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6 New SEO Tools That Predict Google Algorithm Update Impacts

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6 New SEO Tools That Predict Google Algorithm Update Impacts

Easily See Content & Link Power With Spotlight Focus

Spotlight Focus thinks like a search engine.

It can determine the key focus topic for any given page within moments.

Now, you can understand how to compare and improve both the citation/link structure and the entity topic cluster that immediately surrounds the target page’s place in the Knowledge Graph.

Additionally, Spotlight Focus formulates a basket of phrases that each have a weighted score, depending on the power of the incoming links, the anchor text in the incoming links, and the page’s content.

Market Brew’s Spotlight screen, June 2022.6 New Market Brew SEO Tools That Predict Google Algorithm Update Impacts

Uncover Your Writers’ True Expertise

Expertise is one of the largest contributors to highly-ranked content.

How do you define expertise?

Elon Musk says the best way to interview an employee is if somebody says that they led a project, ask them about the details.

If they really ran the project they’ll know every single detail.

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If they were just part of the project then they wouldn’t.

Just like Musk, Google can tell the difference between who knows the written content and who is just regurgitating it.

How can you make sure your content checks off the “expertise” portion of E-A-T?

Market Brew’s Expertise Score can help.

YMYL: Improve Your SEO Content Expertise Score

If your content falls within Your Money or Your Life (YMYL) verticals, this is the tool for you.

Expertise is what signals to Google that this content is helpful to readers.

The higher your content and writer’s expertise, the higher the potential position on SERPs.

Market Brew’s Expertise Score represents what percentage of content has been written about the subject.

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Higher scores are associated with expert writers.

Find out if your content has a high Expertise Score. 

How Does The Expertise Algorithm work?

First, each of the named entities linked below is looked up in the Market Brew Knowledge Graph.

Named entities that are closely connected are also retrieved.

Each named entity has an abstract associated with it, and all of these abstracts are then merged together to form a cluster of content.

Stop words are removed and a calculation is performed to see how much overlap the below content has with the “expert” content.

Next, visit Market Brew’s Spotlight screen to determine the missing content needed for higher expertise scores.

6 New Market Brew SEO Tools That Predict Google Algorithm Update ImpactsMarket Brew’s Spotlight Tool, June 2022.

Here, the target page’s content has 42% of the overall potential content on the keyword phrase “personal injury lawyer”.

You can now click into the expert topics and grab Abstract Snippets to add to your existing page’s content.

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Speed Up Internal Link Restructures With Automatic Insights

Wondering where to strategically add Link Flow in order to get the highest internal linking impact?

With the Link Flow Finder feature, Market Brew makes this hurdle a thing of the past.

This tool helps you immediately address statistical gaps when necessary.

Now, you can seamlessly speed up your internal linking strategy.

How Does Link Flow Finder Work?

Simply input your page, and let Market Brew’s Market Focus Algorithm detect the best places for highly-effective internal links.

Link Flow Finder then uses those keywords and entities to do a proximity search on all the other pages on the site.

You instantly see exactly what text fragments will give you the largest beneficial impact, in accordance with the current search engine algorithm.

6 New Market Brew SEO Tools That Predict Google Algorithm Update ImpactsMarket Brew’s Link Flow Finder, June 2022.

To access the Link Flow Finder page, click the plus sign on the left-hand side of any row on the Link Flow Distribution screen.

From this page, Market Brew identifies where to add links to the target page using the highlighted snippets.

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The snippets are ordered by the most potential Net Link Flow Share, making this process a very powerful approach to shaping the Link Flow Distribution and Balance.

6 New Market Brew SEO Tools That Predict Google Algorithm Update ImpactsMarket Brew’s Link Flow Finder, June 2022.

Automatically Generate Schema & Get Seen On SERPs

It now takes less than two minutes to determine and create the best schema to elevate your client’s position.

On each Spotlight screen, you’ll find a tab called “Schema”.

Here, you can automatically generate and edit a schema.org script that can be placed on the page to tie directly into Google’s Knowledge Graph.

6 New Market Brew SEO Tools That Predict Google Algorithm Update ImpactsMarket Brew Schema, June 2022.

Market Brew users can use this script, which uses the “sameAs” schema markup, to help guide the search engines.

Categorize & Prioritize SEO Tasks With Market Brew Teams

Keep your teams on track with your current, live search engine models, experiments, and entity data with Market Brew Teams.

6 New Market Brew SEO Tools That Predict Google Algorithm Update ImpactsMarket Brew Teams, June 2022.

Use Teams to organize your data, and view every optimization task that is recommended by the models.

6 New Market Brew SEO Tools That Predict Google Algorithm Update ImpactsMarket Brew Teams, June 2022.

Add Team Leads and Workers to give them access to the different search engine models.

Overall, the SEO Teams feature is a nice CRM solution that wraps all of Market Brew’s search engine models, or Analysis Groups, into a centralized place.

You can view Tasks directly from the Teams screens.

