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7 Simple Steps to Grow Your Online Business



7 Simple Steps to Grow Your Online Business

Running an online business is an excellent way to be your own boss, work on your own terms, and (hopefully) make a lot of money.

But growing an online business can be challenging. There’s a decent learning curve, and the way people interact with the digital world is constantly changing.

I’ve personally grown three separate six-figure online businesses over the last 10 years, and I’ve learned a lot about what it takes to earn more. I’ve distilled everything I’ve learned about growing an online business into the following seven steps.

Step 1. Figure out where your best customers are

Before you start investing in ads or spending countless hours trying to grow a social media account, you should do some market research to find valuable information about your market and audience—one of the most important things being where your potential customers go for their information.

You can post all you want on Instagram. But if the people buying your products don’t use Instagram, that time and effort will be wasted. I like to avoid wasted effort, so here are three ways to figure out where you should spend your time:

1. Research your niche on forums

Forums like Reddit are a gold mine of information for consumer research. There’s a subreddit for nearly any topic imaginable, and people share all kinds of information there.

For example, let’s say I want to start selling dirt bike parts. I could type “dirt bikes” into Reddit and immediately find the r/Dirtbikes subreddit, which is full of dirt bike owners and enthusiasts.

Reddit forum research

As I scroll through the posts, the first thing that stands out to me is the massive number of YouTube links and videos in the posts.

YouTube links in RedditYouTube links in Reddit

That tells me the dirt bike community probably watches a lot of YouTube videos. So that could be a potential marketing channel for me that I know my community is using.

2. Check social media to see what kind of content does well

Obviously, dirt biking is a pretty popular hobby, and there’s going to be a lot of content about it on pretty much every major platform. But if I check Instagram, TikTok, and Facebook groups, I can see what kind of content is promoted in each place and compare that to the kind of content I personally want to create.

For example, Instagram tends to have a lot of pictures and videos of women on dirt bikes.

Instagram dirt bikes searchInstagram dirt bikes search

This isn’t the kind of content I want to create, so I’ll skip this platform. But if I check YouTube, I can see tutorial videos and riding videos with millions of views.

YouTube viewsYouTube views

Since I’m looking to sell parts, I can definitely do videos of riding and parts replacement tutorials on YouTube to promote my brand. I also noticed that TikTok has a lot of cool videos, and I could use the videos I’m already making for YouTube to also create content on TikTok.

You can also use a tool like SparkToro to save time in this process. It’s a customer research tool that gives you insights about what people follow, including social media accounts, websites, podcasts, YouTube channels, and more.

You just type in a keyword your audience would be interested in…

SparkToro search functionSparkToro search function

… and it displays demographic and social information about your target audience.

SparkToro audience researchSparkToro audience research

You get five searches for free, but you do have to pay for the full suite of information available.

So now we’ve covered forums, social media, and consumer research tools. But I saved the best for last…

3. Do some keyword research to see if you can rank on Google.

Chances are, if you own an online business, you have customers searching for your products or services on Google.

I’m a strong believer that every online business can benefit from search engine optimization (SEO). It’s my favorite marketing channel because it can bring highly targeted, relevant traffic on autopilot… without needing to constantly spend money on ads.

However, some niches are extremely competitive and, while you should still use SEO for the long term, it may not be your best focus in the short term.

The best way to figure that out is with some keyword research. Head over to Ahrefs’ Keywords Explorer and plug in some keywords that characterize your niche. For example, I can search for things like “dirt bike parts” or “dirt bikes” to start.

You’ll get some information about a keyword, such as how many people search for it every month (volume) and how difficult that keyword may be to rank for (Keyword Difficulty). 

Ahrefs' keyword explorer dirt bike partsAhrefs' keyword explorer dirt bike parts

But what’s more important are the keyword ideas below these stats. If you click anything under Keyword ideas on the left-hand menu, you’ll be taken to keywords that match or are related to the one you searched for.

Ahrefs' Keyword IdeasAhrefs' Keyword Ideas

From here, you can filter this list based on search volume, Keyword Difficulty (KD), Traffic Potential (TP), and more.

But what are you looking for?

If most of the keywords have a KD of <40, it could mean you have a solid chance of ranking on page one of Google for those keywords with good enough content. Keep in mind, however, that this is just a rough metric—a quantification like this can never be perfect, and you can still rank for keywords that have high KD with enough effort.

