SEO
How to Choose an Enterprise SEO Tool

Enterprise SEO tools are made to meet the needs of larger and more complex companies. They typically need to support more users and have controls and permissions for what different user groups can access. Companies need the user interface to cover many languages so teams all over the world can use the tools.
Enterprises usually have the highest demands for data. They also need high limits and easy access through APIs so they can get quick insights and report on progress.
Let’s look at your options.
There are a lot of tools for specific tasks, but SEO platforms have many tools to help businesses with a variety of needs. Some popular choices include:
- Ahrefs Enterprise
- Conductor
- seoClarity
- Searchmetrics
- Botify
- BrightEdge
As I mentioned, these tools have to do a lot of different things. Some of the common tasks they need to cover are:
- Keyword research
- Content creation
- Competitor research
- Link building
- Rank tracking
- Reporting
- Technical SEO
- International SEO
- Forecasting
But with so many different tools and so many different needs, how do you know what’s right for you? Let’s look at how many companies shop for tools.
The process for onboarding a new tool is similar for most enterprise companies.
Figure out your needs
What are your goals and your success criteria?
This is likely to be different based on your SEO maturity. You may want visibility into rankings. Or you may have specific goals like increasing the number of keywords ranking in the top three positions or increasing traffic by x% YoY.
Your goals may even be related to the organization, such as bringing SEO in-house or increasing SEO awareness in your organization. Thinking about where your company is in its SEO maturity can help you figure out your needs.

Who will use the tool? What will they use it for? What data is needed? This brainstorming session usually turns into a wish list of features. You’ll probably end up adding more to this list as you see some things in particular tools that you want to add.
Demos and trials
This is the fun part. Companies will usually run you through how to use their tools, show you cool use cases, and give you access so you can play around with the tools to make sure they fit your needs.
Decision time
I’ve seen many companies evaluate tools based on how well they fit their needs. They usually score features and tally up the totals to narrow down their choices.
I recommend using the scores as a guide, but don’t base your decisions solely on the scoring. Talk to your team about what they like in different tools, check if the tools have the data they need, and make sure the tool is easy to use and they actually want to use it. A tool is only valuable if it is used effectively by your team.
Make a business case
You will have to make a business case and get buy-in from leadership in order to secure funding for a tool.
This step may also come earlier in the process, but I personally think this is where it belongs. You’ve done the legwork needed to answer all the right questions about why a tool is needed. And now, you know what tool(s) you want and the cost of it (them). With this information, you can make a much stronger business case and present your options.
Vendor onboarding
There’s no easy way to say this. Vendor onboarding is typically a painful process for everyone involved.
This can easily be the longest part of the process, as it usually involves a lot of people for sign-offs, budgeting, procurement, legal, and security. It’s the redlining process where things are marked out of terms, conditions can be intense, and the information that companies ask for can be extremely specific.
Don’t panic! It’s never fun, but lots of companies have been through this before. Just take deep breaths, and you’ll survive this part of the process.
I’ve been around for a while, and I’ve been through this process. I’ve made mistakes, and I’ve talked to many others about their experiences as well. Here are some things I’d suggest looking into more.
Jack of all trades, master of none
Some tools seem to build features to check all the boxes on the shopping lists we talked about earlier. They may look great on paper. But when you go to use them, you realize that many of those tools may be mediocre and contain questionable data.
For example, as a technical SEO, I’ve found some tools to have things in their audit that they flag as issues—even though Google has said many times said things are not issues.
The platforms often become reporting platforms rather than being used to help people do their jobs better. This can be because of long update frequencies. Or in some cases, you have to submit a request to get data, which slows down the process.
You may encounter features that sound great on paper, such as automated insights. But more often than not, those insights have questionable value. They cause people to waste a lot of time doing things that don’t have an impact.
Ahrefs is generally the preferred tool for people who work in SEO. SEOs trust our data and find our tool full-featured and easy to use. We also have so much educational material that SEOs can rely on to be accurate and help guide them through almost any subject.
