SEO
5 Ways Social Media Pros Are Safely Using AI Right Now
This post was sponsored by Iconosquare. The opinions expressed in this article are the sponsor’s own.
Does social media management sometimes feel like 15 jobs rolled into one?
We know, the business of social media involves a lot of plate-spinning.
There’s strategy development, content creation, data analysis, copywriting, customer service, community engagement, client communications, trend forecasting, graphic design, influencer management, reporting, and on and on it goes.
What if some of your most repetitive social media tasks could be handled by AI?
Yes, you can give yourself more time to create even more powerful social strategies by allowing AI to perform tasks like scheduling posts, analyzing content, and writing captions.
With AI-powered content creation tools, you can spend more of your time working and thinking like a top social media manager.
So, let’s take a closer look at five ways AI-generated captions will change the game for social media managers.
And don’t worry, AI won’t replace your social media job.
1. Ideate Social Media Post Content Faster (And Easier)
If writer’s block tends to take up a large portion of your campaign execution time, this tip is for you.
And you’re certainly not alone – this is a common problem for tons of social media managers who are juggling multiple projects. Coming up with creative, engaging captions on the fly isn’t always easy.
With the help of AI, a month’s worth of content can be captioned and scheduled in a fraction of the time. Even if a caption isn’t 100% perfect the first time, all it requires is a quick edit instead of hours of creating the perfect message.
Compare this to the lengthy process of ideating, drafting, rewriting, and editing captions, and it’s easy to see how beneficial a social media AI caption generator can be.
2. Get Better Engagement With High-Conversion Algorithms
Many AI caption generators are programmed to create captions specifically for conversion.
They know how to:
This is music to your ears if you’ve been striving to increase engagement for your clients – particularly if they’re stuck in a creative rut or don’t enjoy the writing process.
3. Put Out More Social Media Content
Not only does caption writing get easier and faster with social media AI – it has a positive effect on other content, too.
Time previously spent staring at a blank screen trying to find the right words can now be spent on curating, creating, and editing other forms of content – for example, YouTube videos, TikToks, Reels, podcasts, and carousels.
4. Create Social Media Content In 70+ Languages
From Chinese to Persian, there are more than 70 languages available to choose from in Iconosquare’s AI caption generator.
This enables you to break through language barriers and reach new audiences for your clients without the need to invest in additional resources.
5. Gain More Time For Higher ROI Tasks
Imagine what you could do with the time you’ve saved not writing captions from scratch.
That’s the beauty of AI.
Social media AI handles time-consuming, low-level tasks and frees you up to focus on work that delivers meaningful results – not only for your clients but for your business, too.
A Step-By-Step Guide To Creating AI-Generated Social Media Captions
For this example, we’ll use social media AI for an imaginary interior renovation brand.
Step 1: Enter Your Social Post Topic Or Subject
Start by typing in the subject of your social media post.
In this case, we’ll use “kitchen renovation,” though we could go even more specific with this, e.g. “Kitchen renovation completed in 3 weeks.”
Step 2: Add Your Brand Name For Maximum Exposure
The next step is to introduce your brand to the machine learning tool.
In this example, we’ll use the fake brand name “Kitchenstar.”
However, if you want captions that are less branded and more focused on the content of the image, all you have to do is leave “Brand” blank.
Step 3: Select Your Industry For Accurate Keyword Inclusion
For this example, we’ll enter “interiors” as our industry.
However, if you want captions that are less industry-specific and more focused on the content of the image, all you have to do is leave “Industry” blank.
Step 4: Get High-Conversion Social Media Captions From AI
The three captions Iconosquare’s AI caption generator creates are upbeat and engaging.
Each generated post caption has a good hook:
- Renovating your kitchen has never been easier!
- A fresh start for your kitchen!
- Our newly renovated kitchen using #kitchenstar products is something to write home
about!
And each one gets to the point without unnecessary fluff.
Image created by Iconosquare, March 2023Step 5: Automatically Get Generated High-Conversion Hashtags
The first caption has a great hook and high-conversion hashtag suggestions.
Instead of broad, overused hashtags like #interiors or #kitchen, the AI caption generator has proposed more specific hashtags like #makingroomformemories.
Step 6: Make Any Manual Edits Necessary
The second caption is great and requires very little editing. I could add some more specific detail about what the renovation process entailed, otherwise this caption is good to go.
