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The Largest SEO Event In 3 Languages

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This post was sponsored by puntorojo. The opinions expressed in this article are the sponsor’s own.

Ready to upgrade your SEO knowledge at the largest, multilingual SEO event in 2022?

If you work in SEO or just want to keep learning about it, SEOday is the online conference you’ve been looking for.

For the first time ever, this year’s SEOday is happening in English, Spanish, and Portuguese – plus it’s free!

Join Aleyda Solis, John Mueller, Barry Schwartz, Izzi Smith, and more as they host this year’s SEOday on June 22, 2022.

This SEO event is full of knowledge and outstanding guests that you won’t want to miss.

SEOday 2022: The Largest, Free, Multilingual, Online SEO Event

Mark your calendars & register for the world’s largest multi-language SEO event that will help you increase your sales and clicks, improve your brand, and rank at the top of the search engine results page.

On June 22, 2022, you’ll have instant access to:

  • Practical SEO talks that will show you how to manage an SEO strategy step-by-step.
  • A full package of SEO talks, hacks, and updates.
  • Vast information on international SEO techniques.
  • Multi-industry expert panels.

Although we don’t want to spoil the surprise, here are some of the confirmed speakers and a little bit about them:

  • John Mueller, Webmaster Trends Analyst at Google – If you know something about SEO, you are aware of the important role that John Mu has in the community. He has been working at Google for more than 10 years and was a speaker at SEOday in 2020!
  • Izzi Smith, Technical SEO Team Lead at Ryte – She has spoken at several huge conferences including MozCon, SMX Munich, Google Webmaster Conference, BrightonSEO, and many more.
  • Andrew Coco, SEO Director at Peacock & NBC Sports – Coco has worked at leading companies such as Digitas North America and as a Senior SEO Manager for The Walt Disney Company.
  • Mordy Oberstein, Head of SEO Branding at Wix.com and Communications Advisor at Semrush – He has participated as a speaker at several conferences like Semrush Webinars and Search Engine Land. Oberstein contributes SEO content regularly to publications such as Semrush, Search Engine Journal, Moz, and many others.
Screenshot from PuntoRojo.com, May 2022SEOday 2022: The Largest SEO Event In 3 Languages

A Free, Virtual SEO Conference – The First English Edition

This year, we are proud to announce the first edition of SEOday in English.

Viewers from around the world can virtually join SEOday, as it is broadcast live in English, Spanish, and Portuguese.

On June 22nd, you will be able to join international SEO speakers from leading companies around the globe.

The event will be online, so you can watch it from wherever you want, from any part of the world, completely free.

Yes, that’s right, free tickets! Don’t miss out on the chance to be part of it.

RSVP now for free tickets for June 22, 2022!

SEOday AwardsImage created by PuntoRojo.com, May 2022SEOday Awards

What Is SEOday?

SEOday was born in 2015 as an initiative from the leading SEO agency in Latin America and the first SEO agency certified as a “Great Place to Work” – puntorojo.

The goal was, and still is, to spread knowledge about search engine optimization.

This dream came about after noticing that there was a great lack of SEO understanding in a large part of Latin America.

SEOday’s first edition was at a coffee shop in Argentina with no more than 57 participants.

Since then, this event has been organized by our SEO agency year after year.

Throughout the years, the event’s constant growth spurred our need to change venues.

In 2017 and 2018, SEOday was held in a Four Seasons hotel.

The last in-person edition, in 2019, was located in the Paseo La Plaza Theatre in Buenos Aires, Argentina, with no less than 526 people in attendance.

In 2020, SEOday had the chance to reach more people than ever through its first virtual conference.

15,877 participants from many different countries and continents were able to connect simultaneously to learn about SEO.

After that, last year’s edition was held online again.

It achieved a great audience of more than 129,000 people from 57 countries all over the world.

The great success of the latest SEOday is what motivated us to split the event into three languages, so more people could get SEO knowledge around the world.

SEO & Its Importance

As you probably know, SEO is the abbreviation for “search engine optimization”.

According to Google Search Central, SEO is “the process of making your site better for search engines.”

“[SEO] is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.” (Google)

What about SEO’s importance? Let’s check some statistics:

  • The first result in Google’s organic search results has an average CTR of 31.7%.
  • 49% of marketers report that organic search has the best ROI of any marketing channel.
  • 53% of US consumers say that they research products using a search engine before deciding whether or not to buy.

As you can see, being able to rank at the top of search engines is the difference between getting great sales or not at the end of the month.

