SEO
The Future Of WordPress With Josepha Haden Chomphosy
This year, at WordCamp Porto, I had an opportunity to interview Josepha Haden Chomphosy, Executive Directory of WordPress.
She gave us some very in-depth answers about what is happening in the world of WordPress, and what we can expect in the future from the top CMS.
WordPress powers nearly half of the web. What challenges does WordPress face as a CMS in the coming year and how does it plan to overcome them?
Chomphosy: “WordPress in the next year. One of the biggest difficulties we face in general is the fact that we are rewriting our entire codebase as we also continue to move forward as a functioning piece of software.
In a lot of cases, you would see a software stop every contribution from their community and rebuild everything while no one else is in it and just kind of use a closed model of re-envisioning how their software would work.
We are five years into this probably ten-year project and so the next year as with all of the years in a project like that is making sure we are still as stable and capable as a CMS as people have come to expect while also still pushing forward with a newer more modern way to manage your content online.
No big deal, Small problems.”
I know about Matt’s “Five for the Future” initiative which aims to solve the challenges of supporting WordPress as it grows. How do you see that working? Do you see enough response rates from the community?
Chomphosy: “The Five for the Future program initiative has been around since 2014, so quite a while. It wasn’t until 2016 or 2017 that we had a more codified program around it where people could pledge their time to specific teams and those teams would know we have some volunteer work that we can send to people and we can see the people who are interested in doing that kind of contribution.
It funds the project from a time perspective so that it’s easy for individual contributors to say what they are interested in it’s easier for contributor teams to see who is interested in them and recently, we also have expanded that program to include what’s considered a Five for the Future team.
I think that major corporations in the WordPress ecosystem should give back substantially to the WordPress project, especially if they make a substantial amount of money or revenue using WordPress.
Overall I would say that we have had a good response from both our community of contributors and our economic partners in the ecosystem. I do think we’ve had a good response, but we can always use more.
The WordPress CMS is used all over the place and is maintained by less than 1% of the people who get a benefit from that and people in corporations who get a benefit from that and so I always want more people to be involved and responding, but we do have good response to it.”
Do you foresee any changes like WordPress becoming paid, for example?
Chomphosy: “It’s hard to predict the future, but I don’t see any way for that to happen, no.
Free open-source software I’m sure you know but many people get confused about whether that means it’s free as in not any money or free as in provides freedom to people.
We like to remind everyone all the time that it’s free as in freedom to people, but also making the software freely available is incredibly important to WordPress. So I can’t see a future where we’d be like just kidding, pay for licenses.”
What’s going to make WordPress continue to stand out/above its peers and competitors? How is WordPress future-proofing?
Chomphosy: “I think that the thing that makes WordPress as a project stands out from its competitors is the strength of the community that’s around us and interestingly enough the thing that makes our community stand out compared to other open-source projects that also have communities is our in-person event series and so not having those for the last two and a half years certainly has been a struggle for us.
And so this flagship event is the first in-person flagship event since we had to cancel WordCamp Asia in 2020 and we’re very excited to have everyone back together.
There were 800 people at the contributor day and that is the biggest contributor day at a flagship event that we’ve ever had. And so you can see in not only the number of people who are coming to this event but also in the number of people who showed up to learn how to give back to WordPress, the project, the CMS, and the ecosystem. The strength of what we are and how we will sustain ourselves into the future lies in that group of people that just wants to be here and continuing to make it better.
I think that’s how we set ourselves apart and also from a future-proofing standpoint, in the way that we invest in those contributors the way that we bring them into the space and how they can make it better if that’s what they want. I hope that’s what they want. That is certainly how we’re future-proofing things.
A little side note from a leadership perspective. It’s always important for me to look at how we can make sure the organization outlasts anyone who’s leading right now. Outlasts me, outlasts Matt. Because everyone is one just catastrophic event away from not being able to do what they used to do.
That’s always a very important part of this for me. I’m constantly training people who are with us in this work toward WordPress. I’m always training them to do what I know how to do because it’s never appropriate for me to be the only person who knows how to do anything that is vital to WordPress’s success.”
The CMS market becomes competitive day by day. Do you see a decline in WordPress’s market share or it is growing?
Chomphosy: “There was, in the WordPress community recently, a bit of a discussion about W3Tech’s market share and usage numbers. There was a small decline. It’s publicly available and we had discussions around it. There’s no point in saying there wasn’t a decline there.
However, I don’t think that there’s anything to be worried about. With W3Techs, as they are working toward deprecating one of its major datasets, it will always change what we’re seeing there. We can’t be sure what they’re doing and not doing, it’s very closed, very proprietary.
