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WordPress 6.0 “Arturo” Is Here With Nearly 1,000 Changes

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WordPress 6.0, named Arturo, is launched and ready to go. This update introduces nearly 1,000 updates and enhancements that make WordPress more intuitive to use for both developers and end users.

Some of the changes, like faster website performance , will be felt immediately. Others, like the brand new page creation patterns are features for theme developers to roll out.

Every update to WordPress is named after a jazz artist. This version is named after the Grammy-winning jazz musician Arturo O’Farrill. He is associated with the Afro Latin Jazz Orchestra.

The official WordPress announcement explains:

“The latest version of the software takes full site editing one step further and looks to consolidate the ‘no code’ experience for site-building, expanding upon the existing customization tools, bringing new blocks, and focusing on the writing and design workflows.

An example of this is the new style switcher for block themes, one of the most anticipated features for the flexibility and creative opportunities it introduces without having to switch themes.

‘With thoughtful updates to the writing experience, building better block functionality, and adding a new intuitive style switcher, I’m really proud of the work that’s been done in this release to make a great site editing experience,’ says WordPress’ Executive Director, Josepha Haden Chomphosy.”

WordPress 6.0 Is An Incremental Update

WordPress 6.0 is the culmination of the work of over 500 people in at least 58 countries, encompassing close to 1,000 improvements.

Ordinarily when a product undergoes a version change, like a new Android phone model, end users expect to see dramatic changes. That’s not really the case with WordPress version changes.

While this is a “dot 0” release, version 6.0 is best understood as part of a series of incremental improvements meant to preserve backwards compatibility while also introducing improvements.

WordPress 6.0 is a version number change but it’s not on the scale of a revamp. The publishing experience between versions 5.9 and 6 are improved.

According to the official WordPress announcement, there is no need to be wary of updating, encouraging all site owners to update now in order to enjoy the many benefits of this release.

“Site owners and administrators should upgrade to take full advantage of the many stability, performance, and usability enhancements today.

WordPress content creators will enjoy a suite of new features geared toward improving the writing and designing experiences.”

A spokesperson from WordPress shared with Search Engine Journal:

“This release picks up right where 5.9 left off – focusing on bringing full site editing further into view and improving the overall experience of the block editor, wherever you might use it.

6.0 has a collection of new features geared toward improving the writing and designing experiences shared by most WordPress users.

Of course, like all recent WordPress releases, this one includes performance enhancements, your typical stability improvements of the core code, and a lot of small improvements that enhance the site-building experience.”

WordPress Performance Improvements

WordPress 6.0 ships with performance improvements that will contribute to making WordPress faster for site visitors.

There are improvements to how queries are executed against the database and also to how caches are managed.

This means fewer numbers and types of database calls resulting in greater efficiency that translates to faster performance.

New Features That End Users Will Love

Page Creation Patterns

One of the most important changes is the Page Creation Patterns feature.

Ordinarily, when creating a web page a publisher might start with a blank layout. Page creation patterns is a way to select from multiple layouts as a starting point.

The WordPress core itself won’t ship with the layouts, this is something that theme developers need to build into their themes.

Block Locking

Block Locking is a feature that prevents an end-user from accidentally deleting or moving an important block. The new feature is available through a block settings drop-down menu.

Andrew Wilder of the WordPress support company, NerdPress (@NerdPress) offered his opinion that while 6.0 ships with “tons” of improvements that end users will like, he believes that the page creation patterns feature is one that they will most appreciate.

Wilder said:

“For many of our clients, the Page Creation Patterns will be really helpful, especially once plugins are available to pre-built patterns that are specific to their content. That could be a huge time-saver!

I’m also glad to see the new Block Locking feature – right now it doesn’t let you lock changes to the block content, but it can stop you from accidentally moving or deleting a block.”

Stack & Row Variations

A useful addition is the ability to create dynamic flex-based containers by stacking blocks into a column or a row layout.

A flex-based container is so-called because it is flexible and automatically adjusts to viewport, shrinking for smaller mobile devices and expanding when necessary.

WordPress published a video to show how it works:

Multi-Select: Select Text Across Multiple Blocks

In the new blocked-based WordPress editors, creating a web page layout is done using what’s called blocks, building blocks, so to speak.

Blocks are like containers where content can be inserted. Content can be images, text, whatever.

An example of an incremental but exciting change in WordPress 6.0 is the ability to select text across multiple content blocks.