Image created by Iconosquare, March 2023
Image created by Iconosquare, March 2023The third caption has that specificity – “quartz countertops, sleek countertops, and energy-efficient appliances.”
Even if these aren’t exactly right, you now have a template to use to write your caption without having to think about it.
If you’re not totally happy with the first three options, you can generate three more.
Image created by Iconosquare, March 2023As for specific calls-to-action (CTAs) like “comment below” or “tag a friend,” you can easily add these to the finished AI-generated captions by selecting one of your “Saved captions.”
Why AI-Generated Content Won’t Make Your Job Redundant
If you’re worried about being replaced by AI, don’t worry.
Despite what you may read online, AI isn’t about to make your job obsolete.
Instead, AI is a great collaborator.
It automates repetitive tasks and sifts through millions of data points to produce actionable recommendations.
This frees up your time and empowers you and your team to create better content and campaigns that deliver their client results.
AI-powered social media tools unlock your potential.
Rather than wasting time and expertise on repetitive tasks like manually posting Reels, you can focus on areas you’re passionate about and uniquely qualified to handle.
Even applications that aid creativity – like Iconosquare’s AI Captions – aren’t cause for concern about the future of your job.
Features like these only enhance and accelerate your creativity.
Again, AI social media tools are perfect for marketers who are juggling multiple clients and complex campaigns.
AI tools can’t replace the empathy, perspective, and storytelling that a human brings to marketing. And this is what it takes to truly connect with customers.
So, don’t worry about AI taking over the world – instead see these applications for what they are: an opportunity to make you an even better social media manager.
Want to try out Iconosquare’s AI caption generator for yourself? You can here!
Say Goodbye To Writer’s Block & Hello To AI-Generated Captions
If you’re ready to harness the power of AI-human collaboration, you have to try Iconosquare’s new AI caption generator.
It’s the perfect tool for generating engaging captions (for LinkedIn, Twitter, and Instagram) that are relevant to whichever brand you’re working on, whether you’re short of time or in need of a creative boost.
Just write out the subject of your post, brand name, and industry, and Iconosquare will generate a list of potential captions. You then pick your favorite and add it to your post in one click.
Image Credits
Featured Image: Image by Iconosquare. Used with permission.
SEO
What You Need To Know In 2023
In a recent interview, Rene Ritchie, YouTube’s creator liaison, sat down with Todd Beaupre, YouTube’s growth and discovery lead, to discuss the algorithm’s future and its implications for creators in 2023.
Beaupre shares many insights that can help content creators understand and navigate YouTube.
This candid Q&A uncovers vital details, such as:
- The importance of focusing on audience satisfaction over algorithmic manipulation.
- The role of audience feedback and survey responses in refining YouTube’s recommendation system.
- Strategies for creators to build long-term relationships with their audiences for sustained success.
- YouTube’s dedicated efforts to support new or smaller creators.
- Advice on managing multi-format, multi-language content and the advantages of channel experimentation.
- The future of content discovery on YouTube, including the potential of emerging technologies and user interface enhancements.
This article overviews their enlightening conversation, with all the details on optimizing your YouTube content in 2023.
From Algorithm To Audience: A New Perspective
Q: What’s the main thing creators should focus on for the YouTube algorithm?
Beaupre emphasizes the importance of not thinking about algorithms but audiences. Creators are often asked about the best time or frequency to upload videos to optimize algorithm favorability.
Beaupre encourages a shift in perspective:
“Creators often ask about optimizing their upload time or frequency for the algorithm. But we want creators to shift their thinking. Rather than focusing on the algorithm, they should focus on the audience. Replace the word “algorithm” in their questions with the word “audience.” We design the algorithm to serve the audience, so understanding audience preferences will help the algorithm favor their content.”
The Satisfaction Metric: A Holistic View Of Engagement
Q: Can you explain the significance of the satisfaction metric in the YouTube algorithm?
Beaupre addresses an essential aspect of YouTube’s algorithm: audience satisfaction.
While watch time is a commonly known factor the algorithm considers, Beaupre says that not all watch time is equal:
“Everyone knows that watch time is one of the factors we look at. But we’ve realized that not all watch time is equal. We also need to understand the value an audience derives from a video. To do this, we run surveys about recommendations and specific videos, feeding those responses into the recommendation system. This helps the algorithm identify patterns of satisfying content, looking at various signals like likes, dislikes, watch time, and survey responses.”