We also have real SEO experts on staff who use the platform daily and help shape its future.
Obscured pricing
A lot of companies in this space require you to contact them for pricing. They will build a “custom” package for you after asking about your budget—because they want to know what you’re willing or able to pay.
One company may be paying 20X more than another company for the exact same package. This part of the process can be far from transparent.
At Ahrefs, all of our prices are listed along with the limits and the cost of all add-ons.
Check the cancellation process
I personally think this can tell you a lot about any company. Some companies may make this difficult. You may have to contact them to cancel or have a meeting before you’re able to cancel.
Read your contract very carefully. Some companies require a written notice several months in advance if you want to cancel. Of course, they’re not going to remind you of this when your contract is about to be due.
At Ahrefs, we send you a reminder before your renewal date.
Aggressive sales teams
I have nightmares about being contacted by a person from a certain company after being overwhelmed by him a few years ago. I still remember his name to this day, and I’m pretty bad with names in general.
That company isn’t the only one known for aggressive salespeople, though. Some will call you, email you, email your personal email, call your personal cell phone, and message you on every social platform you’re on.
When that doesn’t work, they start doing the same to coworkers, your boss, your boss’s boss. They may even email your boss and tell them how bad of a job you’re doing because you don’t use their platform. Yes, it’s really a thing, and it’s ridiculous.
They also tend to overpromise. They’ll tell you things like the tool is all you need and can replace an SEO team. This is never true.
I’d recommend searching a few platforms like Twitter, Facebook, and Reddit for the names of the companies so you can see some of the stories and what people think about some of the enterprise SEO tools. You should hear the stories and experiences of others before signing a contract. You’ll find that many of the enterprise tools do not have the best reputation with SEOs.
At Ahrefs, we have a small accounts team to help teams assess whether Ahrefs is a good fit for their organization. After an initial discovery call, our team will develop a custom demo, guide the evaluation process by bringing all the stakeholders on the same page, and help navigate any red tape. Transparency is core to the process. To avoid surprises, Ahrefs lets customers test-drive the product before purchasing.
Once a customer decides to work with us, the Ahrefs team will provide custom training sessions specific to the use cases they need, help them learn how to use Ahrefs quickly, and ultimately reduce the time it takes to reach their goals.
Services
This can be a positive or a negative, to be honest. It’s kind of a fine line that tool companies have to walk when also providing services. I’ve seen some vendors step over this line and try to steal work from agency partners—even those who had recommended their tool to the company.
If you need services, check what they offer and see if you can find some people who work with them so you can ask some questions. Some of the consultants at companies do good work, and others will provide work at about the same level as a junior SEO. I’ve seen services pitched as SEO consulting when all they really did was use the hours to help set up the tool.
Your reps will likely vary in their skill sets a lot, and some of the companies have high employee turnover. In many cases, you may be better off with an agency partner.
Ahrefs does not offer client service work.
Lack of innovation
Just like at some enterprise companies, some of these tool companies can be slow-moving. You will hear typical excuses like it’s on the roadmap or it’s coming soon. But in many cases, the features just never show up. In some cases, they may acquire other tools to try to make up for the lack of innovation, but they may kill whatever made the previous tool worth acquiring.
We do roundups of all of our product updates every month or two. You can see the kind of progress we make and the innovative features we launch.
Biased comparisons and studies
Lots of these tools will show you cherry-picked comparisons that make them look awesome and studies they have run where they declare themselves the winner. Take all of this with a grain of salt.
If a tool wants to win link data comparisons they can just count more things like subdomains as referring domains, count dead links, count links more than once, etc. There needs to be more transparency which is why this exists. Quality of data matters. https://t.co/5GGaEjbzW8
— Patrick Stox (SEOpedia) (@patrickstox) January 27, 2021
Don’t just take any tool’s word that it’s the best. Ask around. See who comes up as the platform of choice. See who real users favor.
As I mentioned earlier, we’re the favorite tool for SEO teams. We epitomize big data.
