Connect with us

SEO

6 Best Enterprise Tools & Platforms For Technical SEO

Published

on

6 Best Enterprise Tools & Platforms For Technical SEO

Having a strong technical infrastructure helps search engines crawl and index your content.

By improving the technical aspects of a website – such as site structure, file compression, and load time – technical SEO can help boost your website’s visibility and organic traffic.

While it’s possible to perform many technical SEO tasks manually, several tools and platforms can automate or simplify these tasks.

Here are some of the best enterprise-level technical SEO tools and platforms, why they are awesome, their high-level features, and their pricing.

1. SEORadar

SEORadar, a powerful paid tool, provides focused URL change monitoring and alerts related to site changes which can negatively impact organic traffic.

This is a fantastic platform to have in your arsenal.

When something gets broken, you want to know before it harms your site and bottom line.

Advertisement

For example, let’s say you’re Nike.com and your Air Jordan page goes from a 200 to a 404 error.

If you added that page to the list of URLs you want to track in SEORadar, you would get notified the moment the URL status code changes to a 404.

More importantly, you can fix the issues before they have a noticeable impact on traffic and revenue.

Further, if a page appears to have been deleted or removed, and your client wants to know why their traffic declined, SEORadar can verify that the page actually brought in $3 million in revenue, wasn’t deleted, and any redirects didn’t result in any significant revenue loss.

Another cool SEORadar feature: You can control what pages and what alerts are triggered and get source code and screenshots archived.

This is a great feature if you have a site with thousands of pages that bring in tons of traffic, revenue, and sales.

Price: SEORadar is not cheap. Be prepared to shell out big bucks every month, especially if you have an enterprise-level website with hundreds of thousands, or millions, of important landing pages. But it all may be worth it.

Screenshot from SEORadar, May 2022

2. seoClarity

One of the best all-in-one SEO platforms out there, seoClarity provides AI insights and automates SEO execution.

Another great feature: seoClarity offers unlimited crawls – no limits on crawl depth, crawl speed, or data exports.

Advertisement

With seoClarity, you can crawl JS, get log file analysis, and track real-time issues.

The platform is awesome because it recently acquired RankSense, which provides brands with fast SEO results at scale and can implement immediate changes to most SEO meta tags, structured data, and redirects.

Price: Custom and much more cost-effective than BrightEdge, Searchmetrics, Conductor, etc. Pricing starts at around $750 per month, and they offer custom plans.

seoClarity pricing modelsScreenshot from seoClarity, May 2022

3. Screaming Frog

A desktop application popular among technical SEO pros, Screaming Frog allows you to crawl websites and analyze various technical SEO factors.

It also boasts an extensive list of features, including the ability to integrate with other tools and platforms.

Screaming Frog offers several features that make it easier to manage technical SEO tasks, such as site migrations, 404 errors, page speed, running list crawls, crawling staging sites, etc.

It is one of my favorite tools for running list crawls and accomplishing a quick crawl.

If, however, you’re running a huge website like Best Buy, it could take a while to crawl because of the millions of URLs.

In those instances, I would recommend a more enterprise-level crawling platform like Botify, Deepcrawl, or Oncrawl.

Advertisement

Price: Free for up to 500 URLs. The paid version is €149 per year.

4. Botify

Botify is a great crawler for enterprise-level brands.

Top features include data segmentation and holistic views that integrate keywords, crawls, and log files.

If you have a large website and need to crawl it, or do a technical audit, look no further than Botify.

It has one of the fastest crawlers in the space.

You can crawl your site at 250 URLs/second and render your JavaScript at 100 URLs/second.

Botify also tracks unlimited keyword queries sourced from actual searcher data and integrates with your website analytics and GSC to pull in revenue, traffic, and other important metrics.

The Botify Intelligence feature prioritizes your highest-impact opportunities and alerts you to potential SEO problems using machine learning, which are prioritized by impact.

