Connect with us

SEO

Bluehost Unveils Easy WordPress Ecommerce Solution

Published

on

Bluehost Unveils Easy WordPress Ecommerce Solution

Bluehost announced a new point and click solution that makes it easy for virtually anyone to create an eCommerce store with WordPress.

This is an opportunity for businesses for whom complexity of technology was a barrier to entry.

It’s also a door opener for agencies who can now more easily serve smaller clients and help them to become bigger and more successful businesses.

Bluehost highlighted the following benefits of their new eCommerce solution:

  • Easy – Set up your beautiful online store to fit your needs, even without prior website experience, and with the option to lean on in-house experts to build it for you if needed.
  • Customizable – Flexible, powerful, top-performance and beginner-friendly. The new custom-built Wonder Theme, which comes with the product, is highly customizable to your specific look & feel.
  • Curated – Bluehost simplifies the WordPress experience. Enjoy the power of WordPress without having to navigate 59,000+ themes and plugins. Handpicked and designed by WordPress experts, Bluehost provides all the plugins you need, not the ones you don’t.
  • Powerful – Built in with WooCommerce capabilities and YITH plugins, both brands well-known in the WordPress sphere, it is the only product that provides this combination of capabilities.

Point, Click and Done

For some, 90% of the battle to begin selling online is the technology.

Even though a guiding principle for WordPress is to make the software easy to use and installing it only takes five minutes, WordPress is really just a core of what a website can be.

To complete a website the WordPress core needs to be extended with plugins like WooCommerce and connected by an Application Programming Interface (API) to make other functionalities happen.

What Bluehost did was to take all those parts of getting online and turn them into point and click steps.

Getting started begins with an on-boarding process where necessary components like WooCommerce, Yoast and block themes are installed in the background.

The user next clicks through a series of steps like connecting a payment processor to make the website functional.

This is accomplished through a menu system based on tabs.

The tabs correspond to the following steps:

  • General Settings
  • Add Products
  • Customize Your Store
  • Advanced Features
  • Launch Your Store

Screenshot of General Settings Page

The image below shows the second step for creating a new store, which includes necessary information like the payment processor, setting up shipping labels and eCommerce tax calculations.

Closeup screenshot of point and click interface

All a user needs to do is to click the tabs on the left to progress to the next step in an orderly manner, step 1, step 2, step 3.

There is contextual documentation to help users who might need information, too.

The screenshot below shows the interface for uploading/importing product data, with a link to documentation beneath it.

Closeup screenshot that shows a link to documentation

Creating important pages within the site is accomplished with pre-built block pattern templates.

Blocks is the terminology for WordPress’ non-coding visual design interface.

One just selects which kind of page to design and click the button.

Screenshot of interface for creating webpages

There are also optional advanced features such as customer wishlist functionality, product filters, gift card sales and a customizable customer account page.

Screenshot of available advanced features

Each store begins with a starting point template which can be customized to look exactly as the site owner wishes.

This part is probably where it might be helpful to learn how block themes can be customized for adding background images, changing fonts and colors of the different sections of the webpage.

This part of launching a site may be the part that some users might pause at.

But WordPress blocks are designed with intuitive contextual menus that are clearly labeled.

Below is a screenshot of how an eCommerce site can look once the starter template is customized.

Screenshot of a completed webpage

This a screenshot of the block interface for customizing a webpage:

Screenshot of a WordPress Block Interface

Closeup screenshot of WordPress block interface showing the contextual menu for modifying the block:

Closeup screenshot

Bluehost Ecommerce WordPress Solution

WordPress is a popular way to build an eCommerce site but it is difficult for a site owner to do it by themselves.

That difficulty is a major reason why site builder platforms with proprietary technologies are increasingly popular.

What Bluehost has done is remarkable because they’ve taken a content management system that is widely loved but not point and click simple and made it intuitively easy for almost anyone to build an eCommerce site with advanced capabilities like the ability to sell gift cards.

According to Ed Jay, President of Newfold Digital, the parent company of Bluehost, YITH and Yoast:

“With the launch of Bluehost’s new commerce solutions, our team is addressing the needs of small businesses looking for the flexibility and power of WordPress but want the experience of coming online and selling to be simple.

