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Are Meta Keywords A Google Ranking Factor?

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Are Meta Keywords A Google Ranking Factor?

Meta keywords allow you to tell search engines what topics are covered on the page.

But can meta keywords affect your organic search rankings?

Read on to learn whether there is any connection between meta keywords and improved Google rankings.

The Claim: Meta Keywords Are A Ranking Factor

What are meta keywords?

This is a meta tag that appears in the HEAD section of the page’s HTML.

If this chapter had meta keywords, they would look like this.

<meta name=”keywords” content=”meta keywords, html tags, meta tags, Google ranking factors”>

Because meta keywords give you the ability to add a seemingly unlimited number of keywords to your page, their impact on search rankings has always been questioned.

The Evidence Against Meta Keywords As A Ranking Factor

In 2009, Google Search Central published a post about the meta keywords tag.

The first question asked is, “Does Google ever use the keywords meta tag in its web search ranking?”

The answer? No.

“Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in our search ranking at present.”

Why did Google begin to disregard the meta keywords tag?

“Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.”

At the time, Google did not see this decision changing.

“It’s possible that Google could use this information in the future, but it’s unlikely. Google has ignored the keywords meta tag for years and currently we see no need to change that policy.”

In Google Search Central’s Advanced SEO documentation, Google goes on to list the meta tags that they recognize for search. They include the meta description and meta robots.

Meta keywords, however, were not mentioned in the documentation about meta tags.

Yahoo and Bing also disregard the meta keywords tag.

In 2009, Yahoo made the revelation at SMX East that the meta keywords tag has been unsupported for months.

In 2014, Bing wrote a blog post, “Blame The Meta Keyword Tag.”

In it, they wrote the following.

“Today, it’s pretty clear the meta keyword tag is dead in terms of SEO value. Sure, it might have value for contextual ad systems or serve as a signal to ‘bots plying the web looking for topics to target, but as far as search goes, that tag flat lined years ago as a booster.”

In 2021, Google updated a page on irrelevant keywords. In it, they reinforce the fact that you shouldn’t use keywords to “…appear in a list or group, or out of context (not as natural prose)”

Further, they say that the use of keyword stuffing anywhere on your page could constitute web spam:

“Filling pages with keywords or numbers results in a negative user experience, and can harm your site’s ranking.”

Meta Keywords As A Ranking Factor: Our Verdict

We know, based on what Google told us in 2009, that meta keywords are definitely not a Google ranking factor – and even at that time, they hadn’t been used for “many years” before that.

Bottom line: Meta keywords are a relic of a bygone SEO era.

When do keywords matter in meta tags?

They matter in the meta description.

Because Google sometimes uses meta descriptions in search results, it’s important to include the main keyword in a well-written meta description.


Featured Image: Paulo Bobita/Search Engine Journal




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Google’s AI Overviews Avoid Political Content, New Data Shows

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Google's AI Overviews Avoid Political Content, New Data Shows

Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics.

  • Google shows AI Overviews for 50% of YMYL topics, with legal queries triggering them most often.
  • Health and finance AI Overviews frequently include disclaimers urging users to consult professionals.
  • Google avoids generating AI Overviews for sensitive topics like mental health, elections, and specific medications.

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Executive Director Of WordPress Resigns

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WordPress Executive Director Josepha Haden Chomphosy resigns,

Josepha Haden Chomphosy, Executive Director of the WordPress Project, officially announced her resignation, ending a nine-year tenure. This comes just two weeks after Matt Mullenweg launched a controversial campaign against a managed WordPress host, which responded by filing a federal lawsuit against him and Automattic.

She posted an upbeat notice on her personal blog, reaffirming her belief in the open source community as  positive economic force as well as the importance of strong opinions that are “loosely  held.”

She wrote:

“This week marks my last as the Executive Director of the WordPress project. My time with WordPress has transformed me, both as a leader and an advocate. There’s still more to do in our shared quest to secure a self-sustaining future of the open source project that we all love, and my belief in our global community of contributors remains unchanged.

…I still believe that open source is an idea that can transform generations. I believe in the power of a good-hearted group of people. I believe in the importance of strong opinions, loosely held. And I believe the world will always need the more equitable opportunities that well-maintained open source can provide: access to knowledge and learning, easy-to-join peer and business networks, the amplification of unheard voices, and a chance to tap into economic opportunity for those who weren’t born into it.”

Turmoil At WordPress

The resignation comes amidst the backdrop of a conflict between WordPress co-founder Matt Mullenweg and the managed WordPress web host WP Engine, which has brought unprecedented turmoil within the WordPress community, including a federal lawsuit filed by WP Engine accusing Mullenweg of attempted extortion.

Resignation News Was Leaked

The news about the resignation was leaked on October 2nd by the founder of the WordPress news site WP Tavern (now owned by Matt Mullenweg), who tweeted that he had spoken with Josepha that evening, who announced her resignation.

He posted:

“I spoke with Josepha tonight. I can confirm that she’s no longer at Automattic.

She’s working on a statement for the community. She’s in good spirits despite the turmoil.”

Screenshot Of Deleted Tweet

Josepha tweeted the following response the next day:

“Ok, this is not how I expected that news to come to y’all. I apologize that this is the first many of you heard of it. Please don’t speculate about anything.”

Rocky Period For WordPress

While her resignation was somewhat of an open secret it’s still a significant event because of recent events at WordPress, including the resignations of 8.4% of Automattic employees as a result of an offer of a generous severance package to all employees who no longer wished to work  there.

Read the official announcement:

Thank you, WordPress

Featured Image by Shutterstock/Wirestock Creators

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8% Of Automattic Employees Choose To Resign

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8% Of Automattic Employees Choose To Resign

WordPress co-founder and Automattic CEO announced today that he offered Automattic employees the chance to resign with a severance pay and a total of 8.4 percent. Mullenweg offered $30,000 or six months of salary, whichever one is higher, with a total of 159 people taking his offer.

Reactions Of Automattic Employees

Given the recent controversies created by Mullenweg, one might be tempted to view the walkout as a vote of no-confidence in Mullenweg. But that would be a mistake because some of the employees announcing their resignations either praised Mullenweg or simply announced their resignation while many others tweeted how happy they are to stay at Automattic.

One former employee tweeted that he was sad about recent developments but also praised Mullenweg and Automattic as an employer.

He shared:

“Today was my last day at Automattic. I spent the last 2 years building large scale ML and generative AI infra and products, and a lot of time on robotics at night and on weekends.

I’m going to spend the next month taking a break, getting married, and visiting family in Australia.

I have some really fun ideas of things to build that I’ve been storing up for a while. Now I get to build them. Get in touch if you’d like to build AI products together.”

Another former employee, Naoko Takano, is a 14 year employee, an organizer of WordCamp conferences in Asia, a full-time WordPress contributor and Open Source Project Manager at Automattic announced on X (formerly Twitter) that today was her last day at Automattic with no additional comment.

She tweeted:

“Today was my last day at Automattic.

I’m actively exploring new career opportunities. If you know of any positions that align with my skills and experience!”

Naoko’s role at at WordPress was working with the global WordPress community to improve contributor experiences through the Five for the Future and Mentorship programs. Five for the Future is an important WordPress program that encourages organizations to donate 5% of their resources back into WordPress. Five for the Future is one of the issues Mullenweg had against WP Engine, asserting that they didn’t donate enough back into the community.

Mullenweg himself was bittersweet to see those employees go, writing in a blog post:

“It was an emotional roller coaster of a week. The day you hire someone you aren’t expecting them to resign or be fired, you’re hoping for a long and mutually beneficial relationship. Every resignation stings a bit.

However now, I feel much lighter. I’m grateful and thankful for all the people who took the offer, and even more excited to work with those who turned down $126M to stay. As the kids say, LFG!”

Read the entire announcement on Mullenweg’s blog:

Automattic Alignment

Featured Image by Shutterstock/sdx15

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