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Amplify Your Podcast Reach With a Newsletter

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Amplify Your Podcast Reach With a Newsletter

Are you a podcaster trying to reach more audiences and grow your brand? 

Yes, that’s right, newsletters are not just for your mother. Email newsletters can be as effective as podcasts for building your brand and reaching new audiences. 

So why does every podcast need a newsletter?

  1. Newsletters are a great way to make money with your podcast. By offering exclusive content, special discounts, or early access to new episodes, you can entice your listeners to sign up for your newsletter and become loyal subscribers. 

  2. Newsletters can help you secure more brand deals. Brands are always looking for ways to partner with podcasters, and having a newsletter with a large and engaged audience can make your podcast more attractive to potential sponsors. 

  3. Newsletters can help you build a community around your podcast. By offering value-added content, such as behind-the-scenes insights or Q&A sessions with special guests, you can create a sense of exclusivity and community among your subscribers. 

If you’re a podcaster looking to take your podcasting game to the next level, a newsletter can be a powerful tool in your arsenal. 

So what are you waiting for? 

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Start building your newsletter today!

How to Grow Your Podcast

Transcending Sound: Amplify Your Podcast Reach With a Newsletter

If you’re a podcaster, you know how important it is to grow your audience and increase your reach

Whether you’re just starting or have been in the game for a while, there are always new strategies and tactics to help you take your podcast to the next level. 

Here are five tips on growing your podcast:

  1. Utilize social media platforms: Social media is a powerful tool for promoting your podcast and engaging with your audience. Post regularly and engage with your followers to build a solid and loyal community.

  2. Collaborate with other podcasters: Collaborating with others can help expand your reach and introduce your content to new listeners. Consider guesting on other podcasts or inviting fellow podcasters to join you for a joint episode.

  3. Leverage SEO: Search engine optimization (SEO) can help your podcast reach a wider audience by improving its visibility in search engine results pages. Consider optimizing your podcast titles and descriptions, and show notes with relevant keywords and metadata to make it easier for people to discover your content.

  4. Offer exclusive content: Offering exclusive content to your listeners can help keep them engaged and returning for more. Consider creating bonus episodes, Q&A sessions, or even a Patreon account to offer exclusive perks to your most dedicated fans.

  5. Attend podcasting events: Attending conferences, meetups, and workshops can help you network with other creators, learn new skills, and gain valuable insights into the industry. 

Remember, growing your podcast takes time and effort, but by utilizing these tips and tactics, you can expand your reach and build a loyal community of listeners.

How to Make Money With a Podcast

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Monetizing your podcast can be challenging, but there are a few ways to generate revenue from your podcast. 

Here are three ways to make money with a podcast:

  1. Sponsorships and Advertising: One of the most common ways to profit from a podcast is through sponsorships and advertising. You can reach out to potential sponsors and offer to promote their products or services on your podcast in exchange for payment. 

  2. Premium Content: You can offer premium content to your listeners for a fee. This can include exclusive episodes, early access to episodes, ad-free episodes, or bonus content. 

  3. Affiliate Marketing: Affiliate marketing involves promoting other people’s products or services and earning a commission for any sales that result from your promotion. When your listeners click the link and make a purchase, you’ll earn a commission.

Methods of Engagement through a Podcast Newsletter

Transcending Sound: Amplify Your Podcast Reach With a Newsletter

If you want to engage your audience through your podcast, a newsletter can be a great way to keep them informed and connected. 

This article will explore four effective podcast newsletter creation methods to keep subscribers engaged and excited about your content. 

Here are four methods you can use:

  1. Share behind-the-scenes insights: Your subscribers are interested in the process behind your podcast creation. Consider sharing sneak peeks, bloopers, or even stories about how you came up with the ideas for your podcast episodes.

  2. Curate relevant content: Your audience trusts you to provide valuable content. Consider curating and sharing articles, videos, or podcasts pertinent to your niche that interest your subscribers.

  3. Host contests and giveaways: Contests and giveaways are a fun and effective way to engage your audience. Encourage your subscribers to participate by offering prizes related to your podcast, such as merchandise or exclusive access to content.

  4. Encourage listener feedback: Your subscribers are your biggest fans, and they have valuable insights to share. Encourage them to send feedback, questions, and comments, and consider featuring them in your newsletter or podcast episodes.

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Linda Hwang has extensive experience in B2B marketing and previously worked at a renowned international facilities management company. During her time there, she played a crucial role in creating effective marketing plans for content and social media. Now, Linda is a marketing consultant, helping small businesses create compelling brand stories.

What’s the Purpose of a Podcast Newsletter?

As a podcaster, you know how important it is to stay connected with your audience and promote your brand. 

One way to achieve this is through a podcast newsletter. 

A newsletter is a powerful tool that allows you to communicate with your listeners, showcase your expertise, and offer exclusive content. 

A podcast newsletter serves several purposes: 

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  1. Build a loyal and engaged community of listeners. You can keep your subscribers interested and invested in your brand by providing valuable content, such as behind-the-scenes insights, bonus episodes, and interviews. 

  2. Stay top of mind with your subscribers. Even if they don’t have time to listen to your latest episode, they can still engage with your brand by reading your newsletter.

  3. Promote your brand and reach new audiences. Sharing your newsletter on social media can attract new subscribers who may not have heard of your podcast before. 

  4. Monetize your podcast. By offering exclusive content, such as early access to new episodes or bonus content, you can entice your listeners to sign up for your newsletter and become loyal subscribers. 

  5. Promote affiliate products or services. Offering sponsorships to brands that align with your podcast’s niche and values.

If you’re a podcaster looking to take your podcasting game to the next level, starting a newsletter should be on your to-do list.

The Need for a Newsletter in Podcasting

Podcasting is becoming increasingly popular, and with so many new podcasts being launched daily, it’s becoming harder to reach new listeners and grow your audience

This is where newsletters come in – they can be a powerful tool for podcasters to connect with their existing audience, reach new listeners, and build their brand. 

A podcast newsletter is a powerful tool that can help you in various ways, such as:

  1. Staying connected with your audience: A newsletter is a great way to stay connected with your listeners and keep them engaged between podcast episodes. 

By providing them with additional content, such as show notes, behind-the-scenes information, or bonus interviews, you can build a deeper relationship with your audience, leading to increased loyalty and engagement.

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  1. Promoting your podcast: A newsletter is an excellent way to promote your podcast and attract new listeners. 

By including links to your latest episode, showcasing guest appearances, or highlighting positive reviews, you can encourage your subscribers to share your content with their networks, leading to increased exposure and growth for your podcast.

  1. Providing additional value to your listeners: A newsletter can offer exclusive content they can’t find anywhere else. This could include early access to upcoming episodes, exclusive interviews, or a private community where they can connect with other listeners and engage with you directly. 

You can increase engagement and build a stronger connection with your audience by providing additional value.

Ben shared in an interview with beehiiv, “They’re pretty much the original team. So the cadence is twice a week – Tuesdays and Fridays. Real estate is a little bit slower. So, we pick the stories two days before and write the newsletter the day before. This frees me up to focus on making the podcast the best it can be.”

Transcending Sound: Amplify Your Podcast Reach With a Newsletter

How to Create a Podcast Newsletter

Transcending Sound: Amplify Your Podcast Reach With a Newsletter

Creating an engaging podcast newsletter requires more than deciding on the content and design.

Here are five tips to make your newsletter stand out and connect with your audience:

  1. Be consistent: Consistency is critical when creating an engaging podcast newsletter. Decide on a regular schedule and stick to it. Your readers will come to expect your newsletter to arrive on a specific day or time, and they’ll appreciate the reliability.

  2. Provide value: Ensure your newsletter offers your readers value. This could be exclusive content, behind-the-scenes glimpses, or discount codes for your merchandise. The more your newsletter offers, the more likely your readers will engage with it.

  3. Use visuals: Visuals are a great way to make your newsletter more engaging. Use images, videos, and graphics to break up text and make your newsletter more visually appealing. Just be sure to use high-quality visuals that align with your brand.