A Long-term Strategy: The Key To Creator Success
Q: What kind of strategy should creators adopt for success on YouTube?
Beaupre says creators who prioritize long-term audience value over immediate views stand to benefit more long-term.
He explains that a video’s potential to leave a lasting impression and foster a long-term relationship with the audience would correlate well with satisfaction.
“I would advise creators to think about the long-term value for their audience. Rather than focusing on getting a lot of views in a week, think about creating a lasting impression with your audience. This could mean they’ll want to return to your channel in the future.”
Supporting Smaller Channels
Q: How does YouTube support new or smaller creators who don’t have a large audience?
For creators with smaller audiences, Beaupre reveals that YouTube has a team focused on helping them identify their audience, using various approaches like assessing video titles and descriptions.
“We have a team that focuses on this exact challenge. They use different approaches, like assessing video titles and descriptions, to help these creators identify their audience. We track the success of new creators on the platform, and we’re committed to helping them succeed.”
Multi-format, Multi-language Content:
Q: How should creators manage their channels with the rise of multi-format, multi-language content?
Beaupre touches on the evolving content landscape, including long-form videos, Live, Shorts, and podcasts.
His advice to creators navigating this space is:
“My advice to creators is simple: “Same audience, same channel, different audience, different channel.” We’re looking for ways to make it easier for creators to manage their channels in this multi-format, multi-language world. We encourage creators to experiment with different formats on the same channel and see how their audience reacts.”
The Future Of Discovery On YouTube
Q: What’s the future of discovery on YouTube?
Speaking about the challenges and opportunities ahead, Beaupre highlights several focus areas.
These include leveraging emerging technology, such as large language models, and making the discovery experience more enjoyable.
“We have several areas of focus. We’re excited about emerging technology like large language models, which could improve recommendation quality. We’re also working on enabling seamless user journeys across various formats. Another challenge is to make the discovery experience more enjoyable for users. We’re exploring opportunities to make the interface more entertaining and less overwhelming.”
Final Words
Beaupre signs off with the message that YouTube’s algorithm prioritizes the audience’s satisfaction.
By creating long-term value for your audience, understanding their needs, and experimenting with different formats, you can better align with the platform’s goals and succeed.
Source: YouTube
Featured image generated by the author using Midjourney.
SEO
TikTok Dominates Short-Form Content, Instagram Reels Not Far Behind
Three platforms dominate short-form video content: TikTok, Instagram Reels, and YouTube Shorts.
A recent study conducted by Social Insider dives into the performance stats of these platforms, analyzing key metrics to determine which comes out on top.
In this article, we’ll examine these key insights:
- TikTok holds the crown for the most engagement.
- Comments pour in twice as much on TikTok as on Instagram Reels and YouTube Shorts.
- Brands post twice as much content on TikTok as on Instagram Reels and YouTube Shorts.
- Instagram Reels leads the highest watch rate, while YouTube Shorts lags.
- Each platform’s algorithm plays a role in how content performs.
- Each platform caters to specific audiences and marketing objectives.
Keep reading as we unpack these findings and explore what they mean for users and marketers alike.
TikTok Reigns Supreme In Engagement
TikTok, widely recognized as the forerunner of the short-form video trend, claims the engagement rate crown.
The study finds TikTok outperforms Instagram Reels and YouTube Shorts in interaction, scoring double the comments of its competitors.
“From an engagement rate perspective, in this TikTok vs. Reels vs. Shorts performance comparison, TikTok sets itself apart as the undisputable winner,” the study notes.
The study compares engagement rates, revealing that YouTube Shorts averages around 3.80%, Reels hits an average of 4.36%, and TikTok boasts a significantly higher rate of 5.53%.
The Power Of TikTok’s Virality
TikTok’s success is partly due to users’ ability to harness viral trends, enabling explosive follower growth.
The study mentions that a social media strategy focusing on authenticity and humanized approaches can lead to rapid success.
Brands post twice as much content on TikTok as they do on Reels and Shorts, further emphasizing TikTok’s dominance in this space.
Reels & Shorts: Not To Be Overlooked
While TikTok may lead in engagement and content volume, Instagram’s Reels and YouTube’s Shorts have their strengths.
