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New Web.com eCommerce Platform Helps SMBs Reach Millions of Potential Buyers

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New Web.com eCommerce Platform Helps SMBs Reach Millions of Potential Buyers


Web.com announced a new eCommerce platform that offers a way for SMBs to get online and start selling, manage inventory across multiple marketplaces, in an easy to build, easy to manage solution that also comes with SEO built right in.

I asked Web.com what made this platform different.

They responded:

“eCommerce business owners who need a way to grow and sell online will be able to do so without any technical skills. And do it quickly.

Trying to figure out how to take a business online (figure out how to dropship, manage inventory, connect all these tools) is hard and intimidating.

But it doesn’t have to be anymore.

We are experiencing the democratization of products, customer experience and expertise.

While SMBs have always been more agile, they didn’t have the tools or know-how to capitalize on that advantage but that has changed.

Today small businesses can move from idea to commerce in mere hours.

Small business owners can now pair their agility and resourcefulness with digital tools (such as online stores, inventory management, SEO) to level the playing field against big businesses or more established businesses.

The Web.com solution offers a single place where SMBs can manage all the day-to-day tasks of running an online business.

They can quickly list their products for sale on their website and on marketplaces like Etsy, reaching ~80M potential buyers, and manage all their customer orders in one place.

SMBs can also manage fulfillment, product listing updates, restocking, reporting and more.

And, with the 24/7 automated inventory sync technology, their product quantities will show accurately everywhere they sell.

So basically, it all comes together to make for an easy-to-build, easy-to-manage solution with fast, simple shipping operations and the capacity to grow as our customers’ businesses grow.”

Web.com eCommerce Platform

Web.com is a part of Newfold Digital, a company that owns brands like Yoast, Network Solutions, HostGator and many other top brands.

They announced a new product that allows small businesses to not only build an attractive website but to also manage every aspect of online sales in the back end.

The website builder interface is easy to use. It uses a familiar click and build user interface that is very intuitive to use by design.

Screenshot of Intuitive Drag and Drop Website Builder Interface

More than a Website Builder

The new Web.com eCommerce solution provides a backend interface that allows businesses to manage every aspect of running an online business, including inventory managing inventory.

The platform integrates with major shipping companies, payment methods and with many marketplaces like Etsy, eBay, Amazon and even with dropshipping companies.

Inventory Management

All of an eCommerce company’s inventory is organized and managed in the backend of the platform.

A business can define where the products are stored, even by the aisle and bin location.

The business maintains inventory levels within the platform which can also be automated by connecting to a warehouse system or supplier via the Web.com feed management system.

Once connected, the business owner can automate the file transfer process of product information, a feature that is available in the eCommerce Premium tier.

A useful feature is that once an item is sold on the company’s website or marketplace integration, the Web.com platform will update the product inventory across all of the connected marketplaces.

So if you sell a product on eBay, the inventory will be updated across the Walmart marketplace.

SEO is Built In

Another useful feature is that SEO is built into the product.

The platform runs monthly health checks that provide a list of action items to improve the performance of the website, like finding broken links, pointing out duplicate meta tags, and reporting on page speed.

There are also interactive SEO to-do lists and structured data capabilities.

Marketplace Integration

Underlining that this is an eCommerce selling platform is the feature that manages sales and inventory across multiple marketplaces.

Some of the markets where products can be sold are:

Facebook Business, which allows businesses to sell their products on both Facebook and Instagram.

They can also list and manage their products on Amazon, eBay, Walmart, and Etsy, Bonanza and Google.

Shipping Integration

The product integrates with major shipping organizations like UPS, FedEx, DHL, Amazon Prime, Canada Post and many others.

Total eCommerce Store Management

The Web.com platform offers a way for businesses to manage virtually every area of running an online business.

Among the features:

Dropshipping management

Merchants can connect to suppliers via the Web.com feed management system to automatically sync product data, order data, and tracking details when the suppliers fulfills an order.

The automated feed system allows dropshippers to connect with their supplier to automate the data transfer process.

Dropshippers can automatically send new orders to their suppliers on an interval basis, as well as receive product data, and shipping and tracking details.

Purchase Order Management

From creation of purchase orders, email to suppliers, and receiving the products, to updating everywhere the merchant sells

Advanced inventory management capabilities

Multi-location tracking, different supplier SKUs and marketplace identifiers for one product, product bundling, barcode creation, variants, and automated quantity syncing.

Shipping Management

The Web.com backend connects to major carriers such the USPS, FedEx, and DHL, provides a way to print shipping labels and packing slips and other useful features.

A Total eCommerce Solution

The Web.com eCommerce platform offers SMBs the ability to compete online with the same level of automation of larger businesses but with the agile competitive advantage of a smaller business.

The new platform offers more than just a store builder, it’s an end-to-end eCommerce management platform.

