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LinkedIn Data Reveals What Type of InMail Gets Best Results

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LinkedIn Data Reveals What Type of InMail Gets Best Results

A LinkedIn study of InMail, the website’s premium messaging feature, aims to discover which types of messages get the best results.

The study analyzed tens of millions of InMails sent by corporate recruiters around the world between May 2021 and April 2022.

In this study, the social media networking site studied five areas to determine what types of messages were most likely to receive a response. It sought to answer the following questions:

  • Do longer or shorter messages work better?
  • Which day of the week is most likely to get a response?
  • Do personalized messages get a better response rate?
  • Are “Recommended Matches” more likely to accept an InMail?
  • Are “Open to Work” candidates more likely to reply?

It found the InMails most likely to receive a response within 30 days were personalized, shorter messages sent to “Recommended Matches” or “Open to Work” users sent on Mondays.

Shorter Messages Outperform Long Ones

LinkedIn found that the shortest InMails performed the best.

Messages under 400 characters performed 22% better than the average, with numbers falling off as the message grew longer.

Those between 401 and 800 characters performed 3% better than the average, while those from 801-1200 performed 6% under.

The longest messages, those over 1200 words, performed worst of all, at 11% below the global average.

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However, most recruiters send longer messages, with 90% of all InMails falling above the 400-character count.

LinkedIn suggests shorter messages may perform better because users are receiving more outreach in a candidate-driven market.

InMails Sent Friday and Saturday Get Lowest Response Rate

LinkedIn’s data revealed that day of the week did not play a large role in response rates, so long as it was not sent on a Friday or Saturday.

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Every other day fell within 1% of the global response rate average, with Mondays performing slightly better than the others.

Friday responses were down 4%, with Saturday falling 8% under the average. However, only 2% of messages were sent on Saturdays.

Personalized Messages Get More Responses

According to the study, InMails sent individually performed nearly 15% better than those sent in bulk.

This follows trends from general email marketing principles, which identifies message personalization as the #1 tactic for improving engagement rates.

“Recommended Candidates” & “Open to New Positions” Most Likely To Respond

Recruiters who use LinkedIn’s Recommended Candidates are up to 35% more likely to respond to messages than those found with search alone, the study found. Candidates are recommended based upon relevant skills listed in a user’s profile.

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The study also found recruiters had the most success with candidates whose profile is marked “Open to Work.” These users responded 37% more often than other candidates.


Source: LinkedIn Talent Blog

Featured Image: Tada Images/Shutterstock

 

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New Updates To Google Page Experience Scoring Revealed At SEODay

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New Updates To Google Page Experience Scoring Revealed At SEODay

In an online session at SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search engine rankings and changes to how the search engine scores sites.

One of the changes revealed was that Google now bases desktop search results on a site’s desktop experience – and mobile search results on a site’s mobile experience.

He also discussed the three primary metrics the search engine uses in determining experience scores: largest contentful paint (LCP), first input delay (FID), and cumulative layout shift (CLS).

“This is not a tie-breaker,” Mueller said. “It won’t make or break your website in terms of search, but it is a factor that comes into play in regards to ranking between different results.”

Google has also added a new page experience metric, “interactivity to next page,” or INP.

Google initially announced INP at I/O 2022, and while Mueller was clear that it is not a direct rankings factor, he discussed INP  as something that may play a role in the future.

Search Console Insights Provides Easier Way To Track Search Rankings

Mueller spent the first part of his presentation discussing the benefits of Search Console Insights. Using Search Console data, alongside analytics, users can generate custom reports and get a different view of the data.

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He specifically mentioned using BigQuery and Data Studio as “a way of connecting different data sources together and creating really fancy reports.”

Google is also working on expanding its Search Console APIs, Mueller said, which will allow users to connect these APIs to code on their sites.

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Possible uses Mueller mentioned include monitoring top queries and checking to see if specific URLs are indexed.

Videos & Images Take On More Prominent Role In Search

At I/O earlier this year, Google previewed a set of video reports coming to Search Console: a response to a growing appetite for this type of media in search results.

“We see that people love videos and authentic images in search results, so we try to show them more,” Mueller said.

In this growing trend, he included web stories, a collection of pages that often have videos. To facilitate their use, Google now offers a WordPress plugin for creating them.

Authentic Product Reviews Factored Into Rankings

Ecommerce has been trending upward, with the global market expected to surpass $5.5 trillion this year. In its algorithm, Google includes what Mueller termed “authentic reviews” to accommodate digital shoppers better.

“People have high expectations of reviews they find online, so we’ve also worked specifically on updates to algorithms with regards to ranking these product reviews,” he said.

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Other Updates From Mueller

At SEODay, Mueller said Google has slightly changed its terminology, with the term “title links” now being used to refer only to the title of a search result.

The search engine giant has also added a new robots meta tag, “indexifembedded.”

Users can leverage the meta tag when embedding content on the main page and want to control the indexing of that embedded piece of content.

Mueller also said Google’s blog was the best source of information on any SEO-related topic.

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“With any kind of bigger update… it’s sometimes really tricky to tell folks what they should be looking at specifically,” he noted. “So we have a fairly comprehensive blog post .”


Featured Image: BestForBest/Shutterstock

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