Reels, for instance, records the highest watch rate among the three platforms.
This could be credited to Instagram’s follower-based model, with Reels serving as a potent content type for brands with a large audience.
On the other hand, YouTube Shorts functions more as a discovery tool.
Most Shorts’ views originate from the homepage. From there, YouTube starts recommending long-form content.
This recommendation system can increase a channel’s subscribers, views, and traction on long-form videos.
A Multifaceted Approach for Marketers
Given each platform’s different strengths and audiences, the study suggests a diversified approach for brands.
“Using TikTok, Reels, and Shorts complementarily and creating unique content for each, aligned with the individual’s platform audience and design, is the best approach marketers and brands alike could have,” the study concludes.
Ultimately, TikTok leads in engagement and content volume, Instagram’s Reels has the highest watch rate, and YouTube’s Shorts is the most effective discovery tool.
Each platform has a unique role in the short-form video landscape. The key for brands and marketers is understanding these roles and crafting strategies around them.
Featured image generated by the author using Midjourney.
SEO
20+ Blogging Tools to Improve Your Workflow
If you want to make the most of your time blogging, choose the right tools because they’ll save you a lot of money and effort.
But there are a lot of tools out there—and not all of them are worth it.
Well, I’ve been blogging for over a decade and have used hundreds of tools in that time. To help you sort the wheat from the chaff, I’ll list all the tools I’ve used to grow several blogs to a six-figure income—and what each of them is useful for.
Just want the best blogging tool stack? Here are my 10 most-used tools for blogging:
- WordPress – Best content management system (CMS) to manage your blog.
- Google Docs – Best word document editor to collaborate with your team.
- Wordable – Easily upload your articles from Google Docs to WordPress with one click.
- Ahrefs – Best all-around SEO tool for ranking high on Google.
- Notion – Best task management and content planning software.
- Google Search Console – Best tool for making informed SEO decisions.
- Canva – Best graphic creation tool.
- Snagit – Best screenshot capture and editing tool.
- Loom – Best screen recording tool.
- ConvertKit – Best email marketing software.
Want more? Keep reading.
Let’s kick things off with a list of tools you can use to research, write, edit, and publish your blog posts.
WordPress
What it is: A content management system (CMS) to build your website and publish blog posts.
Why I love it: It is the most robust, SEO-friendly CMS on the market. Because it’s open source and so popular, you can do almost anything with WordPress with the right plugins or a good web developer. I’ve been using it since I started my first blog at 15. It’s not the easiest blogging tool for beginners, but it’s much more powerful than “beginner-friendly” website editors like Wix or Squarespace once you learn how to use it.
Price: Free.
Google Docs
What it is: A document editor.
Why I love it: Google Docs is an easy-to-use free document editor that makes collaborating with writers and editors a breeze. I’ve been using it to write my blog articles for over 10 years. It just works.
Price: Free.
Wordable
What it does: Uploads articles from Google Docs to WordPress in one click.
Why I love it: Google Docs has hidden code that’s brought over when you copy-paste content to WordPress. Wordable fixes that by uploading the document to WordPress while keeping the formatting but removing the extra code. It also cleans up and optimizes your images.
Price: Free up to five exports per month (then $50/month).
CoSchedule Headline Studio
What it does: Scores your headlines clickability and SEO.
Why I love it: It helps me write killer headlines—which is important for both clickability and SEO. Better headlines mean more clicks in the SERPs which, in turn, can help your content rank higher on Google. The tool gives you ideas of power words and uncommon words to use to make your headline more interesting, and its AI can write and suggest headlines for you.
Price: Free ($19/month or $99/year for premium).
Grammarly
What it does: Makes suggestions to improve your writing and fixes grammar and spelling mistakes.
Why I love it: Sometimes when you’re in the flow of writing, the words just pour out of you—and you don’t want to interrupt that flow by fixing typos or grammar mistakes. I use Grammarly post-draft to fix my mistakes after the bulk of the article is finished. It’s also compatible with Google Docs and WordPress if you get the Grammarly browser plugin, which is nice.
Price: Free.
ChatGPT
What it is: An AI chatbot.
