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Twitter Removing TweetDeck For Mac In July

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Twitter Removing TweetDeck For Mac In July

Twitter is dropping support for the Mac version of TweetDeck on July 1, at which time it will only be accessible through a web browser.

Users of TweetDeck for Mac were alerted to this change when they opened the app today.

At the top of the screen a message reads:

TweetDeck for Mac is saying goodbye. Beginning July 1, the TweetDeck for Mac application will be removed. You can continue accessing TweetDeck on the web.”

The decision to remove TweetDeck for Mac comes one year after it received a significant upgrade, bringing it to parity with the web app.

Few details behind the decision were provided. Perhaps the app became too taxing to maintain, or maybe its user base wasn’t meeting company expectations.

We do know this marks the end of what was once a must-have app for every social media manager with a MacBook.

Here’s more about why Twitter is shuttering TweetDeck for Mac, and what people can use as alternatives.

Why Is TweetDeck For Mac Shutting Down?

In an announcement on Twitter, the TweetDeck team says shuttering the Mac app allows them to devote more resources to improving the web-based version.

After July 1, TweetDeck will no longer have an app of any kind.

When TweetDeck was owned and operated by an independent company, it used to have apps for Mac, Windows, iOS, and Android.

The mobile apps shuttered in 2013, two years after TweetDeck was acquired by Twitter. A shut down of the Windows app followed in 2016.

TweetDeck for Mac held on the longest, likely due to its devoted fanbase, but now its time has come too.

Community Reaction

TweetDeck had a loyal base of users who aren’t happy to see one of their favorite tools disappear.

When it launched over a decade ago TweetDeck was one of the first apps that allowed Twitter users to create custom columns, making it possible to monitor multiple feeds at once.

That made TweetDeck an indispensable tool for social media professionals and avid Twitter users.

TweetDeck remained a beloved desktop app, and it comes as a surprise that it’s getting shut down.

Longtime users aren’t thrilled with the idea of having to use the web-based version:

What’s An Alternative To TweetDeck For Mac?

Twitter has certain restrictions when it comes to third-party developers using its API, so it’s not possible for another app to be developed with an identical set of features.

There are a number of Twitter apps available on the Mac App Store, though none a true 1:1 alternative to TweetDeck.

One option you have is to turn TweetDeck.com into a Mac app. That can be accomplished with an app like Fluid, which is free to download.

It’s super easy to use and can turn any website into a Mac app. Simply enter a URL and click the ‘Create’ button.

Though not a perfect solution, it will be the closest thing to a TweetDeck Mac app when the native app is removed.


Featured Image: Postmodern Studio

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Crawl Errors And Crawl Budget: Are They Ranking Factors?

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Crawl Errors And Crawl Budget: Are They Ranking Factors?

Crawling is the first step on any page’s journey to a results page.

Search engines must discover your page before evaluating it and deciding where to place it in the results.

Crawling the web is a resource-intensive process. Search engines like Google draw from hundreds of billions of webpages, videos, images, products, documents, books, etc., to deliver query results.

So, they prioritize crawling efforts to conserve resources and the load on the websites they’re visiting.

There’s a limit on how much time crawlers can spend on you.

The amount of time that Google devotes to crawling a site is called the site’s crawl budget.

Any technical hiccups that interrupt Google’s ability to crawl your site are called crawl errors.

Smaller sites are not likely to be affected. When you hit over a few thousand URLs, it becomes essential to help Googlebot discover and prioritize the content to crawl and when and how much of the server resources to allocate.

Given it’s the starting point, you may wonder: Is how well Google can crawl my website a ranking factor?

[Deep Dive:] The Complete Guide To Google Ranking Factors

The Claim: Crawl Errors And Crawl Budget As Ranking Factors

Reducing crawl errors and improving the crawl budget are both major focuses of technical SEO, and for a good reason!

You invest tens or hundreds of thousands of dollars a year creating high-quality content, then hit publish, and all you can do is wait for your hard work to appear in search results.

The trouble is, if Google doesn’t crawl a page due to an error or limited crawl budget, the page can’t rank for anything at all.

For a page to appear in Google search results, it must first be crawled by Googlebot.

That is why some marketers consider crawl budget a ranking factor.

Let’s see if there is any evidence to support that claim.

The Evidence: Crawl Errors And Crawl Budget As Ranking Factors

Understanding how a page gets from a website to the search engine result page (SERP) is essential to determine if crawl budget could be a ranking factor.

The process involves three steps: crawling, indexing, and ranking.

Read about the intricacies of the process in SEJ’s ebook, “How Search Engines Work.

Crawl budget and crawl errors fall under “crawling”; bots follow links to discover pages.

Indexing is analyzing a page and storing it in a catalog for easy retrieval.

After a page has been crawled and indexed, it is eligible to display in search results.

Ranking essentially lists the most relevant webpage at the top of search results, followed by the other pages, based on how well Google thinks the page answers the query.

The ranking stage includes most of the analysis performed by Google’s algorithms. To be considered a ranking factor, something needs to be given weight during the ranking stage.

While crawling is required for ranking once met, this prerequisite is not weighted during ranking.

Just in case that doesn’t fully settle the issue for you:

Google addresses whether or not crawling is a ranking factor directly in their “Top questions” section of the Google Search Central blog.

Screenshot from Google Search Central, June 2022Crawl Errors And Crawl Budget: Are They Ranking Factors?

Google’s documentation reassures readers that while crawling is necessary for being in search results, it is not a ranking factor.

[Discover:] More Google Ranking Factor Insights

Our Verdict: Crawl Errors And Crawl Budget Are Not Ranking Factors

Crawl Errors And Crawl Budget: Are They Ranking Factors?

Crawl Errors And Crawl Budget: Are They Ranking Factors?

Google determines rankings by many factors. However, crawl errors and crawl budgets are not one of them.

Think of crawling as the entry point into Google’s search results.

Search engines need to be able to crawl your website to index your pages. Indexing is required for ranking. But, an increased crawl budget is not responsible for better positions in search results.


Featured Image: Paulo Bobita/Search Engine Journal

Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! [Ebook]Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! [Ebook]

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