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Google Search Data Reveals Top Trending Careers

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Google Search Data Reveals Top Trending Careers


A report from Google looks into search data to discover what careers people are pursuing following a record number of resignations over the past year.

The report begins by highlighting that the “Great Resignation” isn’t limited to USA.

Based on searches for “how to leave your job,” the top countries participating in this movement include (in order):

  1. Philippines
  2. South Africa
  3. USA
  4. Australia
  5. UK

In an effort to learn what workers are planning to do next, Google analyzed searches around the phrase “how to become,” such as “how to become an SEO.”

Screenshot from trends.google.com, February 2022.

That’s just an example, as SEO isn’t among the top 10 career paths.

Though that may be good news for people currently in the field, as they won’t suddenly be competing with an influx of aspiring search professionals.

The top career paths people are turning to are more traditional, in fields such as real estate, skilled trades, and public services.

Here are some highlights from Google’s report.

Top 10 Jobs People Want According To Google Search Data

The most-searched “how to become” jobs — from January 2021-January 2022 — include:

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  1. Real estate agent
  2. Flight attendant
  3. Notary
  4. Therapist
  5. Pilot
  6. Firefighter
  7. Personal trainer
  8. Psychiatrist
  9. Physical therapist
  10. Electrician

Digging deeper into the data, Google pulled out regional trends within the United States:

“People in the South and Midwest were interested in becoming a notary (with the exception of several Appalachian states). Large portions of the Northeast, Northern Midwest and Western U.S. were interested in real estate careers.

Notably, only two states’ most-searched jobs did not include notary, real estate agent, electrician or pilot: New Mexico, where people were most interested in becoming a flight attendant, and Montana, where people sought information about personal training over any other profession.”

In addition to analyzing data for “how to become” search queries, Google also looked at the training program people are searching for to advance their skills.

Top Trending Professional Certifications & Training Programs

These are the top trending professional certifications and training programs in the United States, based on search data from January 2021-January 2022:

  1. Google data analytics professional certificate
  2. NCMA certification
  3. Child development associate certification
  4. Eyelash technician training program
  5. Electrician training program
  6. Real estate training program
  7. Barber training program

SEO Tips For Employers

Are you seeking candidates for positions in any of these top trending fields?

You can make it easier for people to find opportunities by utilizing structured data for job postings.

Google Search Data Reveals Top Trending CareersScreenshot from blog.google/products/search, February 2022.

Can candidates apply for the job directly on your website?

If you offer a short a straightforward application process, you can make your job postings stand out even more.

In addition to the standard structured data for job postings, you can use a special type of markup specifically for postings that offer easy online applications.

Is the job remote? There’s specific structured data for that too.

Use job posting structured data with caution, however, because Google has strict rules around it.

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For example, if you’re no longer seeking candidates for a position, then you have to remove the job posting markup or your site could get a penalty.


Source: Google

Featured Image: Screenshot from blog.google/products/search, February 2022. 

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See also  12 Actions That Help Improve Your Google Keyword Rankings

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LinkedIn Lists This Year’s Top 25 Marketing & Advertising Companies

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LinkedIn Lists This Year's Top 25 Marketing & Advertising Companies

LinkedIn lists the top 25 companies in the marketing and advertising industry in a new report that could be a valuable resource for job seekers.

The report aims to highlight the ‘best workplaces to grow a career’ in 2022.

Companies are chosen based on a methodology that looks at LinkedIn data across seven pillars:

  • Ability to advance
  • Skills growth
  • Company stability
  • External opportunity
  • Company affinity
  • Gender diversity
  • Educational background

LinkedIn’s data illustrates the demand for professionals with experience in search engine optimization. Within the top 10, there are three companies where the most notable skills are related to SEO.

In this article I’ll highlight the most relevant data for search marketers, followed by a skimmable list of all the top 25 companies.

Top Companies For People With SEO Skills

LinkedIn’s list of top 25 companies in marketing and advertising includes three that are top employers for SEO-related jobs.

At number two on the list, the most notable skills of workers at Merkle include web analytics, Google Data Studio, and PPC advertising.

Power Digital Marketing, at number six on the list, hires a notable number of search engine optimization specialists.

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SEO, Google Analytics, and social media marketing are the most notable skills among employees at Publicis Health, which is number 10 on the list. Search Engine Marketing Analyst is also the most common job title.

As LinkedIn’s report only includes companies with at least 500 employees, this list excludes smaller firms that may be considered top workplaces for SEOs.

LinkedIn’s Top 25 Companies In Marketing & Advertising

Below is the complete list of companies LinkedIn recognizes as the top workplaces in the marketing and advertising industry. It’s listed by company name followed by most common job titles.

  1. Havas Media Group: Media Planner, Media Supervisor, Investment Associate
  2. Merkle: Search Engine Marketing Analyst, Account Manager, Senior Analyst
  3. VMLY&R: Creative Director, Engagement Director, Account Manager
  4. Criteo: Account Strategist, Account Executive, Software Engineer
  5. Spark Foundry: Media Associate, Strategy Associate, Senior Analyst
  6. Power Digital: Marketing Strategist, Account Manager, Search Engine Optimization Specialist
  7. Quotient Technology: Customer Success Manager, Campaign Manager, Sales Director
  8. PHD: Strategy Supervisor, Media Strategist, Associate Media Director
  9. Digitas Art: Account Executive, Art Director, Producer
  10. Publicis Health: Search Engine Marketing Analyst, Account Manager, Pharmaceutical Sales Representative
  11. Area 23: Account Supervisor, Producer, Associate Creative Director
  12. RPA: Account Coordinator, Account Executive, Media Planner
  13. Intouch Solutions: Account Manager, Project Manager, Marketing Coordinator
  14. Digitas North America: Data Analyst, Account Manager, Art Director
  15. Horizon Media: Brand Strategist, Digital Media Planner, Strategy Supervisor
  16. Spectrum Reach: Account Executive, Account Planner, Local Sales Manager
  17. Ogilvy: Account Executive, Art Director, Copywriter
  18. Octagon: Account Executive, Event Specialist, Group Director
  19. McCann Workgroup: Account Executive, Art Director, Copywriter
  20. Starcom: Media Associate, Senior Analyst, Strategy Supervisor
  21. Saatchi & Saatchi: Account Executive, Art Director, Copywriter
  22. Walmart Connect: Partnerships Manager, Campaign Manager, Account Manager
  23. WPP: Researcher, Executive Assistant, Information Technology Operation Manager
  24. 360i: Media Manager, Account Manager, Art Director
  25. DDB: Account Executive, Art Director, Copywriter
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LinkedIn notes nearly all of the above companies are hiring. For more information, including links to available job openings, see the full blog post.


Featured Image: Tada Images/Shutterstock

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