Citation

The Web.com eCommerce Platform page

Featured image: Web.com video screenshot used by permission





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12 Powerful Email Marketing Tips You Need to Know

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12 Powerful Email Marketing Tips You Need to Know

There is no doubt that email marketing is effective. But how many times have you sat down to begin an email marketing project and immediately felt overwhelmed?

Sometimes, it’s hard to know where to start, especially when working with a newer brand.

The good thing is that email marketing has never been easier, thanks to automation tools and innovative ways to deliver emails directly into subscribers’ inboxes.

If you don’t know where to begin or want to improve your current workflow, this article is for you.

So now, let’s look at some simple steps you can follow to ensure you’re using email marketing wisely.

Where To Begin With Email Marketing

So, you’re planning your email marketing strategy for your client. Where do you begin? Here are some helpful tips to get you started:

  • Keep your emails short and sweet. People get tired of reading long emails, so keep yours between 60 to 200 words.
  • People love visuals, especially in email marketing, so include images of your products or services.
  • Social proof helps convince readers that your offer is legitimate and worth their time. This includes sharing links or information in your emails from experts in the industry, positive testimonials, or influencers using the brand.
  • People want to know where to go next after reading your content. And since emails are usually opened on mobile devices, you need to provide a clear CTA at the end of each email. Whether it’s to a product page or recent content produced on the website.
  • Email marketing works best when you send regular emails. But even once a week isn’t enough. Studies show that people respond better to frequent emails than infrequent ones.

Now, let’s discuss the top 12 email marketing components for your strategy:

1. Create Optimized Lead Magnets

So, how do you get people to actually subscribe to your email listing? An effective lead magnet.

A lead magnet is usually the first thing visitors see when they land on a brand’s website. It gets them to click through and read more about a brand, so it needs to be eye-catching and compelling.

And if you don’t optimize your lead magnets for conversion, a brand could lose out on potential leads.

So, how do you make sure your lead magnets convert?

Your lead magnet should grab visitors’ attention right away. That means making it interesting, unique, and relevant to the business.

For example, you can use an incentive like a freebie or discount code to entice people to take action. You could also give away a free report or ebook in exchange for their name and email address.

Your lead magnet could also be the first email they receive, which can be a part of your welcome series (which I’ll talk about briefly).

It entices the users to keep receiving emails, so they don’t immediately unsubscribe after they receive a discount code or something similar.

2. Segment Your Subscribers

You’ve probably heard the term “subscriber segmentation.” It refers to a way of grouping your subscribers into groups based on their interests and behavior so that you can send them more relevant content, offers, and other messages.

This is an integral part of email marketing because it allows you to target your audience with personalized emails.

You can also use this technique to create multiple versions of your emails, such as a welcome email, a thank you email, and a follow-up email.

Segmenting your subscribers can help build trust and long-term interest for a brand because it presents them with information or offers they actually want to receive.

3. Craft A Welcome Series 

Welcome emails are usually sent automatically to new subscribers when they sign up, purchase a product, or make an account.

When creating a welcome series, you need to consider where the customer is in their journey with a brand. So, it’s beneficial to space the emails out over a set period of time and create each one with a specific intention.

A welcome series is a great way to keep potential customers engaged after they sign up. Especially since they receive emails from companies almost daily.

Some examples include: “Welcome! We hope you like our product” or “Your account has been activated.”

You can also send welcome emails to existing customers who haven’t logged in for a while.

For example, if someone signs up and doesn’t use the service for three months, you could send an email saying, “Hey, we noticed that you signed up recently. Would you be interested in using our service?”

This type of marketing is very effective because it’s personalized and targeted. It shows that you’re not sending out mass emails but rather ones specifically tailored to specific customers.

These emails are also a great way to help build trust with your customers and get them used to receiving emails from you.

4. Implement Automation

So now, you’ve done the work to craft an email series. Next, it’s time to automate their delivery, so you don’t have to send them out each time you need to, according to your schedule.

Automation in email marketing is easy to do using tools like MailChimp, Constant Contact, Campaign Monitor, and Convertkit.

These types of programs allow you to create automated emails based on triggers, such as when someone opens your email, clicks on a link, or purchases something from you.

This way, you no longer need to manually send out those emails, which can alleviate some stress when you’re dealing with a multitude of different subscribers.

5. Design Mobile-Friendly Emails

As I mentioned earlier, most people use their phones to check their emails, so making them mobile-friendly is crucial.

The email should be optimized for mobile phones if it promotes sales or discounts. For example, any sales information or product pictures should be easily viewed on their mobile device.

And users should be able to click on the promotion, link, or image and give them the option to view the brand’s site in their preferred browser on their phone.

The key elements to consider when designing mobile-friendly emails include:

  • Placing important links at the top of the page rather than down below.
  • Keeping graphics small.
  • Using text only where appropriate.
  • Optimizing images.
  • And testing different sizes of fonts and margins.

