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Social Media Marketing: A Comprehensive Guide



Social Media Marketing: A Comprehensive Guide

As 4.62 billion people worldwide (54% of the world’s population) spend more time on social media in 2022, it’s no wonder that businesses are spending more time selling and promoting their products or services as well.

Wouldn’t it be fitting to seize every opportunity social media holds for you as a business owner? Social media users have grown to 424 million between January 2021 to January 2022.

If you want more eyeballs for your brand, there is so much to gain from adding social media marketing to your strategy. Acknowledge that social platforms are your odds-on-favorite in acquiring more leads for your business.

Check out our all-inclusive post about social media marketing.

What is Social Media Marketing?

Social media marketing as another digital marketing method where you can build your brand, increase sales, and drive more site traffic by connecting with your audience on social media.

What does social media marketing do?

There are so many reasons why social media marketing can help your business. Some benefits you will get from social media marketing:

It helps increase your brand awareness.

Social media is one most effective marketing channels you can make use of to increase your audience’s awareness of your brand.

With millions of social media users in 2022, it’s no question you can get more eyeballs from your target audience there.

Essentially, what social media does is it organically drives engagement in the form of likes, comments, reposts, and shares.

These types of social engagement help increase your brand awareness.

If there is some social engagement going on between your brand and your audience already, it’ll only be a matter of time before your number of social media followers puffs up.

It generates leads and boosts conversions.

If you haven’t gotten a clue how powerful social engagement is, keep reading.

When you do social engagement and all that jazz, the next thing that will happen is you’ll get more likes and more shares from your followers.

And when you get more content shares, that’s when you could potentially generate more leads.

Yet, we all know that business isn’t just about getting more leads. You need ROI and sales so you need to convert these leads as well.

Here are some ways you can generate leads and boost conversions on social media:

1. Integrate video with your promotions.

If you’re still on the fence about whether short-form or stop-motion videos will work for you or not, stop right there.

Why do Facebook, Instagram, YouTube, and TikTok are the most popular social media platforms for both small businesses and big brands?

Because nowadays, videos are a thing.

If you’re looking to target Millennials and Gen Zs, then it’s high time you include creating video content for your products or service promotions.

In a statistics done by Wyzowl, they surveyed 582 unique respondents and found that:

  • 87% of marketers credit video increasing their (website) traffic.
  • Video has helped 94% of marketers better explain their product or service.
  • 86% of marketers say video helped them generate leads.
  • 81% of marketers say video helped them directly increase sales.
  • 93% of marketers say video increased brand awareness.

Meanwhile, on the consumers’ side, here’s what Wyzowl found:

  • 96% of customers watched an explainer video to learn more about the product or service.
  • 88% of people said they were convinced to buy a product or service after watching a brand’s video.
  • 78% of consumers say watching a brand’s video convinced them to download an app or software.
    Interestingly, 73% of the respondents say they’d prefer to watch a short video when they want to learn more about a product or service.

I hope these numbers will encourage you to start doing short video promotions as early as now. It’s never too late to start.

2. Make compelling calls to action

Over the years, people have become more conscious and savvy when it comes to calls to action (CTA). Unfortunately, hard selling doesn’t work on social media.

Don’t add to the noise by making small changes to your social media profile and captions. Adding a bit of personality to your captions won’t hurt. In fact, it can encourage more engagement with your audiences.

Take a look at one of Melissa’s Instagram image captions. See how they manage to stay relevant with the summer season.

jelly shoes

It only goes to show that Melissa values engagement with their followers more than pushing to sell their footwear on the spot.

3. Make your landing page mobile-friendly

With 5.31 billion unique mobile phone users around the world (and still growing at 1.8% every year), it’s in your best interest to create a seamless experience for your customers. To do this, your social landing page must be at the storefront of your social media account.

Let’s take a look at Lander’s Facebook page:


Landers mobile landing page screen record
When you click on “Shop on Website” button, it will take you directly to Lander’s site landing page.

As you can see, the featured items on sale above the fold are mostly focused on healthy food. At the same time, you can instantly see the name of the items and prices when you scroll down to its page.

Also, it didn’t take long for the webpage to load. The site speed wasn’t bad as well. Landers made sure that their customers have easy access to their website for smooth checkout.

I also took Google’s mobile-friendly test for Landers to see if they’re mobile-optimized already. Here it is:

Google mobile friendly test

If you want to boost conversions for your business, you can use Google’s mobile-friendly test as your benchmark.

To pass the test, you need to make sure that your social landing page or your webpage is optimized for site speed and loading time. When you have both of these important factors, you surely create a seamless experience for your customers.

4. Use user-generated content as your social proof

If you want to increase your sales, nothing is as powerful as using your customers’ photos as your social proof.

In this day and age, people give more prominence to authenticity. They can identify outright if the brand makes enough effort to engage with the customers.

While some brands have wisened up with their marketing strategies, some still need work.

To do this, you may use a short video or a photo taken by your customer with your product in use.

Here’s one great social proof example from Rob and Mara’s Instagram account:

Rob and Mara shoes

There is not much more evidence you need to know that Rob and Mara appreciate the photos taken from their clients than this.

My two cents? Try to get as much social proof from your customers as you can and use it to gain more leads and boost your sales.

It helps you with an almost instantaneous customer service

As more brands jump into the social media bandwagon, people have begun setting their expectations in getting almost immediate customer feedback and interaction. And you can’t blame customers. They want to make sure that they’re getting the value for what they’re paying.

Some businesses still don’t know that customer service can build meaningful relationships between brands and their customers. In fact, 71% of people who have had a positive experience with a brand on a social media platform are more likely to recommend it to their friends.

Helps build relationships with your customers

When you connect or engage with your social media followers, you’re likely building relationships with them. When you reply with their comments or questions or put the effort into helping your customers in any way that you can, these are ways you’re nurturing them.

The good thing about fostering relationships with your customers is that it’s easier to ask questions about your product or know their challenges that were solved by your product.

Also, if you want to foster loyalty from your customers, you might want to consider a giveaway on occasion to gain their trust.

It helps you understand your competitors

Because most brands and businesses use social media, chances are your competitors are there, too. And with that in mind, social media allows you to check out and understand how your competitor do their marketing strategy or campaigns, interact with their customers and find which product they’re promoting.

Knowing how your competitor moves provide you the opportunity to create a more effective marketing strategy for your brand.

How does social media marketing work?

There are 5 pillars that will help make your social media marketing work. These are:


You will not be able to do social media marketing right without a sound strategy in place. You need a strategy to identify which goal you need to prioritize, which content resonates with your customers and your brand, and when you should implement your marketing campaigns.

Furthermore, a well-thought-out social media marketing strategy can help you identify which social media channels you might want to focus more of your energy on.

The biggest mistake most brands make is that they try to be present on every social media platform they could get their hands on. This strategy might seem like a good way to find out which platform gets the most engagement, but analyzing the data won’t be easy.

It’s best that you focus on a maximum of 3 social media platforms and put all your efforts to engage with your customers there. If you want to know where most of your customers are, do your research and create your customer avatar or marketing persona.

Creating a marketing persona or customer avatar will also help you choose which content gets the most engagement.

If you want to reach your goals, creating a social media marketing strategy is a must. A social media marketing strategy provides clarity on why you want to reach your goals. I’ll discuss more of this in a while.

Planning and Publishing

Planning saves you time and effort in coming up with ideas for which content gets the most engagement from your audience and figuring out when is the right time to post content. You can avoid adding to the social media noise when you plan your content ahead of time.

You can organize your content schedule by creating a social media content calendar. A social media calendar helps you schedule which content is ideal for your audience, and be consistent in publishing content.

Ideally, you can post content on your social platforms 3-4 times a week for consistency and grow your online presence.

Learn how you can grow your social media presence in 12 steps.

Listening and Engagement

The best way to understand your customers better is through listening and engagement.

A growing following and a business entail conversations with customers. This is when social monitoring and social listening come to your aid.

Social monitoring is a reactive way of keeping track of what your customers say about your brand. You do this by responding to your customers’ feedback, queries, and comments in real-time.

This approach gives you better insight into what your customers say about your product or service. In addition, this provides you the opportunity to engage more with your audience.

Analytics and Report

You can’t measure what you don’t track, so it’s crucial to keep tabs on how your social media marketing performs.

Unlike social monitoring, social listening is proactive. It’s almost similar to social monitoring in the sense that you still do gather feedback and comments from your audience.

Yet for listening, every data gathered is used for analysis to improve your social media marketing strategy.

To do this, you will need social listening tools to help you gather data.

Gathering data can help you gain insight and pick up what’s trending in your industry, and finetune your marketing campaigns to outperform your competitors.


Any digital marketing campaign at some point needs a boost that involves both organic and paid advertising. Social media marketing is no exception.

The majority of social media channels offer free sign-ups to users, and for them to provide a better user experience, they offered paid promotions to advertisers.

Don’t get me wrong but paid social media advertising is good in the sense that it helps you get a wider audience reach, apart from your organic social media followers.

If you want to find your target audience, social media advertising platforms can help you precisely identify who they are based on their behavior, demographics, and which electronic device they use.

If you want to build brand loyalty and recognition or increase conversion, invest in social media advertising.

How to create your social media marketing strategy

Your social media marketing strategy must provide how you’re going to achieve your social media marketing goals.

Essentially, your strategy will serve as your roadmap so you can get to your destination with success.

To give you a context on how you will create your social media strategy, here are some steps needed:

Identify and choose your social media marketing goal for your brand

If you want to reach your goal, you need to answer your “why”.

For your social media strategy to work, you need to have specific, measurable, achievable, relevant, and time-bound (SMART) goals. Without SMART goals, you can’t track your progress.

Make at least three social media marketing goals to make them more achievable first.

Learn about your audience by doing research

Nothing can be truer than this quote “If you sell to everyone, you’re selling to no one.”

Don’t fall into the trap of marketing your product or service to everyone. Create your audience persona from the get-go to save you time, effort, and money in running campaigns.

If you don’t know how to create your persona, think about the audience you’re trying to reach and figure out why you’re targeting them for your product or service.

What pain points or problems do they have that you want to solve?

Get to know your followers or customers to a deeper level so you can easily engage with them on your content posts.

Choose which social media platform you will use for marketing

Don’t overwhelm yourself by setting up an account on every social media platform you can find.

To get a head start, choose which social media platform you will often post your content.

But, when you do this, make sure you have done your research already and identify which network is best for engaging with your customers, promoting your company culture, customer feedback, and user-generated content.

Do social media audit and identify your most important KPIs and metrics

To track your progress, focus on metrics that provide real value for your business like engagement, reach, conversion rates, hashtag performance, and click-through rates.

Identify what works and what doesn’t, which network the majority of your audience use and how are they using it, and how does your competitor fare with their online presence.

Doing an audit and identifying your most important KPIs will help you focus on your social media marketing goals.

Get to know your industry competitor

When you keep your competitor close, you gain insight into their social media strategy. You can gauge which social media platform is their weakness, and which one is their strength. You can do this with a competitive analysis.

A competitive analysis allows you to determine who your competitor is and what they’re doing well or wrong. With competitive analysis, you can easily identify opportunities to outsmart them.

While it’s not bad to compete for head to head with your brand rival, it’s going to be an uphill battle. If you want to make your social media marketing strategy work, focus on your competitor’s weakness instead.

Create a social media content calendar

A social media marketing strategy without a social media content calendar won’t do you good.

Your strategy always comes with a plan. Without a plan, you won’t get to your destination. A social media content calendar serves as your planning tool so you can easily prepare images or videos, and write captions or short content ahead of time.
If you prepare your content ahead of time, you will be able to create posts designed to engage your audience.

Once you’re done creating content, it’s time to schedule these accordingly. See which time of day you receive the most engagement with your content posts and stick to that schedule going forward.

Create engaging and compelling content

A good mix of educational and entertaining content works on almost every social media platform. When you have both of these elements in your content, you’re creating engaging and compelling content.

In addition, if you want to keep your audience engaged with your social media platform, you need to align your posts with what purpose your social media channels serve.

For example, if your goal for LinkedIn is to share your company culture and values, your content must be aligned with it.

If you’re using Facebook for your giveaways, be consistent in creating Facebook Live video content.

Get creative. Create content that is both suited to your audience and to your brand’s purpose.

Also read: 10 Types of Digital Marketing Channels to Try [in 2022]

Different social media platforms and their statistics

Now that we’ve covered almost everything you need to know about social media marketing, you might ask:

Which social media platform will get me more leads and increase conversions?

As I mentioned earlier, it entirely depends on your goal.

However, I want to help you choose which social media platform will help you achieve success with your social media marketing.

So, here are the most popular social media platforms in January 2022 including their statistics and their uses:


Users: 2.9 billion monthly active users
Top 3 dominant age groups: 25-34, 18-24, 35-44
Best for: business to consumers, direct to consumers, brand awareness, advertising

Facebook places first in the most active social media platform rankings to this day, in spite of the so-called “adpocalypse”, and surrounding controversies with the platform. 43.4% of Facebook’s advertising audience is female, and 56.6% is men.


Users: 2 billion monthly active users
Top 3 dominant age groups: 15-25, 26-35, 36-45
Best for: business to business, business to consumer, how-to videos, brand awareness, long-form edutainment videos

Because YouTube is the second most popular platform, the majority of marketers find it easy to build a community here. In addition, because YouTube is also popular among young demographics, it continues to innovate in terms of content video forms.

Its short-form videos mostly cater to the younger demographic, while long-form videos appeal to a variety of audiences.


Users: 1.4 billion monthly active users
Top 3 dominant age groups: 25-34, 18-24, 35-44
Best for: business to consumer, (emerging) business to business, user-generated content, advertising, high-quality videos and images

Instagram ranks 4th’s most active social media platform in the world. When Instagram launched in 2010, it only took them 3 years to double its user base to 2 billion.

Because Instagram is a visually compelling content social platform, many brands and influencers have successfully promoted their products here, making it a potential e-commerce hub even to this day.


Users: 1 billion monthly active users
Top 3 dominant age groups: 10-19, 20-29, 30-39
Best for: business to consumer, (emerging business to business) short-form creative videos, user-generated content, brand awareness

TikTok disrupted the social media world as it has become the most downloaded short-form video platform since its inception.

It became even more popular in 2020. Brands and influencers have jumped on the short-form video bandwagon, and so marketers found TikTok’s potential in building community within their audiences here as well.


Users: 217 million monthly active users
Dominant age groups: 18-29, 30-49
Best for: business to business, business to consumer, customer service, community building, public relations

Surprisingly, Twitter remained consistent every year, although its platform was majorly used by the younger demographics nowadays. This platform became a prime place to discuss events, what’s trending, and breaking news.

On the other hand, Twitter has expanded and offers Spaces, a new audio tool that could potentially breathe life into the platform.


Users: 810 million monthly active users
Dominant age groups: 25-34, 35-54
Best for: business to business, social selling, business development

LinkedIn is almost similar to Facebook as it’s a social network – for professionals. This platform demographic is mostly B2B professionals and is the marketer’s perfect haven for generating leads.

If you’re seeking new opportunities or simply looking to network with like-minded professionals, this will be your go-to platform.

Key Takeaway

Billions of people are on social media today. If you’re looking to prioritize social media marketing for your business, you’ve made a good choice. 

What sets social media marketing apart from other digital marketing types is that it enables you to connect with people instantaneously, in real-time. 

There are virtually endless opportunities with this type of marketing. However, determining your business’ course of action can be daunting. 

To avoid overwhelm, read more and understand the trends in social media marketing. 

Invest the time and effort into researching available resources like this post to gain a deeper understanding of how social media marketing can boost awareness, conversions, and engagement for your business.

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State Of Marketing Data Standards In The AI Era [Webinar]




State Of Marketing Data Standards In The AI Era [Webinar]

Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings.

Want to learn how you can mitigate privacy risks and boost ROI through data standards?

Watch this on-demand webinar and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these findings in your campaigns.

In this webinar, you will:

  • Gain a better understanding of how your marketing data management compares to enterprise advertisers.
  • Get an overview of the current state of data standards and analytics, and how marketers are managing risk while improving the ROI of their programs.
  • Walk away with tactics and best practices that you can use to improve your marketing data now.

Chris Comstock, Chief Growth Officer at Claravine, will show you the marketing data trends of top advertisers and the potential pitfalls that come with poor data standards.

Learn the key ways to level up your data strategy to pinpoint campaign success.

View the slides below or check out the full webinar for all the details.

Join Us For Our Next Webinar!

SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend

Join us and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.

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GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays




GPT Store Set To Launch In 2024 After 'Unexpected' Delays

OpenAI shares its plans for the GPT Store, enhancements to GPT Builder tools, privacy improvements, and updates coming to ChatGPT.

  • OpenAI has scheduled the launch of the GPT Store for early next year, aligning with its ongoing commitment to developing advanced AI technologies.
  • The GPT Builder tools have received substantial updates, including a more intuitive configuration interface and improved file handling capabilities.
  • Anticipation builds for upcoming updates to ChatGPT, highlighting OpenAI’s responsiveness to community feedback and dedication to AI innovation.

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96.55% of Content Gets No Traffic From Google. Here’s How to Be in the Other 3.45% [New Research for 2023]



96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023]

It’s no secret that the web is growing by millions, if not billions of pages per day.

Our Content Explorer tool discovers 10 million new pages every 24 hours while being very picky about the pages that qualify for inclusion. The “main” Ahrefs web crawler crawls that number of pages every two minutes. 

But how much of this content gets organic traffic from Google?

To find out, we took the entire database from our Content Explorer tool (around 14 billion pages) and studied how many pages get traffic from organic search and why.

How many web pages get organic search traffic?

96.55% of all pages in our index get zero traffic from Google, and 1.94% get between one and ten monthly visits.

Distribution of pages by traffic from Content Explorer

Before we move on to discussing why the vast majority of pages never get any search traffic from Google (and how to avoid being one of them), it’s important to address two discrepancies with the studied data:

  1. ~14 billion pages may seem like a huge number, but it’s not the most accurate representation of the entire web. Even compared to the size of Site Explorer’s index of 340.8 billion pages, our sample size for this study is quite small and somewhat biased towards the “quality side of the web.”
  2. Our search traffic numbers are estimates. Even though our database of ~651 million keywords in Site Explorer (where our estimates come from) is arguably the largest database of its kind, it doesn’t contain every possible thing people search for in Google. There’s a chance that some of these pages get search traffic from super long-tail keywords that are not popular enough to make it into our database.

That said, these two “inaccuracies” don’t change much in the grand scheme of things: the vast majority of published pages never rank in Google and never get any search traffic. 

But why is this, and how can you be a part of the minority that gets organic search traffic from Google?

Well, there are hundreds of SEO issues that may prevent your pages from ranking well in Google. But if we focus only on the most common scenarios, assuming the page is indexed, there are only three of them.

Reason 1: The topic has no search demand

If nobody is searching for your topic, you won’t get any search traffic—even if you rank #1.

For example, I recently Googled “pull sitemap into google sheets” and clicked the top-ranking page (which solved my problem in seconds, by the way). But if you plug that URL into Ahrefs’ Site Explorer, you’ll see that it gets zero estimated organic search traffic:

The top-ranking page for this topic gets no traffic because there's no search demandThe top-ranking page for this topic gets no traffic because there's no search demand

This is because hardly anyone else is searching for this, as data from Keywords Explorer confirms:

Keyword data from Ahrefs' Keywords Explorer confirms that this topic has no search demandKeyword data from Ahrefs' Keywords Explorer confirms that this topic has no search demand

This is why it’s so important to do keyword research. You can’t just assume that people are searching for whatever you want to talk about. You need to check the data.

Our Traffic Potential (TP) metric in Keywords Explorer can help with this. It estimates how much organic search traffic the current top-ranking page for a keyword gets from all the queries it ranks for. This is a good indicator of the total search demand for a topic.

You’ll see this metric for every keyword in Keywords Explorer, and you can even filter for keywords that meet your minimum criteria (e.g., 500+ monthly traffic potential): 

Filtering for keywords with Traffic Potential (TP) in Ahrefs' Keywords ExplorerFiltering for keywords with Traffic Potential (TP) in Ahrefs' Keywords Explorer

Reason 2: The page has no backlinks

Backlinks are one of Google’s top three ranking factors, so it probably comes as no surprise that there’s a clear correlation between the number of websites linking to a page and its traffic.

Pages with more referring domains get more trafficPages with more referring domains get more traffic
Pages with more referring domains get more traffic

Same goes for the correlation between a page’s traffic and keyword rankings:

Pages with more referring domains rank for more keywordsPages with more referring domains rank for more keywords
Pages with more referring domains rank for more keywords

Does any of this data prove that backlinks help you rank higher in Google?

No, because correlation does not imply causation. However, most SEO professionals will tell you that it’s almost impossible to rank on the first page for competitive keywords without backlinks—an observation that aligns with the data above.

The key word there is “competitive.” Plenty of pages get organic traffic while having no backlinks…

Pages with more referring domains get more trafficPages with more referring domains get more traffic
How much traffic pages with no backlinks get

… but from what I can tell, almost all of them are about low-competition topics.

For example, this lyrics page for a Neil Young song gets an estimated 162 monthly visits with no backlinks: 

Example of a page with traffic but no backlinks, via Ahrefs' Content ExplorerExample of a page with traffic but no backlinks, via Ahrefs' Content Explorer

But if we check the keywords it ranks for, they almost all have Keyword Difficulty (KD) scores in the single figures:

Some of the low-difficulty keywords a page without traffic ranks forSome of the low-difficulty keywords a page without traffic ranks for

It’s the same story for this page selling upholstered headboards:

Some of the low-difficulty keywords a page without traffic ranks forSome of the low-difficulty keywords a page without traffic ranks for

You might have noticed two other things about these pages:

  • Neither of them get that much traffic. This is pretty typical. Our index contains ~20 million pages with no referring domains, yet only 2,997 of them get more than 1K search visits per month. That’s roughly 1 in every 6,671 pages with no backlinks.
  • Both of the sites they’re on have high Domain Rating (DR) scores. This metric shows the relative strength of a website’s backlink profile. Stronger sites like these have more PageRank that they can pass to pages with internal links to help them rank. 

Bottom line? If you want your pages to get search traffic, you really only have two options:

  1. Target uncompetitive topics that you can rank for with few or no backlinks.
  2. Target competitive topics and build backlinks to rank.

If you want to find uncompetitive topics, try this:

  1. Enter a topic into Keywords Explorer
  2. Go to the Matching terms report
  3. Set the Keyword Difficulty (KD) filter to max. 20
  4. Set the Lowest DR filter to your site’s DR (this will show you keywords with at least one of the same or lower DR ranking in the top 5)
Filtering for low-competition keywords in Ahrefs' Keywords ExplorerFiltering for low-competition keywords in Ahrefs' Keywords Explorer

(Remember to keep an eye on the TP column to make sure they have traffic potential.)

To rank for more competitive topics, you’ll need to earn or build high-quality backlinks to your page. If you’re not sure how to do that, start with the guides below. Keep in mind that it’ll be practically impossible to get links unless your content adds something to the conversation. 

Reason 3. The page doesn’t match search intent

Google wants to give users the most relevant results for a query. That’s why the top organic results for “best yoga mat” are blog posts with recommendations, not product pages. 

It's obviously what searchers want when they search for "best yoga mats"It's obviously what searchers want when they search for "best yoga mats"

Basically, Google knows that searchers are in research mode, not buying mode.

It’s also why this page selling yoga mats doesn’t show up, despite it having backlinks from more than six times more websites than any of the top-ranking pages:

Page selling yoga mats that has lots of backlinksPage selling yoga mats that has lots of backlinks
Number of linking websites to the top-ranking pages for "best yoga mats"Number of linking websites to the top-ranking pages for "best yoga mats"

Luckily, the page ranks for thousands of other more relevant keywords and gets tens of thousands of monthly organic visits. So it’s not such a big deal that it doesn’t rank for “best yoga mats.”

Number of keyword rankings for the page selling yoga matsNumber of keyword rankings for the page selling yoga mats

However, if you have pages with lots of backlinks but no organic traffic—and they already target a keyword with traffic potential—another quick SEO win is to re-optimize them for search intent.

We did this in 2018 with our free backlink checker.

It was originally nothing but a boring landing page explaining the benefits of our product and offering a 7-day trial: 

Original landing page for our free backlink checkerOriginal landing page for our free backlink checker

After analyzing search intent, we soon realized the issue:

People weren’t looking for a landing page, but rather a free tool they could use right away. 

So, in September 2018, we created a free tool and published it under the same URL. It ranked #1 pretty much overnight, and has remained there ever since. 

Our rankings over time for the keyword "backlink checker." You can see when we changed the pageOur rankings over time for the keyword "backlink checker." You can see when we changed the page

Organic traffic went through the roof, too. From ~14K monthly organic visits pre-optimization to almost ~200K today. 

Estimated search traffic over time to our free backlink checkerEstimated search traffic over time to our free backlink checker


96.55% of pages get no organic traffic. 

Keep your pages in the other 3.45% by building backlinks, choosing topics with organic traffic potential, and matching search intent.

Ping me on Twitter if you have any questions. 🙂

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