In the grand scheme of things, it’s basically level at the moment as far as I’m concerned there.”
There were complaints from users that WordPress by the introduction of full site editing now does change too frequently and drastically and they now have to spend a lot of time/resources to learn it again and fix broken parts of websites when it was used to work for them just great. What will be your message to those users?
Chomphosy: “I know that it is frustrating to have to relearn something that you spent so much time learning, but that is the way that we have chosen to do that rework of WordPress as kind of a phased evolution over time as opposed to a single point of a revolution was so that people could learn gradually over time based on what they found in small places.
As we make the editing interfaces of the CMS more and more similar they’ll only have to learn they can use the same type of user flow, the same type of interaction pattern across the CMS and so the basic understanding of all of the mechanisms should start to translate into the rest of the CMS as well.
Every open-source software builds everything in public and it is people who are telling us, “This is hard to learn. This is hard for me to use.”
It’s that sort of feedback that helps us to make it better, but it has been for many, many people seeing full site editing right now, a long time since WordPress do such big changes in public, but I wouldn’t say it’s necessarily faster than we expected.
If you’re following the beta and in the plugin, you get a new release in every two weeks, but if you’re not following the beta and the plugin, you get three releases a year and that is, I think, a pretty fast pace, but tolerable as well if you are keeping track as you go.
So I guess my message is to make sure that you don’t just wait until every ten releases to update because then you are going to have a lot that you do to have to learn.”
There are classic editor plugins which is around for those who do want to use the old style of WordPress. Do you think the plugins are going to be maintained for a long time? Do you think you will deprecate them?
Chomphosy: “We have been taking that year by year as we see people’s need for it and as we end up with something much more robust in the CMS itself.
I don’t see any future where we just remove it from the repo or any of the directories. I don’t think we’re planning on deprecating it and having it be gone forever. But it is always better to try to keep up with things as it’s coming out slowly so you are not overwhelmed by all of the things at one go.”
How do you decide what features to ship in new versions? What the process looks like?
Chomphosy: “That’s all a very public process. Fortunately, we get by with a little help from our friends on that one.
So we have core chats every week and every major component most major components inside core have public chats where people talk about the tickets they’re working on, the features they are working on, the bugs they can’t quite solve, and prioritize based on what is the most impactful for users and what is feasible based on the timeframe we’re working on for any given release.
The decision is based on what is ready at that moment, but also certainly but also what the general impact is.”
What is one major fix you would like to see WordPress make?
Chomphosy: “Our next big need is to focus a lot on the menus and navigation, and that is a very complicated thing. That is hard even in the best of moments. No one would disagree that spending a lot of time on that and getting a good solid fix that is user tested and approved is the right way to head next.”
Almost all WordPress users complain about built-in internal search. Do you have plans to improve it? For example giving website owners decide which articles to exclude from search, or adding customizable search indexing weighing factors?
Chomphosy: “The short answer is yes there are thoughts around how to fix it and there is a lot of research that is being done by contributors.
I don’t think that anyone has found a solution that we all agree is as functional as we want it to be while also being as elegant and performant as we need it to be. We have not figured out what the proper solution is to that. But yes absolutely it is something the community discusses frequently and does ongoing research on.”
Gutenberg has Full Site Editing (FSE) but Gutenberg is said to still be in Beta. Is there an ETA for that label coming off?
Chomphosy: “I don’t know that there is an ETA for it coming off. It is true that in the WordPress project we use those terms of it differently just like we do sequential ordering as opposed to semantic versioning.
It’s beta in that it is going to keep moving and iterating, it’s not beta in that it is unstable. It will be in beta at least through the current phase, but not because it’s generally dangerous to use. Just because it will change frequently.”
I think it’s fantastic that WordPress has a performance team working on improving the core so that it has fast performance. But no matter how fast you make the core, it seems like all it takes is a sloppy theme to undo all the good work that the core had put into it. So it seems like the next step is to get theme and plugin developers on board. Is that something on the horizon?
Chomphosy: “Themes are particular. Themes are essentially a core issue.
I have not run into many people in the world, many users in the world who feel like their theme was not WordPress. No one has got WordPress the CMS and then also a theme and they think, “I had a bad experience theme, I’ll switch out that theme.”
I shouldn’t say no one, but regardless, themes are considered such an inextricable part of WordPress that we have to consider them almost as a part of the core sometimes. And so do we want themes and plugins to also make some effort around performance, yes absolutely. But do we have any rules in place at the moment? Not really.
