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Bing Announces All In One SEO And IndexNow Integration

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Bing Announces All In One SEO And IndexNow Integration


Bing announces the All In One SEO Plugin for WordPress supports the IndexNow protocol, which instantly informs search engines of content changes.

One of the biggest problems with SEO is the time it takes search engines like Google and Bing to discover the changes on your website and alter rankings and indexing accordingly.

Many website owners wait weeks or months before realizing the search engines recognized their changes.

By then, the website made additional changes that haven’t been recognized and indexed. It often leads to frustration for both digital marketing companies and SEO managers.

The integration allows a website to reduce that time from weeks to hours.

All In One SEO WordPress Plugin

The All In One SEO WordPress plugin has more than two million users and is one of the most popular SEO plugins available. One of its biggest advantages is providing a single plugin for many actions that once required multiple ones. Features include:

  • On-page analysis where you easily add metadata, keywords, and other information.
  • The use of schema markup to provide context to Google bots crawling a website. Schema lets the bots know what information they’re seeing and helps with being included in rich snippets such as knowledge graphs and Q & As.
  • A local SEO package for improved rankings in local searches for businesses operating within a certain radius.
  • Sitemaps for videos for better inclusion in Google video search.

What is IndexNow?

IndexNow lets websites notify search engines such as Bing, Google, and Yandex of changes made to a website. For example, if a site creates a blog, deletes pages, or loads hundreds of product URLs, then it submits HTTP requests.

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It pings the search engines to let them know the site is altered and requires new indexing and ranking. Search bots only occasionally crawl websites looking for new and changed content. Until they do, the index for the site won’t change.

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IndexNow is a widely supported protocol that tells the search engine to prioritize the site for crawling.

Integration Means Faster Indexing

The lifeblood of a website is proper indexing and ranking in search engines, but waiting weeks or longer for a web crawl is frustrating. Integration between All In One SEO and IndexNow means long waits are over.

It means faster conversions, goal achievement, and customer engagement on WordPress sites. Bing is the second largest search engine following Google.

How AIOSEO Helps Users Take Advantage of IndexNow

To activate and use IndexNow with AIOSEO, users can head over to the Feature Manager tab in the AIOSEO dashboard, where they’ll find the option to activate the addon.

Screenshot from: https://blogs.bing.com/webmaster, February 2022.

Once activated, you can click on the “Manage” link. Doing so will take you to AIOSEO’s Webmaster Tools panel.

Bing Announces All In One SEO And IndexNow IntegrationScreenshot from: https://blogs.bing.com/webmaster, February 2022.

The green tick on the top right-hand corner of the IndexNow icon shows that you’ve successfully activated IndexNow.

Once activated, the protocol will alert search engines every time you:

  • Publish new content
  • Update old content
  • Delete posts/pages

This results in faster indexing of new content, edits, or changes on your website. 

If you’re a WordPress user and have the AIOSEO plugin installed, you can activate the IndexNow addon today.

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Source: Bing 

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SEO

Reach Success With The Future Of Ad Exchanges [Podcast]

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Reach Success With The Future Of Ad Exchanges [Podcast]

Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — The future is now.

Big changes are on the horizon, and we know how to amplify your ad potential into high-quality leads.

John Lee, Microsoft Ads’ Head of Evangelism at Microsoft, joined me on the SEJ Show to talk about the future of ad exchanges and their ability to supercharge your potential to thrive with high-performance, low-resource programmatic advertising.

People do hop, skip and jump around, so there are all kinds of opportunities to target consumers throughout their decision journey, and Microsoft advertising is a significant piece.–John Lee, 11:25

When people think Microsoft, a big chunk of the time, people assume enterprise business, B2B, and that’s the tried and true. While that’s still a significant portion of the bottom line for Microsoft, the consumer matters greatly, whether that’s gaming or devices.–John Lee, 22:46

There’s this shift in behavior online. We’re seeing effectively a new persona emerge. –John Lee, 46:05

[00:00] – A little about John Lee.
[05:35] – How does the Microsoft advertising ecosystem look like?
[07:25] – Where to find traditional advertising beyond Bing?
[09:38] – What you can find in the display component of Microsoft.
[12:02] – Targeting in LinkedIn with Microsoft advertising.
[17:13] – Are Microsoft advertising ads shown within the X-box experience?
[23:52] – Important & growing vertical industries that Microsoft has focused on.
[31:22] – Are people still scrolling down and clicking on organic links in the SERPS?
[37:45] – How important are images in search advertising?
[45:26] – The new emerging personas.

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Resources mentioned:
Viva Goals – https://docs.microsoft.com/en-us/viva/goals/intro-to-ms-viva-goals
Microsoft Game Pass – https://www.xbox.com/en-us/games/store/pc-game-pass/cfq7ttc0kgq8?icid=CNavAllPCGamePass
Bing Webmaster Tools – https://www.bing.com/webmasters/about
Shutterstock – https://www.shutterstock.com/

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All of these other developments, these feed-based elements are new flavors and additional flavors to make an amazing user experience. Whether you’re talking SEO or paid ads, all of it is working together to create an on-point user experience on the server, whether that’s Google, whether that’s Bing.–John Lee, 34:28

There’s a lot happening in the verticals space, and that’s really just the tip of the iceberg. –John Lee, 28:22

Just as a reminder to all of you out there that are SEOs and are running websites. All of your sites do have a feed. It’s called an XML sitemap. Make sure it’s updated. Google is able to fetch it and not serve errors. All of these engines work off of feeds. Also, don’t be afraid to submit your RSS feeds for your blog categories into the search console as well. Mimic that within Webmaster Tools on the Bing side too. Search engines have gone very feed friendly. This is the way to go. It’s also the way to go from an advertising perspective.–Loren Baker, 33:08

For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Connect with John Lee:

John Lee’s enthusiasm for digital marketing is infectious, and he has the knowledge to match. He’s been at it for years, and he knows how to get results—both as an entrepreneur himself with Clix Marketing (which he co-founded) or in his current role as Head of Evangelism at Microsoft Advertising.

He has a great deal of experience with search engine marketing, display advertising, and social media marketing–Content creator, speaker, trainer, and fan of all things digital (marketing and technology).

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Connect with John on LinkedIn: https://www.linkedin.com/in/thejohnalee/
Follow him on Twitter: https://twitter.com/John_A_Lee

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Connect with Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

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