In a new video from Google, Developer Advocate Alan Kent shares six tips for optimizing images for ecommerce websites.
While the video is specifically aimed at ecommerce sites, the advice is applicable to any website that serves a large number of images.
Clocking in at over 14-minutes, Google’s video is a lot to digest if you’re busy working on websites.
Here’s a more palatable recap you can consume in under five minutes.
These are Google’s tips for making images load faster and more efficiently.
1. Eliminate Image Cumulative Layout Shift (CLS)
CLS refers to instances where content on the page visually moves, or shifts, from one place to another as it’s loading.
While this problem isn’t exclusively caused by images, they can contribute to the problem if used incorrectly.
In most cases, CLS is easy to spot by looking for movement on a page during loading, but there are several tools to measure it.
For more on CLS, how to measure it, and how to fix it, see our comprehensive guide:
2. Correctly Size Your Images
Pick the right width and height for your images, as larger files take longer to download.
Sizing images correctly can be complicated due to the ranges of screen sizes and resolutions that visit your site.
If the browser crops the image on its own, the download size ends up being longer than needed, which only drags things down.
One easy way to detect incorrectly sized images is by using the properly sized images section under Opportunities in the PageSpeed Insights report.
Once you’ve identified images that are larger than necessary, you can fix the problem with solutions such as responsive images.
3. Use The Best Image File Format
Think about the file format of your images, such as whether to use PNG, JPEG, or webP files.
The file format affects the file size, so choosing right one requires careful consideration.
There are pros and cons to weigh out for each format. For example, JPEG and webP tend to have lower file sizes, though the smaller size is achieved at the expense of image quality.
However, a degradation of image quality may not be noticeable by shoppers, and the speed benefit could be substantial.
To detect if your site can benefit from using a different image format, look in the serve images in next-gen formats section of the PageSpeed Insights report. This report lists images that can be converted to a more efficient file format.
4. Compress Images Appropriately
Use the right quality factor for your images to encode them efficiently while retaining the desired image quality.
The Encode Images Efficiently section of the PageSpeed Insights report can be used to identify images that are good candidates for compression optimization. The report also shows potential file size savings.
To find a quality factor you’re satisfied with, use your choice of image conversion tool on several images using different quality values and compare the before and after.
Google recommends the site Squoosh.app as an easy way of comparing images with and without compression.
5. Cache Images In The Browser
Tell the browser how long it can safely cache images.
When you return an image you can return an HTTP response header with caching guidance, such as how long it is recommended for a browser to cache an image for.
Again, you can use the PageSpeed Insights report to detect if the HTTP response cache headers have been set properly on your site.
The serve static assets with an efficient cache policy section identifies images that may benefit from caching improvements.
To fix issues on your site, see if you have platform or web server settings you can change to adjust the cache lifetime for images on your site.
If you don’t change images frequently, then you can set a long cache lifetime.
6. Correctly Sequence Your Image Downloads
As a more advanced tip, Google recommends correctly sequencing the order webpage resources are downloaded.
The following download order is advised:
- Hero images at the top of the page
- Other images above the fold
- Images just below the fold
The rest of the images on a webpage can be lazy loaded.
To detect if your site is loading images efficiently you can refer to the PageSpeed Insights report. In the defer offscreen images section of the report you’ll see a list of images that could be loaded after other images.
For more detail on any of the above tips, see the full video from Google below:
Featured Image: Tada Images/Shutterstock
Here’s How Much You Can Really Make From Affiliate Marketing
But how much money does the average affiliate marketer make, really? Is it actually a good business model?
Today, I answer these questions and talk about how you can get your hands on some of this affiliate money too.
Affiliate marketers make money by getting paid a commission to promote other people’s products or services.
For example, if you have an affiliate link on your blog that sends people to purchase a product from Amazon, you’ll make a percentage of every sale that happens as a result of clicks on your link. Here’s what the dashboard looks like:
However, it doesn’t have to only be physical products.
You can also earn money as an affiliate for online courses or software. You may have seen videos on YouTube that are “sponsored by Skillshare” or “sponsored by Fiverr.” These platforms also have affiliate programs.
Alternatively, you can also make money as an affiliate marketing manager of a company. I’ll touch on how much employed managers make as well.
The average salary of an affiliate marketer, according to Glassdoor, is $59,060 per year. It ranges from $58K to $158K, including “additional pay” options like cash bonus, commission, tips, or profit sharing.
However, this is for a salaried employee. What about a freelancer or business owner doing their own affiliate marketing?
According to a survey done by the Influencer Marketing Hub, here’s the breakdown:
In other words, more than half of all affiliate marketers make $10K or less per year, while only about 33% make $10K or more per year.
That’s… not great. Certainly not enough to live on in most countries. But I believe this is because the majority of respondents don’t do affiliate marketing full time.
Being in the affiliate space myself and connecting with hundreds of other affiliate marketers give me a gut feeling that the majority of full-time affiliate marketers make less than $100K per year—likely around $30K–$50K annually.
That said, this is from my own personal experience, not a survey or research study, so take that with a grain of salt.
Revenue vs. net profit
When it comes to answering how much money affiliate marketers make, you have to take into account actual net profit numbers—not just revenue.
Revenue is how much money a business makes before expenses are taken out. Net profit is how much it makes after expenses are accounted for.
