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5 Top Google Business Profile FAQs From The Official Help Forum

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5 Top Google Business Profile FAQs From The Official Help Forum

Google Business Profile has gone through quite a few changes over the past several months.

A name change, new features, the push to manage business profiles in different ways, and more.

Business owners and marketing agencies try to keep up with all the changes – but it can be challenging.

Plus, because of its nature, everyone who uses Google Business Profile will encounter issues or problems at one point or another.

And sometimes, those problems or questions turn into major roadblocks.

Here are five frequently asked questions on the Google Business Profile Help Forum – and the answers.

(Now, if you think that none of these pertain to you, keep reading anyway – you never know when you will experience one of these issues. I’m just sayin’.)

1. How Do I Start Managing My Business Profile In Google Search?

You’ve probably seen the not-so-subtle blue banner at the top of the “Info” section in your Business Profile Manager encouraging you to manage your Business Profile directly on Google Search.

Or perhaps you’ve seen the “nudge” on the “Home” section of your dashboard:

Screenshot from Business Profile Manager, May 2022Manage Your Business Profile On Search

Either way, managing your Google Business Profile on Google search is something most business owners will have to get used to.

If you only have one business/location, soon, you will only be able to manage your Google Business Profile on Google search or the Google Maps App.

This pop-up recently started appearing when you log in to your Business Profile Manager:

Google Business Profile Management Moving To Google SearchScreenshot from Business Profile Manager, May 2022Google Business Profile Management Moving To Google Search

If you’re an agency or business that manages multiple Google Business Profiles, you can manage them from the Business Profile Manager. However, it’s still a good idea to understand how to manage profiles in search.

When you manage your profile on search, you can essentially do everything you can in the Business Profile Manager.

The challenge?

Until you get used to where everything is, you may have to hunt around for the fields and options you’re looking for.

How To Start Managing Your Business Profiles In Google Search

Make sure you’re logged into the account you use to manage your Google Business Profile.

Then search for your business name on Google (sometimes, you may have to enter your city and/or state.) You can also search for “my business.”

If everything goes right, you’ll see your Knowledge Panel on the right and the Merchant Panel off to the left.

Here’s how the management area looks.

You’ll see your Business Profile/Knowledge Panel and the Merchant Panel, where you will do most of your editing and management work.

The Merchant Panel includes the Menu where you will find all the ways you can dig in and update your Business Profile and Chips, which are “nudges” Google gives you on extra things you can do with your profile.

Anatomy of Managing Business Profiles on Google SearchScreenshot from Google Merchant Center Menu, May 2022Anatomy of Managing Business Profiles on Google Search

From the various menus, you can manage your Business Profile.

Business Profile Menus in Google SearchScreenshot from Google Merchant Center Menu, May 2022Business Profile Menus in Google Search

Here’s a brief breakdown of what you can do in the various menus.

Edit Profile  

This is where you can edit your main business information, like your contact information, URL, business hours, and other information about your company.

You can also add and delete products and services and upload photos and videos.

Edit MenuScreenshot from Google Merchant Center Menu dialog, May 2022Edit Menu

Note: It’s typically in the Edit menu where you will find information that Google changed due to data found online that conflicts with the business owner’s info or changes that users suggested and Google approved.

If changes were made to your profile, you will get an email.

However, in Google search, you will have to hunt around the various menus to find what changed – whether to your hours, business name, website URL, address, products or services, etc.

(This is almost like an easter egg hunt, in my opinion.)

You will find Google changes highlighted in blue.

Google Updates In BlueScreenshot from Google Merchant Center Menu dialog, May 2022Google Updates In Blue

Promote

From the Promote menu, you can see your Google Business Profile insights, create a shortened URL that you can send to customers so they can leave reviews for your business, upload photos and videos, create posts, and more.

Promote MenuScreenshot from Google Merchant Center Menu dialog, May 2022Promote Menu

Customers

In the Customers menu, you can look at the reviews you’ve received and respond to them, see inbound call information if you have the call history feature turned on, read and reply to messages, and even answer the questions people ask your business in the Q&A section.

Customers MenuScreenshot from Google Merchant Center Menu dialog, May 2022Customers Menu

Advanced Menu

The three dots next to the main menu is where you will find the advanced features.

