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3 Key Content Marketing Strategies To Get Website Traffic From Month 1

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3 Key Content Marketing Strategies To Get Website Traffic From Month 1

This post was sponsored by Hands Off Publishing. The opinions expressed in this article are the sponsor’s own.

You’ve just started a brand new site, published a lot of content, and spent a lot of time and money.

  • 2 days later: No traffic.
  • 30 days have gone by: Still no traffic.

Rough, isn’t it?

But what if we could show you a better way?

It’s time to implement a proven, reliable strategy to rank on the SERPs and generate traffic from month one.

Is it a quick hack? Nope.

Is it free to implement? Unfortunately, not.

Does it work? Absolutely!

In just 6 months, this strategy has produced 100,000+ unique visitors from organic search.

Screenshot from Google Search Console for Gardeniaorganic.com, July 2022

Before we dive into a strategy for you to try, let’s talk about why people say it takes so long to rank a new site on Google.

Why Is It So Hard To Get A High Website Ranking On A New Site?

Before we dive deeper into this post, you’ll need to understand why this problem exists.

The shortest and most powerful answer is this – you need content in order to rank.

Buying links, guest posting, outreach, and hiring SEO “experts” are the least of your problems.

Instead, you must focus on:

  • Your readers’ true needs.
  • Your unique expertise.
  • Adding new ideas to the web.

If you are not implementing those three keys, link building and outreach do not matter.

The faster you get good quality content on your site, the faster you’ll begin to rank on SERPs.

3 Keys To Content Marketing Success

Successful content depends on these three keys, no matter the niche or industry.

If your content falls short in any of these areas, you’ve identified your first problem.

Key 1: Give The Readers What They Want

Focus on the reader, and the search engines will focus on you.

You’ve heard it time and time again in recent years: “Satisfy the search intent.”

The good thing is – there’s nothing complicated about it.

All you need to do is give the reader what they want, and need:

  • If your prospects want a review of a product, then give them a detailed review of the product.
  • If they want an answer to a question, give them the answer to that question as fast as possible.

Key 2: Implement E-A-T

E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” It’s the ultimate summary for the perfect article.

You can create this experience for your readers by publishing well-researched content that is backed by data, unique insights, and information that’s not easily accessible.

Aside from this concept being strongly valued by Google, it just makes sense.

Put yourself in the reader’s shoes.

When you need help with something:

  • Wouldn’t you rather read content from someone who knows what they are talking about?
  • Wouldn’t you like information from someone with authority and high credibility?
  • Wouldn’t you stay away from someone that just regurgitates existing information on the internet?

That’s what Google wants from your new site, and that’s what E-A-T is all about.

Key 3: Create Something New

What makes your content different from everything else on the internet?

To get placed on page 1 of Google, you just need to publish something better than the top 10 results on Google.

There’s one way to achieve this: implement keys one and two.

To really ramp up your content, here are a few more things you can implement to make your site more valuable:

  • Complementary videos.
  • Unique graphics and infographics.
  • Podcast features.
  • Interviews.
  • Case studies.
  • Audio.

Once you have an understanding of these three keys, the rest comes naturally.

Now, let me show you how Carl Broadbent generated over 100,000 unique visitors in 6 months with the brand-new website: GardeniaOrganic.com.

3 Key Content Marketing Strategies To Get Website Traffic From Month 1Screenshot from GardeniaOrganic.com, July 2022

Try This: The “100,000 Visitors in Six Months” Content Strategy

Just like the three keys, this strategy revolves around simplicity.

This is the exact same process our writing agency uses to serve over 800 clients.

It’s also how we’ve been able to help countless clients get 100,000+ monthly page views in under six months.

Step 1: Do Topic Research

It all starts here.

All you need to find are low-competition and high-opportunity keywords.

Don’t overcomplicate this process with formulas or a massive tech stack.

The process is straightforward.

How To Perform Topic Research

  1. Analyze successful content in your niche.
  2. Dive deeply into all related queries.
  3. Identify keywords that have low-quality content on their SERPs.
  4. Create better content than what exists on the SERP.