Themes has been undergoing a bit of a transformation along with the core because we have offered new functionality, and we’re trying to reshuffle whether you’ve got functionality or just the visual representations in themes. As that moves forward, probably we will have to move forward with some of the ways we guide all of the contributors.
That’s true for plugins as well as features in plugins kind of move with the way core is able to support them in that it makes sense that we would have to have some sort of refreshed guidelines down the road. But at the moment, no one is discussing them because they’re still trying to figure out how to make everything work well with Gutenberg.”
Do you have plans to introduce badges like WordPress certified? Like team developers can get those by passing a test or an interview process with the WordPress core team got those pages and whenever they are developing have those badges in place so everyone knows that those teams really have skills like the WordPress core team. Like Google Certified Partners, but Certified WordPress Developers.
Chomphosy: “It’s interesting that you ask because questions of certifications are coming up in the community right now. I’ve had so many conversations with attendees at this particular WordCamp. It’s on everyone’s mind.
Historically we’ve never offered any certifications. The logistics of it are hard. The documentation we have is not always easy to keep up to date. There were some logistical hurdles to it, there were some philosophical questions around open source and certifications and what that would mean for how we could help our community stay together with each other through their learning and through improving the CMS.
The conversation has come back up because we have started to provide some training via leran.wordpress.org. It’s getting more and more true that you can get a lot of information that you need about how to use the WordPress CMS not only through written documentation but now also through workshops and social learning spaces.
As we are providing more of that, the question of how we can give some indication that people went through those workshops and went through those training and succeeded at them. So it’s a new old question back on the table.”
The Redirection plugin is installed on over 2 million websites. Clearly, there’s a need for that, so is there any chance that a redirection function similar to the plugin will be integrated into the core and if not, why not? Does it bump up against WP’s goal of keeping it simple for everyone to use?
Chomphosy: “I don’t think that better native features and functionality ever make WordPress hard to use it shouldn’t and if it does we shouldn’t put it in there. But there is currently not a discussion about that.
There is a feature plugin proposal process where people can say that this plugin is basically used everywhere we would like to propose that we find a way for it to be included in core. No one has brought that up. No one has brought that to the table.
I was talking to the performance working group about that yesterday. Not about that particular plugin, but about the feature plugin approval process. The documentation around that needs some updating, but it’s certainly a thing we have always done in the WordPress project and would be the first step in including something like that in the core.”
Conclusion
We hope you’ve enjoyed these insights into the current and future plans for WordPress. Remember that the WordPress project continues to improve based on the contributions of its users. Be sure to learn more about the many ways you can contribute to and give back to the WordPress community.
For more on WordPress from WordCamp Porto, don’t miss our interview with Ivan Popov of Vipe Studio on Headless WordPress SEO.
Featured Image: monticello/Shutterstock
SEO
Snapchat Is Testing 2 New Advertising Placements
The Snapchat ad ecosystem just expanded with two new placement options.
On Tuesday, Snap announced they started testing on two new placements:
- Sponsored Snaps
- Promoted Places
While not available to the general public yet, Snap provided information on the test, including their launch partners and more about the ad placements.
The goal of these placements are for brands to expand their reach across some of the most widely adopted parts of the platform.
Sponsored Snaps Ad Placement
Snapchat is testing a new Sponsored Snaps placement with Disney, in the announcement from October 8th.
The Sponsored Snaps placement shows a full-screen vertical video to users on Snapchat.
Users can then opt-in to opening the Snap, with options to engage with the advertiser in one of two ways:
- Sending a direct message to the advertiser by replying
- Use the call-to-action to open the link chosen by the advertiser.
Sponsored Snaps aren’t delivered via a push notification and will appear differently than other Snaps in a user’s inbox.
After a certain amount of time, any unopened Sponsored Snaps disappear from a user’s inbox.
Promoted Places Ad Placement
Snap partnered with two other brands for their Promoted Places ad placement test: McDonalds and Taco Bell.
This new ad placement shows on the Snap Map, which is meant to help users discover new places they may want to visit.
Promoted Places will highlight sponsored placements of interest within the Snap Map.
In early testing, Snap said they’ve found adding places as “Top Picks” drives a typical visitation lift of 17.6% for frequent Snapchat users.
They also mentioned the possibility of exploring ideas around customer loyalty on the Snap Map in future phases.
Summary
Snap hasn’t yet announced how long these ad placement tests will run, or when they’ll be available for broader advertisers.
Snap said the Sponsored Snaps and Promoted Places placements will evolve from feedback within the Snapchat community and the brands partnered with them at launch.
