Connect with us

SEO

6 Best Enterprise Tools & Platforms For Technical SEO

Published

on

6 Best Enterprise Tools & Platforms For Technical SEO

Having a strong technical infrastructure helps search engines crawl and index your content.

By improving the technical aspects of a website – such as site structure, file compression, and load time – technical SEO can help boost your website’s visibility and organic traffic.

While it’s possible to perform many technical SEO tasks manually, several tools and platforms can automate or simplify these tasks.

Here are some of the best enterprise-level technical SEO tools and platforms, why they are awesome, their high-level features, and their pricing.

1. SEORadar

SEORadar, a powerful paid tool, provides focused URL change monitoring and alerts related to site changes which can negatively impact organic traffic.

Advertisement

This is a fantastic platform to have in your arsenal.

When something gets broken, you want to know before it harms your site and bottom line.

For example, let’s say you’re Nike.com and your Air Jordan page goes from a 200 to a 404 error.

If you added that page to the list of URLs you want to track in SEORadar, you would get notified the moment the URL status code changes to a 404.

More importantly, you can fix the issues before they have a noticeable impact on traffic and revenue.

Further, if a page appears to have been deleted or removed, and your client wants to know why their traffic declined, SEORadar can verify that the page actually brought in $3 million in revenue, wasn’t deleted, and any redirects didn’t result in any significant revenue loss.

Advertisement

Another cool SEORadar feature: You can control what pages and what alerts are triggered and get source code and screenshots archived.

This is a great feature if you have a site with thousands of pages that bring in tons of traffic, revenue, and sales.

Price: SEORadar is not cheap. Be prepared to shell out big bucks every month, especially if you have an enterprise-level website with hundreds of thousands, or millions, of important landing pages. But it all may be worth it.

Screenshot from SEORadar, May 2022

2. seoClarity

One of the best all-in-one SEO platforms out there, seoClarity provides AI insights and automates SEO execution.

Another great feature: seoClarity offers unlimited crawls – no limits on crawl depth, crawl speed, or data exports.

With seoClarity, you can crawl JS, get log file analysis, and track real-time issues.

The platform is awesome because it recently acquired RankSense, which provides brands with fast SEO results at scale and can implement immediate changes to most SEO meta tags, structured data, and redirects.

Advertisement

Price: Custom and much more cost-effective than BrightEdge, Searchmetrics, Conductor, etc. Pricing starts at around $750 per month, and they offer custom plans.

seoClarity pricing modelsScreenshot from seoClarity, May 2022

3. Screaming Frog

A desktop application popular among technical SEO pros, Screaming Frog allows you to crawl websites and analyze various technical SEO factors.

It also boasts an extensive list of features, including the ability to integrate with other tools and platforms.

Screaming Frog offers several features that make it easier to manage technical SEO tasks, such as site migrations, 404 errors, page speed, running list crawls, crawling staging sites, etc.

It is one of my favorite tools for running list crawls and accomplishing a quick crawl.

If, however, you’re running a huge website like Best Buy, it could take a while to crawl because of the millions of URLs.

In those instances, I would recommend a more enterprise-level crawling platform like Botify, Deepcrawl, or Oncrawl.

Advertisement

Price: Free for up to 500 URLs. The paid version is €149 per year.

4. Botify

Botify is a great crawler for enterprise-level brands.

Top features include data segmentation and holistic views that integrate keywords, crawls, and log files.

If you have a large website and need to crawl it, or do a technical audit, look no further than Botify.

It has one of the fastest crawlers in the space.

You can crawl your site at 250 URLs/second and render your JavaScript at 100 URLs/second.

Advertisement

Botify also tracks unlimited keyword queries sourced from actual searcher data and integrates with your website analytics and GSC to pull in revenue, traffic, and other important metrics.

The Botify Intelligence feature prioritizes your highest-impact opportunities and alerts you to potential SEO problems using machine learning, which are prioritized by impact.

It’s great to easily see what you should tackle first.

Price: Botify does not list pricing, but they do offer three plans to choose from.

Botify pricing modelsScreenshot from Botify, May 2022

5. Deepcrawl

Another great technical SEO platform, Deepcrawl, offers website crawling and analysis features.