So, if you want your business to be successful in the digital era you will definitely need SEO in your life.

Want more stats on the benefits of SEO?

Register for SEOday now to get the SEO tools you need to grow your business!


Image Credits

Featured Image: Image by Punto Rojo. Used with permission.

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Google Quietly Ends Covid-Era Rich Results

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Google Quietly Ends Covid-Era Rich Results

Google removed the Covid-era structured data associated with the Home Activities rich results that allowed online events to be surfaced in search since August 2020, publishing a mention of the removal in the search documentation changelog.

Home Activities Rich Results

The structured data for the Home Activities rich results allowed providers of online livestreams, pre-recorded events and online events to be findable in Google Search.

The original documentation has been completely removed from the Google Search Central webpages and now redirects to a changelog notation that explains that the Home Activity rich results is no longer available for display.

The original purpose was to allow people to discover things to do from home while in quarantine, particularly online classes and events. Google’s rich results surfaced details of how to watch, description of the activities and registration information.

Providers of online events were required to use Event or Video structured data. Publishers and businesses who have this kind of structured data should be aware that this kind of rich result is no longer surfaced but it’s not necessary to remove the structured data if it’s a burden, it’s not going to hurt anything to publish structured data that isn’t used for rich results.

The changelog for Google’s official documentation explains:

“Removing home activity documentation
What: Removed documentation on home activity structured data.

Why: The home activity feature no longer appears in Google Search results.”

Read more about Google’s Home Activities rich results:

Google Announces Home Activities Rich Results

Read the Wayback Machine’s archive of Google’s original announcement from 2020:

Home activities

Featured Image by Shutterstock/Olga Strel

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Google’s Gary Illyes: Lastmod Signal Is Binary

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Google's Gary Illyes: Lastmod Signal Is Binary

In a recent LinkedIn discussion, Gary Illyes, Analyst at Google, revealed that the search engine takes a binary approach when assessing a website’s lastmod signal from sitemaps.

The revelation came as Illyes encouraged website owners to upgrade to WordPress 6.5, which now natively supports the lastmod element in sitemaps.

When Mark Williams-Cook asked if Google has a “reputation system” to gauge how much to trust a site’s reported lastmod dates, Illyes stated, “It’s binary: we either trust it or we don’t.”

No Shades Of Gray For Lastmod

The lastmod tag indicates the date of the most recent significant update to a webpage, helping search engines prioritize crawling and indexing.

Illyes’ response suggests Google doesn’t factor in a website’s history or gradually build trust in the lastmod values being reported.

Google either accepts the lastmod dates provided in a site’s sitemap as accurate, or it disregards them.

This binary approach reinforces the need to implement the lastmod tag correctly and only specify dates when making meaningful changes.

Illyes commends the WordPress developer community for their work on version 6.5, which automatically populates the lastmod field without extra configuration.

Accurate Lastmod Essential For Crawl Prioritization

While convenient for WordPress users, the native lastmod support is only beneficial if Google trusts you’re using it correctly.

Inaccurate lastmod tags could lead to Google ignoring the signal when scheduling crawls.

With Illyes confirming Google’s stance, it shows there’s no room for error when using this tag.

Why SEJ Cares

Understanding how Google acts on lastmod can help ensure Google displays new publish dates in search results when you update your content.

It’s an all-or-nothing situation – if the dates are deemed untrustworthy, the signal could be disregarded sitewide.

With the information revealed by Illyes, you can ensure your implementation follows best practices to the letter.


Featured Image: Danishch/Shutterstock

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How to Persuade Your Boss to Send You to Ahrefs Evolve

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How to Persuade Your Boss to Send You to Ahrefs Evolve

There’s one thing standing between you and several days of SEO, socializing, and Singaporean sunshine: your boss (and their Q4 budget 😅).

But don’t worry—we’ve got your back. Here are 5 arguments (and an example message) you can use to persuade your boss to send you to Ahrefs Evolve.

About Ahrefs Evolve

  • 2 days in sunny Singapore (Oct 24–25)
  • 500 digital marketing enthusiasts
  • 18 top speakers from around the world

Learn more and buy tickets.

SEO is changing at a breakneck pace. Between AI Overviews, Google’s rolling update schedule, their huge API leak, and all the documents released during their antitrust trial, it’s hard to keep up. What works in SEO today?

You could watch a YouTube video or two, maybe even attend an hour-long webinar. Or, much more effective: you could spend two full days learning from a panel of 18 international SEO experts, discussing your takeaways live with other attendees.

