Connect with us

SEO

Google To Clearly Label Clinics That Provide Abortions

Published

on

Google To Clearly Label Clinics That Provide Abortions

Health care providers verified to provide abortions will now have a clear label in Google Search and Maps.

Additionally, Google will only list verified facilities in the local search box when a person is searching for nearby abortion clinics.

This change comes two months after United States lawmakers wrote a letter to Google, urging the company to take action on misleading search results about abortion clinics.

The lawmakers, including Senator Mark R. Warner (D-VA) and Representative Elissa Slotkin (D-MI), made the following claims:

  • 37% of Google Maps results and 11% of Google search results for “abortion clinic near me” in states where abortion is outlawed were for anti-abortion clinics.
  • 28% of Google ads displayed at the top of search results were for anti-abortion clinics.

In the letter, the lawmakers requested that Google limit the visibility of anti-abortion clinics and add a disclaimer next to search results for verified clinics.

Google satisfies the lawmakers’ requests in a series of changes announced today.

Changes To Google Search Results For Abortion Clinics

In a letter back to Sen. Warner and Rep. Slotkin, Google describes the changes it’s making to US search results for abortion clinics:

“When someone in the US searches for health care providers that provide abortions — for example, using the query “abortion clinics near me” — the Local Search results box will display facilities that have been verified to provide abortions…

Search results for such queries will also be clearly labeled as to whether the facility provides abortions.”

Without getting into specifics, Google notes it has extra layers of verification to help confirm that places labeled “abortion clinics” on Google Maps and Search offer abortions.

People will have the option to broaden their search to show results from organizations that do not provide abortions.

Changes To Google Ads Results For Abortion Clinics

Advertisers in the US have always had to complete a certification process to run ads that target keywords related to getting an abortion. The process verifies whether a clinic does or does not provide abortions.

Since 2019, Google has displayed an in-ad disclosure making it clear to searchers which clinics have completed the verification process. The disclosure states: “Provides abortions” or “Does not provide abortions.”

Google is updating the disclosures to make them more noticeable and rolling out an updated abortion certification policy.

With the new policy, advertisers that provide abortion pills, but do not dispense them to customers at their facilities, can be certified as clinics that provide abortions.

Google Changes Welcomed By US Lawmakers

The US lawmakers who penned the letter sent to Google are satisfied with today’s changes.

In a press release, Senator Warner states:

“I welcome the changes that Google has announced today so that women seeking abortion services aren’t directed towards fake clinics that traffic in misinformation and don’t provide comprehensive health services. Importantly, this isn’t about silencing voices or restricting speech – it’s about returning search results that accurately address a user’s query and giving users information that is relevant to their searches.”


Source: Warner.Senate.Gov (1, 2, 3)

Featured Image: fizkes/Shutterstock



Source link

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

SEO

“Every App Is Going To Be An AI App”

Published

on

"Every App Is Going To Be An AI App"

During a recent earnings call with shareholders, the CEO of Microsoft, Satya Nadella, stated that artificial intelligence would eventually be included in all of the company’s applications.

After discussing Microsoft’s financial performance for the last quarter, Nadella answered questions about AI and its expected integration into more products.

Given Microsoft’s commitment to expanding its partnership with OpenAI, it makes sense that shareholders would have questions about when Microsoft plans to use the technology it’s investing in.

Although Nadella wasn’t willing to give a specific date, he stated that AI would be integrated into all of Microsoft’s applications in the future.

In this article, we’ll take a closer look at Nadella’s statements regarding AI and briefly summarize the relevant highlights from Microsoft’s earnings report.

Nadella Says Every Microsoft App Will Be An AI App

Tyler Radke, the Lead Analyst at Citi, asked Nadella about the extent to which AI will be employed throughout Microsoft Azure, which is the cloud computing platform that runs its applications.