Advertisement

It’s great to easily see what you should tackle first.

Price: Botify does not list pricing, but they do offer three plans to choose from.

Botify pricing modelsScreenshot from Botify, May 2022

5. Deepcrawl

Another great technical SEO platform, Deepcrawl, offers website crawling and analysis features.

It provides detailed reports on various technical SEO factors, including site structure, file sizes, redirects, and more.

One of the features I like most is the Deepcrawl Monitor Hub.

You can monitor website changes and detect potential issues with customized alerts using the hub.

It also offers a trendspotting dashboard that covers all your domains and projects in a single place.

Deepcrawl is also very fast and crawls massive enterprise sites at scale with actionable data.

Price: Deepcrawl does not list pricing on its website.

Advertisement

6. Oncrawl

If you need to do a technical audit, look no further than Oncrawl, an enterprise SEO crawler and log analyzer.

Oncrawl uses machine learning and data science to provide actionable insights and improve your technical SEO.

Oncrawl is especially cost-effective.

If you’re an SEO consultant or an agency on a budget and need a good solution, check out Oncrawl.

The platform offers most of the same features as the competitors except for monitoring and alerts.

BrightEdge and Conductor are also great enterprise-level platforms but were not included because BrightEdge acquired Oncrawl, and Conductor has integration with Deepcrawl inside the platform.

Price: Oncrawl offers three plans, starting at €49 per month.

Oncrawl pricing modelScreenshot from Oncrawl, May 2022

Other Tools And Platforms

There are various enterprise tools and platforms available to help with technical SEO outside of the enterprise platforms.

  • Google Search Console is a free platform that provides data and insights into how your site performs on Google Search.
  • Bing Webmaster Tools is another free platform that offers data and tools for optimizing your site for Bing search.

Both platforms offer a range of features, including submitting sitemaps, viewing search traffic and keyword data, and troubleshooting technical issues.

Several additional paid enterprise SEO platforms offer more comprehensive features, such as rank tracking, competitor analysis, and custom reporting.

Advertisement

Wrapping Up

Technical SEO can be a daunting task for even the most experienced marketers.

There are many moving parts, and it’s easy to get lost.

Having the best tools and platforms at your disposal is essential. They will make your life so much easier.

Choose the right platform for your specific needs, as each one offers unique features and pricing plans.

But all the platforms mentioned in this article can help you win the war of the SERPs.

More resources:


Featured Image: Alexander Supertramp/Shutterstock

if( sopp != 'yes' ){

!function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js');

if( typeof sopp !== "undefined" && sopp === 'yes' ){ fbq('dataProcessingOptions', ['LDU'], 1, 1000); }else{ fbq('dataProcessingOptions', []); }

fbq('init', '1321385257908563');

fbq('track', 'PageView');

fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'enterprise-technical-seo-tools', content_category: 'enterprise technical-seo' }); }



Source link

Advertisement

SEO

Top 6 Free Survey Maker Tools For Marketers

Published

on

Top 6 Free Survey Maker Tools For Marketers

The number of online surveys has risen dramatically in the past decade, according to the Pew Research Center.

From short social media polls to lengthy feedback forms, it’s never been easier to survey your target audience and find out what exactly they’re thinking.

When it comes to free survey makers, you have plenty of options to choose from.

That’s the good news.

The bad news is you have to wade through your options to figure out the best survey tool for you.

In this article, I’ve done that dirty work for you.

Below I outline the top six free survey makers, with a simple bulleted list of their pros and cons, so you can quickly select the best one for your needs.

Advertisement

But first up, the caveats.

What You’re Missing With Free Survey Makers

When something’s free, there’s usually a catch. The same goes for free survey makers.