It provides detailed reports on various technical SEO factors, including site structure, file sizes, redirects, and more.

One of the features I like most is the Deepcrawl Monitor Hub.

Advertisement

You can monitor website changes and detect potential issues with customized alerts using the hub.

It also offers a trendspotting dashboard that covers all your domains and projects in a single place.

Deepcrawl is also very fast and crawls massive enterprise sites at scale with actionable data.

Price: Deepcrawl does not list pricing on its website.

6. Oncrawl

If you need to do a technical audit, look no further than Oncrawl, an enterprise SEO crawler and log analyzer.

Oncrawl uses machine learning and data science to provide actionable insights and improve your technical SEO.

Advertisement

Oncrawl is especially cost-effective.

If you’re an SEO consultant or an agency on a budget and need a good solution, check out Oncrawl.

The platform offers most of the same features as the competitors except for monitoring and alerts.

BrightEdge and Conductor are also great enterprise-level platforms but were not included because BrightEdge acquired Oncrawl, and Conductor has integration with Deepcrawl inside the platform.

Price: Oncrawl offers three plans, starting at €49 per month.

Oncrawl pricing modelScreenshot from Oncrawl, May 2022

Other Tools And Platforms

There are various enterprise tools and platforms available to help with technical SEO outside of the enterprise platforms.

  • Google Search Console is a free platform that provides data and insights into how your site performs on Google Search.
  • Bing Webmaster Tools is another free platform that offers data and tools for optimizing your site for Bing search.

Both platforms offer a range of features, including submitting sitemaps, viewing search traffic and keyword data, and troubleshooting technical issues.

Several additional paid enterprise SEO platforms offer more comprehensive features, such as rank tracking, competitor analysis, and custom reporting.

Advertisement

Wrapping Up

Technical SEO can be a daunting task for even the most experienced marketers.

There are many moving parts, and it’s easy to get lost.

Having the best tools and platforms at your disposal is essential. They will make your life so much easier.

Choose the right platform for your specific needs, as each one offers unique features and pricing plans.

But all the platforms mentioned in this article can help you win the war of the SERPs.

More resources:

Advertisement

Featured Image: Alexander Supertramp/Shutterstock



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SEO

Websites Created With Google Business Profiles To Shut Down In March

Published

on

By

Websites Created With Google Business Profiles To Shut Down In March

Do you have a website created through Google Business Profiles for your local business?

If so, you must find an alternative website solution as Google plans to shut down websites created with Google Business Profiles in March.

Websites Created With Google Business Profiles Will Redirect Until June 10, 2024

A redirect will be put in place from your GBP website to your Google Business Profile until June 10, 2024.

“Websites made with Google Business Profiles are basic websites powered by the information on your Business Profile.

In March 2024, websites made with Google Business Profiles will be turned off and customers visiting your site will be redirected to your Business Profile instead.

The redirect will work until June 10, 2024.”

Advertisement

How To Find Out If You Have A Google Business Profile Website

To find out if your business has a website made with Google Business Profile, search for my business or your business name on Google. Once you find your Google Business Profile, edit your profile and check for your website in the contact section.

If you have a Google Business Profile site, it should say, “You have a website created with Google.”

Otherwise, it will allow you to add the link to your website.

Screenshot from Google, February 2024Websites Created With Google Business Profiles To Shut Down In March

Choosing An Alternative Website Builders For Small Businesses

Google suggests Wix, Squarespace, GoDaddy, Google Sites, Shopify for ecommerce, Durable, Weebly, Strikingly, and WordPress as alternative website builders to create a new website or ad landing page to replace the Google Business Profiles site.

While some, like WordPress, offer a free website builder with generative AI features, its users’ content may reportedly be sold to OpenAI and Midjourney as training data unless they opt out.

Regarding Core Web Vitals, WordPress, Wix, and Squarespace showed the most improvements in performance.

It’s also worth noting that while Google Deepmind used a Google Sites website to introduce Genie, its new AI model, Google Sites may not be best for SEO.

Advertisement

Updating Ad Campaigns

If you have a Google Ads campaign that links to a website created with Google Business Profiles, the ad campaign will also stop running on March 1, 2024, until the website link is updated.