There, you can quickly dive into the specific issue in the search engine and get recommendations on how to fix the statistical gap between your target page and the outperformer.

6 New Market Brew SEO Tools That Predict Google Algorithm Update ImpactsDark Mode, Market Brew Teams, June 2022.

Get Started With Market Brew 2.0

Ready to see how your website will hold up to the next algorithm change?

Excited about the possibilities that you can unlock with real-time search data?

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Get started with Market Brew 2.0!

There are two ways to license the Market Brew software platform.

In-House Market Brew Plans

Brands can license the software for their in-house SEO teams and 3rd party vendors with 20% bulk pricing.

Agency Market Brew Plans

Agencies have the option of an SEO Reseller license that unlocks a proven sales funnel, 50% wholesale pricing, and support from Market Brew’s team of search engineers.

Boost Your Revenue With A Reseller Plan

The reseller plan comes with Market Brew’s proven sales funnel techniques that show agencies exactly how to:

  • Generate leads.
  • Qualify leads.
  • Close and service their own Market Brew accounts using Market Brew’s sales and prospecting tools.

Agencies can obtain the reseller license for as little as $65k USD/yr.

Head over to the Market Brew Pricing page for more details.

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SEO

Top 6 Free Survey Maker Tools For Marketers

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Top 6 Free Survey Maker Tools For Marketers

The number of online surveys has risen dramatically in the past decade, according to the Pew Research Center.

From short social media polls to lengthy feedback forms, it’s never been easier to survey your target audience and find out what exactly they’re thinking.

When it comes to free survey makers, you have plenty of options to choose from.

That’s the good news.

The bad news is you have to wade through your options to figure out the best survey tool for you.

In this article, I’ve done that dirty work for you.

Below I outline the top six free survey makers, with a simple bulleted list of their pros and cons, so you can quickly select the best one for your needs.

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But first up, the caveats.

What You’re Missing With Free Survey Makers

When something’s free, there’s usually a catch. The same goes for free survey makers.

Free survey tools, or the free plan offered by a paid survey tool, often come with the following limitations:

  • Limited export options. You may not be able to export your survey data for review in Excel or Google Sheets. There may be a PDF-only export option or no export ability at all.
  • Limited analytics. Free survey tools often skimp on the analytics. You may be left to your own pivot tables and Excel expertise if you want to create anything fancy from your survey data.
  • Limited survey functionality. This runs the gamut, from a limit on how many respondents or questions you can have per survey, to only allowing so many question types (e.g., multiple-choice, long-form, etc.).
  • Limited extra perks. By perks, I mean those other features that make software from good to great. With survey makers, that might mean easy-to-access support, the ability to embed surveys in email or webpages, multiple user accounts, or integration with other email marketing or CRM software.
  • No branding. Free survey makers give you their tools for free. In return, you provide them with free brand awareness. Don’t expect to be able to swap out their logo for your own. You’ll probably be stuck with their branding, along with a prominent link to their site throughout the survey or on the thank you page (or both).

If any of the above is a dealbreaker for you, you should plan to drop a little dough on a paid survey tool. That’s why I’ve also included the starting price for all six of the tools featured below.

In case you end up having to upgrade later, it’s easier to do so from a tool you’re already familiar with.

Top 6 Free Survey Tools

Without further ado, I present the best free survey makers you’ll find today. These are listed in no particular order.

1. Google Forms

Screenshot by author, June 2022

Do you live and die by your Google Drive?

Great news: Google also offers free survey software via Google Forms.

Alright, I know I just said these were presented in no particular order, but I’ll openly admit Google Forms is my personal favorite. Just look at all of the features they include in their free plan!

All you need is a free Google account to get started.

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Here’s what’s included in the free plan:

  • Unlimited surveys.
  • Unlimited questions.
  • Unlimited responses.
  • Export to Google Sheets.
  • Survey logic (ability to skip or trigger questions).
  • Ability to embed images and YouTube videos.
  • Ability to embed the survey on your website and share to social media.
  • Survey analytics, updated in real-time.
  • Integration with Google Docs, Sheets, Slides.
  • Unlimited collaborators.
  • Customizable survey templates.
  • Free branding.

What’s missing from the free plan:

  • Enhanced security and collaboration options.
  • Integration with your existing Google Workplace account.

Price: Completely free. Google Workplace pricing starts at $6 per user per month.

Best for: Anyone and everyone, for business or casual use.

2. SurveyMonkey

surveymonkeyScreenshot by author, June 2022

SurveyMonkey is the online survey tool. Established in 1999, it’s still the most well-known online survey software.

Despite the limitations of its free plans, SurveyMonkey continues to be popular thanks to its intuitive interface and brand recognition. Notable clients include Allbirds, Tweezerman, and Adobe.

One nice perk is that you can test out any of the paid features with your free plan. (You just won’t be able to actually use it in your live survey until you pay up.)