Why I love it: I use ChatGPT for researching and outlining a lot of my content. It can help you identify topics or ideas you didn’t think about in your initial content outline. I have also started playing with it to improve my content and my life in general, such as using it to help me come up with road trip itineraries for specific needs—like finding the best routes based on weather and areas with free camping—then turn that trip into a blog post and social media videos.
Price: Free ($20/month for premium access).
Hemingway App
What it is: A text editor that grades your writing using the Flesch-Kincaid Grade Level.
Why I love it: As someone who performs and writes about fairly complex SEO tasks on a near-daily basis, it can be hard to know if my writing is easy to understand for the complete beginner. While the Hemingway App won’t necessarily help me break down these complex tasks, it will tell me if my writing is overly complex from a readability standpoint. If it is, I can simplify things more so that nearly anyone can read it. It’s up to me to make sure it still makes sense, though.
Price: Free.
Next up, let’s look at tools to help you create a content calendar and keep your content organized.
Notion
What it is: A productivity software.
Why I love it: Notion is one of the coolest software I’ve ever used. You can customize it to do almost anything: manage your to-do list, plan a content calendar, collaborate with your team, and much more. I use it to keep track of my projects and goals (both personal and business), plan out my content, journal, take notes about new things I’m learning, and more. I use Thomas Frank’s Ultimate Brain template, which has a steep learning curve but totally transformed how I plan my life and business.
Price: Free (premium plans start at $8/month).
Slack
What it is: A messaging app.
Why I love it: I used to use Slack to stay in touch with my team. However, now that I use Notion, we mostly just communicate via that app. Now, I use Slack to join communities with other bloggers and content marketers and keep in touch with masterminds I’ve met over the years. Check out some of these Slack communities for SEOs.
Price: Free (premium plans start at $7.25/month).
Google Analytics
What it is: An analytics dashboard for your website.
Why I love it: Seeing analytics data (e.g., what pages people are visiting on your site, how long they’re staying on your site, and where that traffic came from) is important to make informed decisions about what types of content to produce and where to promote your content. I check the analytics at least once a week to see which pages are performing best.
Price: Free.
Google Trends
What it does: Shows search trends for topics over time.
Why I love it: It’s super useful for finding trending and breakout topics. For example, I was recently looking for new topics for my camping website and found that searches for “lake berryessa camping” have risen 70% in the last 12 months.
Price: Free.
Search engine optimization and blogging are two peas in a pod. If you want to grow your blog organically, you need to learn SEO. Here are a few tools to help you rank higher on Google:
Ahrefs
What it is: An all-in-one SEO tool suite.
Why I love it: I use Ahrefs for a lot of things. For me, it’s been most useful for keyword research and finding backlink opportunities. My most-used feature of Ahrefs is the Content Gap report within the Site Explorer tool, as shown in the screenshot above. I like to spy on my competitors’ keywords to see what they’re ranking for that I’m not. Of course, that’s just scratching the surface of what Ahrefs can do.
Price: $99+ per month (free tools available).
SurferSEO
What it is: A software that analyzes current Google search results to score your content based on how well optimized it is compared to competing results.
Why I love it: I use SurferSEO to help me outline my content in a way that is more likely to rank well on Google. It has a content editor with a content score system that goes from 0 to 100 to grade how well optimized your content is for a given keyword (100 being the most well-optimized article). It also has a Chrome extension that lets you use it in combination with Google Docs.
Price: $49+/month (depending on tier).
Yoast SEO
What it is: A WordPress plugin that helps you better optimize your pages for search engines.
Why I love it: Yoast makes it easy to set your page’s meta tags, add robots.txt and sitemap files to help Google more easily crawl your site, and quickly see what pages aren’t optimized for search.
Price: Free ($99/year for premium).
Google Search Console
What it is: A tool to monitor and troubleshoot your website’s appearance in search results.
Why I love it: I use Google Search Console to help me find pages that are losing traction on the SERPs over time. Just go to the “Performance” report; then for the date, compare the last three months to the previous three months (or longer). Anything that’s dropped in traffic should be considered for a content refresh. I also use it to keep tabs on my site’s performance in general and see if it has any issues like not passing Core Web Vitals.
Price: Free.
AnswerThePublic
What it is: A software that finds common questions people ask on Google that are relevant to a given search query.
Why I love it: I use ATP to ensure I’m addressing all the common frequently asked questions people have around a given topic when I’m writing an article. It also helps me to show up as the answer for People Also Ask questions on Google.