This allows a user to select the content within multiple blocks without selecting multiple blocks themselves. This gives publishers the ability to write and control content in an expected manner, contributing to a more intuitive writing experience.

WordPress published this animation to show how multi-select works:

Wilder of NerdPress tested this new feature ahead of time and is enthusiastic.

He says:

“I’m pretty excited about being able to select text across multiple blocks.

That sounds like a small detail, but it’s something that’s been frustrating for me at times — and these kinds of little details really add up to make a nicer, easier editing experience.”

Style Variations

Another exciting new feature is called Global Style Variations.

Style variations allows theme authors to provide their customers a way to easily change the look and feel of their website without having to edit CSS or HTML, dramatically speeding up the process of getting a website up and running.

This is a feature that is implemented on the WordPress theme developer side which improves the WordPress publishing experience for end users.

The WordPress team shared with Search Engine Journal:

“The introduction of style variations in block themes allows theme authors to provide multiple options for folks to switch up the look and feel of a site all with a few clicks in a single theme.

This means you can quickly change things like font weights and default colors in a cohesive way without editing CSS.”

Noteworthy Changes For Developers

I asked the WordPress team what the most important changes that developers should know about.

They responded:

Accessibility Improvements To WordPress 6.0

There have been many improvements to WordPress accessibility which have been documented here.

Among the highlights are:

Aria-Related Accessibility Fixes To WordPress 6.0

RichText: Reverse disableLineBreaks to determine aria-multiline state.

Remove role attributes on SVGs meant for “decoration.”

This is how WordPress described changes to how media is handled in 6.0 for accessibility:

  • “Preserve attachment properties on cropping custom logo. This means that the alternative text, title, description, and caption of an image will migrate over to the cropped copy of the image after cropping.
  • Stop arrow keys switching media if URL focused.
  • Add a “Copy URL to clipboard” function to the list table view.
  • Set break-word on sample permalink so the full permalink will be visible on mobile devices in posts, media, and comments.
  • Remove target blank attribute from media uploader edit links.
  • Remove target=”_blank” from the link to change permalink structures and change link text to clarify link purpose.”

The official WordPress announcement states:

“Accessibility is an integral part of the WordPress mission of fostering an inclusive community and supporting users of all types around the world.

With this in mind, WordPress 6.0 includes more than 50 updates specifically focused on enhancing the accessibility of the platform. You can read about these updates and learn more about the accessibility initiatives that are ongoing.”

WordPress Full Site Editor Beta Label

Something that may be useful to consider about WordPress 6.0 is that the Full Site Editor (FSE) is still labeled as Beta.

WordPress 6.0 improves the editing experience for the end users by making the process of writing easier as well as making it easier to dream up unique website layouts without having to deal with code. But FSE is still considered as a Beta product.

The good news, according to what the WordPress team shared with Search Engine Journal, is that the full site editor will see continued improvement.

The WordPress team shared:

“While 6.0 moves WordPress in the right direction, there’s more work to be done around creating a cohesive site editing experience, so if you’re waiting for full site editing to feel more intuitive, expect that to come in 6.1 and beyond.”

Citation

Read the Official WordPress Announcement

WordPress 6.0 “Arturo”

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Twitter Will Share Ad Revenue With Twitter Blue Verified Creators

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Twitter Will Share Ad Revenue With Twitter Blue Verified Creators

Elon Musk, owner and CEO of Twitter, announced that starting today, Twitter will share ad revenue with creators. The new policy applies only to ads that appear in a creator’s reply threads.

The move comes on the heels of YouTube launching ad revenue sharing for creators through the YouTube Partner Program in a bid to become the most rewarding social platform for creators.

Social networks like Instagram, TikTok, and Snapchat have similar monetization options for creators who publish reels and video content. For example, Instagram’s Reels Play Bonus Program offers eligible creators up to $1,200 for Reel views.

The catch? Unlike other social platforms, creators on Twitter must have an active subscription to Twitter Blue and meet the eligibility requirements for the Blue Verified checkmark.

The following is an example of a Twitter ad in a reply thread (Promoted by @ASUBootcamps). It should generate revenue for the Twitter Blue Verified creator (@rowancheung), who created the thread.