Advanced MenuScreenshot from Google Merchant Center Menu dialog, May 2022Advanced Menu

You can do more advanced features from this menu like add and remove managers and owners, see your Business Profile ID, edit labels, store codes, and other more advanced settings, and even mark your business as permanently closed or stop managing the profile.

Manage Business Profile SettingsScreenshot from Google Merchant Center Menu dialog, May 2022Manage Business Profile Settings

You can also manage notifications and add a new business profile and other features. If you can’t find something in the regular menus, chances are it’s in the advanced menu.

See also  8 Experiments To Improve Organic Traffic

Chips

You will also see “chips” in the Merchant Center.

Chips give you hints on optimizing your profile and doing other things.

Chips on Google searchScreenshot from Google Merchant Center Menu dialog, May 2022Chips on Google search

Keep in mind that you can also select edits and features directly from your Knowledge Panel.

So now is the time to start practicing using Google search to manage your Business Profile.

2. My Google Business Profile is Suspended. What Do I Do?

There is nothing worse than seeing that heart-stopping notification telling you that your Google Business Profile has been suspended.

Suspension Notification on Google SearchScreenshot from Google Merchant Center Menu, May 2022Suspension Notification on Google Search

For many small to medium-sized businesses, Google Business Profile is their only form of marketing (which is not a smart idea, by the way).

When you put all your eggs in one basket and your basket breaks, you are in big trouble.

That’s what happens when your company gets its Google Business Profile suspended.

There are two kinds of suspensions: A “soft” suspension and a “hard” suspension.

With a soft suspension, your Knowledge Panel still shows up in search results, but you cannot make any changes to your profile – it’s almost as if your business is no longer verified.

Soft Suspension Google Business ProfileScreenshot from Google Merchant Center Menu, May 2022Soft Suspension Google Business Profile

If you get a hard suspension, your Business Profile does not appear on Google at all and is not visible to the public.

Hard Suspension Google Business ProfileScreenshot from Google Merchant Center Menu, Screenshot Credit: Colan Nielsen, May 2022Hard Suspension Google Business Profile

Google doesn’t tell you why your Business Profile is suspended. It’s up to you to determine that.

So what do you do when your Business Profile gets suspended?

First, when your Business Profile is suspended, you need to carefully read Google Business Profile Guidelines and restricted content and identify which rule (or rules) your profile violates.

(Many people don’t realize that Google updates these guidelines frequently. And it’s your responsibility to ensure you’re up to date on the rules and that you follow them.)

I always suggest that you read the guidelines line-by-line while you have your business information pulled up to check your profile against the guidelines as you’re reading.

Once you have identified the issue(s), you need to fix the problem with your profile and then fill out a reinstatement request.

Note: Do not fill out more than one reinstatement request.

When you submit your reinstatement request, make sure you explain what the problem was and let Google know that you fixed the profile issue, providing proof that you are a legitimate business. You can do this by uploading:

  • Photos of your permanent business signage – both outside and inside your building.
  • A copy of your business license.
  • Registration with the Secretary of State or other business licensing governing body in your country.
  • A photo of a company vehicle with signage on it (if you’re a Service Area Business).
  • Phone bill with your business’s name and address on it, etc.
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Essentially, you need to prove to Google that you are a real and legitimate business eligible for a Google Business Profile.

After you submit the Reinstatement Request, Google Business Profile Support will need time to review the information.

It typically takes three days for support to review your information and reply with their decision.

Once they evaluate your reinstatement request information, you will receive an email from their support team with their reinstatement decision.

After the Google Business Profile Support team responds to you about your suspension, you will need to correspond with the support team via those emails moving forward.

There will be a case ID in the subject line – an important number to keep track of.

Here are some more resources you can go to to find more information on what to do if your Business Profile gets suspended or learn more about how to fix your suspended Google Business Profile.

3. Service Area Business Moves From One State To Another State – But The Business Profile Still Shows Up In The Old State’s Search Results

This is an odd fluke that doesn’t happen often, but when it does, it causes chaos.

Here’s what occurs:

A Service Area Business (SAB) moves from one state to another state – let’s say, the business moves from California to Texas.

The business owner changes the address in their Business Profile to the new address in Texas.

As per the guidelines, they then delete their address and select Texas service areas.

Everything should be good to go, right? In most cases, things are all good.

But in some situations, the Service Area Business still shows up in search results for the old location and not the new location.

In the example below, the business moved from California to Texas. However, when you search for their business category in their old service area, their business still shows up.