  4. Keep it short and sweet: Your readers are likely busy, so keep your newsletter short and concise. Focus on a few essential items rather than overwhelming them with too much information. Shorter newsletters are also more likely to be read in their entirety.

  5. Encourage feedback: Finally, encourage feedback from your readers. Create a space for comments or questions and respond to them promptly. This will help you build relationships with your readers and make your newsletter more engaging.

Making an Email for Your Podcast

Transcending Sound: Amplify Your Podcast Reach With a Newsletter

When creating an email for your podcast, remember a few key things: 

  1. Once you’ve chosen a provider, you must decide what information to include in your emails. At a minimum, include a clear subject line that entices your subscribers to open the email and a brief introduction that lets them know what to expect from the content inside.

You have a few options regarding the content: 

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  1. Include a recap of your latest episode and links to listen or download. 

  2. Consider including show notes or a list of resources related to the episode topic.

  3. Use your email list to share industry news, upcoming events, or other relevant information with your subscribers.

  4. Plan how often you’ll send emails. You want to ensure your subscribers get enough messages and avoid going weeks or months between communications. 

Creating an email list for your podcast can be a powerful way to build a loyal audience and stay connected with your listeners. With some planning and effort, you can create compelling content that excites your followers about your show.

How to Get More Brand Deals With a Podcast

As a podcaster, you put significant effort into creating great content, gaining listeners, and building your brand. 

But have you ever thought about how to get more brand deals with your podcast? 

Collaborating with brands brings in extra income and helps you reach new audiences and grow your influence. 

Here are some valuable tips and strategies to get more brand deals with your podcast:

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  1. Create a media kit: Creating a media kit is a great way to provide brands with all the information they need about your podcast. This kit should include your audience demographics, listener statistics, and any previous brand collaborations you’ve had. 

  2. Engage with your audience: Engaging with your audience is crucial for building a dedicated listener base. Responding to comments, encouraging listener feedback, and promoting listener participation in your podcast can help increase your engagement rates and demonstrate to brands that your podcast has an active, loyal following.

  3. Offer customized sponsorship packages: Offering customized sponsorship packages can help attract more brand deals. Rather than offering a one-size-fits-all sponsorship package, tailor your offerings to each brand’s specific needs and goals. 

Tips and Best Practices

Transcending Sound: Amplify Your Podcast Reach With a Newsletter

Are you planning to start a podcast newsletter? 

Newsletters are a great way to keep your listeners engaged, build a community around your podcast, and grow your brand. 

But how do you create an engaging, informative, and effective podcast newsletter? 

Here are some tips and best practices to help you get started:

  1. Relevant and valuable content: Your newsletter should always provide relevant and valuable content to your listeners. Make sure the content you provide adds value to your listeners and is something they would be interested in.

  2. Consistent schedule: Consistency is vital when it comes to newsletters. Whether it’s weekly, bi-weekly, or monthly, make sure you stick to your schedule.

  3. Use analytics: To understand what content resonates with your audience. This will help you tailor your content to your listeners’ interests and preferences.

  4. Call-to-Action: Include a clear call-to-action in your newsletter. Whether it’s to listen to the latest episode, participate in a poll, or share your content on social media, make sure your listeners know what to do next.

  5. Personalized touch: Add a personalized touch to your newsletter. You can do this through personal stories, behind-the-scenes glimpses into your podcast, or personalized messages to your listeners.

A podcast newsletter is more than just a promotional tool. It’s a way to connect with your listeners, provide them with valuable content, and build a community around your podcast. 

These best practices can create an engaging, informative, and effective newsletter.

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Ready to amplify your podcast’s reach? 

It’s time to tap into the power of newsletters with beehiiv! 

Turn your podcast listeners into dedicated readers and expand your audience like never before. With beehiiv, creating, publishing, and monetizing your newsletter is a breeze. 

Start your free trial today and join the ranks of the world’s top newsletters. 

Don’t just buzz, thrive with beehiiv!

Amplify Your Podcast Reach With a Newsletter

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Cut Costs, Not Features with This Microsoft Bundle Deal

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Cut Costs, Not Features with This Microsoft Bundle Deal

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Software subscription fees can quickly add up, and for small-business owners, entrepreneurs, or freelancers, these costs can eat into profits. Businesses spend approximately 29% of their IT budgets on software, according to a 2023 survey by Gartner.