In the future, there’s possibility of integrating features like CRM systems and AI chatbot support to make communication more streamlined between brands and Snapchat users.
SEO
The 11 Best SEO Books You Must Read Today
SEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills.
We’ve put together a list of essential SEO books suitable for readers at various levels.
Some books on this list provide a foundation in core concepts, while more advanced practitioners can explore topics such as entity optimization.
The list includes specialized resources tailored to specific areas of SEO. For example, some books offer strategies for businesses targeting local audiences, while others serve as comprehensive guides to link building tactics.
For those interested in Google’s perspective, another book provides insights into the company’s philosophies and principles.
Whether you’re a beginner or an experienced professional, this list caters to diverse interests and skill levels, ensuring there’s something for everyone.
Books On Search Engine Optimization
1. SEO For Beginners: An Introduction To SEO Basics
Published by Search Engine Journal, this is a comprehensive guide to SEO. It covers everything from link building and SEO history to busting common myths and offering expert tips.
While it’s for beginners, veterans can also gain new insights. The book breaks down complex ideas into bite-sized pieces, making it a great starting point.
It’s well-structured, with each chapter tackling a different SEO aspect – from search engine mechanics to the latest algorithm updates.
The authors don’t just stick to theory. They provide real-world examples and case studies to show how these concepts work in practice. This mix of theory and application makes the book a valuable resource for anyone looking to improve their SEO.
Key reasons to give it a read:
- Get a solid grasp of SEO basics from industry pros.
- Easy-to-follow explanations of tricky concepts.
- Practical advice you can apply to your SEO strategies.
- Stay in the loop with current SEO trends and Google updates.
- Benefit from the collective wisdom of top SEO experts.
2. Entity SEO: Moving From Strings To Things
By Dixon Jones, CEO of InLinks
Dixon Jones’ book “Entity SEO: Moving from Strings to Things” explains the shift from old-school keyword SEO to modern entity-based optimization.
It explains how search engines now use the Knowledge Graph to understand relationships between concepts and offers practical advice on adapting your SEO strategy.
Key points:
- Making your brand an “entity” in your niche.
- Using structured data effectively.
- Getting quality links and mentions.
- Creating content rich in entity information.
The book uses real examples to show how these concepts work in practice. It’s meant to help SEO professionals at all levels understand and prepare for where search is heading.
Worth reading if you want to:
- Get a solid grip on entity SEO.
- Learn actionable entity optimization tactics.
- Establish your brand as a recognized entity.
- Master the use of structured data for SEO.
- Future-proof your SEO strategy.
3. The Art Of SEO: Mastering Search Engine Optimization
by Eric Enge of Stone Temple Consulting, Stephan Spencer, and Jessie C. Stricchiola
Covering everything from SEO 101 to advanced tactics, this book starts with the basics of how search engines work and then dives into the meat of SEO: keyword research, on-page optimization, technical SEO, and link building.
The authors break down complex strategies into actionable steps, making implementation a breeze.
What sets this book apart is its holistic approach. It’s not just about ranking; it’s about aligning SEO with your business goals and integrating it into your digital strategy. The book also discusses the role of content marketing and social media in boosting SEO performance.
Reasons to read this book:
- Get a complete SEO education, from basics to advanced strategies.
- Learn to align SEO with your business objectives.
- Access practical, step-by-step guides for implementing SEO tactics.
- Understand how to integrate SEO with content marketing and social media.
- Benefit from the collective wisdom of three renowned SEO experts.
4. The Psychology Of A Website: Mastering Cognitive Biases, Conversion Triggers And Modern SEO To Achieve Massive Results
Matthew Capala’s “The Psychology of a Website” offers a fresh take on website optimization. Instead of focusing on technical aspects, it dives into the psychology behind user behavior and conversions.
Capala, a seasoned digital marketer, shares actionable tips for creating websites that perform well in search results and keep visitors engaged and more likely to convert.
The book kicks off by exploring how our brains work when we browse websites. Capala then gets into the nitty-gritty of optimizing different website elements, from how they look to what they say.
A big focus throughout is user experience (UX). Capala stresses that a great website isn’t just about ranking high on Google – it needs to be easy and enjoyable for people to use.
While UX is key, Capala doesn’t ignore SEO. He offers practical advice on keyword research, on-page optimization, and building links while keeping the focus on creating content that actually connects with users.
By blending psychological insights with practical digital marketing strategies, Capala offers a well-rounded approach to website optimization that can lead to significant improvements.