This was Nadella’s response:

“I think it’s too early to sort of start somehow separating out AI from the rest of the workload. I mean, even the workloads themselves, AI is just going to be a core part of a workload in Azure versus just AI alone. In other words, if you have an application that’s using a bunch of inference, let’s say, it’s also going to have a bunch of storage, and it’s going to have a bunch of other compute beyond GPU inferencing, if you will. I think over time, obviously, I think every app is going to be an AI app. That’s, I think, the best way to think about this transformation.”

Nadella is saying it’s too early to separate AI into its own category because it’s becoming a core part of all products.

He believes AI will be integrated into all apps over time and will also be integrated with storage and other forms of computing beyond just GPU inferencing.

In response to a question from Keith Weiss of Morgan Stanley, Nadella expressed a similar sentiment, saying investors should expect AI to be included in everything.

“I think the way for our investors to see this is we fundamentally believe that the next big platform wave, as I said, is going to be AI. And we strongly also believe a lot of the enterprise value gets created by just being able to catch these waves, and then have those waves impact every part of our tech stack, and also create new solutions and new opportunities…

And so, we fully expect us to sort of incorporate AI in every layer of the stack, whether it’s in productivity, whether it’s in our consumer services.”

Other Highlights From Microsoft’s Earnings Call

Microsoft announced that in the last quarter of 2022, it made $52.7 billion in revenue, which is 2% more than the year before.

However, the company’s profit is down due to decreases in operating income, net income, and earnings per share.

Advertising spending declined slightly more than expected, impacting search and news advertising and LinkedIn Marketing Solutions.

One of the most notable highlights is the increase in LinkedIn revenue by 10%. This indicates the professional networking platform is performing well and that businesses can feel confident investing their time in it.

Another highlight from the report is the increase in revenue for server products and cloud services by 20%. This growth was driven by the revenue of Azure and other cloud services, which increased by 31%.

This indicates that Microsoft’s cloud services are becoming increasingly popular in the market, which bodes well for the future of the company’s partnership with OpenAI.

Despite a slight decrease in profit, the company’s overall financial performance remains strong.


Source: Microsoft

Featured Image: ThomasAFink/Shutterstock



Source link

Continue Reading

SEO

Tips For Optimizing Product Pages

Published

on

Tips For Optimizing Product Pages

Google Search supports a variety of shopping experiences, known as merchant listing experiences, in its search results. These include product snippets, popular products, shopping knowledge panels, and image search.

To be eligible for these experiences, Google requires rich product data.

In the latest installment of Google’s Ecommerce Essentials series on YouTube, Developer Advocate Alan Kent shares tips to optimize your product information to become eligible for those experiences.

Here’s a summary of the information shared in Google’s video.

Providing Product Data

The first step in making your product pages eligible for Google’s merchant listing experiences is to provide the required product data.

This can be done through structured data on webpages, through a Google Merchant feed, or both. Google recommends doing both if possible.

If you’re just getting started, you may want to add structured data to your webpages and then add a Google Merchant auto-feed. This feed is created from your on-page content and will help Google better understand your products.

After adding the structured data, use the merchant listing report in the Google Search Console to ensure it’s correct. This report will show any issues and help you fix them.

Providing Pricing Data

Providing product pricing data to Google can be complex because the search engine supports an increasing range of options.

The first step is to review the pricing options used on your website and then read through the Google documentation on pricing models to see what’s supported.

Once you know what pricing your site uses and what Google supports, you may need to simplify the pricing data you provide to Google to avoid confusion for shoppers.

Shipping information is a crucial component in determining the total cost of an item and an essential factor in search results.

Determining shipping costs can be complicated, as it depends on various factors such as carrier used, total order weight and dimensions, shipping distance, and more.

It’s important to note that, like pricing, you may need to simplify the shipping information you provide to match what Google supports.

Google says it’s safer to over-estimate shipping costs to avoid surprising customers at checkout with higher-than-expected charges.

Providing Product Identifiers

Eligibility to many merchant listing experiences requires you to provide product identifiers, such as a GTIN number, an NPN number, or a brand and product name.

The more you can provide, the better, Google says.

A SKU, or stock-keeping unit, isn’t an acceptable product identifier as it’s inconsistent across merchants.

Inspect your structured data markup to see whether GTIN or similar product identifiers are on your web pages.

Also, check the Merchant Center report in Google Search Console for warnings or error messages related to product identifiers.

In Summary

Google’s merchant listing experiences in search results allow businesses to increase their visibility and drive sales.

To be eligible for these experiences, businesses must provide rich product data to Google, which includes structured data on webpages, a Google Merchant Center feed, and product pricing and shipping information.

Additionally, providing product identifiers such as GTIN, NPN, brand, and product name is crucial to becoming eligible for merchant listing experiences.

By following these tips and using the merchant listing report in the Google Search Console to ensure accuracy, businesses can optimize their product information and increase their chances of being featured in Google’s search results.


Featured Image: Screenshot from YouTube.com/GoogleSearchCentral, January 2023.



Source link

Continue Reading

SEO

How to Make Money With SEO

Published

on

How to Make Money With SEO

SEO isn’t a get-rich-quick scheme—it often takes years of hard work to make a living from it. The great thing, though, is its versatility. There are many ways to monetize SEO skills, which all suit different people.

Want to know some of the best ways to monetize your SEO skills?

Let me show you how.

1. Selling productized SEO services

Selling productized SEO services or, in other words, creating standardized versions of services sold as products is a great way to make money with SEO. 

The advantage of this method over providing full-service SEO is that it is faster to deliver, which means you’ll generally get paid more regularly.

Productized SEO services can include but are not limited to:

  • SEO audits
  • Keyword research
  • Link building

So who is making money doing this?

Glen Allsopp has blogged extensively about how he made six figures from providing SEO audits, which shows how lucrative this particular method can be. 

Gaps' Glen Allsopp making six figures with video audits

Another advantage of productized SEO services is that they can be sold on freelancer websites, where buyers search for specific SEO tasks rather than a fully managed SEO service. 

Here’s an example of a productized service for Google My Business I found on a popular freelancing site.

Productized service GMB example via People Per Hour

As we can see from the description below, everyone gets the same format of audit, which means it should be relatively easy to scale.

Same audit for everyone; productized service details via People Per Hour

So what are the most popular forms of productized SEO services you can sell? 

SEO audits

It might not look like much, but this seller below has 1,000+ sales and charges £125 (~$155) per audit. This means that he has sold ~$155,000 worth of SEO audits. 

Detailed SEO audit example, via People Per hour

SEOs have different methods for completing audits, but if you want to start providing them as a productized service, you should check out our SEO audit post first. 

In that post, you can see that the core elements of an SEO audit have been broken down into different checks, which you can use as a basis for your audit.

They are:

  • Check for manual actions
  • Check organic traffic
  • Check for HTTPS-related issues
  • Check that you can only browse one version of your website
  • Check for indexability issues
  • Check for mobile-friendliness
  • Check page speed
  • Check Core Web Vitals
  • Check for broken pages
  • Check for sitemap issues
  • Check basic on-page elements
  • Check for declining content
  • Check for content gaps
  • Check for other technical issues

You may want to add further checks yourself, but this gives you a framework to start providing SEO audits as a productized service and start making money.

Keyword research

Another productized SEO service you can sell is keyword research. The basic process for creating a keyword research document is simple: You research the relevant metrics for a given keyword and then report them back to the client.

There is no shortage of SEOs on freelance sites who have made decent money by providing keyword research as a productized service.

We can see from the example below that if we multiply the sales by the product cost, the seller has made ~£12,000 from selling keyword research in this particular gig.

Keyword research productized service, via People Per Hour

To start making money with keyword research as a productized service, you must focus on what website owners want. 

They will most likely want to know the best keywords to target. You can provide this to them by identifying low-competition keywords.

Using Ahrefs’ Keywords Explorer, you can easily find 20 low-competition keywords and charge $XX for this.

Recommendation

If you want to brush up on your keyword research skills, start by watching our Sam Oh’s video:

Let’s look at how we can identify low-competition keywords related to “macbook air.”

First, go to Keywords Explorer and plug in the keyword “macbook air.” The overview will show the keyword’s difficulty, search volume, traffic potential, global volume, and even popular questions around the topic.

Overview for the keyword "macbook air," via Ahrefs' Keywords Explorer

This information can help clients determine whether or not to target a particular keyword as part of their overall SEO strategy.

To identify low-competition keywords in this topic, we need to click on the Matching terms report and filter by KD from 0 to 25. 

Matching terms report for "macbook air," via Ahrefs' Keywords Explorer

Once we have done this, we can see that the demand for used MacBook Air models is high—this alone may be an interesting insight you can share with your client.

Now we have a list of the lowest competition keywords to target for this keyword. To download this report, click the Export button in the top right-hand corner. Then review and format the data in your template before sending it to your client.

Link building

Links are still considered one of the most important Google ranking factors. If you can help acquire them for a client’s website through outreach or by creating content that attracts links naturally, this can be a valuable skill.

Returning to our freelance site, some charge £750 (~$927) for five DR 40 guest blogs via blogger outreach.

Guest post example, via People Per Hour

If we multiply the product price by the sales, we can see that this person has had 67 sales, meaning they have made ~$62,000.

When it comes to link building, it is not the most straightforward service to productize, but you can take the following approach: 

  • Create a service along the lines of: “I will land 10 guest post placements for $1,000 for your website.” 
  • Assuming you get a ~20% hit rate, it will mean that you will have to find and pitch 50 sites for this to work—quite achievable.

If you want to know the exact process of how to build links, the best way to do this is to check out our updated link building guide.

Sidenote.

You must know at least the SEO basics before attempting to sell productized SEO services. If you are knowledgeable about SEO and provide genuine value to your customers, you will stand a better chance of growing your business.

If you enjoy writing, creating content for websites may be one of the fastest ways to make money. There has always been a constant demand for high-quality content writers in SEO, and that trend looks set to continue based on the search volume trend below for the phrase “content creator.”

Keyword overview of "content creator," via Ahrefs' Keywords Explorer

Out of all of the methods here, this one has the lowest barrier to entry. So long as you are a reasonably good writer, you can make six figures writing content.

Six figures may sound like a lot, but it is achievable. For example, Elise Dopson, a freelance content creator, managed to build a six-figure writing business from scratch, all by the age of 21.

So how can you find a content writing job and start making money?

To find content work, you have several different options: 

You can search popular freelance sites, join a content agency, or even just check out popular Reddit threads such as /r/hireawriter, /r/forhire, and /r/freelance—where you can share your content writing services.

Recommendation

Always read the subreddit rules before sharing your content services. Otherwise, the mods may delete your post if you fall foul of the rules. For example, in /r/hireawriter, they have the following rules.

To show you how easy it can be, I set up a basic advert on a popular freelance site to “write an engaging 500-word article on any topic.” I didn’t include any information about qualifications or include a portfolio of my work.

Content writing service, via People Per Hour

After 177 views of my advert, I got an offer of work:

Offer of work for writing content, via People Per Hour

And then another…

Offer of work for writing content, via People Per Hour

Hopefully, this shows how straightforward it can be to start making money by writing content.

If you are new to SEO, you may wonder what a “niche site” is. This phrase is SEO jargon for “a blog about a particular topic.” 

Here are two examples of niche sites that focus on a particular topic:

So how do you make money with a niche site?

The first thing is to build traffic to your site. Once you have some traffic, you can start to monetize it. One of the easiest ways to do this is using Amazon Associates, but it’s worth noting that the commissions have been fairly low in recent years.

The amount of money that you make with a niche site can vary from month to month. But it is clear that if you stick to it, the income can be significant in the long term.

Here are two examples from Flippa of sites making decent money from their respective niches.

Example of data on niche sites, via Flippa

Let’s take a look at a few niche site examples in more depth:

1. Coffee Detective

Coffee Detective screenshot, via coffeedetective.com
  • The website offers common-sense tips, guides, and reviews to help you make coffee at home.
  • If you can’t live without coffee, then you may find this an easy topic to write about.
  • In terms of monetization, Coffee Detective is monetized by Mediavine and Amazon Associates.

Let’s use Ahrefs’ Site Explorer to get an idea of how much organic traffic it is getting and the value of that traffic.

Overview for coffeedetective.com, via Ahrefs' Site Explorer
  • In the overview, coffeedetective.com is getting an estimated 17,700 organic monthly traffic and has an organic monthly traffic value of ~$11,100. 

If we go to the Top pages report, we can see that ~18% of the traffic comes from just two articles. 

Top pages report for coffeedetective.com, via Ahrefs' Site Explorer

Using Ahrefs’ SEO Toolbar, we can see that the top page has fewer than 1,000 words of content—showing that you don’t always need thousands of words of content to rank well on Google and get traffic.

Word count for coffeedetective.com page, via Ahrefs' SEO Toolbar

Let’s take a look at another example.

2. Get Busy Gardening

Get Busy Gardening screenshot, via getbusygardening.com
  • This site has a variety of posts on a wide range of topics related to gardening, such as growing food, garden care, and gardening techniques.
  • If you know a bit about gardening, this can be an excellent topic to write about.
  • In terms of monetization, Get Busy Gardening is monetized with Mediavine and Amazon Associates.

In Ahrefs’ Site Explorer, let’s take a closer look at the estimated organic traffic and its value.

Overview for getbusygardening.com, via Ahrefs' Site Explorer
  • We can see that getbusygardening.com is getting ~438,000 organic monthly traffic and has a value of ~$105,000.

Let’s go to the Top pages report. We can see that 5.1% of the site’s traffic comes from a single article.

Top pages report for getbusygardening.com, via Ahrefs' Site Explorer

These examples show that even a simple idea, such as making coffee at home or gardening tips, can provide a life-changing income. 

However, if we look closer at both sites, they started being active around 2016. So it has taken them at least six years to build up to these organic traffic levels. 

So while creating a niche site can be financially rewarding in the long term, it’s not the quickest way to make money with SEO.

4. Create an e-commerce or dropshipping site

Both e-commerce and dropshipping are well known for their six-figure case studies. A quick browse of Flippa shows us that many sites are changing hands for six figures or more.

List of sites already sold for six figures, via Flippa

Here’s an example of an e-commerce website, Code and Quill. According to Flippa, it has a monthly profit of $2,576/mo.

Code and Quill's profile on Flippa

Here’s another example of a dropshipping site, Barbell Standard, which according to Flippa, has a monthly profit of $20,496/mo. This site is only two years old.

Barbell Standard's profile on Flippa

If you want to make money with e-commerce or dropshipping, you will first need to identify at least one product you can be reasonably sure will sell online. 

In my opinion, the simplest way to do this is to:

  • Find a site selling products in the category you are interested in.
  • Plug it into Ahrefs’ Site Explorer.
  • Check the Top pages report.

Check out the example below of me doing this.

Top pages report for thetoyshop.com, via Ahrefs' Site Explorer

Once I plugged a website into Ahrefs’ Keywords Explorer, the keyword “fidget toys” caught my attention.

Let’s click on “fidget toys” and go to the overview to take a closer look at this keyword.

Overview for "fidget toys," via Ahrefs' Keywords Explorer

A quick five-second check shows that this sharp peak occurred in April 2017 and again in May 2021. It’s clear from the trend graph that this is not a great product to create a store around at the moment. 

Recommendation

It’s vital to sense-check your keywords because, sometimes, your perception of a keyword’s popularity may differ from the data.

In a different example, let’s say you wanted to set up an e-commerce site selling popular variations of hoodies. You can easily find all the variations of the most searched for hoodies using Ahrefs.

To do this, enter “hoodies” in the search bar of Keywords Explorer and click on the Matching terms report in the sidebar. 

We can now see the most popular hoodie variations, allowing us to position our e-commerce store effectively.

Matching terms report for "hoodies," via Ahrefs' Keywords Explorer

The keyword “anime hoodies” sounds interesting—let’s take a closer look at this keyword by clicking on the link. 

Overview for "anime hoodies," via Ahrefs' Keywords Explorer

Once you have clicked the keyword, you should see the overview screen again. We can see that this keyword’s trend varies quite a lot, but it has been relatively positive over the last few years.

If you want to maximize your profits in e-commerce and dropshipping, you will need to consider the current trend of the product, its Keyword Difficulty, and Traffic Potential.

So what exactly is “website flipping?”

In simple terms, website flipping is the process of buying a website, improving it, and selling it for more money. 

Website flipping can be particularly lucrative if you have a few years of experience working in SEO already.

For example, here’s a case study where a website was flipped for $136,000 in just 16 months. 

Website flipping case study, via Empire Flippers

Here are some key points to remember when flipping websites for money:

  • When purchasing a website, you want to look for one with good links but where the content can be improved. You can use Ahrefs’ Site Explorer to help you decide on this.
  • According to Flippa, returns for flipping websites can be more than 50X its average monthly earnings. In other words, if a website has average earnings over the last 12 months of $1,000 per month, it can be worth ~$50,000.
  • Once you have a rough idea of how much the site is worth, you will need to choose a broker. Empire Flippers provides such a service and is one of the most trusted platforms where you can buy and sell websites.

Website flipping can be lucrative, but you must understand what to look for when purchasing a website. It also helps to have at least a basic knowledge of SEO

Once you have gained several years of experience in SEO, you may feel that your skills are better used to help others learn the skills you have acquired. 

Authority Hacker did just that to build a six-figure business. 

Premium SEO training landing page, via Authority Hacker

You can do this as well by creating high-quality SEO courses for in-person or online coaching. You can sell these courses and training materials through your website, Gumroad, Udemy, Teachable, or any other platform.

To get set up selling your course, you will first need to decide what format it will be in. 

Here are a few examples of ways you can sell your course in different formats:

  • Provide free video lessons on YouTube and monetize with ads
  • Provide premium video lessons on a paid platform (Udemy, Teachable)
  • Create templates or instructions for specific tasks and sell on Gumroad, e.g., site speed optimization for WordPress
  • Set up an expert online community and charge a monthly subscription fee
  • Create a documented course and provide one-to-one training in person or remotely

If you have a background in teaching, this method could be an excellent way for you to make money.

It may not be the most exciting method to make money with SEO, but providing SEO consulting services is one of the most tried and tested approaches for making money—it’s how many SEOs make their living.

It’s challenging to verify the amount SEOs are making from consultation, but our survey suggests over 25% of respondents charged ~$101–150 per hour, with some charging ~$750 per hour. 

How much do SEOs charge per hour

If you want to get started with SEO consulting, check out our how to get a job in SEO post. It will give you a good overview of what to expect when looking for SEO jobs and following a more traditional SEO career path. If you are determined, you can get to a senior role in just a few years. 

Final thoughts 

SEO can be extremely lucrative—but it does take time, effort, and a bucketload of determination to make the big bucks.

It’s worth remembering that the people making the most money in SEO are not always the most well-versed technical SEOs. Crucially, however, they know how to leverage their skills to make money. 

Maybe you can too? 

Got questions? Ping me on Twitter.



Source link

Continue Reading

Trending

en_USEnglish