For business professionals who are looking to streamline workflow without paying steep subscription fees, the Ultimate 2019 Microsoft Bundle might be the perfect solution. For just $71.94 (regularly $927), this comprehensive four-part bundle offers Microsoft Office Professional Plus 2019, Windows 11 Pro, Project 2019, and Visio 2019.

While it’s not the newest version of Microsoft’s software, it can deliver tremendous value for anyone seeking tools to manage their business, boost productivity, and work efficiently. The bundle offers a lifetime license, meaning you’ll get all the functionality you need without the recurring costs associated with subscription services like Microsoft 365.

However, it does come with Windows 11 Pro, which includes the recent AI updates. Windows 11 Pro delivers a modern, intuitive interface with enhanced security features such as biometric login and Smart App Control, making it ideal for professionals who prioritize privacy and usability. It’s also equipped with tools that support multitasking, such as Snap Layouts and Virtual Desktops.

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For companies looking to reduce overhead without compromising essential functionality, making a one-time purchase of slightly older software is a smart financial move. This includes Office’s most popular productivity tools, Word, Excel, PowerPoint, and Outlook.

Project 2019 is a must-have for anyone who is managing large or small projects. It helps track tasks, timelines, and resources, making it easier to stay on top of deadlines and ensure your team moves in the right direction. Project 2019 gives you the tools to streamline processes and manage tasks efficiently.

Visio 2019 is ideal for creating professional diagrams, flowcharts, and organizational charts. It’s particularly valuable for visualizing complex data or workflows, which is essential for business owners looking to improve operational efficiency.

If you need a productivity boost without eating into savings, take a closer look at this bundle.

Get the Ultimate 2019 Microsoft Bundle with Office, Project, Visio, and Windows 11 Pro for $71.94 (regularly $927).

StackSocial prices subject to change.

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3 Trends That Will Change the Future of Entrepreneurship

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3 Trends That Will Change the Future of Entrepreneurship

Opinions expressed by Entrepreneur contributors are their own.

The most recent data from the new Global Entrepreneurship Monitor report reveals a powerful trend for the future of entrepreneurship.

Young adults, aged 18-24, had both the highest entrepreneurial activity and entrepreneurial intentions in the United States, according to the Global Entrepreneurship Monitor 2023-2024 United States Report. With similar results in 2022, this is not just a minor shift — it’s a fundamental change that could have lasting impacts on the economy and society.

I serve as the chair of the board for the Global Entrepreneurship Research Association, the entity that oversees GEM, which was founded in 1999 as a joint venture of Babson College and the London Business School. As the GEM U.S. team co-leader and a professor of entrepreneurship at Babson, I see firsthand the impact of the research created by the Global Entrepreneurship Monitor.

Here are three entrepreneurship trends from the new GEM report that are changing the landscape for the future.

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Related: 21 Success Tips for Young and Aspiring Entrepreneurs

1. Young entrepreneurs on the rise

For years, entrepreneurship has been dominated by older, more experienced individuals, but this year’s report shows that the youngest adults are now at the forefront. According to GEM, 24% of 18- to 24-year-olds are engaged in some form of entrepreneurial activity, a higher rate than any other age group. What’s driving these young entrepreneurs is equally remarkable: They aren’t just starting businesses to make money; many are deeply committed to making a positive impact on society and the environment.

These young entrepreneurs make sustainability a key priority. They are more likely than entrepreneurs from older generations to build businesses with sustainability as a core focus — whether that means reducing their environmental footprint or focusing on social causes. This shift toward impact-driven entrepreneurship isn’t just anecdotal. GEM data shows a significant number of young entrepreneurs taking real, measurable steps to create businesses that align with their values. With sustainability as their north star, young entrepreneurs appear to be simultaneously pursuing societal impact as well as profits.