Proof Of Success

We implemented this process for a client in the DIY niche recently.

We published 47 posts for him, and he’s already getting 40-50 visitors per day in under 2 months.

3 Key Content Marketing Strategies To Get Website Traffic From Month 1Screenshot from Ezoic, July 2022

It sounds simple. That’s because it is.

Good marketing trumps all, and good content is no different.

As long as there’s even a small demand for the information you’re publishing, all you have to do is create better content than anyone else, and you will see results.

Implement this across hundreds of keywords as we mentioned above; you will grow like never before.

Step 2: Create A Lot Of Content

We know; this may be the last thing you want to hear, but it’s the only thing that can accelerate your organic growth and results.

But don’t let that scare you.

Instead, hear this:

That’s over 1,500% growth in traffic in six months.

And 32,918% growth in revenue.

3 Key Content Marketing Strategies To Get Website Traffic From Month 1Image created by Hands Off Publishing & GardeniaOrganic.com, July 2022

Now, if he sold his website there and then at a 35x multiple, which is easily achievable, he’d be looking at a net profit of $23,469.37!

The most important thing to understand here is that you can optimize your website to look great, and you can have an awesome logo, but only content will bring you traffic and, most importantly, make you money.

Your Monthly Content Output Strategy

  • Month 1: Create and publish 450 pieces of high-quality, well-researched, E-A-T content.
  • Month 2: Create and publish 80 pieces of new high-quality, well-researched, E-A-T content.
  • Month 3+: Create and publish 50 pieces of new high-quality, well-researched, E-A-T content.

Step 3: Hone In On 1 Content Type

Instead of adapting to different writing styles and formats, it’s better to keep your content strategy simple and hone in on one content type.

Each content type comes with its own pros and cons.

Pros & Cons Of Writing How-To Guides

Take how-to guides, for example.

They are amazing, but you’ll need to add plenty of original images and videos alongside the written content to make it stand out.

Pros & Cons Of Creating & Generating Product Review Content

Product reviews are essentially responsible for 40% of Amazon’s revenue.

But reviews require a lot more work than just rewriting Amazon reviews, plastering some images direct from the retailer, or providing a table of the “best” options.

Pros & Cons Of Informational Content

For Carl and many of our clients, informational content is the best.

When your potential reader searches for a problem or issue they have, you get to give them the answer straight away.

For this to work perfectly, you’ll want to create something that cannot be found anywhere else on the internet.

The fastest way to achieve this? Buy the product and truly review it.

Here is an example of an article in which Carl used the above method to produce a great and unique piece of content.

And here is a video to go with it.

See how it all came together successfully in our full strategy and case study.

No more copying text and reviews from Amazon. You’ll need some real-life experience of using the product to write original content.

Step 4: Build Natural Links

It’s no myth that link building is one of the best ranking factors for Google.

Most people fail when link building because they go down the route of trying to get quick links.

What Are Quick Links? 

Quick links are not beneficial to your website’s success.

They are built by spamming every site, email list, and friend to try to get someone to share your content and give you a link.

This was fine 15 years ago – but not anymore.

It’s more important to gain one naturally obtained link than 100 spammy no-follow links from random places that are unrelated to your content.

5 Effective Ways To Gain A Natural Backlink:

  1. Create amazingly unique content that no one else has.
  2. Add original images you have taken yourself.
  3. Create charts and infographics that people can download and share or add to their own website.
  4. Add a quiz or calculator. Carl has a fish tank calculator on a pet website that works out the volume of water in a fish tank. This is a great way to get shares and links.
  5. Video content. Make your own videos that people can embed into their website.

There are many more ways, but those five things are all you need to make your link-building successful.

Strategy Summary

The key to a good content creation strategy is simplicity.

  1. Write a lot of valuable content.
  2. Hone in on one content type (informational content works best).
  3. Only focus on natural link building.
  4. Let the results flow.

