SEO
16 Announcements From Google Marketing Live 2022

Google Marketing Live kicked off today with a keynote address, which included the announcement of 16 changes and additions to Google Ads.
The keynote primarily focused on improvements to video ads, advancements in automation, and a preview of forward-looking technologies.
Here’s everything you need to know to get caught up with today’s announcements.
Video Ads Updates
More Ads In YouTube Shorts
Video action campaigns and App campaigns are now rolling out on YouTube Shorts worldwide.
Later this year, product feeds will start showing up on YouTube Shorts, making video ads more shoppable.
Video Ads In Google Discover
Google is exploring ways to bring short video ads to Discover, which would fit in seamlessly with organic content.
Display & Video 360 Connected TV Campaigns
Soon you’ll be able to utilize Display & Video 360 to create connected TV campaigns to reach affinity, in-market, and demographic audiences across YouTube and other ad-supported connected TV apps.
Advancements In Automation
Performance Max Campaigns
A series of updates to Performance Max campaigns are rolling out throughout the remainder of the year. They include:
- A/B testing
- Expanded campaign management support in Search Ads 360 and the Google Ads mobile app
- Ability to optimize for in-store sales
- New performance data such as attribution, audience and auction insights
- Optimization score and recommendations
Updates To Insights Page
Google is rolling out three new reports to the Insights Page over the coming months. They include:
- Attribution Insights: See how your ads work together across Google surfaces.
- Budget Insights: Find new opportunities for budget optimization.
- Audience Insights: See show how your customer segments are driving campaign performance.
Improvements To Responsive Search Ads
Google is rolling out automatically created assets to responsive search ads later this year, which is designed to improve ad relevance.
This feature generates assets automatically based on content from landing pages and existing ad units.
Should you choose to opt-in, Google Ads will display the best performing combination of provided assets and automatically created assets.
Mobile-First Layouts For Responsive Display Ads
All-new, mobile-first layouts will allow you to showcase your brand on full-screen vertical ad inventory.
In addition, Google is introducing scrollable ads and videos based on your product feed.
All New Asset Library
A new account-level Asset Library can be used to store all your digital creative assets. Soon you’ll have the option to create video ads using YouTube-optimized templates.
Expansion Of Optimization Score
Google Ads’ Optimization Score is expanding to cover every campaign type within for advertisers around the world.
Forward-Looking Features
Google announced a series of advertising features that it says are designed to build “resilience for the future of marketing.”
Those features include:
- Conversion Lift Tests: Measure incremental conversions based on users and geography.
- Search Lift Tests: Measure the impact of your YouTube campaigns on driving organic searches on Google and YouTube.
- Google Tag: The global site tag will become the Google tag and get updated with new capabilities.
- My Ad Center: Google will allow users to select the types of ads they want to see more or less of.
In Summary
Wrapping everything up, these were the major announcements from Google Marketing Live:
- Video action & App campaigns coming to YouTube Shorts
- Product feeds coming to YouTube Shorts
- Video ads coming to Discover
- Connected TV campaigns coming to Display & Video 360
- A/B testing coming Performance Max
- Expanded campaign management support in Search Ads 360 and the Google Ads mobile app
- Ability to optimize campaigns for in-store sales
- New performance data such as attribution, audience and auction insights
- Optimization score coming to all campaign types
- New Insights reports
- Automatically created assets coming to responsive search ads
- Mobile-first layouts coming to responsive display ads
- New account-level asset library
- Search and Conversion Lift tests
- Global site tag will become the Google tag
- My Ad Center will allow users to control the ads they see
Source: Google Ads Help
Featured Image: Tada Images/Shutterstock
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SEO
8 Pillar Page Examples to Get Inspired By

