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YouTube Launching 5 New Features For Livestreams

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YouTube Launching 5 New Features For Livestreams


YouTube announces five new features for livestreams, some of which are currently in testing and others that will roll out later this year.

These features are previewed in a video on YouTube’s Creator Insider channel. They include:

  • ‘Go Live Together’
  • Live rings
  • Cross-channel live redirects
  • Uninterrupted split screen viewing
  • Live Q&A

Here’s more about each of these features and how they will enhance the live-streaming experience on YouTube.

1. Go Live Together – Collaborative Livestreaming

YouTube is currently running a small pilot test of a feature called Go Live Together.

This is a collaborative streaming feature for mobile devices. Go Live Together allows creators to invite guests to stream with them by sending a link.

The host who creates the livestream can invite and screen their guests before going live to their viewers.

Screenshot from: YouTube.com/CreatorInsider, March 2022.

Note that the guest’s channel and user information will remain hidden during the stream.

As the host of a Go Live Together stream you’ll be able to see streaming analytics in YouTube Studio as you would with any other livestream.

Guests, on the other hand, won’t be able to see the analytics.

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Pre-roll and mid-roll ads can appear in a Go Live Together stream, but guests won’t benefit from those either. Ad revenue will be attributed to the host channel.

YouTube will look to expand the number of creators who have access to Go Live Together after the pilot test.

2. Live Rings

YouTube is working to add live rings throughout the platform.

These rings will help viewers identify when a channel is live by adding a ring around a channel’s profile picture.

Live rings are intended to increase discovery and viewership for creator’s livestreams on YouTube.

YouTube Launching 5 New Features For LivestreamsScreenshot from: YouTube.com/CreatorInsider, March 2022.

Tapping on a profile picture with the live badge ring will direct the viewer to the active livestream.

Live rings can currently be seen on certain screens on mobile devices and will be extended across YouTube later this year.

3. Cross-Channel Live Redirects

The third feature in the works is called cross-channel live redirects.

Today, creators with at least 1000 subscribers can use a feature called live redirect to direct their viewers from a live stream or premiere to another livestream or premiere on their own channel.

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However, they can’t send their viewers to a livestream or premiere hosted on another channel.

With the launch of cross-channel live redirects, creators with at least 1000 subscribers, and no active community guideline strikes, will be able to direct their viewers to a livestream or premiere hosted on a different channel.

The channel being redirected to can add channels they want to allow to redirect to them, or to allow all channels to redirect to them.

4. Split-Screen Viewing On Mobile

YouTube is working on offering an uninterrupted view of a livestream by taking a split screen approach with two different viewing experiences for mobile devices.

In the lean in video and live chat experience, the live chat engagement panel will sit to the right of the screen, replacing the live chat overlay from the classic view.

The lean back or collapsed live chat experience allows for the video to be full screen when watching in landscape mode. The chat is then represented by the viewer count in the lower right hand corner.

When the viewer count is clicked it brings the viewer back into the lean in mode.

The lean back experience will show a teaser of key moments in chat, like polls, to make sure the viewer doesn’t miss anything.

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YouTube is beginning to roll both of these views out to viewers and they should be fully launched by the end of the week.

5. Live Q&A

Another upcoming feature YouTube is looking to launch in the next few months is live Q&A.

With live Q&A a viewer will be able to submit questions during a livestream based on the creator’s question prompt.

Questions answered by the creator will be temporarily pinned to the top of the live chat, encouraging other viewers to submit their own.

For more on YouTube’s roadmap for new livestreaming features, see the full video below:

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LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack

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LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack

LinkedIn is a great place to grow your business.

In the last 12 months, 93% of B2B marketers have used the platform the most to distribute content organically. LinkedIn also topped the same survey for producing the best results.

The same study reveals content marketers are also spending more on paid content promotion. The top platform where they’re spending? Linkedin.

Businesses can also use the network for marketing to and reaching potential customers. In fact, there are more than 1 billion interactions on LinkedIn Pages every month.

With these figures, there’s no denying the power of this social media platform to drive engagement and boost brand awareness.

Are you ready to take your LinkedIn marketing game to the next level but unsure where to begin?

Here are clever LinkedIn tips from seven LinkedIn pros to boost your marketing efforts.

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Leverage LinkedIn Live

Thomas J. Armitage

Sales Executive, Site-Seeker

LinkedIn is the ultimate B2B playground. It’s like a professional conference that’s never-ending.

Live Streams, in particular, continue to be underutilized. That’s because people starve for valuable learning material.

With Live Streams, thought leaders can bypass the headaches typically involved in traditional webinar setups. No landing pages or sign-up forms are needed. You can easily promote the event through sharing and invitations, too.

Although you’ll need a third-party streaming software, most play nicely with LinkedIn.

And Live Streams are a great way to break the monotony of text posts and engage with your audience on a more personal level.

Make sure you identify a niche topic. Write a strong description that includes who the stream is for.

Invite users you know will find it worthwhile. And make sure to promote – both before the event, as well as after, since the full video will be available for playback.


Level Up Your Content Strategy

Adam Houlahan Adam Houlahan

LinkedIn Expert at Prominence Global, Author of “Influencer – The 9 Step Guide to Becoming Highly Influential in Any Industry”

The most effective strategy for LinkedIn lead generation that delivers consistent long-term results is Algorithmically Aligned Content.

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Only 1% of the 850+ million members of LinkedIn share content regularly (weekly). Less than 1% of that 1% truly understand and share content that LinkedIn sees as valuable to its membership and organically promotes for you.

Share content that creates conversations on the platform and shows you are the authority in your area of expertise without solving your audiences’ problems for them.

I call it “Know How,” with “No How” content.

Consistently implement this content strategy, and your ideal clients will gravitate to you to solve their problems.

Felipe Bazon Felipe Bazon

Chief SEO Officer, Hedgehog Digital

Back in 2017, I decided that the only social network that I would use professionally was going to be Linkedin.

Since then, I have been posting weekly (sometimes daily) posts related to SEO strategies, techniques, and insights.

This has helped build my network and reach decision makers who see my posts and get in contact through the platform or our website to fill in the contact form.

These leads that turned into clients have contributed to the exponential growth we have had since we opened up our office in Brazil.

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Being a well-known SEO down here, I’ve exploited these to our advantage; all leads came from my personal account, not the company’s.

We do have a business page for U.K. and Brazil and do some Linkedin ads to promote some stuff, but it is through the personal profile that the magic happens.

Since then, my posts are averaging:

  • 4,000 views
  • 100 interactions (likes and comments)
  • Five to seven organic leads per month

My tips are:

  • Consistency and frequency. Aim for at least a couple of posts each week.
  • Avoid sharing links on your posts; leave them in the comments. This increases the reach of your posts by at least 30%. For instance, if you want to share a new article from the blog, do a post talking about the subject and say, “We’ve written a complete guide about X, and you can find the link to it in the comments.
  • Don’t be shy in sharing insights, thoughts, and results. The community loves these types of posts. These tend to get loads of interactions.

Optimize Your Page

Virginie Cantin Virginie Cantin

LinkedIn Coach – VirginieCantin.com, Wall Street Journal bestselling author of “60 Days to LinkedIn Mastery”

My personal hack uses the experience section to highlight my services and activities. So instead of having a single job title such as “Founder,” I will have several job titles under my LinkedIn company page for each “hat” I’m wearing in my company.

I have a job title for my 1:1 coaching service, LinkedIn PEELING. Another job title is dedicated to my online course, LinkedIn BREAK-IN. Then, I use a separate job title to highlight that I’m a Wall Street Journal bestselling author.

Last but not least, I have a fourth job title that aims at getting me found by people looking for speakers and podcast guests.

The beauty of having several job titles is that you can optimize every single one of them for the algorithm so that people looking for a specific service or author, or podcast guest can easily find you.

Andy Foote Andy Foote

Advanced LinkedIn Strategies Coach

LinkedIn makes it really difficult to know who your “Super Fans” and potential “Super Fans” are; it’s as if they don’t want you to build any kind of base.

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You can see this with how they treat followers; they’re not ‘following’ at all – because an algorithm inserts itself between you and folks who have voted to see your content.

Fortunately, there’s software on the market (peakAboo by Daniel Hall) that provides juicy data on everyone who has commented on your LinkedIn posts. This helps me to know who solidly supports me and, more importantly, people who commented only a few times.

It’s the latter category I want to target and figure out a way to convert them into persistent supporters, a.k.a. “Super Fans.”


Prioritize Human-Centric Approach

Sandra Long Sandra Long

LinkedIn Trainer & Speaker – Post Road Consulting, Author of “LinkedIn for Personal Branding: The Ultimate Guide”

Activate your employee team. Make sure your team’s LinkedIn profiles are co-branded and focused on client problem-solving instead of recruiter oriented.

Encourage the team to search and connect with coworkers, clients, and prospects. Train your team to build relationships with thoughtful, helpful comments and personalized messages.

Say no to automation. Train them to engage, inspire, and motivate their professional networks with valuable comments, original posts, and shared or reposted company page content.

Develop a company hashtag and communicate how to use it on LinkedIn. Most importantly, build your team’s confidence and make it fun!

Josh Steimle Josh Steimle

Founder of the LinkedIn agency BlueMethod, Author of the WSJ & USA Today bestselling book “60 Days to LinkedIn Mastery”

LinkedIn helps me solve my biggest challenges as an entrepreneur, whether it’s sales, recruiting, or finding partners.

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LinkedIn has easily produced millions of dollars in value for me.

Even though I wrote a book on LinkedIn with 60 tips in it, everything I teach in my book can be summarized in two words: Be human. It’s the best LinkedIn hack.

Too many are trying to imitate robots on LinkedIn by sending out spam messages, posting content but never engaging with commenters, and avoiding the time-consuming, truly creative work of one-to-one communication. But that’s where LinkedIn performs best!

When you use LinkedIn to talk directly with others, like a normal human being, that’s the moment when LinkedIn becomes indispensable.

Takeaway

As the world’s largest online professional network, Linkedin makes a remarkable addition to your social media marketing strategy.

Remember to take advantage of LinkedIn features and be consistent – all while offering value and nurturing relationships.

Armed with these tips, you’re bound to thrive on the LinkedIn feed and reap the rewards.

More Resources:

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