Reasons to read this book:
- Gain insights into the psychology driving user behavior and conversions.
- Learn to create websites that not only rank well but also engage visitors.
- Get practical strategies for optimizing design, content, and calls-to-action.
- Discover how to enhance user experience and mobile performance.
- Learn to integrate SEO best practices with a focus on user engagement.
- Benefit from real-world examples and expert insights from a seasoned digital marketer.
5. The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period
SEO veteran Stoney DeGeyter’s book “The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period” covers SEO basics to advanced tactics for websites and online stores.
It starts with SEO essentials and then dives into advanced topics. The book’s standout feature is its focus on ecommerce, addressing product pages, category optimization, and effective product descriptions.
DeGeyter emphasizes a holistic SEO approach that aligns with business goals and user experience. He also covers analytics for strategy refinement.
This guide suits both small business owners and ecommerce marketers.
Reasons to read:
- Master SEO fundamentals and advanced strategies.
- Learn ecommerce-specific optimization tactics.
- Discover product page and description best practices.
- Understand user-generated content’s SEO impact.
- Align SEO efforts with business objectives.
- Benefit from decades of industry expertise.
6. Ecommerce SEO Mastery: 10 Huge SEO Wins For Any Online Store
Kristina Azarenko’s “Ecommerce SEO Mastery” offers 10 key strategies for online stores. The book tackles common ecommerce SEO challenges like thin content and complex site structures.
Azarenko breaks down each “SEO win” with practical advice on implementation.
Topics include:
- Ecommerce keyword research.
- Product & category page optimization.
- Leveraging user-generated content.
- Building quality backlinks.
- Site speed and mobile optimization.
- Structured data.
The book provides real-world examples and emphasizes data-driven SEO. It guides readers through using tools like Google Analytics and Search Console to track progress.
Reasons to read:
- Learn 10 powerful ecommerce-specific SEO strategies.
- Gain insights from a renowned SEO expert.
- Discover how to optimize product and category pages.
- Leverage user-generated content for SEO benefits.
- Learn to build high-quality backlinks.
- Apply real-world examples and case studies.
- Adopt a data-driven approach to ecommerce SEO.
7. Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
by Eli Schwartz
Eli Schwartz’s “Product-Led SEO” offers a fresh take on SEO strategy, emphasizing business goals and sustainable organic growth.
Drawing from his work with major brands, Schwartz presents a framework that integrates SEO with overall company strategy.
The book challenges traditional SEO tactics, advocating for a holistic approach that prioritizes user value.
Key topics include:
- User intent optimization.
- Content strategy for the full customer journey.
- Measuring SEO’s business impact.
Schwartz focuses on the strategic “why” behind SEO tactics, encouraging critical thinking and adaptable strategies for long-term success.
Reasons to read this book:
- Gain a strategic perspective on SEO that aligns with business objectives.
- Learn to create sustainable organic growth through user-centric approaches.
- Discover how to optimize for the entire customer journey.
- Understand methods for measuring and communicating SEO’s business impact.
- Access real-world case studies and examples from major brands.
- Benefit from the author’s extensive experience in driving impactful SEO results.
Books On Link Building
8. The Link Building Book
by Paddy Moogan
Paddy Moogan’s “The Link Building Book” is a comprehensive, free online guide.
It covers link building basics, tactics for acquiring high-authority backlinks, content creation, and practical steps for planning and executing campaigns.
The book emphasizes white-hat techniques and quality over quantity, making it valuable for both SEO novices and pros.
Reasons to read:
- Master link building fundamentals and best practices.
- Learn diverse tactics for acquiring high-quality, relevant links.
- Understand how to assess potential linking websites.
- Discover content strategies that naturally attract links.
- Learn to plan and execute effective link building campaigns.
- Benefit from practical advice and real-world examples.
- Access updated, valuable insights at no cost.
Books On Local SEO
9. Local SEO Secrets: 20 Local SEO Strategies You Should Be Using NOW
by Roger Bryan
“Local SEO Secrets” by Roger Bryan is a must-read for businesses targeting local customers. It offers 20 proven strategies to boost local search visibility and drive growth.
Key topics include:
- Local SEO fundamentals and how it differs from traditional SEO.
- Optimizing Google Business Profile listings.
- Building local citations and leveraging structured data.
- Creating local content and managing online reputation.
- Implementing and tracking local SEO strategies.
The book provides actionable advice, real-world examples, and step-by-step instructions. It’s valuable for small business owners, marketers, and SEO consultants working with local clients.
Reasons to read:
- Learn 20 proven strategies for improving local search visibility.
