Connect with us

SEO

When To Use Rel Canonical Or Noindex …Or Both

Published

on

When To Use Rel Canonical Or Noindex …Or Both

In a Google SEO office-hours hangout Google’s John Mueller was asked whether rel canonical or the noindex tag was the best approach for dealing with duplicate and thin content in an ecommerce site. John Mueller discussed both options and then suggested a third way to handle it.

Noindex Directive

The noindex meta tag is a directive, which means that Google must obey the meta tag and drop the web page from appearing in the search results.

All that the noindex tag does is to drop that page from showing up in Google’s search results.

Google’s official documentation states:

“You can prevent a page or other resource from appearing in Google Search by including a noindex meta tag or header in the HTTP response. When Googlebot next crawls that page and sees the tag or header, Googlebot will drop that page entirely from Google Search results, regardless of whether other sites link to it.”

Rel Canonical

A rel=canonical tag is a hint, not a directive. It gives Google a suggestion for which URL you want shown in the search results.

This is useful when there are multiple pages that are similar, especially when a shopping CMS generates multiple pages for the same product with usually the only difference being something trivial like the color of the item.

Google’s official rel canonical documentation explains the problem like this:

“A canonical URL is the URL of the page that Google thinks is most representative from a set of duplicate pages on your site. For example, if you have URLs for the same page (example.com?dress=1234 and example.com/dresses/1234), Google chooses one as canonical.”

The rel canonical is a useful solution because it can consolidate all of the link and relevance signals back to the main page that a publisher wants in the search results.

Advertisement

But because Google treats the rel canonical tag as a hint, there’s no guarantee that Google will obey it and the Google algorithm may decide to show some other page in the search result.

Rel Canonical Versus Noindex

The person asking the question wanted clarification about whether it was best to use noindex or canonicalization.

It’s not an unreasonable thing to be confused about because a case could be made using either solution.

Here’s the question:

“We have a website… an ecommerce store with a lot of product variations that have thin content or duplicate content even sometimes.

So …I made a list of all the URLs we want to keep or we want to have indexed… and then I made a list of all the URLs that we don’t want to have indexed.

The more I worked on it the more I asked this question to myself, canonicalization or noindexing?

I don’t know what the better of those would be.”

Mueller answered:

Advertisement

“…I think the general question of should I use noindex or rel canonical for another page is something where there probably isn’t an absolute answer.

So that’s kind of just offhand. It’s like if you’re struggling with that you’re not the only person who’s like, oh which one should I use?

That also usually means that both of these options can be okay.

So usually what I would look at there is what your really strong preference there is.

And if the strong preference is you really don’t want this content to be shown at all in search, then I would use noindex.

If your preference is, I really want everything combined in one page and if individual ones show up, like whatever, but most of them should be combined, then I would use a rel canonical.

And ultimately the effect is similar in that, well, it’s likely the page that you’re looking at won’t be shown in search.

But with a noindex it’s definitely not shown.

And with a rel canonical it’s more likely not shown.”

Advertisement

A Third Way to Deal with Duplicate and Thin Pages

Mueller next suggested that a publisher can use both noindex and rel canonical in order to benefit from both.

Mueller said:

“…you can also do both of them.

And it’s something… if external links, for example, are pointing at this page then having both of them there kind of helps us to figure out well, you don’t want this page indexed but you also specified another one.

So maybe some of the signals we can just forward along.”

Combining Rel Canonical and Noindex is not a commonly discussed solution. But according to John Mueller it’s a valid way to deal with duplicate and thin content.

But ultimately it’s really up to the publisher to decide based on what their desired outcome is, whether consolidating link and relevance signals is important and whether making sure the page does not appear in search is paramount.

Citations

Google’s Official Documentation of Noindex

Block Search indexing with noindex

Google’s Official Documentation of Rel Canonical

Consolidate duplicate URLs

Advertisement

Which is Best: NoIndex or Rel Canonical?

Watch at 16:49 Minute Mark

Searchenginejournal.com

SEO

Google Announces 5 Changes Coming To Mobile Search

Published

on

Google Announces 5 Changes Coming To Mobile Search

At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile.