Publishing 500 posts in your first month are not essential for this approach to work for you. What’s more important is what goes inside those articles (refer to keys one through three) and the consistency in publishing.

Want To Implement This Strategy?

Want to make it easier to create a lot of great content and crush your first month goals?

Outsource and automate your topic ideation and content creation.

Head over to Hands Off Publishing and find out how we can help you transform your content marketing results. If you’d like to speak with someone from the team, you can book a call on the next page.


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Featured Image: Hands Off Publishing



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New Google Ads Feature: Account-Level Negative Keywords

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New Google Ads Feature: Account-Level Negative Keywords

Google Ads Liaison Ginny Marvin has announced that account-level negative keywords are now available to Google Ads advertisers worldwide.

The feature, which was first announced last year and has been in testing for several months, allows advertisers to add keywords to exclude traffic from all search and shopping campaigns, as well as the search and shopping portion of Performance Max, for greater brand safety and suitability.

Advertisers can access this feature from the account settings page to ensure their campaigns align with their brand values and target audience.

This is especially important for brands that want to avoid appearing in contexts that may be inappropriate or damaging to their reputation.

In addition to the brand safety benefits, the addition of account-level negative keywords makes the campaign management process more efficient for advertisers.

Instead of adding negative keywords to individual campaigns, advertisers can manage them at the account level, saving time and reducing the chances of human error.

You no longer have to worry about duplicating negative keywords in multiple campaigns or missing any vital to your brand safety.

Additionally, account-level negative keywords can improve the accuracy of ad targeting by excluding irrelevant or low-performing keywords that may adversely impact campaign performance. This can result in higher-quality traffic and a better return on investment.

Google Ads offers a range of existing brand suitability controls, including inventory types, digital content labels, placement exclusions, and negative keywords at the campaign level.

Marvin added that Google Ads is expanding account-level negative keywords to address various use cases and will have more to share soon.

This rollout is essential in giving brands more control over their advertising and ensuring their campaigns target the appropriate audience.


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Google’s Gary Illyes Answers Your SEO Questions On LinkedIn

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Google's Gary Illyes Answers Your SEO Questions On LinkedIn

Google Analyst Gary Illyes offers guidance on large robots.txt files, the SEO impact of website redesigns, and the correct use of rel-canonical tags.

Illyes is taking questions sent to him via LinkedIn direct message and answering them publicly, offering valuable insights for those in the SEO community.

It’s already newsworthy for a Google employee to share SEO advice. This is especially so given it’s Illyes, who isn’t as active on social media as colleagues like Search Advocate John Mueller and Developer Advocate Martin Splitt.

Throughout the past week, Illyes has shared advice and offered guidance on the following subjects:

  • Large robots.txt files
  • The SEO impact of website redesigns
  • The correct use of rel-canonical tags

Considering the engagement his posts are getting, there’s likely more to come. Here’s a summary of what you missed if you’re not following him on LinkedIn.

Keep Robots.Txt Files Under 500KB

Regarding a previously published poll on the size of robots.txt files, Illyes shares a PSA for those with a file size larger than 500kb.

Screenshot from: linkedin.com/in/garyillyes/, January 2023.

Illyes advises paying attention to the size of your website’s robots.txt file, especially if it’s larger than 500kb.

Google’s crawlers only process the first 500kb of the file, so it’s crucial to ensure that the most important information appears first.

Doing this can help ensure that your website is properly crawled and indexed by Google.

Website Redesigns May Cause Rankings To Go “Nuts”

When you redesign a website, it’s important to remember that its rankings in search engines may be affected.

As Illyes explains, this is because search engines use the HTML of your pages to understand and categorize the content on your site.

If you make changes to the HTML structure, such as breaking up paragraphs, using CSS styling instead of H tags, or adding unnecessary breaking tags, it can cause the HTML parsers to produce different results.