- Understand key local ranking factors like Google Business Profile, reviews, and citations.
- Master GBP optimization for local SEO success.
- Discover how to use structured data and local content effectively.
- Learn reputation management best practices.
- Get practical, easy-to-implement instructions and examples.
- Learn to measure local SEO performance with analytics tools.
Books On Search Engines
10. How Google Works
by Eric Schmidt and Jonathan Rosenberg
“How Google Works” by ex-Google execs Schmidt and Rosenberg offers an insider’s view of the search giant. While not focused on SEO, it provides valuable insights for digital marketers and business leaders.
The book offers practical advice and real-world examples applicable to businesses of all sizes.
Understanding Google’s philosophy can inform more effective, customer-focused digital marketing strategies.
Reasons to read:
- Get an insider’s view of Google’s success principles.
- Understand how to create a user-centric business strategy.
- Discover ways to foster innovation and experimentation in your organization.
- Gain insights into data-driven decision-making processes.
11. Entity-Oriented Search
“Entity-Oriented Search” by Krisztian Balog is a deep dive into modern search engine tech. It focuses on entities, knowledge graphs, and semantic search and is aimed at readers with a background in information retrieval (IR).
A key strength is its coverage of cutting-edge research, like neural entity representations and knowledge-based language models. While tech-heavy, it touches on applications in QA, recommender systems, and digital assistants and discusses future trends.
It’s essential reading for IR, natural language processing (NLP), and artificial intelligence (AI) pros seeking in-depth knowledge of modern search engines.
Reasons to read:
- Deep dive into entity-oriented and semantic search tech.
- Research on knowledge graphs and semantic understanding.
- A detailed look at entity extraction, linking, and ranking algorithms.
- Insights on neural entity representations and knowledge-based language models.
- Expert knowledge from a renowned IR and search engine specialist.
Conclusion: Choosing Your Next Book
These 11 SEO books have got you covered – whether you’re a beginner or a seasoned pro.
For beginners, “SEO for Beginners” and “The Art of SEO” are solid starter packs that’ll teach you the SEO fundamentals.
As you level up, books like “Entity SEO” and “Product-Led SEO” explore more advanced topics like optimizing for entities and aligning SEO with business goals.
Several books focus on specific areas:
- “Local SEO Secrets” is a must-read if you’re targeting local customers.
- “Ecommerce SEO Mastery” zeroes in on ecommerce SEO.
- “The Link Building Book” is your starting point to master link building.
On the technical side, “Entity-Oriented Search” dives deep into semantic search and cutting-edge search engine tech. “How Google Works” gives you the inside scoop on Google’s mindset.
The key is picking books that match your skill level and areas of interest. Whether you want to learn SEO from scratch, level up your game, or specialize, there’s a book for you.
The Amazon links in this post are not affiliate links, and SEJ does not receive compensation when you click or make a purchase through these links.
More SEO & Marketing Books Worth Your Time:
Featured Image: PeopleImages.com – Yuri A/Shutterstock
SEO
The 100 Most Searched People on Google in 2024
These are the 100 most searched people, along with their monthly search volumes.
| # | Keyword | Search volume |
|---|---|---|
| 1 | donald trump | 7450000 |
| 2 | taylor swift | 7300000 |
| 3 | travis kelce | 4970000 |
| 4 | matthew perry | 3790000 |
| 5 | kamala harris | 2730000 |
| 6 | joe biden | 2480000 |
| 7 | caitlin clark | 2400000 |
| 8 | olivia rodrigo | 2100000 |
| 9 | jd vance | 2060000 |