However, it’s not all smooth sailing. While young people are leading the way in starting businesses, they are also discontinuing them at higher rates than their older counterparts. The discontinuation rate for 18- to 24-year-olds is 15%, the highest among all age groups. This is not surprising, given the challenges of inexperience and more limited access to capital. Starting a business is tough, and sustaining one is even more challenging. But despite these hurdles, the enthusiasm and energy that young people bring to entrepreneurship are undeniable, and with the right support, this generation has the potential to drive substantial change.

2. Tech gender gap narrows

One of the most promising findings in the GEM report is the narrowing gender gap in the technology sector. Historically, tech startups have been dominated by men, but 2023 saw a record-low difference in the number of men and women starting tech companies. The gap has narrowed to just 1%, with 8% of women compared with 9% of men launching businesses in the Information and Communication Technology (ICT) sector.

This is a significant step forward and reflects broader efforts to support more women technology startups. Still, it’s important to recognize that while progress is being made, continued focus on providing equal opportunities is essential to ensuring this trend continues.

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3. Optimistic outlook for Black and Hispanic entrepreneurs

Another highlight from the report is the optimistic outlook among Black and Hispanic entrepreneurs. These groups showed stronger confidence in their entrepreneurial abilities and lower fear of failure compared to their white counterparts. Black respondents, in particular, demonstrated high levels of resilience and self-assurance, which is vital in overcoming barriers faced in starting and sustaining businesses. This optimism is encouraging, but there’s still much work to be done in assuring ecosystems offer equal opportunities for all aspiring entrepreneurs, regardless of their background.

Related: I Wish I Received This Advice as a Young Entrepreneur

A promising future

Reflecting on the key findings of this year’s GEM report, it’s clear that the entrepreneurial landscape is changing in meaningful ways. The rise of young, sustainability-driven entrepreneurs signals a future where business is not only about profit but also about making a difference. These young entrepreneurs are launching businesses at a time when the world is looking for solutions to some of its most pressing challenges — climate change, poverty and economic recovery.

Yet, to fully realize the potential of this next generation, there must be more focus on addressing the challenges they encounter. Young entrepreneurs need access to the right resources — whether it’s funding, education or mentorship — to turn their innovative ideas into sustainable businesses. The narrowing gender gap in tech is encouraging, but we must continue to foster environments that support women and other underrepresented groups in entrepreneurship.

The GEM report paints a picture of an entrepreneurial future driven by purpose, diversity and innovation. But it also reminds us of the work that lies ahead in making entrepreneurship more accessible and sustainable. If we can provide young entrepreneurs with the tools and support they need, we will not only see more businesses being created — we’ll see businesses that are making a lasting, positive impact on the world.

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These Are the Top Side Hustles to Work Less, Make More Money

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These Are the Top Side Hustles to Work Less, Make More Money

In the best-case scenario, a side hustle could turn into a multimillion-dollar business that generates a passive income stream — but at the very least, starting a side gig could help pay some bills.

A new survey from personal finance software company Quicken shows that almost half (43%) of Americans with a side hustle, or an extra source of income added to a primary income, make more money and clock in fewer hours overall than those without a side hustle.

The three most popular side hustles pursued by those who work less and make more money were personal assistance (20%), cooking and baking (16%), and caregiving (16%). One in five people with side hustles said they were business owners, too, selling products online or offering services like photography.

The majority of people with side hustles (82%) said starting a side gig helped them financially, and kept them from living paycheck to paycheck. Most with side hustles (57%) had savings equal to at least four months of living expenses.

Related: Side Hustles Are Soaring as Entrepreneurs Start Businesses Working Part- or Full-Time Elsewhere, According to a New Report

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The survey also found that, for younger side hustlers, a way to an extra income doubles as a path to becoming more employable. 44% of Gen Z (born between 1997 and 2012) choose to start a side hustle in order to obtain skills for long-term careers, much higher than the overall 18% of Americans who started a side hustle with the same motivation.

Quicken conducted the survey online, gathering responses from more than 1,000 Americans.

Additional research on side hustles, released in August by NEXT Insurance, showed that three out of five people bring in less than $1,000 monthly in side income, while 22% make $1,000 to $10,000 a month, and 15% make more than $10,000.

Related: Starting a Side Hustle Should Come With a Warning Label — Here’s What You Need to Know

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