So profit is your actual take-home amount that your business produced for the year.
That’s why I say most affiliate marketers make between $30K–$50K annually. This means profits after expenses.
If those numbers sound good and you’re ready to start affiliate marketing, here’s how you can get started:
- Choose a niche
- Decide on a content channel
- Produce and promote your content
Step 1. Choose a niche
Your niche is the thing you talk about. It could be a hobby, a lifestyle, a wacky science theory, or just about anything else. So long as there are products, services, or courses to promote, you can make money from it.
To find your niche, ask yourself:
- What am I good at?
- What do I like doing?
- What am I curious about?
- What do other people tell me I’m good at?
The overlap of those four questions is often a great choice for a niche. Or at the very least, it will get your head thinking about ideas.
For example, my answers may look like this:
- I’m good at video games, writing, traveling, and playing music.
- I like doing all of those things, as well as journaling, hiking, and chillin’ in hammocks.
- I’m curious about silversmithing, fire dancing, and motorcycles.
- Other people tell me I’m a great salesman and that I give great massages.
Based on my answers, I have tons of niche options: traveling, hiking, video games, sales, entrepreneurship, and even hammocks. It’s a fun little exercise to quickly come up with ideas.
If you’re still having trouble or want to learn more, check out our guide to finding an affiliate niche here. It walks you through how to find affiliate niches while searching for things on Google in your everyday life.
As you can see in the above screenshot, Ahrefs’ SEO Toolbar will display information about every keyword you search for, such as how many people search for it per month and how difficult it would be to rank for.
Step 2. Decide on a content channel
Check out these Amazon affiliate websites to get an idea of what that may look like.
For example, one of my websites is monetized by Amazon affiliates, and I write review posts like the one below on camping mattresses:
If this style interests you, a niche website may be the way to go.
However, just because you build a website doesn’t mean you can’t also be on social media and YouTube. I’ve just found it helpful in my own career to focus on and master one thing at a time before moving on to the next thing.
Step 3. Produce and promote your content
Affiliate marketing is a content-focused business. Without mastering content creation, you won’t succeed. Whether that means writing blog content, creating videos, or taking pictures, you need to learn how to do it better than most.
But creating awesome content alone isn’t enough. You also need to learn how to promote your work, whether that’s to build backlinks to your articles for SEO or just to get views on your videos so the YouTube algorithm shows them to more people.
Now you know the basics of how to become an affiliate marketer. But how do you ensure you make the most possible money on that spectrum I shared earlier?
- Start by finding the best affiliate programs
- Improve your conversion rates
- Go for quick SEO wins
- Negotiate for better rates
Let’s break these down.
Find the best affiliate programs
Amazon is great for beginners, but with a 1–3% commission rate, it is far from the best.
The easiest and quickest way to increase your affiliate profits is by finding better affiliate programs that give 5%, 10%, and even 50% commissions on sales.
The most common range you’re likely to find is 5–10%. These are still almost triple what Amazon pays, so don’t let that discourage you.
Improve your conversion rates
Beyond simply promoting better affiliate deals, the next quickest way to maximize profits is by focusing on conversion rate optimization.
Meaning, you should make small improvements to your website that get more of your visitors to click your links and buy your recommendations.
In general, some things you can do to help conversions include:
- Using high-quality images.
- Creating call to action (CTA) boxes for your recommended products.
- Displaying comparison tables so your readers can quickly see differences.
- Making the #1 product stand out.
- Building your brand and focusing on E-A-T (expertise, authority, trust).
Example: Here’s a page that converts really well, thanks to these custom recommended product boxes:
You can have a developer make these for you or use an editor like Elementor or Thrive Architect.
As for building your brand and establishing E-A-T, Wirecutter does an excellent job of this. It displays where it’s getting its information and, thus, establishing trust. We wrote a full case study on how Wirecutter does that here.
Go for quick SEO wins
Most tasks in SEO take time to give you results, whether that’s creating great content or building links. But there are lots of low-hanging fruits in SEO that can show results much faster if you know what you’re doing.
For example, when I refreshed the content in one of my guides, my rankings shot up from position #3 to position #1 for the keyword “how to start a blog and get paid.” My overall traffic to the page increased by 35% almost immediately.
Check out our guide to quick SEO wins to learn how to do all of these tactics.
Negotiate for better rates
Finally, the quickest and easiest way to maximize your affiliate profits is by negotiating a better rate from your current affiliate partners.
This won’t work for generic programs like Amazon and Walmart, but it absolutely works for smaller brands. More often than not, if you’re already sending your partners a good amount of traffic, it’s a no-brainer for them to increase your commission a bit.
Phrase it in a way that shows them you will use the extra profits to reinvest and promote them even more—it’s a win-win.
This is best done over the phone, but even a well-worded email can increase your commission by a percentage or two.
So now you know that most good affiliate marketers are making under $100K per year. But there are plenty making much more than that.
And you have options—you can either become an affiliate marketing business owner or an affiliate manager for another company.
Both are lucrative options. One of my favorite affiliate program partners has an affiliate manager making almost six figures per year—plus they gave him ownership in the company for profit sharing.
Either way, affiliate marketing is an amazing career. Want to learn more? Check out these other guides:
Here’s How Much You Can Really Make From Affiliate Marketing
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