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3 Key Content Marketing Strategies To Get Website Traffic From Month 1

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3 Key Content Marketing Strategies To Get Website Traffic From Month 1

This post was sponsored by Hands Off Publishing. The opinions expressed in this article are the sponsor’s own.

You’ve just started a brand new site, published a lot of content, and spent a lot of time and money.

  • 2 days later: No traffic.
  • 30 days have gone by: Still no traffic.

Rough, isn’t it?

But what if we could show you a better way?

It’s time to implement a proven, reliable strategy to rank on the SERPs and generate traffic from month one.

Is it a quick hack? Nope.

Is it free to implement? Unfortunately, not.

Does it work? Absolutely!

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In just 6 months, this strategy has produced 100,000+ unique visitors from organic search.

Screenshot from Google Search Console for Gardeniaorganic.com, July 2022

Before we dive into a strategy for you to try, let’s talk about why people say it takes so long to rank a new site on Google.

Why Is It So Hard To Get A High Website Ranking On A New Site?

Before we dive deeper into this post, you’ll need to understand why this problem exists.

The shortest and most powerful answer is this – you need content in order to rank.

Buying links, guest posting, outreach, and hiring SEO “experts” are the least of your problems.

Instead, you must focus on:

  • Your readers’ true needs.
  • Your unique expertise.
  • Adding new ideas to the web.

If you are not implementing those three keys, link building and outreach do not matter.

The faster you get good quality content on your site, the faster you’ll begin to rank on SERPs.

3 Keys To Content Marketing Success

Successful content depends on these three keys, no matter the niche or industry.

If your content falls short in any of these areas, you’ve identified your first problem.

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Key 1: Give The Readers What They Want

Focus on the reader, and the search engines will focus on you.

You’ve heard it time and time again in recent years: “Satisfy the search intent.”

The good thing is – there’s nothing complicated about it.

All you need to do is give the reader what they want, and need:

  • If your prospects want a review of a product, then give them a detailed review of the product.
  • If they want an answer to a question, give them the answer to that question as fast as possible.

Key 2: Implement E-A-T

E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” It’s the ultimate summary for the perfect article.

You can create this experience for your readers by publishing well-researched content that is backed by data, unique insights, and information that’s not easily accessible.

Aside from this concept being strongly valued by Google, it just makes sense.

Put yourself in the reader’s shoes.

When you need help with something:

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  • Wouldn’t you rather read content from someone who knows what they are talking about?
  • Wouldn’t you like information from someone with authority and high credibility?
  • Wouldn’t you stay away from someone that just regurgitates existing information on the internet?

That’s what Google wants from your new site, and that’s what E-A-T is all about.

Key 3: Create Something New

What makes your content different from everything else on the internet?

To get placed on page 1 of Google, you just need to publish something better than the top 10 results on Google.

There’s one way to achieve this: implement keys one and two.

To really ramp up your content, here are a few more things you can implement to make your site more valuable:

  • Complementary videos.
  • Unique graphics and infographics.
  • Podcast features.
  • Interviews.
  • Case studies.
  • Audio.

Once you have an understanding of these three keys, the rest comes naturally.

Now, let me show you how Carl Broadbent generated over 100,000 unique visitors in 6 months with the brand-new website: GardeniaOrganic.com.

3 Key Content Marketing Strategies To Get Website Traffic From Month 1Screenshot from GardeniaOrganic.com, July 2022

Try This: The “100,000 Visitors in Six Months” Content Strategy

Just like the three keys, this strategy revolves around simplicity.

This is the exact same process our writing agency uses to serve over 800 clients.

It’s also how we’ve been able to help countless clients get 100,000+ monthly page views in under six months.

Step 1: Do Topic Research

It all starts here.

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All you need to find are low-competition and high-opportunity keywords.

Don’t overcomplicate this process with formulas or a massive tech stack.

The process is straightforward.

How To Perform Topic Research

  1. Analyze successful content in your niche.
  2. Dive deeply into all related queries.
  3. Identify keywords that have low-quality content on their SERPs.
  4. Create better content than what exists on the SERP.

Proof Of Success

We implemented this process for a client in the DIY niche recently.

We published 47 posts for him, and he’s already getting 40-50 visitors per day in under 2 months.

3 Key Content Marketing Strategies To Get Website Traffic From Month 1Screenshot from Ezoic, July 2022

It sounds simple. That’s because it is.

Good marketing trumps all, and good content is no different.