Pillar pages are high-level introductions to a topic. They then link to other pages, which are usually more detailed guides about parts of the main topic.
Altogether, they form a content hub.
But not all pillar pages look the same.
In this guide, we’ll look at eight examples of pillar pages to get your creative juices flowing.
Key stats
Estimated organic traffic: 1,200
Backlinks: 6,900
Referring domains: 899
This is our very own pillar page, covering the broad topic of search engine optimization (SEO).
Why I like it
Besides the fact that I’m biased, I like the custom design we created for this page, which makes it different from the articles on our blog.
Even though the design is custom, our pillar page is still a pretty classic “hub and spoke” style pillar page. We’ve broken the topic down neatly into six different chapters and internally linked to guides we’ve created about them. There are also custom animations when you hover over each chapter:
We’ve also added a glossary section that comes with a custom illustration of the SERPs. We have explanations of what each element means, with internal links to more detailed content:
Finally, it links to another “pillar page”: our SEO glossary.
Takeaway
Consider creating a custom design for your pillar page so that it stands out.
Key stats
Estimated organic traffic: 92,200
Backlinks: 21,600
Referring domains: 1,700
Diet Doctor is a health company focusing on low-carb diets. Its pillar page is a comprehensive guide on the keto diet.
Why I like it
On the surface, it doesn’t exactly look like a pillar page; it looks like every other post on the Diet Doctor site. But that’s perfectly fine. It’s simply a different approach—you don’t have to call out the fact that it’s a pillar page.
Diet Doctor’s guide is split into 10 different sections with links to its own resources. The links bring you to different types of content (not just blog posts but videos too).
Unlike the classic pillar page, Diet Doctor’s guide goes into enough detail for anyone who is casually researching the keto diet. But it also links to further resources for anyone who’s interested in doing additional research.
Takeaway
Pillar pages need not always just be text and links. Make it multimedia: You can add videos and images and even link to your own multimedia resources (e.g., a video course).
Key stats
Estimated organic traffic: 5,600
Backlinks: 2,800
Referring domains: 247
Wine Folly is a content site devoted to wine knowledge and appreciation. Its pillar page, as expected, is about wine.
Why I like it
Wine Folly’s pillar page is a classic example of a “hub and spoke” style pillar page—split into multiple sections, with some supporting text, and then internal links to other resources that support each subsection.
This page doesn’t just serve as a pillar page for ranking purposes, though. Given that it ranks well and receives quite a significant amount of search traffic, the page also has a call to action (CTA) to Wine Folly’s book:
Takeaway
While most websites design pillar pages for ranking, you can also use them for other purposes: capture email addresses, sell a book, pitch your product, etc.
Key stats
Estimated organic traffic: 11,100
Backlinks: 3,400
Referring domains: 457
Yoga Journal is an online and offline magazine. Its pillar page is an A-Z directory of yoga poses.
Why I like it
Yoga Journal’s pillar page is straightforward and simple. List down all possible yoga poses (in both their English and Sanskrit names) in a table form and link to them.
Since it’s listed in alphabetical order, it’s useful for anyone who knows the name of a particular pose and is interested in learning more.
What I also like is that Yoga Journal has added an extra column on the type of pose each yoga pose belongs to. If we click on any of the pose types, we’re directed to a category page where you can find similar kinds of poses:
Takeaway
The A-Z format can be a good format for your pillar page if the broad topic you’re targeting fits the style (e.g., dance moves, freestyle football tricks, etc.).
Key stats
Estimated organic traffic: 115,200
Backlinks: 3,200
Referring domains: 860
Atlassian is a software company. You’ve probably heard of its products: Jira, Confluence, Trello, etc. Its pillar page is on agile development.
Why I like it
Atlassian’s pillar page is split into different topics related to agile development. It then has internal links to each topic—both as a sticky table of contents and card-style widgets after the introduction:
I also like the “Up next” feature at the bottom of the pillar page, which makes it seem like an online book rather than a page.
Takeaway
Consider adding a table of contents to your pillar page.
Key stats
Estimated organic traffic: 114,400
Backlinks: 2,900
Referring domains: 592
Muscle and Strength’s pillar page is a massive database linking to various categories of workouts.
Why I like it
Calling it a pillar page seems to be an understatement. Muscle and Strength’s free workouts page appears to be more like a website.
When you open the page, you’ll see that it’s neatly split into multiple categories, such as “workouts for men,” “workouts for women,” “biceps,” “abs,” etc.




Clicking through to any of them leads us to a category page containing all sorts of workouts:
Compared to the other pillar pages on this list, where they’re linking to other subpages, Muscle and Strength’s pillar page links to other category pages, which then link to their subpages, i.e., its massive archive of free workouts.
Takeaway
Content databases, such as the one above, are a huge undertaking for a pillar page but can be worth it if the broad topic you’re targeting fits a format like this. Ideally, the topic should be about something where the content for it is ever-growing (e.g., workout plans, recipes, email templates, etc.).
Key stats
Estimated organic traffic: 39,100
Backlinks: 1,100
Referring domains: 308
Tofugu is a site about learning Japanese. And its pillar page is about, well, learning Japanese.
Why I like it
This is an incredible (and yes, ridiculously good) guide to learning Japanese from scratch. It covers every stage you’ll go through as a complete beginner—from knowing no Japanese to having intermediate proficiency in the language.
Unlike other pillar pages where information is usually scarce and simply links out to further resources, this page holds nothing back. Under each section, there is great detail about what that section is, why it’s important, how it works, and even an estimated time of how long that stage takes to complete.
Another interesting aspect is how Tofugu has structured its internal links as active CTAs. Rather than “Learn more” or “Read more,” it’s all about encouraging users to do a task and completing that stage.
Takeaway
Two takeaways here:
- Pillar pages can be ridiculously comprehensive. It depends on the topic you’re targeting and how competitive it is.
- CTAs can be more exciting than merely just “Read more.”




Key stats
Estimated organic traffic: 890
Backlinks: 4,100
Referring domains: 1,100
Zapier allows users to connect multiple software products together via “zaps.” It’s a 100% remote company, and its pillar page is about remote work.
Why I like it
Zapier’s pillar page is basically like Wine Folly’s pillar page. Break a topic into subsections, add a couple of links of text, and then add internal links to further resources.
In the examples above, we’ve seen all sorts of execution for pillar pages. There are those with custom designs and others that are crazily comprehensive.
But sometimes, all a pillar page needs is a simple design with links.
Takeaway
If you already have a bunch of existing content on your website, you can create a simple pillar page like this to organize your content for your readers.
Keep learning
Inspired by these examples and want to create your own pillar page? Learn how to successfully do so with these two guides:
Any questions or comments? Let me know on Twitter.