| 10 | billie eilish | 1720000 |
| 11 | sabrina carpenter | 1680000 |
| 12 | kate middleton | 1660000 |
| 13 | patrick mahomes | 1570000 |
| 14 | gypsy rose | 1520000 |
| 15 | jason kelce | 1490000 |
| 16 | mihály csíkszentmihályi | 1460000 |
| 17 | timothee chalamet | 1450000 |
| 18 | tyreek hill | 1380000 |
| 19 | lola beltrán | 1350000 |
| 20 | lebron james | 1330000 |
| 21 | lauren boebert | 1310000 |
| 22 | barry keoghan | 1300000 |
| 23 | brock purdy | 1280000 |
| 24 | drake | 1250000 |
| 25 | griselda blanco | 1210000 |
| 26 | ryan reynolds | 1200000 |
| 27 | zendaya | 1180000 |
| 28 | scottie scheffler | 1170000 |
| 29 | aaron rodgers | 1170000 |
| 30 | casimir funk | 1170000 |
| 31 | zach bryan | 1150000 |
| 32 | tom brady | 1150000 |
| 33 | jacob elordi | 1140000 |
| 34 | blake lively | 1130000 |
| 35 | millie bobby brown | 1120000 |
| 36 | margot robbie | 1110000 |
| 37 | luisa moreno | 1110000 |
| 38 | bruce willis | 1090000 |
| 39 | v | 1090000 |
| 40 | eminem | 1050000 |
| 41 | cillian murphy | 1040000 |
| 42 | anthony edwards | 1020000 |
| 43 | peso pluma | 1000000 |
| 44 | fani willis | 1000000 |
| 45 | etel adnan | 1000000 |
| 46 | dua lipa | 991000 |
| 47 | jennifer aniston | 986000 |
| 48 | bianca censori | 983000 |
| 49 | megan fox | 982000 |
| 50 | shannen doherty | 977000 |
| 51 | mike tyson | 973000 |
| 52 | megan thee stallion | 971000 |
| 53 | ariana grande | 960000 |
| 54 | james baldwin | 958000 |
| 55 | britney spears | 954000 |
| 56 | oj simpson | 941000 |
| 57 | lainey wilson | 937000 |
| 58 | dan schneider | 933000 |
| 59 | emma stone | 932000 |
| 60 | raoul a. cortez | 930000 |
| 61 | dolly parton | 926000 |
| 62 | joe burrow | 925000 |
| 63 | anya taylor-joy | 925000 |
| 64 | amanda bynes | 924000 |
| 65 | danny masterson | 920000 |
| 66 | matt rife | 918000 |
| 67 | kendrick lamar | 912000 |
| 68 | messi | 901000 |
| 69 | bronny james | 901000 |
| 70 | adam sandler | 898000 |
| 71 | james earl jones | 897000 |
| 72 | coco gauff | 892000 |
| 73 | michael jackson | 884000 |
| 74 | victor wembanyama | 870000 |
| 75 | pink | 865000 |
| 76 | luka doncic | 861000 |
| 77 | selena gomez | 861000 |
| 78 | jelly roll | 861000 |
| 79 | jonathan majors | 840000 |
| 80 | justin fields | 824000 |
| 81 | meghan markle | 821000 |
| 82 | florence pugh | 819000 |
| 83 | post malone | 813000 |
| 84 | jayson tatum | 808000 |
| 85 | diddy | 804000 |
| 86 | justin jefferson | 799000 |
| 87 | sza | 794000 |
| 88 | ana de armas | 793000 |
| 89 | cj stroud | 790000 |
| 90 | ben affleck | 788000 |
| 91 | jake paul | 786000 |
| 92 | zac efron | 783000 |
| 93 | scarlett johansson | 779000 |
| 94 | deion sanders | 771000 |
| 95 | dr. victor chang | 760000 |
| 96 | andrew tate | 759000 |
| 97 | jason momoa | 756000 |
| 98 | pedro pascal | 755000 |
| 99 | bad bunny | 744000 |
| 100 | christian mccaffrey | 735000 |
| # | Keyword | Search volume |
|---|---|---|
| 1 | taylor swift | 17000000 |
| 2 | trump | 12400000 |
| 3 | matthew perry | 9100000 |
| 4 | sydney sweeney | 8500000 |
| 5 | travis kelce | 7500000 |
| 6 | oppenheimer | 7300000 |
| 7 | messi | 7000000 |
| 8 | elon musk | 6500000 |
| 9 | sinner | 6300000 |
| 10 | cristiano ronaldo | 6100000 |
| 11 | kate middleton | 5900000 |
| 12 | billie eilish | 5200000 |
| 13 | joe biden | 5000000 |
| 14 | xxxtentacion | 5000000 |
| 15 | 大谷翔平 | 4900000 |
| 16 | virat kohli | 4800000 |
| 17 | jenna ortega | 4700000 |
| 18 | v | 4600000 |
| 19 | ronaldo | 4600000 |
| 20 | kamala harris | 4300000 |
| 21 | olivia rodrigo | 4200000 |
| 22 | griselda blanco | 4000000 |
| 23 | margot robbie | 4000000 |
| 24 | cillian murphy | 3800000 |
| 25 | carlos alcaraz | 3600000 |
| 26 | dua lipa | 3600000 |
| 27 | zendaya | 3600000 |
| 28 | djokovic | 3500000 |
| 29 | bianca censori | 3500000 |
| 30 | jude bellingham | 3400000 |
| 31 | alcaraz | 3400000 |