6. Personalize Your Emails

Even though the average person receives numerous unsolicited emails daily, sending personalized messages to potential leads is proven to boost response rates.

Personalizing your emails makes them feel less like spam. Plus, it gives your subscribers a sense of connection to you.

The key to successful email marketing is knowing exactly who you want to send emails and which messages resonate best with each group of recipients.

Once you know what works and what doesn’t, you can tailor your messages specifically to your audience and keep them coming back for more.

First, choose a subject line that clearly states what you will say in your email. This will help readers decide whether or not to click through your email.

Next, include a call to action, such as asking subscribers to check out a new product or sign up for a free trial.

Finally, customize each individual message by adding links to pages on your site where interested parties can read more information.

Get creative and do your research for the industry. For example, does adding emojis help to personalize the email, or is that a no-no for that specific industry?

7. A/B Test Email Content

The A/B testing of email content is a great way to improve your open rate. It’s also an excellent way to get more people on board with a product or service.

But it can be challenging to figure out what works best for you and your audience.

A/B testing helps marketers decide what works best for their business. For example, when designing email campaigns, it’s often necessary to split-test different versions of emails to determine which one performs better.

You can also test different subject lines. Subject lines are one of the most important parts of any email. They’ll help determine whether someone opens your message or not. It’s what hooks the subscriber to learn more.

The best way to test different variations of emails is to use A/B email testing software. This allows you to compare two versions side by side while showing only one version to half of your users at any given moment so that they don’t realize they’re receiving two different messages.

Most email automation platforms can also conduct A/B testing for your emails. And A/B testing isn’t just beneficial for email. For example, it’s important to test copy and content on a brand’s website, so A/B testing will come in handy in more ways than one.

8. Find The Best Timing

The best time to send emails to customers depends on several factors – such as when they last visited your website, what action they took while on your site, whether they completed any transactions, and more.

One way to determine which times work best for email campaigns is by using Google Analytics. You can use the Goal conversion section to view bounce rate, exit pages, and other data related to goal completion.

You should also consider other factors and incorporate them when you send emails based on people’s schedules. For example, you can see lower open rates on holidays, late into the evening, as well as Monday morning and Friday evenings.

9. Scrub Your List Of Non-Opens

It’s essential to manage your subscriber list. When you click “send” on your newsletter, your list contains all subscribers who did not open the email. If you see that certain people are ignoring all your emails, you might want to delete them from your list.

To delete them from your list, you need to go to the unsubscribe page, then select remove and confirm. This process may be repeated until all your non-opens are removed.

You don’t want to overload people who have already purchased or are no longer interested in the brand, so you don’t create a negative relationship with them.

Incorporating one of the email management tools to help you eliminate the consistent non-opens can help you manage your subscribers and decrease time spent on this repetitive task.

10. Include A Real Reply Email Address

This is one of the best ways to keep customers coming back for more. Users may want to send any follow-up emails directly to their spam folder if you don’t include an actual reply address.

But when you put your email address in the footer, they know exactly where to go. If a person has questions, they can email the brand’s team.

Again, this also helps build trust with the brand. They know they are communicating with real people who selected these emails for them versus being spammed with nonrelevant or generic content for the masses.

11. Experiment With Lead Generation Ads

The goal of lead generation ads is to reach people who may be interested in buying from the brand.

They usually appear at the top of the page, where they are visible for longer periods of time than other types of ads.

This means people tend to click on them more often than ads below the fold. So, as long as you don’t use these ads too frequently, you should be able to generate leads.

12. Utilize Email Analytics To Improve Campaigns

One way to utilize email analytics to improve campaigns is to check the bounce rate, opens, clicks, and unsubscribes for your emails. Then use that information to enhance your current efforts.

This includes sending emails at different times throughout the week, testing subject lines, changing up the call to action, and testing creative variations.

If you’re still struggling, try experimenting with lead magnets, such as free ebooks, white papers, and webinars.

These allow you to capture leads from those interested in learning about new topics. In addition, measuring results lets you know which emails work and which ones don’t.

You should also compare these variables (such as open rates) to industry metrics. For example, what’s the percentage of bounce rates for the industry you’re working with?

If you aren’t measuring results, you won’t have much data to base future decisions for your next email marketing campaign.

Final Takeaways

Email marketing is still one of the most effective ways to promote your online store, build relationships with customers, and generate sales.

The final step in this process is to put all these pieces together into an effective strategy. This means coming up with creative and effective ways to construct emails and email series.

It also means being able to measure the results of each tactic so that you can continue to improve your efforts going forward.

Leveraging email metrics and incorporating A/B testing can help build relationships with subscribers by presenting them with the information they want to read.

With a little bit of effort and creativity, you can use email marketing to increase a brand’s sales and help create long-term customers.

More Resources:


Featured Image: 13_Phunkod/Shutterstock

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