Service Area Business still showing up in search results for old locationScreenshot from search for [DJ service Escondido CA], Google, May 2022Service Area Business still showing up in search results for old location

And when you search for the business in their new location in Texas, their Business Profile is nowhere to be found.

Service Area Business doesn't show up in search results for new location -- city and stateScreenshot from Google for [DJ service Schertz TX], Google, May 2022Service Area Business doesn't show up in search results for new location -- city and state

Even when you search specifically for DJ Services and the exact company name and Schertz TX (their new business location), the company’s Knowledge Panel doesn’t show up – even though The Knot recognizes that they are in Texas:

Knowledge Panel Doesn't Show Up For Exact SearchScreenshot from Google for [DJ services COMPANY NAME Schertz TX], Google, May 2022Knowledge Panel Doesn't Show Up For Exact Search

Remember, according to Google’s Guidelines, if you’re a Service Area Business and you move from one state to another state, you need to update your Google Business Profile’s address, and delete that address (because Service Area Businesses cannot publicly show addresses in their Business Profiles) and then select service areas.

If you are not asked to re-verify your Business Profile when you change the address, you may find yourself in this type of situation.

If this kind of freaky thing happens to your Business Profile, Google needs to manually change your address on their end.

To resolve this, the best route to take is to go to the Google Business Profile Help Forum and provide detailed information about the situation and give the following information:

  • Business name.
  • New address and old address.
  • Website URL.
  • And business profile ID.

You will need to ask a Gold Product Expert or higher to escalate your issue to Google so they can manually fix the problem.

Keep in mind that Google can take a while to respond to these situations, so you will have to be patient.

4. How Do I Add Managers Or Owners To My Google Business Profile?

Adding managers (or owners) to your Business Profile allows other people to help you manage your Business Profile.

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First, if you’re granting access to others, make sure you trust them – especially if you’re giving access to digital marketing agencies.

Never make anyone else a Primary Business Owner.

There can only be one Primary Business Owner – and that should be the actual business owner.

Keep in mind that you must be an owner to add (or remove) users.

To add managers (users), you need to go to the advanced menu on the Merchant Panel in Google search. Click on the three dots next to the main menu.

Click on the three dots to get the advance featuresScreenshot from Google Merchant Center Menu, May 2022Click on the three dots to get the advance features

Then click on Business Profile Settings:

Business Profile SettingsScreenshot from Google Merchant Center Menu, May 2022Business Profile Settings

There you will see the Managers option where you can add, edit, or remove Business Profile managers:

Click on ManagersScreenshot from Google Merchant Center Menu, May 2022Click on Managers

To add a Manager or an Owner, click on Add and you’ll be taken to a dialog where you can send invitations to the person you’d like to add to your Google Business Profile.

Click Add Managers and OwnersScreenshot from Google Merchant Center Menu, May 2022Click Add Managers and Owners

Enter their email address and select the role you want to give them: Owner or Manager.

The Owner role allows the user to edit, add managers, and transfer ownership of the Business Profile – so choose these users and roles carefully.

The Manager role is the most limited and perfect for a digital marketing agency or an in-house staff member updating your Business Profile.

Invitation to Add Manager or Owner to Google Business ProfileScreenshot from Google Merchant Center Menu, May 2022Invitation to Add Manager or Owner to Google Business Profile

The person you added as a Manager or Owner will receive an email to accept and confirm that they want to manage your Business Profile.

Once they accept the invitation, they can manage your profile.

5. My Postcard PIN Won’t Work

What do you do if you receive your Google Business Profile PIN postcard in the mail, but the PIN doesn’t work?

This is likely happening because the postcard PIN verification code is invalid for several reasons.

First, the PIN verification codes expire after 30 days.

If it’s been longer than 30 days since you requested the postcard, the PIN code has expired, and you must request a new code. You will then have to wait for the new/replacement postcard.

While waiting for the second postcard to arrive, do not request another postcard or make any changes to your Business Profile – just to be safe (you’ll learn more in a second).

Keep in mind that there may be other issues.

Each PIN verification code is unique to your business and the business address you listed when you requested the postcard.

It’s vital that before you request any postcard, you first ensure the physical location is correct/accurate and meets Google’s address guidelines.

If your address doesn’t meet these address guidelines, your company is not eligible for a Google Business Profile.

