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56 Google Search Statistics to Bookmark for 2024

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56 Google Search Statistics to Bookmark for 2024

If you’re curious about the state of Google search in 2024, look no further.

Each year we pick, vet, and categorize a list of up-to-date statistics to give you insights from trusted sources on Google search trends.

  1. Google has a web index of “about 400 billion documents”. (The Capitol Forum)
  2. Google’s search index is over 100 million gigabytes in size. (Google)
  3. There are an estimated 3.5 billion searches on Google each day. (Internet Live Stats)
  4. 61.5% of desktop searches and 34.4% of mobile searches result in no clicks. (SparkToro)
  5. 15% of all Google searches have never been searched before. (Google)
  6. 94.74% of keywords get 10 monthly searches or fewer. (Ahrefs)
  7. The most searched keyword in the US and globally is “YouTube,” and youtube.com gets the most traffic from Google. (Ahrefs)
  8. 96.55% of all pages get zero search traffic from Google. (Ahrefs)
  9. 50-65% of all number-one spots are dominated by featured snippets. (Authority Hacker)
  10. Reddit is the most popular domain for product review queries. (Detailed)

  1. Google is the most used search engine in the world, with a mobile market share of 95.32% and a desktop market share of 81.95%. (Statista)
    63.41% of all US web traffic referrals come from Google.63.41% of all US web traffic referrals come from Google.
  2. Google.com generated 84.2 billion visits a month in 2023. (Statista)
  3. Google generated $307.4 billion in revenue in 2023. (Alphabet Investor Relations)
  4. 63.41% of all US web traffic referrals come from Google. (SparkToro)
  5. 92.96% of global traffic comes from Google Search, Google Images, and Google Maps. (SparkToro)
  6. Only 49% of Gen Z women use Google as their search engine. The rest use TikTok. (Search Engine Land)

  1. 58.67% of all website traffic worldwide comes from mobile phones. (Statista)
  2. 57% of local search queries are submitted using a mobile device or tablet. (ReviewTrackers)
    57% of local search queries are submitted using a mobile device or tablet. 57% of local search queries are submitted using a mobile device or tablet.
  3. 51% of smartphone users have discovered a new company or product when conducting a search on their smartphones. (Think With Google)
  4. 54% of smartphone users search for business hours, and 53% search for directions to local stores. (Think With Google)
  5. 18% of local searches on smartphones lead to a purchase within a day vs. 7% of non-local searches. (Think With Google)
  6. 56% of in-store shoppers used their smartphones to shop or research items while they were in-store. (Think With Google)
  7. 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option). (Think With Google)
  8. 63.6% of consumers say they are likely to check reviews on Google before visiting a business location. (ReviewTrackers)
  9. 88% of consumers would use a business that replies to all of its reviews. (BrightLocal)
  10. Customers are 2.7 times more likely to consider a business reputable if they find a complete Business Profile on Google Search and Maps. (Google)
  11. Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile. (Google)
  12. 76% of people who search on their smartphones for something nearby visit a business within a day. (Think With Google)
  13. 28% of searches for something nearby result in a purchase. (Think With Google)
  14. Mobile searches for “store open near me” (such as, “grocery store open near me” have grown by over 250% in the last two years. (Think With Google)

  1. People use Google Lens for 12 billion visual searches a month. (Google)
  2. 50% of online shoppers say images helped them decide what to buy. (Think With Google)
  3. There are an estimated 136 billion indexed images on Google Image Search. (Photutorial)
  4. 15.8% of Google SERPs show images. (Moz)
  5. People click on 3D images almost 50% more than static ones. (Google)

  1. More than 800 million people use Google Discover monthly to stay updated on their interests. (Google)
  2. 46% of Google Discover URLs are news sites, 44% e-commerce, 7% entertainment, and 2% travel. (Search Engine Journal)
  3. Even though news sites accounted for under 50% of Google Discover URLs, they received 99% of Discover clicks. (Search Engine Journal)
    Even though news sites accounted for under 50% of Google Discover URLs, they received 99% of Discover clicks.Even though news sites accounted for under 50% of Google Discover URLs, they received 99% of Discover clicks.
  4. Most Google Discover URLs only receive traffic for three to four days, with most of that traffic occurring one to two days after publishing. (Search Engine Journal)
  5. The clickthrough rate (CTR) for Google Discover is 11%. (Search Engine Journal)
  1. 91.45% of search volumes in Google Ads Keyword Planner are overestimates. (Ahrefs)
  2. For every $1 a business spends on Google Ads, they receive $8 in profit through Google Search and Ads. (Google)
  3. Google removed 5.5 billion ads, suspended 12.7 million advertiser accounts, restricted over 6.9 billion ads, and restricted ads from showing up on 2.1 billion publisher pages in 2023. (Google)
  4. The average shopping click-through rate (CTR) across all industries is 0.86% for Google Ads. (Wordstream)
  5. The average shopping cost per click (CPC) across all industries is $0.66 for Google Ads. (Wordstream)
  6. The average shopping conversion rate (CVR) across all industries is 1.91% for Google Ads. (Wordstream)

  1. 58% of consumers ages 25-34 use voice search daily. (UpCity)
  2. 16% of people use voice search for local “near me” searches. (UpCity)
  3. 67% of consumers say they’re very likely to use voice search when seeking information. (UpCity)
  4. Active users of the Google Assistant grew 4X over the past year, as of 2019. (Think With Google)
  5. Google Assistant hit 1 billion app installs. (Android Police)

  1. AI-generated answers from SGE were available for 91% of entertainment queries but only 17% of healthcare queries. (Statista)
  2. The AI-generated answers in Google’s Search Generative Experience (SGE) do not match any links from the top 10 Google organic search results 93.8% of the time. (Search Engine Journal)
  3. Google displays a Search Generative element for 86.8% of all search queries. (Authoritas)
    Google displays a Search Generative element for 86.8% of all search queries. Google displays a Search Generative element for 86.8% of all search queries.
  4. 62% of generative links came from sources outside the top 10 ranking organic domains. Only 20.1% of generative URLs directly match an organic URL ranking on page one. (Authoritas)
  5. 70% of SEOs said that they were worried about the impact of SGE on organic search (Aira)

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Google’s AI Overviews Avoid Political Content, New Data Shows

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Google's AI Overviews Avoid Political Content, New Data Shows

Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics.

  • Google shows AI Overviews for 50% of YMYL topics, with legal queries triggering them most often.
  • Health and finance AI Overviews frequently include disclaimers urging users to consult professionals.
  • Google avoids generating AI Overviews for sensitive topics like mental health, elections, and specific medications.

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Executive Director Of WordPress Resigns

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WordPress Executive Director Josepha Haden Chomphosy resigns,

Josepha Haden Chomphosy, Executive Director of the WordPress Project, officially announced her resignation, ending a nine-year tenure. This comes just two weeks after Matt Mullenweg launched a controversial campaign against a managed WordPress host, which responded by filing a federal lawsuit against him and Automattic.

She posted an upbeat notice on her personal blog, reaffirming her belief in the open source community as  positive economic force as well as the importance of strong opinions that are “loosely  held.”

She wrote:

“This week marks my last as the Executive Director of the WordPress project. My time with WordPress has transformed me, both as a leader and an advocate. There’s still more to do in our shared quest to secure a self-sustaining future of the open source project that we all love, and my belief in our global community of contributors remains unchanged.

…I still believe that open source is an idea that can transform generations. I believe in the power of a good-hearted group of people. I believe in the importance of strong opinions, loosely held. And I believe the world will always need the more equitable opportunities that well-maintained open source can provide: access to knowledge and learning, easy-to-join peer and business networks, the amplification of unheard voices, and a chance to tap into economic opportunity for those who weren’t born into it.”

Turmoil At WordPress

The resignation comes amidst the backdrop of a conflict between WordPress co-founder Matt Mullenweg and the managed WordPress web host WP Engine, which has brought unprecedented turmoil within the WordPress community, including a federal lawsuit filed by WP Engine accusing Mullenweg of attempted extortion.

Resignation News Was Leaked

The news about the resignation was leaked on October 2nd by the founder of the WordPress news site WP Tavern (now owned by Matt Mullenweg), who tweeted that he had spoken with Josepha that evening, who announced her resignation.

He posted:

“I spoke with Josepha tonight. I can confirm that she’s no longer at Automattic.

She’s working on a statement for the community. She’s in good spirits despite the turmoil.”

Screenshot Of Deleted Tweet

Josepha tweeted the following response the next day:

“Ok, this is not how I expected that news to come to y’all. I apologize that this is the first many of you heard of it. Please don’t speculate about anything.”

Rocky Period For WordPress

While her resignation was somewhat of an open secret it’s still a significant event because of recent events at WordPress, including the resignations of 8.4% of Automattic employees as a result of an offer of a generous severance package to all employees who no longer wished to work  there.

Read the official announcement:

Thank you, WordPress

Featured Image by Shutterstock/Wirestock Creators

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8% Of Automattic Employees Choose To Resign

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8% Of Automattic Employees Choose To Resign

WordPress co-founder and Automattic CEO announced today that he offered Automattic employees the chance to resign with a severance pay and a total of 8.4 percent. Mullenweg offered $30,000 or six months of salary, whichever one is higher, with a total of 159 people taking his offer.

Reactions Of Automattic Employees

Given the recent controversies created by Mullenweg, one might be tempted to view the walkout as a vote of no-confidence in Mullenweg. But that would be a mistake because some of the employees announcing their resignations either praised Mullenweg or simply announced their resignation while many others tweeted how happy they are to stay at Automattic.

One former employee tweeted that he was sad about recent developments but also praised Mullenweg and Automattic as an employer.

He shared:

“Today was my last day at Automattic. I spent the last 2 years building large scale ML and generative AI infra and products, and a lot of time on robotics at night and on weekends.

I’m going to spend the next month taking a break, getting married, and visiting family in Australia.

I have some really fun ideas of things to build that I’ve been storing up for a while. Now I get to build them. Get in touch if you’d like to build AI products together.”

Another former employee, Naoko Takano, is a 14 year employee, an organizer of WordCamp conferences in Asia, a full-time WordPress contributor and Open Source Project Manager at Automattic announced on X (formerly Twitter) that today was her last day at Automattic with no additional comment.

She tweeted:

“Today was my last day at Automattic.

I’m actively exploring new career opportunities. If you know of any positions that align with my skills and experience!”

Naoko’s role at at WordPress was working with the global WordPress community to improve contributor experiences through the Five for the Future and Mentorship programs. Five for the Future is an important WordPress program that encourages organizations to donate 5% of their resources back into WordPress. Five for the Future is one of the issues Mullenweg had against WP Engine, asserting that they didn’t donate enough back into the community.

Mullenweg himself was bittersweet to see those employees go, writing in a blog post:

“It was an emotional roller coaster of a week. The day you hire someone you aren’t expecting them to resign or be fired, you’re hoping for a long and mutually beneficial relationship. Every resignation stings a bit.

However now, I feel much lighter. I’m grateful and thankful for all the people who took the offer, and even more excited to work with those who turned down $126M to stay. As the kids say, LFG!”

Read the entire announcement on Mullenweg’s blog:

Automattic Alignment

Featured Image by Shutterstock/sdx15

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