Screenshot from Twitter, January 2023

To receive the ad revenue share, creators would have to pay $8 per month (or more) to maintain an active Twitter Blue subscription. Twitter Blue pricing varies based on location and is available in the United States, Canada, Australia, New Zealand, Japan, the United Kingdom, Saudi Arabia, France, Germany, Italy, Portugal, and Spain.

Eligibility for the Twitter Blue Verified checkmark includes having an active Twitter Blue subscription and meeting the following criteria.

  • Your account must have a display name, profile photo, and confirmed phone number.
  • Your account has to be older than 90 days and active within the last 30 days.
  • Recent changes to your account’s username, display name, or profile photo can affect eligibility. Modifications to those after verification can also result in a temporary loss of the blue checkmark until Twitter reviews your updated information.
  • Your account cannot appear to mislead or deceive.
  • Your account cannot spam or otherwise try to manipulate the platform for engagement or follows.

Did you receive a Blue Verified checkmark before the Twitter Blue subscription? That will not help creators who want a share of the ad revenue. The legacy Blue Verified checkmark does not make a creator account eligible for ad revenue sharing.

When asked about accounts with a legacy and Twitter Blue Verified checkmark, Musk tweeted that the legacy Blue Verified is “deeply corrupted” and will sunset in just a few months.

Regardless of how you gained your checkmark, it’s important to note that Twitter can remove a checkmark without notice.

In addition to ad revenue sharing for Twitter Blue Verified creators, Twitter Dev announced that the Twitter API would no longer be free in an ongoing effort to reduce the number of bots on the platform.

While speculation looms about a loss in Twitter ad revenue, the Wall Street Journal reported a “fire-sale” Super Bowl offer from Musk to win back advertisers.

The latest data from DataReportal shows a positive trend for Twitter advertisers. Ad reach has increased from 436.4 million users in January 2022 to 556 million in January 2023.

Twitter is also the third most popular social network based on monthly unique visitors and page views globally, according to SimilarWeb data through December 2022.


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AI Content Detection Software: Can They Detect ChatGPT?

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AI Content Detection Software: Can They Detect ChatGPT?

We live in an age when AI technologies are booming, and the world has been taken by storm with the introduction of ChatGPT.

ChatGPT is capable of accomplishing a wide range of tasks, but one that it does particularly well is writing articles. And while there are many obvious benefits to this, it also presents a number of challenges.

In my opinion, the biggest hurdle that AI-generated written content poses for the publishing industry is the spread of misinformation.

ChatGPT, or any other AI tool, may generate articles that may contain factual errors or are just flat-out incorrect.

Imagine someone who has no expertise in medicine starting a medical blog and using ChatGPT to write content for their articles.

Their content may contain errors that can only be identified by professional doctors. And if that blog content starts spreading over social media, or maybe even ranks in Search, it could cause harm to people who read it and take erroneous medical advice.

Another potential challenge ChatGPT poses is how students might leverage it within their written work.

If one can write an essay just by running a prompt (and without having to do any actual work), that greatly diminishes the quality of education – as learning about a subject and expressing your own ideas is key to essay writing.

Even before the introduction of ChatGPT, many publishers were already generating content using AI. And while some honestly disclose it, others may not.

Also, Google recently changed its wording regarding AI-generated content, so that it is not necessarily against the company’s guidelines.

Image from Twitter, November 2022

This is why I decided to try out existing tools to understand where the tech industry is when it comes to detecting content generated by ChatGPT, or AI generally.

I ran the following prompts in ChatGPT to generate written content and then ran those answers through different detection tools.

  • “What is local SEO? Why it is important? Best practices of Local SEO.”
  • “Write an essay about Napoleon Bonaparte invasion of Egypt.”
  • “What are the main differences between iPhone and Samsung galaxy?”

Here is how each tool performed.

1. Writer.com

For the first prompt’s answer, Writer.com fails, identifying ChatGPT’s content as 94% human-generated.

Writer.com resultsScreenshot from writer.com, January 2023

For the second prompt, it worked and detected it as AI-written content.

Writer.com test resultScreenshot from writer.com, January 2023

For the third prompt, it failed again.

Sample ResultScreenshot from writer.com, January 2023

However, when I tested real human-written text, Writer.com did identify it as 100% human-generated very accurately.

2. Copyleaks

Copyleaks did a great job in detecting all three prompts as AI-written.

Sample ResultScreenshot from Copyleaks, January 2023

3. Contentatscale.ai

Contentatscale.ai did a great job in detecting all three prompts as AI-written, even though the first prompt, it gave a 21% human score.