Here’s what’s included in the free plan:

  • Unlimited surveys.
  • 10 questions.
  • 15 question types.
  • 100 responses per survey.
  • Over 250 customizable survey templates.
  • Ability to embed the survey on your website.
  • Mobile app.
  • One user.

What’s missing from the free plan:

  • Unlimited questions, question types, and responses.
  • Data exports – this is a biggie!
  • Custom branding.
  • Survey logic (ability to skip or trigger questions).
  • Team collaboration.
  • Advanced security (single sign-on, HIPAA compliance).
  • A/B testing.

Price: Freemium. Paid plans start at $16 per month for individuals, $25 for teams.

Best for: Those who want a tried-and-true survey maker with all the features you could ask for.

3. Typeform

typeformScreenshot by author, June 2022

Many online survey tools are designed for the general public.

Readers of Search Engine Journal will be happy to hear that there’s a survey tool created just for us. Typeform was built specifically with marketers, UX researchers, and business owners like us in mind.

Here’s what’s included in the free plan:

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  • Unlimited surveys.
  • 10 questions per survey.
  • 10 responses per month.
  • Basic question types.
  • Basic reporting and analytics
  • Ability to embed the survey on your website.
  • Integrations with MailChimp, HubSpot, Trello, Google Sheets, Zapier, and more.

What’s missing from the free plan:

  • Unlimited questions and responses.
  • Custom thank you screen.
  • Custom branding.
  • Survey logic (ability to skip or trigger questions).
  • Team collaboration.
  • Ability to accept payment.
  • Ability for survey respondents to upload files.
  • Integration with Facebook pixel and Google Tag Manager.

Price: Freemium. Paid plans start at $29 per month.

Best for: Enterprise users, UX researchers, and marketers hoping to track customer behavior.

4. Zoho Survey

zoho surveyScreenshot by author, June 2022

Zoho Survey is part of the same Zoho suite of apps that caters to sales, HR, IT, finance, and virtually any kind of business user you can think of.

Given their tenure creating SaaS software for business, their survey tool is just as robust as you might expect. Customers include big names like Netflix, Amazon, Facebook, and Change.org.

Here’s what’s included in the free plan:

  • Unlimited surveys.
  • 10 questions per survey.
  • 100 responses per survey.
  • Ability to embed surveys in email or website, or share to social media.
  • Export to PDF.
  • 250 survey templates.
  • Password protection and HTTPS encryption.
  • One user.

What’s missing from the free plan:

  • Unlimited questions and responses.
  • Ability to export to XLS or CSV.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • Team collaboration.
  • Real-time responses.
  • Multilingual surveys.
  • Integration with Google Sheets, Tableau, Shopify, Zendesk, Eventbrite, and others.

Price: Freemium. Paid plans start at $25 per month.

Best for: Zoho users, or anyone who needs an extra level of security for their surveys.

5. Alchemer

alchemer survey makerScreenshot by author, June 2022

Alchemer is an advanced survey maker developed for the enterprise client.

Paid features include custom coding so you can customize every single element of your survey, from the survey URL to the form logic.

They stand out among free survey makers for being one of the few (besides Google Forms) to offer unlimited questions and Excel exports in their free plan. Clients include Disney, Salesforce, Verizon, and The Home Depot.

Here’s what’s included in the free plan:

  • Three surveys at a time.
  • Unlimited questions.
  • 100 responses.
  • 10 question types.
  • Export to Excel.
  • Customizable templates.

What’s missing from the free plan:

  • Unlimited surveys.
  • Unlimited responses.
  • Unlimited question types.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • Ability to embed surveys in websites.
  • Export to PDF, PowerPoint, or Word.
  • Ability for survey respondents to upload files.
  • Survey analytics and reporting.
  • Ability to accept payment.

Price: Freemium. Paid plans start at $49 per month.

Best for: Enterprise users needing to create long surveys with advanced logic and question types.

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6. Jotform

jotform survey makerScreenshot by author, June 2022

With over 10,000 templates, Jotform takes the cake as the survey maker with the most form templates on our list.

Jotform also stands out for letting you accept payments with the free plan (although you’re limited to 10).

This popular survey maker includes clients as wide-ranging as AMC and Nickelodeon to Redfin and the American Medical Association.

Here’s what’s included in the free plan:

  • Five surveys.
  • 100 questions per survey.
  • 100 responses per survey.
  • Ability to embed surveys in email or website.
  • Export to PDF or Excel.
  • 10,000 survey templates.

What’s missing from the free plan:

  • Unlimited surveys.
  • Unlimited questions and responses.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • HIPAA compliance.

Price: Freemium. Paid plans start at $29 per month.

Best for: Users who want a template for every kind of survey possible.

Which Survey Tool Will You Use?

There truly is a survey maker for everybody.

The above options are all solid choices. Which one works for you may depend on your organization’s needs and your personal preferences.

Take advantage of the free trials and see which one you like best.

More Resources:

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Featured Image: Prostock-studio/Shutterstock



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