This can significantly impact your site’s rankings in search engines. Or, as Illyes phrases it, it can cause rankings to go “nuts”:

Google’s Gary Illyes Answers Your SEO Questions On LinkedInScreenshot from: linkedin.com/in/garyillyes/, January 2023.

Illyes advises using semantically similar HTML when redesigning the site and avoiding adding tags that aren’t necessary to minimize the SEO impact.

This will allow HTML parsers to better understand the content on your site, which can help maintain search rankings.

Don’t Use Relative Paths In Your Rel-Canonical

Don’t take shortcuts when implementing rel-canonical tags. Illyes strongly advises spelling out the entire URL path:

Google’s Gary Illyes Answers Your SEO Questions On LinkedInScreenshot from: linkedin.com/in/garyillyes/, January 2023.

Saving a few bytes using a relative path in the rel-canonical tag isn’t worth the potential issues it could cause.

Using relative paths may result in search engines treating it as a different URL, which can confuse search engines.

Spelling out the full URL path eliminates potential ambiguity and ensures that search engines identify the correct URL as the preferred version.

In Summary

By answering questions sent to him via direct message and offering his expertise, Illyes is giving back to the community and providing valuable insights on various SEO-related topics.

This is a testament to Illyes’ dedication to helping people understand how Google works. Send him a DM, and your question may be answered in a future LinkedIn post.


Source: LinkedIn

Featured Image: SNEHIT PHOTO/Shutterstock



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Everything You Need To Know

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Of all the many, many functions available in Google Ads, I have a few that are my favorites. And sitelink assets – previously known as sitelink extensions – are at the top of my list.

Why? Because they’re so versatile. You can do almost anything with them if you think through your strategy carefully.

For example, you can use the mighty sitelink in your advertising to:

  • Promote low search volume themes.
  • Push lagging products out the door.
  • Maximize hot sellers.
  • Highlight certain product categories.
  • Answer common questions.
  • Handle PR problems.

And that’s just a start! Sitelink assets can almost do it all.

Best Practices For Using Sitelink Assets Extensions

If you truly want to get the most out of your sitelinks, you need to think about your intention.

To help you with that, I’m going to lay out a few sitelink guidelines.

1. Get clear on your objectives. Before you start, you need to think about your goals. What are you trying to achieve with these assets? Are you advertising products or services? Will the asset work well with both branded and non-branded keywords? Your answers to these questions will help determine if your sitelinks are versatile and useful to the searcher.

2. Use sitelinks as part of your larger strategy. Don’t think of your sitelinks in isolation. You should also consider the accompanying ad, landing page, and other assets. Make sure they all work together in service to your overarching strategy.

3. Use a mix of sitelinks. Sitelinks can serve multiple purposes, so make sure you’re using a variety. For example, you don’t want to use every sitelink on an ad to promote on-sale products. Instead, use a mix. One could promote an on-sale product, one could generate leads, one could highlight a new product category, and one could direct prospective clients to useful information.

4. Create landing pages for your sitelinks. Ideally, you want to send users to landing pages that tightly correlate with your sitelink instead of just a regular page on your website.

5. Track sitelink performance and adjust. It’s not enough to set up sitelinks. You should also track them to see which links are getting traction and which ones are not. This doesn’t mean that all sitelinks should perform equally (more on this below), but it does mean they should perform well given their type and objectives.

Why it’s Better To Use A Mix Of Sitelink Assets

Let’s dive deeper into this idea of using a mix of sitelinks by looking at an example.

In a new client account, we created four different types of sitelinks:

  • Two sitelinks are product-focused (as requested by the client).
  • One sitelink connects users with an engineer to learn more about the product (“Speak to an Engineer”). It has more of a sales focus.
  • One sitelink allows users to learn more about the products without speaking to an engineer (“What is?”).

The “What is?” sitelink is outperforming the “Speak to an Engineer” sitelink when we measure by CTR. While we need more data before making any changes, I predict we’ll eventually swap out the sales-y “Speak to an Engineer” sitelink for something else.

The fact that the educational link (“What is?”) is performing better than the sales-y link (“Speak to an Engineer”) isn’t too surprising in this case. The product is a new, cutting-edge robot that not many people are aware of, yet. They want more info before talking to someone.

sitelink extensions - performance exampleScreenshot by author, January 2023

By using a mix of sitelinks, and assessing the performance of each, we gained a lot of valuable information that is helping to guide our strategy for this account. So going with a mix of sitelinks is always a good idea. You never know what you’ll discover!

Sitelink Assets Examples

Now, let’s look at some specific examples of sitelink assets in Google Ads.

Example 1: Chromatography

Sitelinks extension - Chromatography exampleScreenshot from Google, January 2023

Application Search: This ad is for a highly technical product that can be used in a wide variety of applications. (Chromatography is a laboratory technique for separating mixtures.) So putting “application search” in a sitelink here might make sense. It helps prospective clients find what they’re looking for.

Sign up and Save Big: A good sitelink for lead generation and potential revenue.

Technical Support: I’m not a big fan of putting technical support in sitelinks. Tech support seems more targeted to current users rather than prospective users. But who knows, maybe they really do want to help current users get tech support via their advertising.

Guides and Posters: Again, this sitelink is a bit unusual, but it might be appropriate for this product. Perhaps people are downloading branded posters and posting them in their workplaces. If so, it’s a great way to build brand awareness.

Example 2: Neuroscience Courses

Sitelink Extensions - Nueroscience courses exampleScreenshot from Google, January 2023

I love everything about these sitelinks! The advertising is using them to reach people in all phases of the buyer journey.

For people not ready to commit:

  • Study Neuroscience: This sitelink is broad and informational. It’s helpful to people who have just started to explore their options for studying neuroscience.
  • Get Course Brochure: This sitelink is also great for people in the research phase. And while we mostly live in an online world, some people still prefer to consume hard-copy books, brochures, etc. With this sitelink, the school is covering its bases.

For people getting close to committing:

  • Online Short Course: This is the course the school offers. It’s a great sitelink for those almost ready to sign up.

For people ready to sign up:

  • Register Online Now: This is the strongest call to action for those ready to commit. It takes people directly to the signup page.

Example 3: Neuroscience Degrees

Let’s look at another example from the world of neuroscience education: this time for a neuroscience degree program.

Sitelink extensions - neuroscience degree exampleScreenshot from Google, January 2023

In contrast to the previous two examples, the sitelinks in this ad aren’t as strong.

Academics Overview: This sitelink seems more appropriate for a broad term search, such as a search on the school’s name. If the searcher is looking for a specific degree program (which seems like the intention based on the term and the ad), the sitelinks should be something specific to that particular degree program.

Scholarships: Just as with the above sitelink, “Scholarships” doesn’t seem very helpful either. The topic of scholarships is important—but probably doesn’t need to be addressed until the person determines that this school is a good fit.

Example 4: Code Security

Next, let’s look at two Google search ads for code security products.

Sitelink extensions - code security exampleScreenshot from Google, January 2023

 

The sitelinks in these two ads look like typical assets you’d find for SaaS, cloud-based, or tech companies. They click through to a lot of helpful information, such as product plans and success stories.

I particularly like the Most Common Risks sitelink in the second ad. It leads to a helpful article that would be great for engaging top-of-funnel leads.

On the flip side, I’m not a big fan of the Blog sitelink in the first ad. “Blog” simply isn’t very descriptive or helpful.

Still, there are no right or wrong sitelinks here. And it would be interesting to test my theory that blog content is not a top-performing asset!

Sitelink Assets Are More Than An Afterthought

I hope I’ve convinced you of the usefulness and versatility of sitelinks when created with specific objectives that align with your broader strategy.

So don’t create your sitelink assets as an afterthought.

Because if you give them the careful consideration they deserve, they’ll serve you well.

Note: Google sitelink assets were previously known as sitelink extensions and renamed in September 2022.

More resources:


Featured Image: Thaspol Sangsee/Shutterstock



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