Contentscale.aiScreenshot from Contentscale.ai, January 2023

4. Originality.ai

Originality.ai did a great job on all three prompts, accurately detecting them as AI-written.

Also, when I checked with real human-written text, it did identify it as 100% human-generated, which is essential.

Originality.aiScreenshot from Originality.ai, January 2023

You will notice that Originality.ai doesn’t detect any plagiarism issues. This may change in the future.

Over time, people will use the same prompts to generate AI-written content, likely resulting in a number of very similar answers. When these articles are published, they will then be detected by plagiarism tools.

5. GPTZero

This non-commercial tool was built by Edward Tian, and specifically designed to detect ChatGPT-generated articles. And it did just that for all three prompts, recognizing them as AI-generated.

GPTZeroScreenshot from GPTZero, January 2023

Unlike other tools, it gives a more detailed analysis of detected issues, such as sentence-by-sentence analyses.

sentence by sentence text perplexityScreenshot from GPTZero, January 2023

OpenAI’s AI Text Classifier

And finally, let’s see how OpenAi detects its own generated answers.

For the 1st and 3rd prompts, it detected that there is an AI involved by classifying it as “possibly-AI generated”.

AI Text Classifier. Likely AI-generatedAI Text Classifier. Likely AI-generated

But surprisingly, it failed for the 2nd prompt and classified that as “unlikely AI-generated.” I did play with different prompts and found that, as of the moment, when checking it, few of the above tools detect AI content with higher accuracy than OpenAi’s own tool.

AI Text Classifier. Unlikely AI-generatedAI Text Classifier. Unlikely AI-generated

As of the time of this check, they had released it a day before. I think in the future, they will fine tune it, and it will work much better.

Conclusion

Current AI content generation tools are in good shape and are able to detect ChatGPT-generated content (with varying degrees of success).

It is still possible for someone to generate copy via ChatGPT and then paraphrase that to make it undetectable, but that might require almost as much work as writing from scratch – so the benefits aren’t as immediate.

If you think about ranking an article in Google written by ChatGPT, consider for a moment: If the tools we looked at above were able to recognize them as AI-generated, then for Google, detecting them should be a piece of cake.

On top of that, Google has quality raters who will train their system to recognize AI-written articles even better by manually marking them as they find them.

So, my advice would be not to build your content strategy on ChatGPT-generated content, but use it merely as an assistant tool.

More resources: 


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Five things you need to know about content optimization in 2023

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5 Things You Need To Know About Optimizing Content in 2023

30-second summary:

  • As the content battleground goes through tremendous upheaval, SEO insights will continue to grow in importance
  • ChatGPT can help content marketers get an edge over their competition by efficiently creating and editing high-quality content
  • Making sure your content rank high enough to engage the target audience requires strategic planning and implementation

Google is constantly testing and updating its algorithms in pursuit of the best possible searcher experience. As the search giant explains in its ‘How Search Works’ documentation, that means understanding the intent behind the query and bringing back results that are relevant, high-quality, and accessible for consumers.

As if the constantly shifting search landscape weren’t difficult enough to navigate, content marketers are also contending with an increasingly technology-charged environment. Competitors are upping the stakes with tools and platforms that generate smarter, real-time insights and even make content optimization and personalization on the fly based on audience behavior, location, and data points.

Set-it-and-forget-it content optimization is a thing of the past. Here’s what you need to know to help your content get found, engage your target audience, and convert searchers to customers in 2023.

AI automation going to be integral for content optimization

Technologies-B2B-organizations-use-to-optimize-content

As the content battleground heats up, SEO insights will continue to grow in importance as a key source of intelligence. We’re optimizing content for humans, not search engines, after all – we had better have a solid understanding of what those people need and want.

While I do not advocate automation for full content creation, I believe next year – as resources become stretched automation will have a bigger impact on helping with content optimization of existing content.

CHATGPT

ChatGPT, developed by OpenAI, is a powerful language generation model that leverages the Generative Pre-trained Transformer (GPT) architecture to produce realistic human-like text. With Chat GPT’s wide range of capabilities – from completing sentences and answering questions to generating content ideas or powering research initiatives – it can be an invaluable asset for any Natural Language Processing project.