There’s still time to update your business website to ensure visitors are not sent to a 404 error page after June 10, 2024. If you haven’t chosen a new website builder or hosting service, review the reviews to find the most reliable, affordable, and optimized solution for your business.

Featured image: Vladimka production/Shutterstock

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

How We Built A Strong $10 Million Agency: A Proven Framework

Published

on

By

How We Built A Strong $10 Million Agency: A Proven Framework

Building a successful agency can be a daunting task in today’s ever-evolving space. Do you know the secrets to succeeding with yours?

Watch this informative, on-demand webinar, where link building expert Jon Ball reveals the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency.

You’ll learn:

  • The foundational principles on which to build your business to succeed.
  • The importance of delegation, market positioning, and staffing.
  • More proven lessons learned from 14 years of experience.

With Jon, we’ll provide you with actionable insights that you can use to take your business to the next level, using foundational principles that have contributed to Page One Power’s success.

If you’re looking to establish yourself as a successful entrepreneur or grow your agency in the constantly evolving world of SEO, this webinar is for you.

Learn the secrets of establishing a thriving agency in an increasingly competitive SEO space.

Advertisement

View the slides below or check out the full webinar for all the details.

Join Us For Our Next Webinar!

How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days

Join us as we explore how to scale the very time-consuming and complicated process of earning links from digital PR, with proven case studies showing how you can earn hundreds of links in 30 days.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

SEO Woe or a Load of Baloney?

Published

on

SEO Woe or a Load of Baloney?

Toxic backlinks are links that some SEO tools say could hurt your website’s Google rankings. The implication is that you should disavow them to keep your site safe.

But there’s some disagreement and confusion among SEOs as to whether “toxic” links are actually a thing and what, if anything, you should do about them. 

If you believe Google’s John Mueller, they’re not: 

Yet, according to my poll, the majority (just!) of SEOs think they are: 

So… what’s the deal here? Are toxic backlinks actually a thing? Are they hurting your site? And if so, what should you be doing about them? 

Before we can answer those questions, we need to understand the terminology… 

Every website has some spammy backlinks that just don’t make sense. But that doesn’t necessarily make them manipulative or “toxic.”

For example, here are a couple of obviously spammy links to our site: 

Advertisement
Example of spammy links, via Ahrefs' Site ExplorerExample of spammy links, via Ahrefs' Site Explorer

We didn’t build or buy either of these, so they’re not “manipulative” by definition. They’re just low-quality links we’ve attracted over time because the internet is rife with spammers. 

If you study Google’s link spam documentation carefully, you’ll see that, in theory, these aren’t the kind of spammy links they have a problem with. They warn only against the ill effects of spam links intended to manipulate rankings. 

Google uses links as an important factor in determining the relevancy of web pages. Any links that are intended to manipulate rankings in Google Search results may be considered link spam. This includes any behavior that manipulates links to your site or outgoing links from your site. 

Here are the examples Google gives of these manipulative links: 

What Google says are manipulative linksWhat Google says are manipulative links

As for “toxic backlinks,” this is just a term made up by certain SEO tools to describe backlinks they think could hurt your rankings based on several so-called “markers.”

Key takeaway

  • Spammy links are low-quality links that every site attracts through no fault of their own. 
  • Manipulative links are links built or bought solely to improve Google rankings. 
  • Toxic links are links that certain SEO tools say could hurt your website’s rankings. 

If you asked this question before September 2016, the answer would have likely been “yes.”

So what changed? 

Advertisement

Penguin 4.0.

With this algorithm update, Google switched from demoting pages to a system that tries to ignore bad links.

Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site. 

Since then, Google’s stance has been that you can ignore spammy backlinks. 

If you’re seeing individual links that pop up and you say, “oh this looks like a spammer dropped the link” or whatever, I would completely ignore those. […] because these spammy links happen to every website and Google’s system has seen them so many times over the years that we’re very good at just ignoring them. 

John MuellerJohn Mueller

But is this true? Is Google really as good at ignoring low-level spam as we’re made to believe? 

Judging by my colleague Chris’s recent poll on LinkedIn, a good chunk of SEOs (38%) don’t think so, as they’re still disavowing them. 

Most SEOs either disavow or do nothing about spammy backlinksMost SEOs either disavow or do nothing about spammy backlinks

Does that mean they’re right to do so? Not necessarily. It just means they don’t fully trust Google that they won’t do any harm. They’re being careful. 