Free survey tools, or the free plan offered by a paid survey tool, often come with the following limitations:

  • Limited export options. You may not be able to export your survey data for review in Excel or Google Sheets. There may be a PDF-only export option or no export ability at all.
  • Limited analytics. Free survey tools often skimp on the analytics. You may be left to your own pivot tables and Excel expertise if you want to create anything fancy from your survey data.
  • Limited survey functionality. This runs the gamut, from a limit on how many respondents or questions you can have per survey, to only allowing so many question types (e.g., multiple-choice, long-form, etc.).
  • Limited extra perks. By perks, I mean those other features that make software from good to great. With survey makers, that might mean easy-to-access support, the ability to embed surveys in email or webpages, multiple user accounts, or integration with other email marketing or CRM software.
  • No branding. Free survey makers give you their tools for free. In return, you provide them with free brand awareness. Don’t expect to be able to swap out their logo for your own. You’ll probably be stuck with their branding, along with a prominent link to their site throughout the survey or on the thank you page (or both).

If any of the above is a dealbreaker for you, you should plan to drop a little dough on a paid survey tool. That’s why I’ve also included the starting price for all six of the tools featured below.

In case you end up having to upgrade later, it’s easier to do so from a tool you’re already familiar with.

Top 6 Free Survey Tools

Without further ado, I present the best free survey makers you’ll find today. These are listed in no particular order.

1. Google Forms

Screenshot by author, June 2022

Do you live and die by your Google Drive?

Great news: Google also offers free survey software via Google Forms.

Alright, I know I just said these were presented in no particular order, but I’ll openly admit Google Forms is my personal favorite. Just look at all of the features they include in their free plan!

All you need is a free Google account to get started.

Advertisement

Here’s what’s included in the free plan:

  • Unlimited surveys.
  • Unlimited questions.
  • Unlimited responses.
  • Export to Google Sheets.
  • Survey logic (ability to skip or trigger questions).
  • Ability to embed images and YouTube videos.
  • Ability to embed the survey on your website and share to social media.
  • Survey analytics, updated in real-time.
  • Integration with Google Docs, Sheets, Slides.
  • Unlimited collaborators.
  • Customizable survey templates.
  • Free branding.

What’s missing from the free plan:

  • Enhanced security and collaboration options.
  • Integration with your existing Google Workplace account.

Price: Completely free. Google Workplace pricing starts at $6 per user per month.

Best for: Anyone and everyone, for business or casual use.

2. SurveyMonkey

surveymonkeyScreenshot by author, June 2022

SurveyMonkey is the online survey tool. Established in 1999, it’s still the most well-known online survey software.

Despite the limitations of its free plans, SurveyMonkey continues to be popular thanks to its intuitive interface and brand recognition. Notable clients include Allbirds, Tweezerman, and Adobe.

One nice perk is that you can test out any of the paid features with your free plan. (You just won’t be able to actually use it in your live survey until you pay up.)

Here’s what’s included in the free plan:

  • Unlimited surveys.
  • 10 questions.
  • 15 question types.
  • 100 responses per survey.
  • Over 250 customizable survey templates.
  • Ability to embed the survey on your website.
  • Mobile app.
  • One user.

What’s missing from the free plan:

  • Unlimited questions, question types, and responses.
  • Data exports – this is a biggie!
  • Custom branding.
  • Survey logic (ability to skip or trigger questions).
  • Team collaboration.
  • Advanced security (single sign-on, HIPAA compliance).
  • A/B testing.

Price: Freemium. Paid plans start at $16 per month for individuals, $25 for teams.

Best for: Those who want a tried-and-true survey maker with all the features you could ask for.

3. Typeform

typeformScreenshot by author, June 2022

Many online survey tools are designed for the general public.

Readers of Search Engine Journal will be happy to hear that there’s a survey tool created just for us. Typeform was built specifically with marketers, UX researchers, and business owners like us in mind.

Here’s what’s included in the free plan:

Advertisement
  • Unlimited surveys.
  • 10 questions per survey.
  • 10 responses per month.
  • Basic question types.
  • Basic reporting and analytics
  • Ability to embed the survey on your website.
  • Integrations with MailChimp, HubSpot, Trello, Google Sheets, Zapier, and more.