How to Persuade Your Boss to Send You to AhrefsHow to Persuade Your Boss to Send You to Ahrefs
Evolve speakers from around the world.

Our world-class speakers are tackling the hardest problems and best opportunities in SEO today. The talk agenda covers topics like:

  • Responding to AI Overviews: Amanda King will teach you how to respond to AI Overviews, Google Gemini, and other AI search functions.
  • Surviving (and thriving) Google’s algo updates: Lily Ray will talk through Google’s recent updates, and share data-driven recommendations for what’s working in search today.
  • Planning for the future of SEO: Bernard Huang will talk through the failures of AI content and the path to better results.

(And attendees will get video recordings of each session, so you can share the knowledge with your teammates too.)

View the full talk agenda here.

There’s no substitute for meeting with influencers, peers, and partners in real life. 

Conferences create serendipity: chance encounters and conversations that can have a huge positive impact on you and your business. By way of example, these are some of the real benefits that have come my way from attending conferences:

  • Conversations that lead to new customers for our business,
  • Invitations to speak at events,
  • New business partnerships and co-marketing opportunities, and
  • Meeting people that we went on to hire.

There’s a “halo” effect that lingers long after the event is over: the people you meet will remember you for longer, think more highly of you, and be more likely to help you out, should you ask.

(And let’s not forget: there’s a lot of information, particularly in SEO, that only gets shared in person.)

The “international” part of Evolve matters too. Evolve is a different crowd to your local run-of-the-mill conference. It’s a chance to meet with people from markets you wouldn’t normally meet—from Australia to Indonesia and beyond.

How to Persuade Your Boss to Send You to AhrefsHow to Persuade Your Boss to Send You to Ahrefs
Evolve attendees by home country.

If you’re an Ahrefs customer (thank you!), you’ll learn tons of tips, tricks and workflow improvements from attending Evolve. You’ll have opportunities to:

  • Attend talks from the Ahrefs team, showcasing advanced features and strategies that you can use in your own business.
  • Pick our brains at the Ahrefs booth, where we’ll offer informal 1:1 coaching sessions and previews of up-coming releases (like our new content optimization tool 🤫).
  • Join dedicated Ahrefs training workshops, hosted by the Ahrefs team and Ahrefs power users (tickets for these workshops will sold separately).

As a manager myself, there are two questions I need answered when approving expenses:

  • Is this a reasonable cost?
  • Will we see a return on this investment?

To answer those questions: early bird tickets for Evolve start at $570. For context, “super early bird” tickets for MozCon (another popular SEO conference) this year were almost twice as much: $999.

There’s a lot included in the ticket price too:

  • World-class international speakers,
  • 5-star hotel venue,
  • 5-star hotel food (two tea breaks with snacks & lunch),
  • Networking afterparty, and
  • Full talk recordings to later share with your team.

SEO is a crucial growth channel for most businesses. If you can improve your company’s SEO performance after attending Evolve (and we think you will), you’ll very easily see a positive return on the investment.

Traveling to tropical Singapore (and eating tons of satay) is great for you, but it’s also great for your team. Attending Evolve is a chance to break with routine, reignite your passion for marketing, and come back to your job reinvigorated.

This would be true for any international conference, but it goes double for Singapore. It’s a truly unique place: an ultra-safe, high-tech city that brings together dozens of different cultures.

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Little India in Singapore

You’ll discover different beliefs, working practices, and ways of business—and if you’re anything like me, come back a richer, wiser person for the experience.

If you’re nervous about pitching your boss on attending Evolve, remember: the worst that can happen is a polite “not this time”, and you’ll find yourself in the same position you are now.

So here goes: take this message template, tweak it to your liking, and send it to your boss over email or Slack… and I’ll see you in Singapore 😉

Email template

Hi [your boss’ name],

Our SEO tool provider, Ahrefs, is holding an SEO and digital marketing conference in Singapore in October. I’d like to attend, and I think it’s in the company’s interest:

  • The talks will help us respond to all the changes happening in SEO today. I’m particularly interested in the talks about AI and recent Google updates. 
  • I can network with my peers. I can discover what’s working at other companies, and explore opportunities for partnerships and co-marketing.
  • I can learn how we can use Ahrefs better across the organization.
  • I’ll come back reinvigorated with new ideas and motivation, and I can share my top takeaways and talk recordings with my team after the event.

Early bird tickets are $570. Given how important SEO is to the growth of our business, I think we’ll easily see a return from the spend.

Can we set up time to chat in more detail? Thanks!

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