Physical Address GuidelinesScreenshot from support.google.com, May 2022Physical Address Guidelines
Service Area Business Address GuidelinesScreenshot from support.google.com, May 2022Service Area Business Address Guidelines

There are several other possible reasons your PIN isn’t working.

Did you request a new postcard while waiting for the first one to arrive?

Or did you edit any major information in your Google Business Profile – such as your business name, address, category, or other info – while awaiting the PIN postcard?

If you requested a new PIN code postcard while the current postcard was in route, or edited certain information in your Business Profile, Google will cancel the code on the postcard in the mail.

(This step helps protect the integrity of your profile.)

So you will have to request a new postcard.

Example: Only the PIN code requested for the address entered in your Business Profile when the postcard was requested and mailed will work.

If you change your business address before the postcard PIN verifies your Business Profile, the PIN won’t work, and you must request a new code.

Another important thing. When you enter your PIN code, make sure that you don’t enter an incorrect code more than five times. If you do, your verification will permanently fail.

You must remove the Business Profile from your Google Account and make a new profile when that happens. So you essentially have to start over.

Also, Google only allows a business a limited number of verification attempts over a period of time – and you won’t be able to update your Business Profile name until you complete verification.

These are the main reasons PIN codes may not work.

If you requested a second postcard and you do not receive that postcard within approximately 14 days of your resend request, please fill out the Google Business Profile support form.

Lots Of Questions

Google Business Profile is definitely making lots of changes.

More features are being added – which is always a good thing.

New ways to manage your profile are being pushed.

But all of this leads to issues, questions, and more complexity.

It’s best to keep current on the guidelines, follow the rules, and stay up to date on new features and any of the latest bugs that may be going on.

More resources:


Featured Image: STEKLO/Shutterstock

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7 Ways To Use Google Trends For SEO & Content Marketing

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7 Ways To Use Google Trends For SEO & Content Marketing

Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight.

Explore the different Google Trends menus and options and discover seemingly endless ways to gain more keyword search volume insights.

Learn new ways to unlock the power of one of Google’s most important SEO tools.

The Value Of Google Trends

While Google Trends is accurate, it doesn’t show the amount of traffic in actual numbers.

It shows the numbers of queries made in relative percentages on a scale of zero to 100.

Unlike Google Trends, paid SEO tools provide traffic volume numbers for keywords.

But those numbers are only estimates that are extrapolated from a mix of internet traffic data providers, Google Keyword Planner, scraped search results, and other sources.

The clickstream data usually comes from anonymized traffic data acquired from users of certain pop-up blockers, browser plugins, and some free anti-virus software.

The SEO tools then apply a calculation that corresponds to their best guess of how that data correlates with Google keyword search and traffic volume.

So, even though paid SEO tools provide estimates of keyword traffic, the data presented by Google Trends is based on actual search queries and not guesses.

That’s not to say that Google Trends is better than paid keyword tools. When used together with paid keyword tools, one can obtain a near-accurate idea of true keyword search volume.

There are other functions in Google Trends that can help dial in accurate segmentation of the keyword data that helps to understand what geographic locations are best for promotional efforts and also discover new and trending keywords.

How To Use Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends shows a relative visualization of traffic on a scale of zero to 100.

You can’t really know if the trend is reporting hundreds of keyword searches or thousands because the graph is on a relative scale of zero to one hundred.

However, the relative numbers can have more meaning when they are compared with keywords for which there are known traffic levels from another keyword phrase.

One way to do this is to compare keyword search volume with a keyword whose accurate traffic numbers are already known, for example, from a PPC campaign.

If the keyword volume is especially large for which you don’t have a keyword to compare, there’s another way to find a keyword to use for comparison.

A comparison keyword doesn’t have to be related. It can be in a completely different vertical and could even be the name of a trending celebrity.

The important thing is the general keyword volume data.

Google publishes a Google Trends Daily Trends webpage that shows trending search queries.

What’s useful about this page is that Google provides keyword volumes in numbers, like 100,000+ searches per day, etc.

Example Of How To Pinpoint Search Volume

I’m going to use the search phrase [how to lose weight] as an example of how to use Google Trends to get a close idea of actual search volume.

The way I do it is by using known search volumes and comparing them to the target keyword phrase.

Google provides search volumes on its trending searches page, which can be adjusted for what’s trending in any country.