| 32 | millie bobby brown | 3400000 |
| 33 | ana de armas | 3300000 |
| 34 | sabrina carpenter | 3300000 |
| 35 | henry cavill | 3300000 |
| 36 | ryan reynolds | 3200000 |
| 37 | ice spice | 3200000 |
| 38 | anne hathaway | 3100000 |
| 39 | timothée chalamet | 3100000 |
| 40 | putin | 3100000 |
| 41 | barry keoghan | 3000000 |
| 42 | lana rhoades | 3000000 |
| 43 | michael jackson | 3000000 |
| 44 | peso pluma | 3000000 |
| 45 | ariana grande | 3000000 |
| 46 | jacob elordi | 3000000 |
| 47 | lebron james | 3000000 |
| 48 | blake lively | 2900000 |
| 49 | bruce willis | 2900000 |
| 50 | lamine yamal | 2900000 |
| 51 | emma stone | 2900000 |
| 52 | shubman gill | 2900000 |
| 53 | simone biles | 2900000 |
| 54 | rohit sharma | 2900000 |
| 55 | brad pitt | 2900000 |
| 56 | eminem | 2900000 |
| 57 | jennifer aniston | 2800000 |
| 58 | timothee chalamet | 2800000 |
| 59 | mike tyson | 2700000 |
| 60 | megan fox | 2700000 |
| 61 | lola beltrán | 2700000 |
| 62 | caitlin clark | 2700000 |
| 63 | leonardo dicaprio | 2700000 |
| 64 | johnny depp | 2600000 |
| 65 | scarlett johansson | 2600000 |
| 66 | selena gomez | 2600000 |
| 67 | drake | 2600000 |
| 68 | mihály csíkszentmihályi | 2600000 |
| 69 | anya taylor-joy | 2500000 |
| 70 | madonna | 2500000 |
| 71 | britney spears | 2500000 |
| 72 | max verstappen | 2500000 |
| 73 | jeremy allen white | 2500000 |
| 74 | gypsy rose | 2500000 |
| 75 | andrew tate | 2500000 |
| 76 | kylie jenner | 2500000 |
| 77 | travis scott | 2400000 |
| 78 | fabrizio romano | 2400000 |
| 79 | jennifer lawrence | 2400000 |
| 80 | meghan markle | 2400000 |
| 81 | hardik pandya | 2400000 |
| 82 | keanu reeves | 2400000 |
| 83 | angelina jolie | 2400000 |
| 84 | glen powell | 2400000 |
| 85 | jd vance | 2400000 |
| 86 | shannen doherty | 2300000 |
| 87 | jungkook | 2300000 |
| 88 | jason momoa | 2300000 |
| 89 | jennifer lopez | 2300000 |
| 90 | bellingham | 2200000 |
| 91 | jeffrey epstein | 2200000 |
| 92 | justin bieber | 2200000 |
| 93 | florence pugh | 2200000 |
| 94 | kim kardashian | 2200000 |
| 95 | ben affleck | 2200000 |
| 96 | haaland | 2200000 |
| 97 | zac efron | 2200000 |
| 98 | tyson fury | 2200000 |
| 99 | imane khelif | 2100000 |
| 100 | adam sandler | 2100000 |
In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For example, an amateur tennis player might want to know which tennis racket Novak Djokovic uses. Or a football player might want to know the shoes Trent Alexander-Arnold wears.
In fact, Equipboard has taken this idea seriously and created a site around the gear used by professional musicians.
You can do the same for your industry too.
Here’s how:
- Go to Keywords Explorer
- Enter the names of famous people in your niche
- Go to the Matching terms report
- Filter for keywords related to gears using the Include filter
For example, if I entered the names of professional tennis players (Roger Federer, Emma Radacanu, Rafael Nadal) and filtered for tennis gear keywords (e.g., shoes, racket, wristband, shorts), I see 960 potential keywords I could target. If I were a tennis site, I could create a category page for each celebrity and list out all their preferred equipment.
Another way is to enter a relevant keyword into Keywords Explorer, go to the Matching terms report, and observe keyword patterns. For example, if I were a fitness site, I could enter “weight loss” into Keywords Explorer.
The first thing I’ll notice is that many people are actually interested in how certain celebrities lost their weight. The second thing I notice is that the keywords all form a pattern: [first name][last name] weight loss.
As such, I can use the Word count filter to look for keywords that have 4 words, which gives me a list of celebrity-related weight loss keywords:
Want to do keyword research for your site? Sign up for Keywords Explorer.
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