Personally, the person I trust most to answer this question in 2024 is Dr. Marie Haynes. I don’t think anyone’s done more research into this than her. She’s spent well over a decade working to understand Google’s search algorithms and auditing link profiles on behalf of business owners. 

Now, the interesting part of that statement (and why I actually trust her!) is the obvious conflict of interest. Until fairly recently, she made her living selling link audit and disavow file creation services—and for a pretty hefty sum at that! 

Advertisement
Pricing from Marie's link audit services page in March 2023Pricing from Marie's link audit services page in March 2023
Pricing from Marie’s link audit services page in March 2023

Clearly, it would be good news for Marie if Google were still terrible at ignoring spammy backlinks because she could sell more link audits! 

Yet, these days, she no longer appears to offer such services. In fact, she’s actually been warning folks against the need to disavow low-quality, spammy backlinks for a few years. 

Here’s a quote from a 2022 blog post of hers:

While there is no harm in disavowing low quality spammy links, it likely does not help improve rankings. We believe that Google’s algorithms are already ignoring these links. […]. When we do see improvements these days after disavowing, it is always in sites where we have disavowed links that were purposely made for SEO and very little else. 

Marie HaynesMarie Haynes

It’s clear that Marie is being cautious with her words here. But overall, her opinion after digging into this for many years seems to be that, yes, Google is now pretty good at ignoring most low-quality spammy links. 

Does that mean they’re perfect? No. But it does mean that worrying about obvious low-quality link spam is probably a waste of time for most people.

If you’re buying or building the types of links that Google class as “link spam” then, yes, they can absolutely hurt your rankings.

But before you panic about that link exchange you did with your best friend’s wife’s brother, Google is likely looking for patterns of manipulation here. In other words, manipulative link profiles rather than manipulative individual links: 

Advertisement

Danny Richman, founder of Richman SEO Training, agrees: 

Here’s a bit more context from Danny: 

As for Marie Haynes, she echoes a similar sentiment in this post. She states that manual actions aside, she would only recommend a client disavow links if they have “a very large number of links that [they] feel the webspam team would consider to be ‘manipulative.’ ”

In these cases, Google often slaps the worst offenders with an unnatural links manual action. If you get one of those, that’s Google telling you, “Hey… you’re being demoted in search because we think you’ve been trying to game the system with manipulative links.” 

Advertisement

But this doesn’t have to happen for manipulative links to be a problem. It’s possible for Google to algorithmically demote a site if they detect a large volume of spammy and manipulative links, at least according to John Mueller.

If we see a very strong pattern [of spammy links] there, then it can happen that our algorithms say well, we really have kind of lost trust with this website and at the moment based on the bigger picture on the web, we kind of need to be more on almost a conservative side when it comes to to understanding this website’s content and ranking it in the search results. And then you can see kind of a drop in the visibility there. 

John MuellerJohn Mueller

Either way, the point remains: it’s patterns of manipulation that are likely to hurt rankings. There’s very little chance that you need to worry about the odd potentially dodgy link here and there. 

While it might be tempting to use an SEO tool that finds “toxic backlinks” for you, I’d seriously urge you to reconsider. Trusting these can do more harm than good. Way more. 

Just look at this unfortunate Redditor’s reply to John Mueller: 

Someone on Reddit's traffic tanked 60% after disavowing "toxic" backlinks in one SEO toolSomeone on Reddit's traffic tanked 60% after disavowing "toxic" backlinks in one SEO tool
A 60% drop in traffic! That’s no joke! 

Even if this is an extreme case, worrying about these links likely only wastes time because, according to Marie Haynes, they’re rarely truly toxic: 

I find that the truly toxic links…the ones that could have the potential to harm your site algorithmically (although you’d have to really overdo it, as I’ll describe below), are rarely returned by an SEO tool. 

Marie HaynesMarie Haynes

Sam McRoberts, CEO of VUVU Marketing, seems to agree: 

So… how do you find truly toxic backlinks that are likely to be hurting your site? 

Advertisement

The truth? You might not even need to look for them. If you haven’t built or bought links that Google considers link spam at any reasonable scale, chances are you’re good. 