On this particular day (September 22, 2022), the actress Ana De Armas was trending with 50,000+ searches, and the American ex-football player (keyword phrase [Bret Favre News]) was trending with 20,000+ searches.

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Step 1. Find Search Trends For Target Keyword Phrases

The target keyword phrase we’re researching is [how to lose weight].

Below is a screenshot of the one-year trend for the target keyword phrase:

Screenshot from Google Trends, September 2022

As you can see, it’s a fairly stable trend line from September 2021 to September 2022.

Then I added the two keyword phrases for which we have a close search volume count to compare all three, but for a 24-hour time period.

I use a 24-hour time period because the search volume for our comparison keywords is trending for this one day.

Google Trends ComparisonScreenshot from Google Trends, September 2022

Our target keyword phrase, with a red trend line, is right in the middle, in between the keyword phrases [Ana De Armas] (blue) and [Bret Favre News] (yellow).

What the above comparison tells us is that the phrase [how to lose weight] has a keyword volume of more than 20,000+ searches but less than 50,000+ searches.

The relative search volume of [how to lose weight] is 50% of the keyword phrase [Ana De Armas]. 

Because we know that [Ana De Armas] has a search volume of approximately 50,000+ searches on this particular day, and [Bret Favre News] has a search volume of 20,000+ queries on the same day, we can say with reasonable accuracy that the keyword phrase, [how to lose weight] has approximately a daily search volume of around 30,000 on an average day, give or take a few thousand.

The actual numbers could be higher because Google Trends shows the highs and lows at particular points of the day. The total for the day is very likely higher.

The above hack isn’t 100% accurate. But it’s enough to give a strong ballpark idea and can be used to compare with and validate extrapolated data from a paid keyword research tool.

Related: How To Do Keyword Research For SEO

2. Discover Insights From Time-based Trends

There are two general ways to look at the keyword data: stretched across over longer periods of time and shorter time periods.

Long Period Trends

You can set Google Trends to show you the traffic trends stretching back to 2004. This is valuable for showing you the audience trends.

  • Upward Long-Term Trends: If a trend is consistently going up, this means you need to focus energy on creating content for this trend.
  • Downward Long-Term Trends: If the trend line is steadily moving down, then it may be a signal that audience content consumption is changing.

For example, review this five-year trend for [WordPress] the search term, WordPress the software, and WordPress the website:

An image of Google Trends tool showing a five year trend.Screenshot from Google Trends, September 2022

There’s a clear downward trend for WordPress in all three variations.

The downward trend extends to related phrases such as:

  • WordPress themes.
  • WordPress plugin.
  • WordPress hosting.

There are many reasons why search trends go down. It can be that people lost interest, that the interest went somewhere else or that the trend is obsolete.

The digital camera product category is a good example of a downward spiral caused by a product being replaced by something else.

  • The digital camera caused the downturn in searches for traditional analog cameras.
  • The iPhone started the downward spiral of the digital camera.

Knowing which way the wind is blowing could help a content marketer or publisher understand when it’s time to bail on a topic or product category and to pivot to upward-trending ones.

Related: Content Marketing: The Ultimate Beginner’s Guide

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3. Related Topics And Queries

Google Trends has two great features, one called Related Topics and the other Related Queries.

Topics

Topics are search queries that share a concept.

Identifying related topics that are trending upwards is useful for learning how an audience or consumer demand is shifting.

This information can, in turn, provide ideas for content generation or new product selections.

According to Google:

Related Topics

Users searching for your term also searched for these topics.

You Can View by the Following Metrics

Top – The most popular topics. Scoring is on a relative scale where a value of 100 is the most commonly searched topic and a value of 50 is a topic searched half as often as the most popular term, and so on.

Rising – Related topics with the biggest increase in search frequency since the last time period.

Results marked “Breakout” had a tremendous increase, probably because these topics are new and had few (if any) prior searches.”

Related Queries

The description of Related Queries is similar to that of the Related Topics.

Top queries are generally the most popular searches. Rising Queries are queries that are becoming popular.

Screenshot of Google Trends Related Queries feature.Screenshot from Google Trends, September 2022

The data from Rising Queries are great for staying ahead of the competition.

4. Short-Term Trends Can Bring Massive Traffic

Viewing keyword trends in the short view, such as the 90-day or even 30-day view, can reveal valuable insights for capitalizing on rapidly changing search trends.