By now, you should know which social media platforms you want to be active on and if SEO may be something you really want to focus on. Next, let’s make sure your business is actually ready for growth.

Step 2. Create a solid user experience

Too many businesses neglect the usability and appearance of their websites. If your website looks outdated, loads slowly, or is difficult to navigate, you’re going to miss out on sales no matter how good your marketing is. 

Here’s how to make sure your customers have a first-class experience on your website:

1. Ensure your website loads fast

Your webpages should all load within two to three seconds at most (faster is always better). If people spend too long waiting around for a page to load, they will leave and go somewhere else.

You can check your website’s load speed for free with a tool like PageSpeed Insights

Google PageSpeed Insights ToolGoogle PageSpeed Insights Tool

You’ll also see whether or not your website is passing Google’s Core Web Vitals test, which is one of Google’s many ranking factors.

Google Core Web Vitals testGoogle Core Web Vitals test

Click here to read our guide on website speed optimization if this is an issue for you. Consider hiring a developer if this is beyond your ability and you don’t have time to learn.

2. Improve your website structure

Your website structure is important for both your users and search engine crawlers. It’s an important step in building a strong online business.

Ask yourself:

  • How easy is it for users to navigate your website? 
  • Can they find the page they’re looking for in three clicks or fewer from any page on your site? 
  • Does the navigation menu make it easy for customers to flow through your funnel?

The best way I’ve found to improve your site’s structure is by creating a visual map of all the pages on your site and how they connect to one another. 

You can use a tool like XMind to do this. Here’s how we use it at Ahrefs:

Your goal should be to create as flat of a website structure as possible—meaning, none of your pages are more than a few clicks deep to get to. Here’s a visual:

Flat vs Deep Website StructureFlat vs Deep Website Structure

You should focus on basing your categories around keyword research and properly using internal links to keep everything tied together.

3. Use high-quality media

Tell me—what looks better?


Cheesy office stock imageCheesy office stock image
Source: A free image from Pixabay.

… or this?

Paid stock imagePaid stock image
Source: A paid stock image provided by Canva.

The former is a free stock photo; the latter was paid for. 

Stock photos and videos can look cheesy and unprofessional. It’s worth investing a couple of bucks into purchasing higher-quality stock assets like Shutterstock or Canva Pro.

You can also find tons of really high-quality free and paid photos on Unsplash.

It can even be worth investing in a photographer or videographer, or learning these skills yourself, in order to improve your website. These media assets are the first thing a customer sees when they visit your website; these impressions matter.

Beyond these three things—speed, navigation, and media—there are a few other things to pay attention to:

  • Fonts used
  • Color scheme
  • Overall theme/layout
  • Mobile-friendliness
  • And more

If you follow our guide to creating an SEO-friendly website, you’ll hit on all these points AND have an optimized website. That said, it may be worth looking into hiring a developer to help you if website design isn’t your strong suit.

Step 3. Decide on two to three key marketing channels

Social media, SEO, paid advertising, content marketing…

As entrepreneurs, we tend to put a lot of pressure on ourselves to do it all. And that’s just the marketing side—only one of the many things we need to focus on to build and grow a successful business.

To avoid burnout and spreading yourself too thin, I highly recommend focusing on just two or three main marketing channels—at least at the start. You can expand as you earn enough (and learn enough) to hire people for these roles.

Some of your options include:

  • SEO
  • YouTube
  • Paid ads
  • Social media
  • Podcasting

My personal favorite marketing channel is SEO. 

However, which channels you decide to pursue first should always be the channels you believe will be most effective for your business. The best approach is to mix channels that target your audience in different parts of the customer journey:

Customer journey exampleCustomer journey example

In step #1, you should have done some basic keyword research to see if you may be able to rank highly on Google. If you find that the keywords are relatively easy to rank for and relevant to your products or services, I always recommend learning and implementing SEO. The fact that SEO focuses on the whole customer journey makes it even more compelling.

Beyond that, you should also have a rough idea of which social media platforms or podcasts your audience cares about and what kind of content you prefer to create. Pick one of those channels to use in conjunction with SEO.

Lastly, you can use paid advertising. However, there is a greater risk of losing money on paid ads if you don’t know what you’re doing. I will only consider it if you already have some experience with it or if you can afford to hire someone else. Otherwise, learn one of the free channels and branch into paid ads once your business is already making money.