The curated experience we are providing strikes the perfect balance of security, reliability, and functionality by taking the power of WordPress and putting it into the hands of users in a way that feels intuitive and native for each of our customers seeking to grow their businesses.”

Bluehost has accomplished the goal of making it easy to create advanced eCommerce websites.

This is important not just to business owners but also to web developers and search marketing agencies because it provides an additional way to serve small businesses who might not be ready for a bespoke solution and to help them start their journey to becoming more successful.


Citation

Read the Blog Post on Bluehost

How Our New eCommerce Solution Will Make Your Life Easier

Featured image by Shutterstock/Tirachard Kumtanom



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SEO

5 Questions Answered About The OpenAI Search Engine

Published

on

By

5 Questions Answered About The OpenAI Search Engine

It was reported that OpenAI is working on a search engine that would directly challenge Google. But details missing from the report raise questions about whether OpenAI is creating a standalone search engine or if there’s another reason for the announcement.

OpenAI Web Search Report

The report published on The Information relates that OpenAI is developing a Web Search product that will directly compete with Google. A key detail of the report is that it will be partly powered by Bing, Microsoft’s search engine. Apart from that there are no other details, including whether it will be a standalone search engine or be integrated within ChatGPT.

All reports note that it will be a direct challenge to Google so let’s start there.

1. Is OpenAI Mounting A Challenge To Google?

OpenAI is said to be using Bing search as part of the rumored search engine, a combination of a GPT-4 with Bing Search, plus something in the middle to coordinate between the two .

In that scenario, what OpenAI is not doing is developing its own search indexing technology, it’s using Bing.

What’s left then for OpenAI to do in order to create a search engine is to devise how the search interface interacts with GPT-4 and Bing.

And that’s a problem that Bing has already solved by using what it Microsoft calls an orchestration layer. Bing Chat uses retrieval-augmented generation (RAG) to improve answers by adding web search data to use as context for the answers that GPT-4 creates. For more information on how orchestration and RAG works watch the keynote at Microsoft Build 2023 event by Kevin Scott, Chief Technology Officer at Microsoft, at the 31:45 minute mark here).

If OpenAI is creating a challenge to Google Search, what exactly is left for OpenAI to do that Microsoft isn’t already doing with Bing Chat? Bing is an experienced and mature search technology, an expertise that OpenAI does not have.

Is OpenAI challenging Google? A more plausible answer is that Bing is challenging Google through OpenAI as a proxy.

2. Does OpenAI Have The Momentum To Challenge Google?

ChatGPT is the fastest growing app of all time, currently with about 180 million users, achieving in two months what took years for Facebook and Twitter.

Yet despite that head start Google’s lead is a steep hill for OpenAI to climb.  Consider that Google has approximately 3 to 4 billion users worldwide, absolutely dwarfing OpenAI’s 180 million.

Assuming that all 180 million OpenAI users performed an average of 4 searches per day, the daily number of searches could reach 720 million searches per day.

Statista estimates that there are 6.3 million searches on Google per minute which equals over 9 billion searches per day.

If OpenAI is to compete they’re going to have to offer a useful product with a compelling reason to use it. For example, Google and Apple have a captive audience on mobile device ecosystem that embeds them into the daily lives of their users, both at work and at home. It’s fairly apparent that it’s not enough to create a search engine to compete.

Realistically, how can OpenAI achieve that level of ubiquity and usefulness?

OpenAI is facing an uphill battle against not just Google but Microsoft and Apple, too. If we count Internet of Things apps and appliances then add Amazon to that list of competitors that already have a presence in billions of users daily lives.

OpenAI does not have the momentum to launch a search engine to compete against Google because it doesn’t have the ecosystem to support integration into users lives.

3. OpenAI Lacks Information Retrieval Expertise

Search is formally referred to as Information Retrieval (IR) in research papers and patents. No amount of searching in the Arxiv.org repository of research papers will surface papers authored by OpenAI researchers related to information retrieval. The same can be said for searching for information retrieval (IR) related patents. OpenAI’s list of research papers also lacks IR related studies.

It’s not that OpenAI is being secretive. OpenAI has a long history of publishing research papers about the technologies they’re developing. The research into IR does not exist. So if OpenAI is indeed planning on launching a challenge to Google, where is the smoke from that fire?

It’s a fair guess that search is not something OpenAI is developing right now. There are no signs that it is even flirting with building a search engine, there’s nothing there.

4. Is The OpenAI Search Engine A Microsoft Project?

There is substantial evidence that Microsoft is furiously researching how to use LLMs as a part of a search engine.

All of the following research papers are classified as belonging to the fields of Information Retrieval (aka search), Artificial Intelligence, and Natural Language Computing.

Here are few research papers just from 2024:

Enhancing human annotation: Leveraging large language models and efficient batch processing
This is about using AI for classifying search queries.

Structured Entity Extraction Using Large Language Models
This research paper discovers a way to extracting structured information from unstructured text (like webpages). It’s like turning a webpage (unstructured data) into a machine understandable format (structured data).

Improving Text Embeddings with Large Language Models (PDF version here)
This research paper discusses a way to get high-quality text embeddings that can be used for information retrieval (IR). Text embeddings is a reference to creating a representation of text in a way that can be used by algorithms to understand the semantic meanings and relationships between the words.

The above research paper explains the use:

“Text embeddings are vector representations of natural language that encode its semantic information. They are widely used in various natural language processing (NLP) tasks, such as information retrieval (IR), question answering…etc. In the field of IR, the first-stage retrieval often relies on text embeddings to efficiently recall a small set of candidate documents from a large-scale corpus using approximate nearest neighbor search techniques.”

There’s more research by Microsoft that relates to search, but these are the ones that are specifically related to search together with large language models (like GPT-4.5).

Following the trail of breadcrumbs leads directly to Microsoft as the technology powering any search engine that OpenAI is supposed to be planning… if that rumor is true.

5. Is Rumor Meant To Steal Spotlight From Gemini?

The rumor that OpenAI is launching a competing search engine was published on February 14th. The next day on February 15th Google announced the launch of Gemini 1.5, after announcing Gemini Advanced on February 8th.

Is it a coincidence that OpenAI’s announcement completely overshadowed the Gemini announcement the next day? The timing is incredible.

At this point the OpenAI search engine is just a rumor.

Featured Image by Shutterstock/rafapress

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

Warning: Unpopular SEO writing opinion

Published

on

Warning: Unpopular SEO writing opinion

Unpopular opinion alert: Adding new blog posts may not help your site.

(No matter what that content marketing company told you.) 🙄

So many of my new clients — especially subject matter experts — don’t need new content (immediately).

They HAVE content — scads of it scattered across various platforms.

(Maybe that sounds familiar.)

What they DO need is someone to review their content and customer persona, pinpoint opportunities, and develop a baby-step approach to leveraging those older content assets.

Because there are always opportunities. 🔥

Before writing another word, ask…

  • Are you repurposing the content you have? Or are you writing it once and forgetting about it (which is so common)?
  • Is your customer/reader persona still accurate, or has your target audience changed post-COVID?
  • Do your sales pages showcase your benefits and speak to your customers’ pain points? Or are they flat and dull?
  • Does your content sound like YOU with a point of view? Or is there a massive disconnect between how you talk to clients and the words you use on your site?
  • When did you last take a peek at your old sales emails and email welcome sequences? Could updating those assets make you more money?
  • Isn’t it time to save time (and budget) and leverage your existing content?

If you need help untangling your content and messaging, let me know. I love creating content order out of chaos.

After all…

 

Warning Unpopular SEO writing opinion

 

What do you think? Leave your comment below.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

Google Bans Impersonation In Ads

Published

on

By

Google Bans Impersonation In Ads

Google bans impersonation and false affiliation in ads, enforcing policy changes in March.

  • Google bans impersonation and false affiliation in ads.
  • Policy enforcement starts in March.
  • Violators will be banned from Google Ads.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS