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New Features For Managing Large Data Sets

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New Features For Managing Large Data Sets

Google Analytics is a powerful tool for businesses to understand their online presence, but the large and complex data sets can be overwhelming.

To improve the reporting experience, Google Analytics has introduced several new features.

These updates allow users to identify and address data quality issues, create more precise and granular reports, and adjust sampling controls for faster, more exact insights.

In this article, we’ll explore the new features and discuss how they can help businesses make better decisions based on their data.

Data Quality Icon

The data quality icon now appears at the individual card level, making it easier for users to identify and address data quality issues.

In the past, the data quality icon only appeared at the top of the Reporting snapshot report and the overview reports, which made it difficult to pinpoint where issues were occurring.

By showing which messages apply to each card in a report, Google Analytics now allows users to quickly see where problems are and take steps to fix them.

“(Other)” Row

A new “(other)” row message may now appear in the data quality icon when a report is affected by cardinality limits.

Cardinality limits can limit the amount of data displayed in a report and result in less common data grouping into an “(other)” row.

By giving users several ways to reduce these limits, Google Analytics enables more detailed reporting, leading to better business decisions.

One-Click Report Creation In Explore

All properties now have a one-click option to create the same report in Explore.

This update is notable because it uses raw, event-level data to provide more precise reporting.

This is particularly important for properties with large and complex data sets, as it allows users to get even more granular data, providing insights that might otherwise be missed.

Updates To Google Analytics 360 Properties

Expanded data sets are now available for Google Analytics 360 properties, allowing users to flag up to 100 reports per property as high priority.

When a report is flagged, Google Analytics permanently removes the “(other)” row from the reports, giving users even more accurate reports.

Lastly, Google Analytics 360 properties now have access to new sampling controls.

These controls allow users to adjust the level of precision and speed in their explorations.

This means that users can get more detailed results using the maximum sample size or faster results using a smaller sampling size.

This is particularly useful for users who need to make quick decisions based on their data but still need the highest level of accuracy.

In Summary

The new features introduced by Google Analytics aim to provide an improved reporting experience for its users when working with large and complex data sets.

The data quality icon at the individual card level, the “(other)” row message, and the one-click report creation in Explore all enhance the accuracy of reports, allowing users to make better business moves.

Moreover, the expanded data sets, high-priority flagging, and new sampling controls for Google Analytics 360 properties further enhance the granularity and precision of data reporting.

These updates demonstrate Google’s commitment to continuously enhancing its analytics tool, providing businesses with the data they need to make informed decisions.


Featured Image: one photo/Shutterstock

Source: Google



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Executive Director Of WordPress Resigns

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WordPress Executive Director Josepha Haden Chomphosy resigns,

Josepha Haden Chomphosy, Executive Director of the WordPress Project, officially announced her resignation, ending a nine-year tenure. This comes just two weeks after Matt Mullenweg launched a controversial campaign against a managed WordPress host, which responded by filing a federal lawsuit against him and Automattic.

She posted an upbeat notice on her personal blog, reaffirming her belief in the open source community as  positive economic force as well as the importance of strong opinions that are “loosely  held.”

She wrote:

“This week marks my last as the Executive Director of the WordPress project. My time with WordPress has transformed me, both as a leader and an advocate. There’s still more to do in our shared quest to secure a self-sustaining future of the open source project that we all love, and my belief in our global community of contributors remains unchanged.

…I still believe that open source is an idea that can transform generations. I believe in the power of a good-hearted group of people. I believe in the importance of strong opinions, loosely held. And I believe the world will always need the more equitable opportunities that well-maintained open source can provide: access to knowledge and learning, easy-to-join peer and business networks, the amplification of unheard voices, and a chance to tap into economic opportunity for those who weren’t born into it.”

Turmoil At WordPress

The resignation comes amidst the backdrop of a conflict between WordPress co-founder Matt Mullenweg and the managed WordPress web host WP Engine, which has brought unprecedented turmoil within the WordPress community, including a federal lawsuit filed by WP Engine accusing Mullenweg of attempted extortion.

Resignation News Was Leaked

The news about the resignation was leaked on October 2nd by the founder of the WordPress news site WP Tavern (now owned by Matt Mullenweg), who tweeted that he had spoken with Josepha that evening, who announced her resignation.

He posted:

“I spoke with Josepha tonight. I can confirm that she’s no longer at Automattic.

She’s working on a statement for the community. She’s in good spirits despite the turmoil.”

Screenshot Of Deleted Tweet

Josepha tweeted the following response the next day:

“Ok, this is not how I expected that news to come to y’all. I apologize that this is the first many of you heard of it. Please don’t speculate about anything.”

Rocky Period For WordPress

While her resignation was somewhat of an open secret it’s still a significant event because of recent events at WordPress, including the resignations of 8.4% of Automattic employees as a result of an offer of a generous severance package to all employees who no longer wished to work  there.

Read the official announcement:

Thank you, WordPress

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8% Of Automattic Employees Choose To Resign

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8% Of Automattic Employees Choose To Resign

WordPress co-founder and Automattic CEO announced today that he offered Automattic employees the chance to resign with a severance pay and a total of 8.4 percent. Mullenweg offered $30,000 or six months of salary, whichever one is higher, with a total of 159 people taking his offer.

Reactions Of Automattic Employees

Given the recent controversies created by Mullenweg, one might be tempted to view the walkout as a vote of no-confidence in Mullenweg. But that would be a mistake because some of the employees announcing their resignations either praised Mullenweg or simply announced their resignation while many others tweeted how happy they are to stay at Automattic.

One former employee tweeted that he was sad about recent developments but also praised Mullenweg and Automattic as an employer.

He shared:

“Today was my last day at Automattic. I spent the last 2 years building large scale ML and generative AI infra and products, and a lot of time on robotics at night and on weekends.

I’m going to spend the next month taking a break, getting married, and visiting family in Australia.

I have some really fun ideas of things to build that I’ve been storing up for a while. Now I get to build them. Get in touch if you’d like to build AI products together.”

Another former employee, Naoko Takano, is a 14 year employee, an organizer of WordCamp conferences in Asia, a full-time WordPress contributor and Open Source Project Manager at Automattic announced on X (formerly Twitter) that today was her last day at Automattic with no additional comment.

She tweeted:

“Today was my last day at Automattic.

I’m actively exploring new career opportunities. If you know of any positions that align with my skills and experience!”

Naoko’s role at at WordPress was working with the global WordPress community to improve contributor experiences through the Five for the Future and Mentorship programs. Five for the Future is an important WordPress program that encourages organizations to donate 5% of their resources back into WordPress. Five for the Future is one of the issues Mullenweg had against WP Engine, asserting that they didn’t donate enough back into the community.

Mullenweg himself was bittersweet to see those employees go, writing in a blog post:

“It was an emotional roller coaster of a week. The day you hire someone you aren’t expecting them to resign or be fired, you’re hoping for a long and mutually beneficial relationship. Every resignation stings a bit.

However now, I feel much lighter. I’m grateful and thankful for all the people who took the offer, and even more excited to work with those who turned down $126M to stay. As the kids say, LFG!”

Read the entire announcement on Mullenweg’s blog:

Automattic Alignment

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YouTube Extends Shorts To 3 Minutes, Adds New Features

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YouTube Extends Shorts To 3 Minutes, Adds New Features

YouTube expands Shorts to 3 minutes, adds templates, AI tools, and the option to show fewer Shorts on the homepage.

  • YouTube Shorts will allow 3-minute videos.
  • New features include templates, enhanced remixing, and AI-generated video backgrounds.
  • YouTube is adding a Shorts trends page and comment previews.

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