Starting today on the Google app for iOS, you’ll see shortcuts to various actions you can perform other than typing in a traditional search query.

In the coming months, Google is upgrading the mobile search bar with features that will help users find more relevant resultHowway Google displays results on mobile is about to change, becoming more visual with a greater focus on images and video.

Here’s more information on the updates rolling out today and in the near future.

1. Google Search Shortcuts

There are many ways to search Google beyond typing in a text query.

You can find products by uploading screenshots, translate text with Google Lens, or even find songs by humming into the microphone.

Now, on the Google app for iOS, all the advanced methods of searching Google will be more apparent with tappable shortcuts.

Advertisement

See an example below of what they look like:

Screenshot from: blog.google/products/search/search-on-2022-announcements/, September 2022.

2. Results In The Search Bar

Google is making finding things in mobile search even faster by displaying links to results in the search bar.

When you start typing, Google will begin populating results before you submit the query

In the example below, you can see Google displaying a link to a location page in the search bar:

Google Announces 5 Changes Coming To Mobile SearchScreenshot from: blog.google/products/search/search-on-2022-announcements/, September 2022.

This feature is scheduled to roll out in the coming months.

3. Enhanced Query Refinements

Google is making it easier to find the most relevant results by displaying an assortment of query refinements.

As you type a query into the mobile search bar, Google will offer ideas to make your question more specific.

In the example below, you can see Google suggesting different ways to expand on the query “best Mexico cities”:

Google Announces 5 Changes Coming To Mobile SearchScreenshot from: blog.google/products/search/search-on-2022-announcements/, September 2022.

4. Google Web Stories

Google is making mobile search more visual with deeper integration of Google Web Stories

Google states in an announcement:

“So we’re also making it easier to explore a subject by highlighting the most relevant and helpful information, including content from creators on the open web. For topics like cities, you may see visual stories and short videos from people who have visited, tips on how to explore the city, things to do, how to get there and other important aspects you might want to know about as you plan your travels.”

Here’s an example of what the new layout will look like.

Advertisement
Google Announces 5 Changes Coming To Mobile SearchScreenshot from: blog.google/products/search/search-on-2022-announcements/, September 2022.

The way content is displayed almost looks like iOS widgets.

You can tap on the story to open it in full-screen mode.

Google Announces 5 Changes Coming To Mobile SearchScreenshot from: blog.google/products/search/search-on-2022-announcements/, September 2022.

5. Combining Text, Images, & Video

Google is turning mobile search results pages into an endless feed of discovery.

You’ll no longer have to toggle between the Web, Images, and Video tabs, as Google will display it all on the front page.

Google Announces 5 Changes Coming To Mobile SearchScreenshot from: blog.google/products/search/search-on-2022-announcements/, September 2022.

Google describes this combination of text, images, and video on the same page as a “reimagining” of the way it delivers search results:

“We’re also reimagining the way we display results to better reflect the ways people explore topics. You’ll see the most relevant content, from a variety of sources, no matter what format the information comes in — whether that’s text, images or video.”

Additionally, you’ll have the option to continue scrolling to explore related queries.

The example below shows the bottom of a search page where you can choose to get more results for your query by tapping “More search results.” Or you explore the query “historic sites in Oaxaca” by scrolling vertically.

Google Announces 5 Changes Coming To Mobile SearchScreenshot from: blog.google/products/search/search-on-2022-announcements/, September 2022.

These new ways to explore information in mobile search are rolling out in the next few months.


Source: Google

Featured Image: Thaspol Sangsee/Shutterstock

window.addEventListener( 'load2', function() {

if( sopp != 'yes' && addtl_consent != '1~' && !ss_u ){

!function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js');

if( typeof sopp !== "undefined" && sopp === 'yes' ){ fbq('dataProcessingOptions', ['LDU'], 1, 1000); }else{ fbq('dataProcessingOptions', []); }

fbq('init', '1321385257908563');

fbq('track', 'PageView');

fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'google-announces-changes-coming-to-mobile-search', content_category: 'mobile news' }); } });



Source link

Advertisement
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish