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5 Simple E-commerce Link Building Tactics



Link building for e-commerce sites is hard. There just aren’t that many obvious opportunities to get links to product and category pages.

But luckily, there are some. And there are plenty of ways to build links to other types of pages.

In this post, you’ll learn how to build links to your e-commerce product pages, homepage, and other content on your site.

1. Use the product feedback technique

The product feedback technique is where you find posts ranking for queries like “best [product type]” where you’re not featured. Then you offer authors your product in return for feedback. 

If they like the product, ask them to consider including you in their article.

More often than not, if they feature you, they’ll link to you. 

How to do it

Before you consider this technique, you need to be confident that your product is better than the competition. If bloggers don’t agree with you, they’re not going to feature or link to you.

If you’ve got that part covered, here are the steps:

  1. Brainstorm product categories of products you sell
  2. Search Google for listicles where you’re not featured
  3. Pitch your product for feedback

Brainstorming product categories is easy enough. If you sell smart home products, these will be things like smart thermostats, smart speakers, or smart TVs. 

Next, search Google for best product listicles where you’re not featured.

This is as straightforward as searching for best [product category]-brandname.

Searching for relevant product roundup posts

Here’s a listicle that fits the bill: 

Example of a product roundup post

For the pitch, don’t straight up offer to send authors your product in return for a backlink. Google sees “exchanging goods or services for links” as a link scheme—so it could get you penalized. 

Instead, offer to send them a sample in return for feedback.

Here’s an example outreach email: 

Hey [Name],

Just came across your list of the best smart thermostats and noticed ours didn’t make the cut.

I’m wondering if this is because you liked our competitors’ products better or because you haven’t tried our thermostat yet? 

I’d love to send you a sample unit to play around with if it’s the latter.

Let me know if you’re up for it. 


If the author responds and says they haven’t tried your product yet, send them one and follow up in a couple of weeks. 

If they like the product, ask if they’ll consider adding you to their roundup. If they don’t, consider that valuable product feedback.

2. Pitch guest post updates

Doing guest post updates is where you ask editors if you can update one of their existing blog posts. 

They trump regular guest posts because you can cherry-pick a post that already has backlinks, meaning you end up with a stronger backlink to your site. 

You can sometimes use them to build links directly to product pages, but they’re most useful for getting links to blog posts and other informational content.

How to do it

You can find guest post update prospects in Ahrefs’ Content Explorer, a searchable database containing billions of pages of content with SEO metrics. Just search for non-competing, outdated posts mentioning a topic you already have content about.

Here’s how to search for matching pages in Content Explorer:

"topic" -title:"topic" title:(2020 OR 2019 OR 2018 OR 2017 OR 2016 OR 2015)

For example, if you sell smart home products and want to build links to a beginner’s guide to HomeKit, you may search for this:

Searching for outdated pages that mentioned HomeKit in Content Explorer

This looks for pages that mention “HomeKit” somewhere on the page but not in the title. In other words, non-competing pages that talk about the topic but aren’t directly about it. It also looks for pages with years 2015 through 2020 in the title, which is a sign of an outdated page.

You can then narrow down the list to focus on what you need by setting a couple of filters:

  1. Referring domains filter to a minimum of 50 to find pages with backlinks
  2. Domain Rating (DR) filter to a minimum of 40 to exclude pages from new and low-authority sites

Here’s one of the results that pops up for our search:

Example of a page about home automation with traffic and backlinks

It’s a list of open-source home automation platforms published in October 2019 with 89 referring domains. However, according to Content Explorer, its search traffic has started to drop in recent months.

Content Explorer shows this page's organic traffic is starting to drop

This is good for two reasons:

  1. It means the page’s backlinks are probably high-quality, so a link from this post will be a strong one. (It’s always worth double-checking this in Ahrefs’ Site Explorer before pitching.)
  2. It gives us added value for our pitch, which is that having us update the post may help improve its organic rankings and traffic.

Here’s an example pitch we can send to the person in charge of this blog:

Hey [Name],

Josh here from [site]. 👋 LinkedIn tells me you’re in charge of the Ubidots blog?

Thought I’ll reach out because I see you haven’t updated your list of open-source home automation platforms since 2019. Some of the listed platforms no longer work, and Ahrefs tells me the post’s organic search traffic is starting to drop. 

I think a quick refresh can help improve both of these things. Would you be open to me updating it for you? I sell smart home products, and I’m a big supporter of open-source platforms, so I think I can give the list a pretty nice revamp.

Can we work together on this? 


3. Pursue unlinked mentions

Unlinked mentions are online mentions of your brand or product that don’t link back to your site. For example, a mention of iPhone or AirPods that doesn’t link to

You’ll often find easy link opportunities on pages with unlinked mentions for two reasons:

  1. Their authors are already familiar with your brand – Thus, they’re more likely to give you the time of day. 
  2. They already like your product – This isn’t the case for all unlinked mentions, but it is for many. 

However, before you can pitch them, you need to find them.

How to do it

Finding all of your unlinked mentions can be pretty time consuming and complicated. But you can find a good chunk of them quickly using Content Explorer

  1. Search for your brand or product name in quotes
  2. Click “Highlight unlinked” and enter your domain
  3. Filter for “One page per domain”
  4. Click “Export” and toggle the option for “Only pages with highlighted domains”

Here’s what that may look like for Bellroy: 

Finding unlinked mentions for Bellroy in Content Explorer

In this example, we end up with thousands of unlinked mentions. 

That’s a lot of prospects, so it is worth filtering the export by DR or website traffic to remove the low-value opportunities. You can then sift through the filtered list to look for opportunities that make sense.

Here’s one for Bellroy: 

Example of a page with an unlinked mention for Bellroy

This author has written a whole blog post about why they love Bellroy, with multiple product mentions and photographs along the way. Yet they haven’t linked to Bellroy once in the post—probably because it was published by a store that stocks their products.

But as the store only has one physical location in Canada, this could be a link opportunity.

Here’s a simple pitch that could win the backlink:

Hey [Name],

Josh here from Bellroy. 👋 

Just wanted to say thank you for your love and kind words in this post. It’s amazing to see our stockists so proud to carry our products.

One quick (mutually beneficial) suggestion: Could you add a link to our materials page?

I saw that you talked a lot about our materials in the post (thanks!), but we have more details on that page. Just thinking it may help your customers/readers decide whether we’re the right brand for them.


Note how we didn’t just ask them to “make the link clickable.” That can sometimes work. But it’s quite a generic request, and it only benefits you. Instead, we’re asking for a link to a page that makes contextual sense. Also, we explained why this is useful for their customers as well as us.

4. Get listed on “where to buy” pages

Stockists or “where to buy” pages do what they say on the tin: They list stores that stock and sell a company’s products. If you stock third-party products, it’s worth checking whether those brands have stockist pages and pitching for inclusion if they do.

How to do it

Make a list of brands you stock, then search Google for the following: 

[brand name] intitle:("where to buy" OR "stockists")

For example, if we run this search for Hive, a popular manufacturer of smart home products in the U.K., we see that it does indeed have a page listing stockists: 

Searching for "where to buy" and "stockist" pages in Google

If we look at the page itself, we see that logos link to retailers (even the broken ones):

Example of a "where to buy" page

You can also find stockist pages with Site Explorer. Just enter a competing store’s domain, go to the Backlinks report, then filter for referring pages with “where to buy” or “stockists” in their titles. 

For example, if we do this for, a popular e-commerce store selling smart home products, we see a few links from manufacturers’ stockist pages:

Finding "where to buy" and "stockist" pages in Ahrefs' Site Explorer

Here’s a straightforward pitch to land links on these pages:

Hey [Name],

Josh here from [Store Name]. 👋 

Do you have a process for getting listed on your “where to buy” page? We stock and sell your products and will love to be included. 


Keeping things simple is the name of the game here because the value proposition is obvious: Being included on their page helps more people find a place to buy their products.

5. Publish curated statistics pages

Statistics pages list facts and figures about a particular thing. They often attract backlinks because those searching Google for statistics tend to be bloggers and journalists looking for sources for their articles.

For that reason, publishing a list of curated statistics related to what you sell is a simple way to attract relevant backlinks to your site.

How to do it

You first need to find what kind of statistics people are searching for. You can do this in Ahrefs’ Keywords Explorer. Just enter keywords related to your business, go to the Matching terms report, then add words like “statistics,” “stats,” “facts,” and “figures” to the “Include” filter.

For example, if we sell smart home products, we can enter keywords like “smart home,” “smart bulbs,” and “home automation.”

Searching for keywords related to home automation in Keywords Explorer

Then we’ll go to the Matching terms report, add our modifiers to the “Include” filter, select “Any word,” and hit “Apply.” 

Filtering for keywords related to statistics and facts

It looks like “smart home statistics” is the obvious choice for a statistics page. 

Keyword "smart home statistics" is the best fit

Before settling on a topic, hit the SERP caret to see the top-ranking pages. Ideally, you want to see many backlinks to them. This shows people are indeed searching for statistics to include in their articles. 

The search results for "smart home statistics" have lots of backlinks

It’s then simply a case of creating your own statistics page and doing outreach for backlinks.

We did this for our SEO statistics page and built 37 backlinks. (If you want to know how and follow along, we documented the process step by step in our link building case study.)

After this, you can use the middleman method to send some of that “link equity” to the pages that matter. 

Final thoughts

Building links to e-commerce sites is hard. It’s usually easier to build links to your homepage or content than to your product pages themselves and then direct link equity to the pages that matter with internal links.

Got questions? Ping me on Twitter.  

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites




ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.


Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock

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The Best Times To Post On Social Media In 2024




The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.


  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 

Featured Image: Kaspars Grinvalds/Shutterstock

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Google Updating Cryptocurrency Advertising Policy For 2024




Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.

The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.

Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.

The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.

The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.

Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.

Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.

Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.

Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”

The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.

Read Google’s announcement:

Updates to Cryptocurrencies and related products policy (December 2023)

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