There is a ton of traffic in Google Discover as well as in Google News.

Google Discover is tied to trending topics related to searches.

Google News is of the moment in terms of current events.

Sites that target either of those traffic channels benefit from knowing what the short-term trends are.

A benefit of viewing short-term trends (30 days and 90 trends) is that certain days of the week stand out when those searches are popular.

Knowing which days of the week interest spikes for a given topic can help in planning when to publish certain kinds of topics, so the content is right there when the audience is searching for it.

5. Keywords By Category

Google Trends has the functionality for narrowing down keyword search query inventory according to category topics.

This provides more accurate keyword data.

The Categories tab is important because it refines your keyword research to the correct context.

If your keyword context is [automobiles], then it makes sense to appropriately refine Google Trends to show just the data for the context of auto.

By narrowing the Google Trends data by category, you will be able to find more accurate information related to the topics you are researching for content within the correct context.

6. Identify Keyword Data By Geography

Google Trends keyword information by geographic location can be used for determining what areas are the best to outreach to for site promotion or for tailoring the content to specific regions.

For example, if certain kinds of products are popular in Washington D.C. and Texas, it makes sense to aim promotional activity and localized content to those areas.

In fact, it might be useful to focus link-building promotional activities in those areas first since the interest is higher in those parts of the country.

Keyword popularity information by region is valuable for link building, content creation, content promotion, and pay-per-click.

Localizing content (and the promotion of that content) can make it more relevant to the people who are interested in that content (or product).

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Google ranks pages according to who it’s most relevant, so incorporating geographic nuance into your content can help it rank for the most people.

7. Target Search Intents With Search Types

Google Trends gives you the ability to further refine the keyword data by segmenting it by the type of search the data comes from, the Search Type.

Refining your Google Trends research by the type of search allows you to remove the “noise” that might be making your keyword research fuzzy and help it become more accurate and meaningful.

Google Trends data can be refined by:

  • Web Search.
  • Image Search.
  • News Search.
  • Google Shopping.
  • YouTube Search.
Screenshot of Google Trends showing the different kinds of searchesScreenshot from Google Trends, September 2022

YouTube search is a fantastic way to identify search trends for content with the word “how” because a lot of people search on YouTube using phrases with the words “how” in them.

Although these are searches conducted on YouTube, the trends data is useful because it shows what users are looking for.

A Google Trends search for how, what, where, when, why, and who shows that search queries beginning with the word “how” are by far the most popular on YouTube.

Google Trends limits comparisons to five keywords, so the following screenshot omits that word.

Screenshot of Keyword Popularity on YouTube.Screenshot from Google Trends, September 2022

If your keyword phrases involve instructional content that uses words like “how to,” refining your research with the YouTube search type may provide useful insights.

For example, I have found that YouTube Search shows more relevant “related topics” and “related queries” data than researching with “web search” selected.

Here’s another example of how using different kinds of search types helps refine Google Trends data.

I did the same how, what, where, when, why, and who searches but this time using the News Search refinement.

Screenshot of Google Trends with News Search refinement selectedScreenshot from Google Trends, September 2022

The search trends in Google News are remarkably different than the search patterns on YouTube. That’s because people want to know the “what” and “how” types of information in Google News.

When creating content related to news, identifying the correct angle to report a news item is important.

Knowing that the words “what” or “who” are most relevant to a topic can be useful for crafting the title to what the readers are most interested in.

The above is the view of search queries for the past 90 days.

When the same keywords are searched using the 5-year perspective, it becomes clear that the “who” type keywords tend to spike according to current events.

As an example of how current events influence trends, the biggest spike in searches with the word “who” occurred in the days after the 2020 presidential election.

Every Search Type query refinement shows a different help to refine the results so that they show more accurate information.

So, give the Search Type selections a try because the information that is provided may be more accurate and useful than the more general and potentially noisy “web search” version.

Unlock The Hidden Power Of Google Trends

Free tools are generally considered to be less useful than paid tools. That’s not necessarily the case with Google Trends.

This article lists seven ways to discover useful search-related trends and patterns that are absolutely accurate, more than some search-related data from paid tools.

What’s especially notable is that this article only begins to scratch the surface of all the information that’s available.

Check out Google Trends and learn additional ways to mix different search patterns to obtain even more useful information.

More Resources:


Featured Image: Studio Romantic/Shutterstock



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