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6 Keys To Effective Content That Ranks High On SERPs [Webinar]



6 Keys To Effective Content That Ranks High On SERPs [Webinar]

I’m sure you’ve heard the saying, “content is king”. Whether you love or hate the actual phrase – it’s kinda true.

Think about every single thing that’s on your website.

Technically, it’s all content, in some form or another. The images. Content. The icons. Content. The words, especially. Content.

Their job, as King, is to tell a story and get people to take the action he wants – he is the King after all.

The King wants to take prospects and customers on a journey with your brand.

And, you do it through good, effective content.

But, how do you make sure Google knows your content is good? How can you take what you know your customers need and marry it with what Google needs for ranking?

Our upcoming webinar with Semrush will help answer these questions. Kyle Byers, Director of Organic Search at Semrush, will break down a simple framework for creating blog posts that rank well on the SERPs.

Plan your next content strategy with insights on:

  • The latest tips that make blog posts rank high.
  • How to craft content that creates massive value for readers and businesses.
  • The exact characteristics of high-performing blog posts.

Join your moderator and SEJ Founder, Loren Baker, along with Kyle Byers, on September 7 at 2 p.m. ET. They’ll be dropping knowledge bombs as Byers teaches you how to write and distribute content that boosts traffic and conversions.

And, as always, if you’re not able to attend the webinar, register anyway. We’ll send you the on-demand episode after the webinar.

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Google Shares New Info About Vulnerabilities Found In Chrome



Google Shares New Info About Vulnerabilities Found In Chrome

Google security researchers are sharing new information about vulnerabilities detected in Chrome, Firefox, and Windows.

In a blog post, Google and Threat Analysis Group (TAG) detail steps taken since discovering a commercial spyware operation with ties to Variston IT.

Based in Barcelona, Spain, Variston IT claims to provide custom security solutions. However, the company is connected to an exploitation framework called “Heliconia.”

Heliconia works in three ways:

  • It exploits a Chrome renderer bug to run malware on a user’s operating system.
  • It deploys a malicious PDF document containing an exploit for Windows Defender.
  • It utilizes a set of Firefox exploits for Windows and Linux machines.

The Heliconia exploit was used as early as December 2018 with the release of Firefox 64.

New information released by Google reveals Heliconia was likely used in the wild as a zero-day exploit.

Heliconia poses no risk to users today, as Google says it cannot detect active exploitation. Google, Mozilla, and Microsoft fixed the bugs in early 2021 and 2022.

Although Heliconia is patched, commercial spyware is a growing problem, Google says:

“TAG’s research underscores that the commercial surveillance industry is thriving and has expanded significantly in recent years, creating risk for Internet users around the globe. Commercial spyware puts advanced surveillance capabilities in the hands of governments who use them to spy on journalists, human rights activists, political opposition and dissidents.”

To protect yourself against Heliconia and other exploits like it, it’s essential to keep your internet browsers and operating system up to date.

TAG’s research into Heliconia is available in Google’s new blog post, which Google is publishing to raise awareness about the threat of commercial spyware.

Source: Google

Featured Image: tomfallen/Shutterstock

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