Step 4. Create high-quality, relevant content

Regardless of which marketing channels you decide to pursue, there is one thing you’ll always need: quality content.

Whether it’s videos for TikTok or YouTube, photos for Instagram, blog posts for SEO, or another medium, your content needs to stand out among the sea of mediocre stuff online.

But what does it mean to “create high-quality content”?

It means your content is some combination of:

  • Engaging
  • Relevant
  • Unique
  • Informative

This means it’s something that your audience cares about and is put together in a way that’s interesting and captures their attention. The way to do this varies depending on your audience and the platform(s) you market on.

For example, ranking on page one of Google requires your content to be accurate, well-formatted, unique, and authoritative. 

Making quality content for TikTok, on the other hand, requires a different approach. TikTok viewers value things that make them happy or surprise them above anything else, according to this study.

Percentage of popular videos and their corresponding emotion on TikTokPercentage of popular videos and their corresponding emotion on TikTok

That means the idea of what makes “quality content” is hard to define and depends on the platform.

What’s important is that you put a lot of effort into creating and continuing to improve your content. 

Quality will come over time as you learn what your audience likes and how to be a better writer, videographer, photographer, or podcaster—as long as you yourself continue to stay focused and improve.

Dedicate to learning as much as possible about your niche and your business and using what you learn to do better on the next piece of content, whatever that may be.

Here are some guides that can help you hone your craft:

Step 5. Develop strong partnerships

You understand your customer. Your website rocks. You chose your marketing channels. And your content game is on point.

Next up, it’s time to become a player in the bigger game that is your industry.

One good partnership can skyrocket your online business and your brand. I was able to grow one of my blogs to a half-million-per-year income on a single strong partnership simply because I took the time to connect with them and come up with ideas to promote one another.

Partnerships can help you build links for SEO, market your content, and even put more money in your pocket directly through affiliate marketing. It’s not something you should ignore.

But how do you find brand partners?

Easy. Think about all the products you already use and love and reach out to those brands. Send them an email. Or better yet, pick up the phone.

Tell them about your traffic and your capabilities to help promote them and their business. Offer to promote them to your email list and your social media following. Add their products to your blog posts on your website.

For example, here’s an email template you can use:

Hey [name],

My name is [your name]. I run [your business], and we [explain what your business is about in a few words]. 

I’m reaching out because I’ve been using [their product(s)] for a few years now and absolutely love it (them). In fact, [personal story about using their product].

Our website/social media accounts gets/get [number of visitors] people every month looking for information on [their product]. I would love to work something out where we can promote you to our audience. Can we hop on a quick phone call to discuss?

I’m free X time on X date or Y time on Y date.

Looking forward to meeting you!


[Your name]

If you can’t think of any brands you love off the top of your head, the next best thing to do is to start Googling products or services in your niche. Find websites with a decent number of social media followers but aren’t so big that you’ll likely be ignored. I find 10,000 to 100,000 followers to generally be a good, sweet spot of influence and size.

You can find brands to partner with while doing your regular keyword research. For example, while looking up the search results for keywords I might want to use, I found the local website “RideNow Chandler.”

Dirt bike trails Google resultsDirt bike trails Google results

If we check its Instagram, we can see it has around 3,500 followers. A little lower than I prefer, but it could still be worth trying.

Ride Now Chandler Instagram accountRide Now Chandler Instagram account

Since it is a local group, I may be able to work with it on local events on top of digital ones. So even though it doesn’t have a huge online audience, it could still be a high-value partner.

One last tip: Picking up the phone, sending a hand-written letter to the right person, or even meeting people in person at events are the quickest ways to get on someone’s radar. Don’t be afraid to network.

Step 6. Automate, delegate, and delete

It’s time to stop thinking like a solopreneur. At this point, you need to think like an executive.

Executives of giant companies like Apple or Microsoft have a literally infinite to-do list. There’s always something they could be doing. And the same is true for you.

Instead of frantically attacking your to-do list, you should be removing as many tasks as possible so you can focus only on the most important things.

To do that, start with a brain dump. Write down every single task you need to do, including the tasks you do more than once. For example, my list can look like this:

  • Research keywords for SEO
  • Outline, write, edit, and publish blog content
  • Share the content on Facebook, on Twitter, and with my email list
  • Communicate with affiliate partners
  • Send invoices
  • Send outreach emails for link building
  • Outline, write, edit, and send guest posts
  • And a million other things 

Now, let’s take a look at these tasks. Some of them are pretty simple and repetitive, such as uploading an article to my blog. Others require specific skills, such as keyword research and outlining an article.

