.

You’ll need to apply for accreditation, but once you’re approved, customers can visit the site to verify you’re a business they can trust.

BBB is one of the top 300 websites in the U.S. and top 1,200 globally.

Monthly traffic numbers range from 12 to 13 million. It’s worth having a listing here.

16. B2B Yellow Pages

B2B Yellowpages home pageScreenshot from B2B Yellowpages, January 2022

This site looks like it never left the 1990s, but it’s still a viable web directory of over 18 million businesses.

The web directory receives around 500,000 to 600,000 visits per month.

17. Nextdoor

Nextdoor for local businessesScreenshot from Nextdoor, January 2022

In just the past few years, Nextdoor has developed from your friendly neighborhood website into an essential business directory.

Nextdoor has a highly engaged user base, with over 54 million business recommendations on the site.

Once you claim your free business listing, you can market to those users with one of Nextdoor’s advertising options or with Business Posts, which are completely free.

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These look and feel very similar to Google Business Posts.

But, they come with one major benefit that’s not available with a Google Business Profile; once posted, these appear instantly in the feed of everyone located within 2 miles of your business.

Did we mention Nextdoor is in the top 200 websites in the U.S., with over 150 million monthly visitors?

In the iconic words of Larry David, that’s pretty, pretty, pretty good.

18. eLocal

eLocal home pageScreenshot from eLocal, January 2022

eLocal is a local business directory that’s been around since 2007.

Between 120,000 and 160,000 monthly visitors use eLocal to find businesses, doctors, contractors, and more.

19. DexKnows

DexKnows home pageScreenshot from DexKnows, January 2022

DexKnows is another local business directory, used by around 100,000 monthly visitors looking for businesses and sole practitioners in their area.

20. Alignable

Alignable Home PageScreenshot from Alignable, January 2022

Alignable is a small business referral network first, and a web directory second.

It’s designed to help local business owners connect, collaborate, and refer business to each other.

The site has racked up over 7 million members in less than ten years of operation, and receives over 3.3 million monthly visits.

Alignable can be a valuable site for generating new business through referrals, partnerships, and more.

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21. Local.com

Local.com home pageScreenshot from Local.com, January 2022

Local.com lists over 100,000 local businesses with websites and contact information.

The site receives over 2 million monthly visitors.

What Else?

Beyond the directories listed above, there may be additional niche directories with high traffic that are pertinent to your industry, like Avvo for attorneys, Thumbtack for local contractors, or Porch for home improvement professionals.

You can find an excellent list of these, helpfully organized by domain authority, on BrightLocal.com.

There are also services online, notably Moz Local and Yext, that will create, update, and otherwise maintain your local citations across dozens of online directories.

A listing on many of these directories will simply be a citation for citation’s sake, but these services will include the big names like Yahoo, Yelp, and others on our list.

Working with one of these services can significantly speed up the process of getting your website added (and take the work off your plate), which is why they aren’t free.

Depending on how many websites you manage, however, they can be worth it.

Final Thoughts On Web Directories

As you can see, there are still directories that provide value. If a directory receives traffic from your target audience, is relevant to your website, and maintains quality listings, then it’s a good candidate for your backlink profile.

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Local businesses may also find relevant directories on the websites for local newspapers, magazines, and business websites. If it’s highly relevant to your website and receives traffic from your community, it’s a good candidate.

Look at the page where your website would be listed and decide if you’re happy to be alongside the other websites on the page.

If you follow these tips, you’ll only choose the most valuable directories for your business.

More resources:


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LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack

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LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack

LinkedIn is a great place to grow your business.

In the last 12 months, 93% of B2B marketers have used the platform the most to distribute content organically. LinkedIn also topped the same survey for producing the best results.

The same study reveals content marketers are also spending more on paid content promotion. The top platform where they’re spending? Linkedin.

Businesses can also use the network for marketing to and reaching potential customers. In fact, there are more than 1 billion interactions on LinkedIn Pages every month.

With these figures, there’s no denying the power of this social media platform to drive engagement and boost brand awareness.

Are you ready to take your LinkedIn marketing game to the next level but unsure where to begin?

Here are clever LinkedIn tips from seven LinkedIn pros to boost your marketing efforts.

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Leverage LinkedIn Live

Thomas J. Armitage

Sales Executive, Site-Seeker

LinkedIn is the ultimate B2B playground. It’s like a professional conference that’s never-ending.

Live Streams, in particular, continue to be underutilized. That’s because people starve for valuable learning material.

With Live Streams, thought leaders can bypass the headaches typically involved in traditional webinar setups. No landing pages or sign-up forms are needed. You can easily promote the event through sharing and invitations, too.

Although you’ll need a third-party streaming software, most play nicely with LinkedIn.

And Live Streams are a great way to break the monotony of text posts and engage with your audience on a more personal level.

Make sure you identify a niche topic. Write a strong description that includes who the stream is for.

Invite users you know will find it worthwhile. And make sure to promote – both before the event, as well as after, since the full video will be available for playback.


Level Up Your Content Strategy

Adam Houlahan Adam Houlahan

LinkedIn Expert at Prominence Global, Author of “Influencer – The 9 Step Guide to Becoming Highly Influential in Any Industry”

The most effective strategy for LinkedIn lead generation that delivers consistent long-term results is Algorithmically Aligned Content.