We crawl faster than any other SEO tool, according to Cloudflare Radar.


We’re the best backlink checker, according to Matthew Woodward’s test of 1 million domains. We’re the only SEO tool that will pick up links added with JavaScript for our backlink index because we’re the only one that renders pages while crawling the web.
We have the largest keyword database for U.S. keywords and the most accurate traffic estimates, according to Authority Hacker. For keywords where we have enough data, we use individually modeled click-through rate (CTR) curves rather than a single generic model for the curves.
Getting data into your own systems with Ahrefs is easy using our API. We give you the request needed based on the report you’re in and the filters you have set.


You can also get data out of the platform with our Looker Studio connector (formerly Google Data Studio).
For Site Audit, we only charge for internal HTML pages that return a 200 HTTP status code.
There are also our industry-leading articles, videos, and courses. These resources will educate you on SEO and show you how to make the best use of the platform.
Final thoughts
Onboarding an enterprise SEO tool can be a long and difficult process. Getting rid of a bad tool once it’s integrated into your systems can be even harder. Make sure you do your homework and select the right solution for you.
As we’ve built out our enterprise offering, we’ve added a lot of features that enterprise companies need to be successful and all the pieces they need to meet compliance guidelines. If you have a feature you want to see us add, message me on Twitter.
SEO
State Of Marketing Data Standards In The AI Era [Webinar]
![State Of Marketing Data Standards In The AI Era [Webinar] State Of Marketing Data Standards In The AI Era [Webinar]](https://articles.entireweb.com/wp-content/uploads/2023/12/State-Of-Marketing-Data-Standards-In-The-AI-Era-Webinar.jpg)
Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings.
Want to learn how you can mitigate privacy risks and boost ROI through data standards?
Watch this on-demand webinar and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these findings in your campaigns.
In this webinar, you will:
- Gain a better understanding of how your marketing data management compares to enterprise advertisers.
- Get an overview of the current state of data standards and analytics, and how marketers are managing risk while improving the ROI of their programs.
- Walk away with tactics and best practices that you can use to improve your marketing data now.
Chris Comstock, Chief Growth Officer at Claravine, will show you the marketing data trends of top advertisers and the potential pitfalls that come with poor data standards.
Learn the key ways to level up your data strategy to pinpoint campaign success.
View the slides below or check out the full webinar for all the details.
Join Us For Our Next Webinar!
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
Join us and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.
SEO
GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

OpenAI shares its plans for the GPT Store, enhancements to GPT Builder tools, privacy improvements, and updates coming to ChatGPT.
- OpenAI has scheduled the launch of the GPT Store for early next year, aligning with its ongoing commitment to developing advanced AI technologies.
- The GPT Builder tools have received substantial updates, including a more intuitive configuration interface and improved file handling capabilities.
- Anticipation builds for upcoming updates to ChatGPT, highlighting OpenAI’s responsiveness to community feedback and dedication to AI innovation.
SEO
96.55% of Content Gets No Traffic From Google. Here’s How to Be in the Other 3.45% [New Research for 2023]
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] 96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023]](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464170_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.jpg)
It’s no secret that the web is growing by millions, if not billions of pages per day.
Our Content Explorer tool discovers 10 million new pages every 24 hours while being very picky about the pages that qualify for inclusion. The “main” Ahrefs web crawler crawls that number of pages every two minutes.
But how much of this content gets organic traffic from Google?
To find out, we took the entire database from our Content Explorer tool (around 14 billion pages) and studied how many pages get traffic from organic search and why.
How many web pages get organic search traffic?
96.55% of all pages in our index get zero traffic from Google, and 1.94% get between one and ten monthly visits.
Before we move on to discussing why the vast majority of pages never get any search traffic from Google (and how to avoid being one of them), it’s important to address two discrepancies with the studied data:
- ~14 billion pages may seem like a huge number, but it’s not the most accurate representation of the entire web. Even compared to the size of Site Explorer’s index of 340.8 billion pages, our sample size for this study is quite small and somewhat biased towards the “quality side of the web.”