Price: Free (premium plans start at $9 per month).
To The Web Title Tag Preview Tool
What it is: A tool to see at a glance if your meta title and description are too short, too long, or just right.
Why I love it: I use it to make sure my title tags won’t be truncated (cut off) in the Google search results. If your title tag is too long (or too short), you can see it with this tool and adjust it accordingly.
Price: Free.
Let’s face it—there are only 24 hours in a day. You don’t want to waste your time manually sharing every blog post on social media or sending individual emails, do you? These tools will automate some of those time-consuming tasks for you.
Buffer
What it is: A social media scheduling tool.
Why I love it: Posting the same thing to four different social media channels is both a pain and a waste of time. Buffer makes it so that I can push updates across channels from one dashboard and see how they’re performing without logging in and posting from each channel separately. I also hired a freelancer and trained her to schedule all my blog posts to all my channels on Buffer for a double-whammy of time-saving awesomeness.
Price: Free (premium plans start at $6/month per channel).
ConvertKit
What it is: An email newsletter automation tool.
Why I love it: I love the fact that ConvertKit is extremely intuitive and easy to use. I’ve tried Mailchimp, BirdSend, and a handful of other email marketing tools—none of them were as simple as ConvertKit. I also love that its powerful automation features allow me to set up custom email drip campaigns that are tailored to individual segments of my audience, which increases engagement rates by allowing me to create highly personalized emails.
Price: Free up to 300 subscribers (then starts at $9/month).
Zapier
What it is: An automation API.
Why I love it: What’s not to love about automation? I use Zapier to send me an email when someone fills out one of my Typeforms to inquire about my services, but you can do a lot with it. Check out its list of use-case examples to get ideas.
Price: Free up to 100 tasks/month (starts at $19.99/month for paid plans).
Last but not least, I have a suite of tools I use to create images, videos, screenshots, and more.
Canva
What it is: A drag-and-drop image editor.
Why I love it: I use Canva to create featured images and social media share images for all of my blog posts. It’s incredibly easy and intuitive for a non-designer like myself to create high-quality graphics that look professionally made. It also has an AI photo editor to automate—or at least assist in—the process.
Price: Free ($12.99/month or $119.99/year for premium).
Snagit
What it is: A screen capturing and editing tool.
Why I love it: I’ve used a lot of screen capture tools, and this one has been by far the best. We use it at Ahrefs for all of our screen captures to show you how to use our tools. I also use it in my blogs to add extra information when needed and in my standard operating procedures for freelancers.
Price: $62.99 (free trial available).
Loom
What it is: A screen recording tool.
Why I love it: It’s simply the easiest way to record your screen and share it with your team, blog readers, or whoever. I use it to record tutorials, how-tos, and other videos to help my employees learn SOPs and to show exactly how to do certain tasks in my YouTube videos.
Price: Free (unlimited video starts at $8/month).
Descript
What it is: An audio and video editor.
Why I love it: Descript is much more powerful than a simple audio or video editor—it has cutting-edge AI software that allows you to do things like “greenscreen” any background, remove all the “ums” and “uhs” from your audio, and easily rearrange clips. It even has an AI tool that can clone your voice in case you forget to say something. Pretty cool if you ask me.
Price: Free (paid plans start at $12/month).
Fotor AI Image Generator
What it is: An AI image generator. Duh.
Why I love it: It’s fun to create totally unique custom images for your blog posts based on text prompts using AI. While it’s not great yet, it’s come a long way and soon will be able to create photo-realistic images to use in your content. I also use it to occasionally give me fun things to share on Instagram.
Price: Free ($12.99/month or $119.99/year for premium).
Unsplash
What it is: A free-to-use, high-quality stock image library.
Why I love it: I use Unsplash to find high-quality photos to use in the Canva graphics I create for my blog posts—such as featured images and photos to visually show what I’m discussing in the text. I used an image of a truck on my page about truck driver statistics, for example.
Price: Free.
Final thoughts
Having the right tools for blogging can help you produce better content faster, get more out of your blog articles, and grow at an exponential rate.
The tools in this guide are the ones I’ve personally used and, in my opinion, are worth investing in (if you have the need for what they do).
Questions or comments? Ping me on Twitter.
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