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Only 1% of the 850+ million members of LinkedIn share content regularly (weekly). Less than 1% of that 1% truly understand and share content that LinkedIn sees as valuable to its membership and organically promotes for you.

Share content that creates conversations on the platform and shows you are the authority in your area of expertise without solving your audiences’ problems for them.

I call it “Know How,” with “No How” content.

Consistently implement this content strategy, and your ideal clients will gravitate to you to solve their problems.

Felipe Bazon Felipe Bazon

Chief SEO Officer, Hedgehog Digital

Back in 2017, I decided that the only social network that I would use professionally was going to be Linkedin.

Since then, I have been posting weekly (sometimes daily) posts related to SEO strategies, techniques, and insights.

This has helped build my network and reach decision makers who see my posts and get in contact through the platform or our website to fill in the contact form.

These leads that turned into clients have contributed to the exponential growth we have had since we opened up our office in Brazil.

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Being a well-known SEO down here, I’ve exploited these to our advantage; all leads came from my personal account, not the company’s.

We do have a business page for U.K. and Brazil and do some Linkedin ads to promote some stuff, but it is through the personal profile that the magic happens.

Since then, my posts are averaging:

  • 4,000 views
  • 100 interactions (likes and comments)
  • Five to seven organic leads per month

My tips are:

  • Consistency and frequency. Aim for at least a couple of posts each week.
  • Avoid sharing links on your posts; leave them in the comments. This increases the reach of your posts by at least 30%. For instance, if you want to share a new article from the blog, do a post talking about the subject and say, “We’ve written a complete guide about X, and you can find the link to it in the comments.
  • Don’t be shy in sharing insights, thoughts, and results. The community loves these types of posts. These tend to get loads of interactions.

Optimize Your Page

Virginie Cantin Virginie Cantin

LinkedIn Coach – VirginieCantin.com, Wall Street Journal bestselling author of “60 Days to LinkedIn Mastery”

My personal hack uses the experience section to highlight my services and activities. So instead of having a single job title such as “Founder,” I will have several job titles under my LinkedIn company page for each “hat” I’m wearing in my company.

I have a job title for my 1:1 coaching service, LinkedIn PEELING. Another job title is dedicated to my online course, LinkedIn BREAK-IN. Then, I use a separate job title to highlight that I’m a Wall Street Journal bestselling author.

Last but not least, I have a fourth job title that aims at getting me found by people looking for speakers and podcast guests.

The beauty of having several job titles is that you can optimize every single one of them for the algorithm so that people looking for a specific service or author, or podcast guest can easily find you.

Andy Foote Andy Foote

Advanced LinkedIn Strategies Coach

LinkedIn makes it really difficult to know who your “Super Fans” and potential “Super Fans” are; it’s as if they don’t want you to build any kind of base.

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You can see this with how they treat followers; they’re not ‘following’ at all – because an algorithm inserts itself between you and folks who have voted to see your content.

Fortunately, there’s software on the market (peakAboo by Daniel Hall) that provides juicy data on everyone who has commented on your LinkedIn posts. This helps me to know who solidly supports me and, more importantly, people who commented only a few times.

It’s the latter category I want to target and figure out a way to convert them into persistent supporters, a.k.a. “Super Fans.”


Prioritize Human-Centric Approach

Sandra Long Sandra Long

LinkedIn Trainer & Speaker – Post Road Consulting, Author of “LinkedIn for Personal Branding: The Ultimate Guide”

Activate your employee team. Make sure your team’s LinkedIn profiles are co-branded and focused on client problem-solving instead of recruiter oriented.

Encourage the team to search and connect with coworkers, clients, and prospects. Train your team to build relationships with thoughtful, helpful comments and personalized messages.

Say no to automation. Train them to engage, inspire, and motivate their professional networks with valuable comments, original posts, and shared or reposted company page content.

Develop a company hashtag and communicate how to use it on LinkedIn. Most importantly, build your team’s confidence and make it fun!

Josh Steimle Josh Steimle

Founder of the LinkedIn agency BlueMethod, Author of the WSJ & USA Today bestselling book “60 Days to LinkedIn Mastery”

LinkedIn helps me solve my biggest challenges as an entrepreneur, whether it’s sales, recruiting, or finding partners.

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LinkedIn has easily produced millions of dollars in value for me.

Even though I wrote a book on LinkedIn with 60 tips in it, everything I teach in my book can be summarized in two words: Be human. It’s the best LinkedIn hack.

Too many are trying to imitate robots on LinkedIn by sending out spam messages, posting content but never engaging with commenters, and avoiding the time-consuming, truly creative work of one-to-one communication. But that’s where LinkedIn performs best!

When you use LinkedIn to talk directly with others, like a normal human being, that’s the moment when LinkedIn becomes indispensable.

Takeaway

As the world’s largest online professional network, Linkedin makes a remarkable addition to your social media marketing strategy.

Remember to take advantage of LinkedIn features and be consistent – all while offering value and nurturing relationships.

Armed with these tips, you’re bound to thrive on the LinkedIn feed and reap the rewards.

More Resources:

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