If you’re not confident about that, do a manual backlink audit with a tool like Ahrefs’ Site Explorer.

The Anchors report is a good starting point if you’ve never done this. It shows you the words and phrases people use when linking to you. If they look unnatural or over-optimized (lots of exact matches of keywords you’re trying to rank for), that could be a sign you have paid or other links intended to manipulate rankings. 

Example of keyword-rich anchors, which are often a sign of paid backlinksExample of keyword-rich anchors, which are often a sign of paid backlinks

If things look fishy there, use the Backlinks report to dig deeper and check the context of those links. It’s usually quite easy to spot paid and unnatural ones. 

The Backlinks report in Ahrefs' Site Explorer showing the context of the backlinkThe Backlinks report in Ahrefs' Site Explorer showing the context of the backlink

Just remember that you’re looking for patterns of unnatural links, not just one or two. 

WARNING

If you’re not 100% sure what you’re looking for when doing a backlink audit, hire someone who knows what they’re doing. You need to be confident that the links are truly “toxic.”

Advertisement

If you have a manual action for unnatural links or a bunch of what you believe to be truly toxic backlinks, yes. Google’s advice is to disavow them (assuming you can’t get the links removed). 

You should disavow backlinks only if: 

You have a considerable number of spammy, artificial, or low-quality links pointing to your site, 

AND

The links have caused a manual action, or likely will cause a manual action, on your site. 

Marie Haynes advises the same: 

There are two situations where we will recommend to our clients a thorough link audit followed by filing a disavow: 

  1. The site has a manual action for unnatural links in GSC. 
  2. The site has a very large number of links that we feel the webspam team would consider to be “manipulative”.
Marie HaynesMarie Haynes

If you just have a bunch of spammy backlinks that most sites naturally attract or the odd paid backlink, probably not. Google probably ignores most, if not all, of these links, so disavowing them is likely a waste of time. 

While there is no harm in disavowing these links other than the time spent analyzing them, there is likely no benefit either. 

Marie HaynesMarie Haynes

But what about negative SEO?

Being the victim of a negative SEO attack is indeed the possible exception here. This is when a competitor sends a load of spammy or toxic backlinks your way to try to get your site penalized. 

Advertisement

Google remains adamant that it basically never works, but it really comes down to what you believe. 

[I’ve] looked at hundreds of supposed cases of negative SEO, but none have actually been the real reason a website was hurt. […] While it’s easier to blame negative SEO, typically the culprit of a traffic drop is something else you don’t know about–perhaps an algorithm update or an issue with their website. 

Gary IllyesGary Illyes

If you see a traffic drop after an influx of backlinks in Site Explorer, I’d say that it’s at least worth a bit more investigation. 

Site with traffic drop coinciding with an influx of backlinksSite with traffic drop coinciding with an influx of backlinks
This site experienced a traffic drop coinciding with an influx of referring domains. Maybe there’s benefit to disavowing here… and maybe it’s something else!

As Gary said above, something else could be to blame—but you never know. There’s always a chance that Google’s algorithms rule it was you who built or bought those backlinks to try to manipulate rankings and penalize you for it. 

If you just found a bunch of so-called “toxic backlinks” in an SEO tool, probably not. Again, most of these are probably just link spam Google already ignores. 

Here’s yet another quote from Marie Haynes backing this up: 

While there is probably no harm in disavowing [links reported as toxic in SEO tools], you are not likely to see any improvement as a result. Disavowing is meant for sites trying to remove a manual action and for those who have been actively building links for the purpose of improving rankings. 

Marie HaynesMarie Haynes

There’s also the risk that you could end up disavowing links that are actually helping you… 

Patrick showed further evidence that this can absolutely happen when he experimented with disavowing links to the Ahrefs blog. Traffic dipped, then went back up after he removed the disavow. 

The impact of disavowing links to the Ahrefs blogThe impact of disavowing links to the Ahrefs blog

Final thoughts

“Toxic backlinks” is a term made up by certain SEO tools to scare you. That’s not to say bad links can’t hurt your site. They absolutely can. But fortunately for most site owners, it’s rarely a problem worth worrying all that much about. 

Got questions? Disagree? Ping me on Twitter X.

Advertisement



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS