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How To Outrank The Competition & Get Found [Podcast]

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How To Outrank The Competition & Get Found [Podcast]


Vacation dreams are closer to becoming a reality, and consumers are already making moves to plan their next, long-awaited trips.

Whether they’re booking tickets or shopping for suitcases, the first stop on their travel agenda is Google.

So, how do you make sure that your business is the one they’re seeing first?

Rachel Vandernick, Lead Consultant & Founder of The Vander Group, will share insights on how to position your brand to attract users from all angles and at every stage of the planning and traveling experience when she joins me on the SEJ Show.

Rachel Vandernick, Growth Marketing Expert At The Vander Group On The SEJ Show

Rachel Vandernick is a growth marketing expert with 10 years of experience in SEO, paid search, and influencer marketing.

She has extensive experience in ecommerce marketing within the beauty, subscription, and travel spaces. Rachel is also a writer for Search Engine Journal and has spoken at paid search conferences worldwide.

As we head into travel season, Rachel will share her insights on how to make your business visible on the Search Engine Journal Show at 3 p.m. ET on February 4, 2022.

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Have questions? Ask below and don’t forget to catch it live on YouTube, LinkedIn, Twitter, and Facebook.

Have Questions For Rachel Vandernick? Ask Below

We’ll post a recap and link the video and podcast here after the show.

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U.S. FCC Commissioner Requests Google & Apple To Ban TikTok

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U.S. FCC Commissioner Requests Google & Apple To Ban TikTok

The United States Federal Communications Commission (FTC) commissioner accused TikTok of harvesting user data and called on Apple and Google to remove TikTok from their respective app stores.

China Access To User Data

Brendan Carr, the commissioner of the FTC, cited a BuzzFeed News report that China had total access to user data.

Leaked audio from TikTok internal meetings indicated that China could access all user data from September 2021 to January 2022.

The timing is important because TikTok executives testified in October 2021 that a U.S. security team decides who has access.

It was against that backdrop that Mr. Carr sent a letter to Tim Cook, CEO of Apple and Sundar Pichai, CEO of Google, requesting that they take action to remove TikTok from their respective app stores.

The letter stated that TikTok is out of compliance with Apple and Google’s terms and policies.

The commissioner wrote:

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“Last week, an alarming new report shed fresh light on the serious national security threats posed by TikTok.

…TikTok is owned by Beijing-based ByteDance – an organization that is beholden to the Communist Party of China and required by Chinese law to comply with the PRC’s surveillance demands.

It is clear that TikTok poses an unacceptable national security risk due to its extensive data harvesting being combined with Beijing’s apparently unchecked access to that sensitive data.

…Therefore, I am requesting that you apply the plain text of your app store policies to TikTok and remove it from your app stores for failure to abide by those terms.”

Google’s Developer Distribution Agreement requires that products made available through the Google Play app store protect user privacy.

The FCC commissioner tweeted:

“TikTok is not just another video app.

That’s the sheep’s clothing.

It harvests swaths of sensitive data that new reports show are being accessed in Beijing.

I’ve called on @Apple & @Google to remove TikTok from their app stores for its pattern of surreptitious data practices.”

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He also tweeted:

“Tiktok’s pattern of misrepresentations coupled with its ownership by an entity beholden to the CCP has resulted in U.S. military branches and national security agencies banning it from government devices.

Bipartisan leaders in both the Senate and House have flagged concerns.”

TikTok Still Available

TikTok remained available at both Apple and Google’s app stores, despite the news reports about China’s ability to access sensitive user data from TikTok and the FCC commissioner’s call for TikTok to be removed from Google’s app store.


Featured Image: Dima Cantemir Ph/Shutterstock

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