As long as there’s even a small demand for the information you’re publishing, all you have to do is create better content than anyone else, and you will see results.

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Implement this across hundreds of keywords as we mentioned above; you will grow like never before.

Step 2: Create A Lot Of Content

We know; this may be the last thing you want to hear, but it’s the only thing that can accelerate your organic growth and results.

But don’t let that scare you.

Instead, hear this:

That’s over 1,500% growth in traffic in six months.

And 32,918% growth in revenue.

3 Key Content Marketing Strategies To Get Website Traffic From Month 1Image created by Hands Off Publishing & GardeniaOrganic.com, July 2022

Now, if he sold his website there and then at a 35x multiple, which is easily achievable, he’d be looking at a net profit of $23,469.37!

The most important thing to understand here is that you can optimize your website to look great, and you can have an awesome logo, but only content will bring you traffic and, most importantly, make you money.

Your Monthly Content Output Strategy

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  • Month 1: Create and publish 450 pieces of high-quality, well-researched, E-A-T content.
  • Month 2: Create and publish 80 pieces of new high-quality, well-researched, E-A-T content.
  • Month 3+: Create and publish 50 pieces of new high-quality, well-researched, E-A-T content.

Step 3: Hone In On 1 Content Type

Instead of adapting to different writing styles and formats, it’s better to keep your content strategy simple and hone in on one content type.

Each content type comes with its own pros and cons.

Pros & Cons Of Writing How-To Guides

Take how-to guides, for example.

They are amazing, but you’ll need to add plenty of original images and videos alongside the written content to make it stand out.

Pros & Cons Of Creating & Generating Product Review Content

Product reviews are essentially responsible for 40% of Amazon’s revenue.

But reviews require a lot more work than just rewriting Amazon reviews, plastering some images direct from the retailer, or providing a table of the “best” options.

Pros & Cons Of Informational Content

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For Carl and many of our clients, informational content is the best.

When your potential reader searches for a problem or issue they have, you get to give them the answer straight away.

For this to work perfectly, you’ll want to create something that cannot be found anywhere else on the internet.

The fastest way to achieve this? Buy the product and truly review it.

Here is an example of an article in which Carl used the above method to produce a great and unique piece of content.

And here is a video to go with it.

See how it all came together successfully in our full strategy and case study.

No more copying text and reviews from Amazon. You’ll need some real-life experience of using the product to write original content.

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Step 4: Build Natural Links

It’s no myth that link building is one of the best ranking factors for Google.

Most people fail when link building because they go down the route of trying to get quick links.

What Are Quick Links

Quick links are not beneficial to your website’s success.

They are built by spamming every site, email list, and friend to try to get someone to share your content and give you a link.

This was fine 15 years ago – but not anymore.

It’s more important to gain one naturally obtained link than 100 spammy no-follow links from random places that are unrelated to your content.

5 Effective Ways To Gain A Natural Backlink:

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  1. Create amazingly unique content that no one else has.
  2. Add original images you have taken yourself.
  3. Create charts and infographics that people can download and share or add to their own website.
  4. Add a quiz or calculator. Carl has a fish tank calculator on a pet website that works out the volume of water in a fish tank. This is a great way to get shares and links.
  5. Video content. Make your own videos that people can embed into their website.

There are many more ways, but those five things are all you need to make your link-building successful.

Strategy Summary

The key to a good content creation strategy is simplicity.

  1. Write a lot of valuable content.
  2. Hone in on one content type (informational content works best).
  3. Only focus on natural link building.
  4. Let the results flow.

Publishing 500 posts in your first month are not essential for this approach to work for you. What’s more important is what goes inside those articles (refer to keys one through three) and the consistency in publishing.

Want To Implement This Strategy?

Want to make it easier to create a lot of great content and crush your first month goals?

Outsource and automate your topic ideation and content creation.

Head over to Hands Off Publishing and find out how we can help you transform your content marketing results. If you’d like to speak with someone from the team, you can book a call on the next page.


Image Credits

Featured Image: Hands Off Publishing

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B2B PPC Experts Give Their Take On Google Search On Announcements

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B2B PPC Experts Give Their Take On Google Search On Announcements

Google hosted its 3rd annual Search On event on September 28th.

The event announced numerous Search updates revolving around these key areas:

  • Visualization
  • Personalization
  • Sustainability

After the event, Google’s Ad Liason, Ginny Marvin, hosted a roundtable of PPC experts specifically in the B2B industry to give their thoughts on the announcements, as well as how they may affect B2B. I was able to participate in the roundtable and gained valuable feedback from the industry.

The roundtable of experts comprised of Brad Geddes, Melissa Mackey, Michelle Morgan, Greg Finn, Steph Bin, Michael Henderson, Andrea Cruz Lopez, and myself (Brooke Osmundson).

The Struggle With Images

Some of the updates in Search include browsable search results, larger image assets, and business messages for conversational search.

Brad Geddes, Co-Founder of Adalysis, mentioned “Desktop was never mentioned once.” Others echoed the same sentiment, that many of their B2B clients rely on desktop searches and traffic. With images showing mainly on mobile devices, their B2B clients won’t benefit as much.

Another great point came up about the context of images. While images are great for a user experience, the question reiterated by multiple roundtable members:

  • How is a B2B product or B2B service supposed to portray what they do in an image?

Images in search are certainly valuable for verticals such as apparel, automotive, and general eCommerce businesses. But for B2B, they may be left at a disadvantage.

More Uses Cases, Please

Ginny asked the group what they’d like to change or add to an event like Search On.

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The overall consensus: both Search On and Google Marketing Live (GML) have become more consumer-focused.

Greg Finn said that the Search On event was about what he expected, but Google Marketing Live feels too broad now and that Google isn’t speaking to advertisers anymore.

Marvin acknowledged and then revealed that Google received feedback that after this year’s GML, the vision felt like it was geared towards a high-level investor.

The group gave a few potential solutions to help fill the current gap of what was announced, and then later how advertisers can take action.

  • 30-minute follow-up session on how these relate to advertisers
  • Focus less on verticals
  • Provide more use cases

Michelle Morgan and Melissa Mackey said that “even just screenshots of a B2B SaaS example” would help them immensely. Providing tangible action items on how to bring this information to clients is key.

Google Product Managers Weigh In

The second half of the roundtable included input from multiple Google Search Product Managers. I started off with a more broad question to Google:

  • It seems that Google is becoming a one-stop shop for a user to gather information and make purchases. How should advertisers prepare for this? Will we expect to see lower traffic, higher CPCs to compete for that coveted space?

Cecilia Wong, Global Product Lead of Search Formats, Google, mentioned that while they can’t comment directly on the overall direction, they do focus on Search. Their recommendation:

  • Manage assets and images and optimize for best user experience
  • For B2B, align your images as a sneak peek of what users can expect on the landing page

However, image assets have tight restrictions on what’s allowed. I followed up by asking if they would be loosening asset restrictions for B2B to use creativity in its image assets.

Google could not comment directly but acknowledged that looser restrictions on image content is a need for B2B advertisers.

Is Value-Based Bidding Worth The Hassle?

The topic of value-based bidding came up after Carlo Buchmann, Product Manager of Smart Bidding, said that they want advertisers to embrace and move towards value-based bidding. While the feedback seemed grim, it opened up for candid conversation.

Melissa Mackey said that while she’s talked to her clients about values-based bidding, none of her clients want to pull the trigger. For B2B, it’s difficult to assess the value on different conversion points.

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Further, she stated that clients become fixated on their pipeline information and can end up making it too complicated. To sum up, they’re struggling to translate the value number input to what a sale is actually worth.

Geddes mentioned that some of his more sophisticated clients have moved back to manual bidding because Google doesn’t take all the values and signals to pass back and forth.

Finn closed the conversation with his experience. He emphasized that Google has not brought forth anything about best practices for value-based bidding. By having only one value, it seems like CPA bidding. And when a client has multiple value inputs, Google tends to optimize towards the lower-value conversions – ultimately affecting lead quality.

The Google Search Product Managers closed by providing additional resources to dig into overall best practices to leverage search in the world of automation.

Closing Thoughts

Google made it clear that the future of search is visual. For B2B companies, it may require extra creativity to succeed and compete with the visualization updates.

However, the PPC roundtable experts weighed in that if Google wants advertisers to adopt these features, they need to support advertisers more – especially B2B marketers. With limited time and resources, advertisers big and small are trying to do more with less.

Marketers are relying on Google to make these Search updates relevant to not only the user but the advertisers. Having clearer guides, use cases, and conversations is a great step to bringing back the Google and advertiser collaboration.

A special thank you to Ginny Marvin of Google for making space to hear B2B advertiser feedback, as well as all the PPC experts for weighing in.

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Featured image: Shutterstock/T-K-M

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