- Our search traffic numbers are estimates. Even though our database of ~651 million keywords in Site Explorer (where our estimates come from) is arguably the largest database of its kind, it doesn’t contain every possible thing people search for in Google. There’s a chance that some of these pages get search traffic from super long-tail keywords that are not popular enough to make it into our database.
That said, these two “inaccuracies” don’t change much in the grand scheme of things: the vast majority of published pages never rank in Google and never get any search traffic.
But why is this, and how can you be a part of the minority that gets organic search traffic from Google?
Well, there are hundreds of SEO issues that may prevent your pages from ranking well in Google. But if we focus only on the most common scenarios, assuming the page is indexed, there are only three of them.
Reason 1: The topic has no search demand
If nobody is searching for your topic, you won’t get any search traffic—even if you rank #1.
For example, I recently Googled “pull sitemap into google sheets” and clicked the top-ranking page (which solved my problem in seconds, by the way). But if you plug that URL into Ahrefs’ Site Explorer, you’ll see that it gets zero estimated organic search traffic:
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] The top-ranking page for this topic gets no traffic because there's no search demand](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_468_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] The top-ranking page for this topic gets no traffic because there's no search demand](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_468_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
This is because hardly anyone else is searching for this, as data from Keywords Explorer confirms:
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Keyword data from Ahrefs' Keywords Explorer confirms that this topic has no search demand](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_531_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Keyword data from Ahrefs' Keywords Explorer confirms that this topic has no search demand](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_531_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
This is why it’s so important to do keyword research. You can’t just assume that people are searching for whatever you want to talk about. You need to check the data.
Our Traffic Potential (TP) metric in Keywords Explorer can help with this. It estimates how much organic search traffic the current top-ranking page for a keyword gets from all the queries it ranks for. This is a good indicator of the total search demand for a topic.
You’ll see this metric for every keyword in Keywords Explorer, and you can even filter for keywords that meet your minimum criteria (e.g., 500+ monthly traffic potential):
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Filtering for keywords with Traffic Potential (TP) in Ahrefs' Keywords Explorer](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_670_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Filtering for keywords with Traffic Potential (TP) in Ahrefs' Keywords Explorer](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_670_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
Reason 2: The page has no backlinks
Backlinks are one of Google’s top three ranking factors, so it probably comes as no surprise that there’s a clear correlation between the number of websites linking to a page and its traffic.
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Pages with more referring domains get more traffic](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_94_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Pages with more referring domains get more traffic](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_94_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
Same goes for the correlation between a page’s traffic and keyword rankings:
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Pages with more referring domains rank for more keywords](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_324_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Pages with more referring domains rank for more keywords](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_324_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
Does any of this data prove that backlinks help you rank higher in Google?
No, because correlation does not imply causation. However, most SEO professionals will tell you that it’s almost impossible to rank on the first page for competitive keywords without backlinks—an observation that aligns with the data above.
The key word there is “competitive.” Plenty of pages get organic traffic while having no backlinks…
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Pages with more referring domains get more traffic](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_573_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Pages with more referring domains get more traffic](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_573_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
… but from what I can tell, almost all of them are about low-competition topics.
For example, this lyrics page for a Neil Young song gets an estimated 162 monthly visits with no backlinks:
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Example of a page with traffic but no backlinks, via Ahrefs' Content Explorer](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_883_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Example of a page with traffic but no backlinks, via Ahrefs' Content Explorer](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_883_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
But if we check the keywords it ranks for, they almost all have Keyword Difficulty (KD) scores in the single figures:
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Some of the low-difficulty keywords a page without traffic ranks for](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_388_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Some of the low-difficulty keywords a page without traffic ranks for](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_388_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
It’s the same story for this page selling upholstered headboards:
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Some of the low-difficulty keywords a page without traffic ranks for](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_125_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Some of the low-difficulty keywords a page without traffic ranks for](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_125_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
You might have noticed two other things about these pages:
- Neither of them get that much traffic. This is pretty typical. Our index contains ~20 million pages with no referring domains, yet only 2,997 of them get more than 1K search visits per month. That’s roughly 1 in every 6,671 pages with no backlinks.