ChatGPT-for-content

The introduction on ChatGPT has caused considerable debate and explosive amounts of content on the web. With ChatGPT, content marketers can achieve an extra edge over their competition by efficiently creating and editing high-quality content. It offers assistance with generating titles for blog posts, summaries of topics or articles, as well as comprehensive campaigns when targeting a specific audience.

However, it is important to remember that this technology should be used to enhance human creativity rather than completely replacing it.

For many years now AI-powered technology has been helping content marketers and SEOs automate repetitive tasks such as data analysis, scanning for technical issues, and reporting, but that’s just the tip of the iceberg. AI also enables real-time analysis of a greater volume of consumer touchpoints and behavioral data points for smarter, more precise predictive analysis, opportunity forecasting, real-time content recommendations, and more.

With so much data in play and recession concerns already impacting 2023 budgets in many organizations, content marketers will have to do more with less this coming year. You’ll need to carefully balance human creative resources with AI assists where they make sense to stay flexible, agile, and ready to respond to the market.

It’s time to look at your body of content as a whole

Google’s Helpful Content update, which rolled out in August, is a sitewide signal targeting a high proportion of thin, unhelpful, low-quality content. That means the exceptional content on your site won’t rank to their greatest potential if they’re lost in a sea of mediocre, outdated assets.

It might be time for a content reboot – but don’t get carried away. Before you start unpublishing and redirecting blog posts, lean on technology for automated site auditing and see what you can fix up first. AI-assisted technology can help sniff out on-page elements, including page titles and H1 tags, and off-page factors like page speed, redirects, and 404 errors that can support your content refreshing strategy.

Focus on your highest trafficked and most visible pages first, i.e.: those linked from the homepage or main menu. Google’s John Mueller confirmed recently that if the important pages on your website are low quality, it’s bad news for the entire site. There’s no percentage by which this is measured, he said, urging content marketers and SEOs to instead think of what the average user would think when they visit your website.

Take advantage of location-based content optimization opportunities

Consumers crave personalized experiences, and location is your low-hanging fruit. Seasonal weather trends, local events, and holidays all impact your search traffic in various ways and present opportunities for location-based optimization.

AI-assisted technology can help you discover these opportunities and evaluate topical keywords at scale so you can plan content campaigns and promotions that tap into this increased demand when it’s happening.

Make the best possible use of content created for locally relevant campaigns by repurposing and promoting it across your website, local landing pages, social media profiles, and Google Business Profiles for each location. Google Posts, for example, are a fantastic and underutilized tool for enhancing your content’s visibility and interactivity right on the search results page.

Optimize content with conversational & high-volume keywords

Look for conversational and trending terms in your keyword research, too. Top-of-funnel keywords that help generate awareness of the topic and spur conversations in social channels offer great opportunities for promotion. Use hashtags organically and target them in paid content promotion campaigns to dramatically expand your audience.

Conversational keywords are a good opportunity for enhancing that content’s visibility in search, too. Check out the ‘People Also Ask’ results and other featured snippets available on the search results page (SERP) for your keyword terms. Incorporate questions and answers in your content to naturally optimize for these and voice search queries.

SEO-and-creating-content-in-2023

It’s important that you utilize SEO insights and real-time data correctly; you don’t want to be targeting what was trending last month and is already over. AI is a great assist here, as well, as an intelligent tool can be scanning and analyzing constantly, sending recommendations for new content opportunities as they arise.

Consider how you optimize content based on intent and experience

The best content comes from a deep, meaningful understanding of the searcher’s intent. What problem were they experiencing or what need did they have that caused them to seek out your content in the first place? And how does your blog post, ebook, or landing page copy enhance their experience?

Look at the search results page as a doorway to your “home”. How’s your curb appeal? What do potential customers see when they encounter one of your pages in search results? What kind of experience do you offer when they step over the threshold and click through to your website?

The best content meets visitors where they are at with relevant, high-quality information presented in a way that is accessible, fast loading, and easy to digest. This is the case for both short and long form SEO content. Ensure your content contains calls to action designed to give people options and help them discover the next step in their journey versus attempting to sell them on something they may not be ready for yet.

2023, the year of SEO: why brands are leaning in and how to prepare

Conclusion

The audience is king, queen, and the entire court as we head into 2023. SEO and content marketing give you countless opportunities to connect with these people but remember they are a means to an end. Keep searcher intent and audience needs at the heart of every piece of content you create and campaign you plan for the coming year.

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