What I’m trying to figure out is which of my tasks need to be done by me, which can be automated using software or settings, which I can delegate to a freelancer or employee, and which simply don’t need to be done at all.

For example: 

  • If I bill a client the same amount every month, I can set up automatic invoicing so I don’t have to go in and create one every time.
  • I can use a tool like Wordable to upload my articles from Google Docs to WordPress and completely cut out the task of uploading.
  • Instead of writing my own content, maybe I can hire a freelancer or content creation agency to do it for me.
  • I can hire a relatively cheap virtual assistant to post my articles on social media and email for me.

By going through this exercise, you can save yourself a lot of time, energy, and money on tasks that you simply don’t need to be doing yourself. This is one of the secrets of highly successful people and businesses.

Step 7. Scale your efforts

Finally, it’s time to take everything you’ve learned and scale it up. Once you’ve figured out how to make a profit online, you can cut what isn’t working and double down on what is.

In this step, you’ll want to focus more on removing yourself from as many tasks as possible to focus on overall business strategy rather than the day-to-day operations.

This means hiring people to do all of the business tasks that don’t directly require you to do them. But to do that, you need to create standard operating procedures (SOPs) that outline how to do each of those tasks in detail.

For example, here is part of the SOP we use for blog posts at Ahrefs:

Ahrefs' content creation SOPAhrefs' content creation SOP

Here are some guides you can follow to learn how to scale your online business:

Final thoughts

Learning how to grow an online business takes time. Don’t be discouraged if your results don’t pay off right away. These skills that you’re learning will continue to pay off for a lifetime to come.

I personally started and “failed” five different businesses before I found the one that I enjoyed enough to continue to work on. I put “failed” in quotes because I don’t view them as failures. Rather, I see them as learning experiences. 

If I didn’t “fail” five times, I wouldn’t have succeeded in building the following three businesses that I’ve run. Like anything else, consistent effort and the occasional “failure” are the things you need to master the skill of growing an online business.

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OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X




OpenAI Investigates 'Lazy' GPT-4 Complaints On Google Reviews, X

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews.

Screenshot from X, December 2023OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

This move comes after growing user feedback online, which even includes a one-star review on the company’s Google Reviews.

OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing

OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.

chatgpt openai a/b testingScreenshot from X, December 2023chatgpt openai a/b testing

The organization highlighted that the process is not a “clean industrial process” and that variations in training runs can lead to noticeable differences in the AI’s personality, creative style, and political bias.

Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the “real” user experience.

OpenAI’s Google Review Score Affected By GPT-4 Performance, Billing Issues

This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.

Complaints also appeared in OpenAI’s community forums.

openai community forums gpt-4 user feedbackScreenshot from OpenAI, December 2023openai community forums gpt-4 user feedback

The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.

openai google reviews star rating Screenshot from Google Reviews, December 2023openai google reviews star rating

A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.

openai reviewsScreenshot from Product Hunt, December 2023openai reviews

GPT-4 isn’t the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.

The complaint:

yelp openai chatgpt reviewScreenshot from Yelp, December 2023yelp openai chatgpt review

In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a “Cutthroat environment. Not friendly. Toxic workers.”

google review for openai toxic workersScreenshot from Google Reviews, December 2023google review for openai toxic workers

The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the company’s shift in focus on profits.

openai employee review on glassdooropenai employee review on glassdoor

openai employee reviewsScreenshots from Glassdoor, December 2023openai employee reviews

This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.

openai inc google business profile local serps google reviewsScreenshot from Google, December 2023openai inc google business profile local serps google reviews

Google SGE Highlights Positive Google Reviews

In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAI’s technology on various fields.

The most positive review mentions about the company appear in Google SGE (Search Generative Experience).

Google SGE response on OpenAIScreenshot from Google SGE, December 2023Google SGE response on OpenAI


OpenAI’s recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technology’s dynamic and evolving nature and its impact on those who depend on the AI platform.

Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.

As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the public’s reception of these advancements.

Featured image: Tada Images/Shutterstock

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites




ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.


Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock

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The Best Times To Post On Social Media In 2024




The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.


  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 

Featured Image: Kaspars Grinvalds/Shutterstock

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