- Both of the sites they’re on have high Domain Rating (DR) scores. This metric shows the relative strength of a website’s backlink profile. Stronger sites like these have more PageRank that they can pass to pages with internal links to help them rank.
Bottom line? If you want your pages to get search traffic, you really only have two options:
- Target uncompetitive topics that you can rank for with few or no backlinks.
- Target competitive topics and build backlinks to rank.
If you want to find uncompetitive topics, try this:
- Enter a topic into Keywords Explorer
- Go to the Matching terms report
- Set the Keyword Difficulty (KD) filter to max. 20
- Set the Lowest DR filter to your site’s DR (this will show you keywords with at least one of the same or lower DR ranking in the top 5)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Filtering for low-competition keywords in Ahrefs' Keywords Explorer](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_37_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Filtering for low-competition keywords in Ahrefs' Keywords Explorer](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_37_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
(Remember to keep an eye on the TP column to make sure they have traffic potential.)
To rank for more competitive topics, you’ll need to earn or build high-quality backlinks to your page. If you’re not sure how to do that, start with the guides below. Keep in mind that it’ll be practically impossible to get links unless your content adds something to the conversation.
Reason 3. The page doesn’t match search intent
Google wants to give users the most relevant results for a query. That’s why the top organic results for “best yoga mat” are blog posts with recommendations, not product pages.
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] It's obviously what searchers want when they search for "best yoga mats"](https://articles.entireweb.com/wp-content/uploads/2023/12/9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.jpg)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] It's obviously what searchers want when they search for "best yoga mats"](https://articles.entireweb.com/wp-content/uploads/2023/12/9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.jpg)
Basically, Google knows that searchers are in research mode, not buying mode.
It’s also why this page selling yoga mats doesn’t show up, despite it having backlinks from more than six times more websites than any of the top-ranking pages:
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Page selling yoga mats that has lots of backlinks](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_945_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Page selling yoga mats that has lots of backlinks](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_945_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Number of linking websites to the top-ranking pages for "best yoga mats"](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_703_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Number of linking websites to the top-ranking pages for "best yoga mats"](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_703_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
Luckily, the page ranks for thousands of other more relevant keywords and gets tens of thousands of monthly organic visits. So it’s not such a big deal that it doesn’t rank for “best yoga mats.”
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Number of keyword rankings for the page selling yoga mats](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_1_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Number of keyword rankings for the page selling yoga mats](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_1_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
However, if you have pages with lots of backlinks but no organic traffic—and they already target a keyword with traffic potential—another quick SEO win is to re-optimize them for search intent.
We did this in 2018 with our free backlink checker.
It was originally nothing but a boring landing page explaining the benefits of our product and offering a 7-day trial:
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Original landing page for our free backlink checker](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_536_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.jpg)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Original landing page for our free backlink checker](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_536_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.jpg)
After analyzing search intent, we soon realized the issue:
People weren’t looking for a landing page, but rather a free tool they could use right away.
So, in September 2018, we created a free tool and published it under the same URL. It ranked #1 pretty much overnight, and has remained there ever since.
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Our rankings over time for the keyword "backlink checker." You can see when we changed the page](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_302_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Our rankings over time for the keyword "backlink checker." You can see when we changed the page](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_302_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
Organic traffic went through the roof, too. From ~14K monthly organic visits pre-optimization to almost ~200K today.
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Estimated search traffic over time to our free backlink checker](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_112_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Estimated search traffic over time to our free backlink checker](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_112_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
TLDR
96.55% of pages get no organic traffic.
Keep your pages in the other 3.45% by building backlinks, choosing topics with organic traffic potential, and matching search intent.
Ping me on Twitter if you have any questions. 🙂
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