Connect with us

SOCIAL

2023 on TikTok: A year in review and what’s next

Published

on

2023 on TikTok: A year in review and what’s next

Photo courtesy of Mariia Shalabaieva on Unsplash

Opinions expressed by Digital Journal contributors are their own.

With 2023 coming to a close, it’s time to look back on the year that was. TikTok certainly had an eventful one as it dominated the social media scene. It kicked off various global trends, keeping everyone entertained throughout the year’s highs and lows. It also became a go-to marketing tool for businesses who wanted to express their creativity and tap the growing Gen Z market.

But that doesn’t mean everything was smooth sailing for the social media giant. It faced a slew of bans as different countries grew concerned about data privacy. The United Kingdom, Canada, and New Zealand are just a few of those who have banned TikTok on government devices. 

Despite the setbacks, TikTok is here to stay. The platform will continue to shape pop culture in 2024, influencing people’s buying habits and brands’ marketing strategies. And we can expect more improvements to the app that will benefit viewers, consumers, and businesses. 

Advertisement

Growing user base and revenue milestone

TikTok’s user base expanded by 16% in 2023, reaching 1.5 billion users. It’s a milestone for the company and a huge advantage for businesses on the app. This year, many brands capitalized on the platform’s growth and leveraged TikTok marketing to capture the Gen Z market. 

According to Celebian, a TikTok promotion service, TikTok ads reach 17.9% of global Internet users above 18 years old. That’s 884.9 million viewers, or 15.9% of the world’s population within this age bracket. Through its study, Celebian discovered that TikTok’s Gen Z reach surpasses all other social media platforms. It taps 25% of female users and 17.9% of male users between 18 and 24. The app’s ability to launch trends is what drives its impressive reach.

These numbers show that TikTok remains an invaluable business tool amid the government bans and potential forced selling. Its record-breaking revenue further proves its power and influence. TikTok recently became the first non-mobile gaming app to generate $10 billion in gross revenue. Nearly $4 billion is from virtual coins that viewers gift content creators. According to data.ai, consumers spend $11 million daily to show appreciation to their favorites.

That’s not the only impressive feat from the tech giant this year. It is also the first mobile app to produce $1 billion in global consumer spending within a quarter. That happened in the first quarter of 2023. With that level of business success, TikTok is on its way to becoming the highest-earning mobile app in history. 

Game-changing tools and heightened security

TikTok is a leader in innovation, placing high value on creativity and community. In 2023, it rolled out new tools to help content creators and businesses build more effective ads. It also made improvements to the platform to enhance user experience. 

Early this year, it introduced the Keyword Insights tool to assist advertisers in keyword searches. The game-changing feature can spot trending script keywords in ad captions, text overlays, and voiceovers. It also provides insights on keyword performance, including click-through rates and how advertisers use them. It helps brands produce better ad copies and develop new marketing strategies

Advertisement

TikTok also embraced e-commerce in 2023, launching the TikTok Shop in the United States. It allows brands and merchants to post content like videos and livestreams on the platform. They can feature their products directly on their profiles or promote them as TikTok Shop ads. Users can browse, shop, and pay without leaving the app. 

TikTok even rolled out a “Fulfilled by TikTok” service to help businesses with logistics and shipping. It ensures that customers get their orders on time and receive proper customer service should issues arise. To complete the e-commerce experience, TikTok also started an affiliate program. It’s an added earning opportunity for content creators and free exposure for sellers. 

Text posts are another memorable addition to TikTok this year. The focus may be on short-form videos, but TikTok decided there’s also space for written creativity. Users can type poems, recipes, and short stories of up to 1,000 characters. Text posts are customizable with audio, colored backgrounds, and stickers

Aside from platform improvements, TikTok also reaffirmed its commitment to safety. Partnering with technological experts, it developed solutions to protect brands on the platform. Marketers can now have a safer advertising experience, confident that their ads will appear on brand-appropriate content. TikTok also leveraged AI and machine learning to review the safety and suitability of content for ads. 

TikTok predictions for 2024

2023 was a banner year for TikTok, but will the platform experience the same success in 2024? Its record-breaking revenue in 2023 is a good sign that it will retain its lead. As a powerful cultural force, it will continue to deliver unparalleled reach and engagement and grab the attention of more brands and marketers. It will also be the birthplace of more Internet trends that will keep the world watching.

One trend to watch for in 2024 is longer content. TikTok is pushing for longer-form videos to rival the platforms that came before it. According to TikTok spokesperson Zachary Kizer, they are taking the direction of content creators. The platform wants to explore ways to encourage users to stay longer on the app and generate more profit for advertisers and creators. Only time will tell if viewers will appreciate the change since they initially came to the app for short-form videos.

Advertisement

Niche communities are another trend that will take off in 2024. Because of the stiff competition on the app, we can expect content creators to adopt highly-specialized niches. That will help them build a loyal audience of like-minded individuals. An upcoming niche to look out for is environmental consciousness. There will be more eco-friendly influencers advocating waste reduction and sustainable living to make the world a greener place. 

Technological trends will also be making their way into TikTok. AI-generated music will be the soundtrack to many videos. That will open the door to more music creators, even those who don’t have professional experience with traditional methods. Users will also see more AR on the app. Late 2023, the platform introduced a new mobile editing feature that lets users create AR effects. It’s much easier to make realistic and seamless filters.

Embracing TikTok and its ever-changing landscape

The only way for businesses to succeed is to ride the waves of change. And TikTok is the best platform to help them with that. It pushes the boundaries of creativity, encouraging brands to step out of their comfort zones and try better strategies. Despite the challenges it’s facing, TikTok is dominating pop culture. Now is the best time to take advantage of it. 

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

on

By

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

Advertisement

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

on

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

Advertisement



“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Instagram Tests Live-Stream Games to Enhance Engagement

Published

on

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Advertisement



Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS