I love tools and I have a pretty solid collection of tolls I am using daily. In this article I share my most recent SEO software that I really love.
[Disclaimer: I may be paid a commission if you buy the premium subscription after clicking some links below. Or I may be not]
There are a few comprehensive SEO suites that report on anything under the sun, from on-page issues to rankings and backlinks. Surprisingly, none of them is enough for me, so I use these four depending on the tasks I am dealing with:
|Features||Ranking analysis, keyword research, on-page audit, position monitoring, SERP analysis, competitive analysis, backlink research|
They all have free trials, so you can totally check each of them before you decide which one you like best.
Here are my favorite features inside each platform (and actually why I have to use all of them):
Ahrefs: Advanced Keyword Research and Analysis
Ahrefs most powerful feature is their Keyword Explorer. Not only will it extend your keyword and calculate keyword difficulty (i.e. how high the organic competition is), it will also suggest related keywords. This helps a ton in finding alternative, less competitive keywords to focus on:
Semrush: Multi-Feature Position Tracking
Semrush is my very first SEO dashboard I’ve ever used. They have a ton of historical data and their tools are simply awesome. My favorite one is their ranking position tracker. I love the fact that you can track positions inside “Featured Snippets” and “People Also Ask” sections:
Serpstat: Keyword Clustering
Serpstat‘s Clustering feature is one of its kind. It helps you organize your keyword lists by relevancy, make sense of thousands of queries, understand your niche better and optimize for several keywords at a time. It’s a must-use feature for every topic research because it shows you how you can optimize one page for several queries.
Spyfu: Indepth Position History
Spyfu is one of the oldest all-in-one marketing dashboards out there. Initially focusing on PPC tracking, the tool has successfully expanded into organic SEO. My by far favorite feature there is their organic history feature visualizing which pages were ranking for a give query throughout the years:
Web Analytics Tools
Finteza is a great – and more importantly independent – web analytics suit that is both affordable and feature-rich. You can use Finteza to monitor your traffic channels, traffic quality and conversions. The tool also comes with a powerful feature set allowing you to create your own, again, independent, on-site advertising program as well as set up re-marketing campaigns.
I’ve tried hundreds tools to get organized and I’ve worked with many of them on a continuous basis, including Zoho, Trello, etc. Here I am featuring my currently favorite productivity and collaboration tool but I may expand the article with more options going forward.
Renderforest is a multi-feature content creation and branding tool that can help you create diverse content assets including videos, animations and branded mockups. Its online video creation platform is an exciting one because it can help anyone create professional videos without spending extra budgets on third-party creators or expensive software. You can create explainer videos, whiteboard videos, cartoon animations, and so much more.
Zenkit is the to-do list and mindmap builder with cool collaboration features. Zenkit is your marketing productivity Swiss knife: You can use it to organize just about anything, from content marketing editorials to a project timeline. Zenkit offers several ways to organize your lists, including lists (checkboxes), tables (my favorite one because I love tables!), calendars, and Trello-style Kanban view:
You can switch between layouts with one click of a mouse, copy-paste your to-do lists from excel or doc files, share your lists with your team, etc.
Social media strategy is an integral part of any digital marketing campaign.
The only tool I am currently using for social media promotion is Viral Content Bee, and yes it’s my own tool and the fact that I can totally recommend it as a secret social media marketing weapon makes me incredibly proud.
For every project I am promoting through Viral Content Bee, I make sure to:
- Retweet every VCB-driven tweet (to push it into my Twitter stream)
- Like as many VCB-driven updates on Linkedin, Pinterest and Tumblr
This way Viral Content Bee builds both my traffic and my social media interactions in a most meaningful way.
Namify: Find a Cool Brand Name
Starting a new project? Use this cool business name generator to come up with some brandable domain names. Unlike any other name generator out there, this one utilizes Artificial Intelligence to find domain names which create cool niche associations. You will be surprised how many cool names are out there for your new site.
The tool takes care of other brand identity aspects on the fly:
- It will check social media sites to find whether your chosen name is still available
- It will create your logo right away
Easy to use and free!
There are lots of tools I am using for inspiration and topic research, including Google of course. Here are two of those tools I am using on a daily basis:
TextOptimizer: Content Optimization and Research
TextOptimizer is the semantic search tool that extracts related topics and entities from Google’s SERPs and lets you better research and optimize your content. It directs and empowers your writing and helps you structure your content in a most efficient way too. You can check my detailed review of Text Optimizer here.
Buzzsumo: Competition Research, Influencer Marketing, Content Inspiration
Buzzsumo is another tool that can be used in so many ways and improve so many processes.
My favorite features inside Buzzsumo are:
- “Content alerts” sending you emails whenever anyone mentions your keyword (e.g. your brand name in-content)
- Content Analyzer allowing you to see (recently) popular content around any keyword
- Question Analyzer allowing you to see questions around any keywords that are being asked in the discussion boards (including Reddit, Quora and Amazon Q&A)
- Backlink Analyzer allowing you to see people behind backlinks (there’s really no alternative to that!). You can also filter backlinks by date which gives you a solid list of bloggers to reach out to:
Link Research Tools
Apart from the all-in-one SEO suites that are described above that include backlink research feature, there’s a free tool that lets you explore your competitor’s (or your own) backlinks: This Free Backlink Checker Tool
It works incredibly smoothly: Simply put your domain or URL and use filters to dig through the referring URLs, anchor texts, link types (follow/nofollow), etc.:
There are several more backlink checking tools that I am going to check but that one is a good place to start.
New Tools I Am Going to Dig in Next:
I don’t have time to play with all the tools I’d like to, but here are a few of those that look really promising:
- Content King: Content tracking and monitoring software that reports pages and consequent rankings impact
- Convert Kit: A cool email marketing and automation software which comes highly recommended
- Mailshake: A great email outreach tool that helps you send nice personalized emails
- Pitchbox: An influencer and outreach platform which you cannot buy unless you do a demo (which is why I haven’t tried it yet)
- Business process management tools for more streamlined operations
And which tools are you planning to try? Give me more ideas!
Please contact me if you think I may be interested in your tool
Google’s Helpful Content & Core Updates [Webinar]
Google recently rolled out a new core update and the Helpful Content update. But what does that mean for your business?
How can you tweak your content and SEO strategies so that they properly align with the latest algorithm changes?
With Google now prioritizing user experience, it’s important to publish content that’s helpful to humans and relevant to their search queries.
Though this update has challenged many companies and made the content creation process more complex, there are certainly ways your website can still thrive online.
The key is finding the right balance between search engine compliance and customer satisfaction.
Join me and Dave Snyder, CEO and Founder of CopyPress, as we discuss ways you can adjust your content production to improve search rankings and maximize results.
In this webinar, you’ll discover:
- How to create Helpful Content for Google.
- How to scale authority and build subject matter experts as part of your production cycle.
- Ways to recover if you’ve been dinged by Google.
You’ll learn how to create better content with authority that complies fully with Google’s revised Helpful Content guidelines.
Whether you have a small website or need to scale your content production, you’ll learn how you can create and implement a content strategy that keeps Google happy and fulfills your customers’ needs for compelling, helpful content.
By the end of this webinar, you’ll be equipped with all the information you need to adapt your content strategy for success on Google.
Can’t make the live session? Register now, and we’ll send you a recording after the event.
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