What’s missing from the free plan:

  • Unlimited questions and responses.
  • Custom thank you screen.
  • Custom branding.
  • Survey logic (ability to skip or trigger questions).
  • Team collaboration.
  • Ability to accept payment.
  • Ability for survey respondents to upload files.
  • Integration with Facebook pixel and Google Tag Manager.

Price: Freemium. Paid plans start at $29 per month.

Best for: Enterprise users, UX researchers, and marketers hoping to track customer behavior.

4. Zoho Survey

zoho surveyScreenshot by author, June 2022

Zoho Survey is part of the same Zoho suite of apps that caters to sales, HR, IT, finance, and virtually any kind of business user you can think of.

Given their tenure creating SaaS software for business, their survey tool is just as robust as you might expect. Customers include big names like Netflix, Amazon, Facebook, and Change.org.

Here’s what’s included in the free plan:

  • Unlimited surveys.
  • 10 questions per survey.
  • 100 responses per survey.
  • Ability to embed surveys in email or website, or share to social media.
  • Export to PDF.
  • 250 survey templates.
  • Password protection and HTTPS encryption.
  • One user.

What’s missing from the free plan:

  • Unlimited questions and responses.
  • Ability to export to XLS or CSV.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • Team collaboration.
  • Real-time responses.
  • Multilingual surveys.
  • Integration with Google Sheets, Tableau, Shopify, Zendesk, Eventbrite, and others.

Price: Freemium. Paid plans start at $25 per month.

Best for: Zoho users, or anyone who needs an extra level of security for their surveys.

5. Alchemer

alchemer survey makerScreenshot by author, June 2022

Alchemer is an advanced survey maker developed for the enterprise client.

Paid features include custom coding so you can customize every single element of your survey, from the survey URL to the form logic.

They stand out among free survey makers for being one of the few (besides Google Forms) to offer unlimited questions and Excel exports in their free plan. Clients include Disney, Salesforce, Verizon, and The Home Depot.

Here’s what’s included in the free plan:

  • Three surveys at a time.
  • Unlimited questions.
  • 100 responses.
  • 10 question types.
  • Export to Excel.
  • Customizable templates.

What’s missing from the free plan:

  • Unlimited surveys.
  • Unlimited responses.
  • Unlimited question types.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • Ability to embed surveys in websites.
  • Export to PDF, PowerPoint, or Word.
  • Ability for survey respondents to upload files.
  • Survey analytics and reporting.
  • Ability to accept payment.

Price: Freemium. Paid plans start at $49 per month.

Best for: Enterprise users needing to create long surveys with advanced logic and question types.

Advertisement

6. Jotform

jotform survey makerScreenshot by author, June 2022

With over 10,000 templates, Jotform takes the cake as the survey maker with the most form templates on our list.

Jotform also stands out for letting you accept payments with the free plan (although you’re limited to 10).

This popular survey maker includes clients as wide-ranging as AMC and Nickelodeon to Redfin and the American Medical Association.

Here’s what’s included in the free plan:

  • Five surveys.
  • 100 questions per survey.
  • 100 responses per survey.
  • Ability to embed surveys in email or website.
  • Export to PDF or Excel.
  • 10,000 survey templates.

What’s missing from the free plan:

  • Unlimited surveys.
  • Unlimited questions and responses.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • HIPAA compliance.

Price: Freemium. Paid plans start at $29 per month.

Best for: Users who want a template for every kind of survey possible.

Which Survey Tool Will You Use?

There truly is a survey maker for everybody.

The above options are all solid choices. Which one works for you may depend on your organization’s needs and your personal preferences.

Take advantage of the free trials and see which one you like best.

More Resources:

Advertisement

Featured Image: Prostock-studio/Shutterstock



Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish