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Facebook launches Facebook Shops, free storefronts for merchants

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Mark Zuckerberg this week announced the launch of Facebook Shops, a new product that enables merchants to sell directly on WhatsApp, Messenger, Instagram, or Facebook. Facebook Shops will inspire people to shop and make buying and selling online easier, Facebook stated.

Tom Jarvis, CEO at Wilderness Agency, wrote in The Drum that this is a smart bet for Facebook and an interesting place to play in. Citing an interview with the Financial Times, Zuckerberg said that Shops will enable businesses to “complete the conversion and the transaction [of a sale] more frequently with less drop-off”, which Tom Jarvis says will drive up the price of advertising.

According to Facebook, Facebook Shops is a mobile-first shopping experience, where businesses can create an online store on Facebook and Instagram for free. Thought Facebook Shops, merchants are able to connect with customers through WhatsApp, Messenger or Instagram Direct to answer questions, and offer support.

Facebook says that is also working with Shopify, BigCommerce, WooCommerce, Channel Advisor, CedCommerce, Cafe24, Tienda Nube, and Feedonomics for partnerships.

This month, Shopify saw a 47% increase of revenue in the first quarter, from the comparable quarter in 2019. Shopify saiid the growth is driven by an increase in the number of merchants joining the Shopify platform.

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Facebook fighting against disinformation: Launch new options

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Meta, the parent company of Facebook, has dismantled new malicious networks that used vaccine debates to harass professionals or sow division in some countries, a sign that disinformation about the pandemic, spread for political ends, is on the wane not.

“They insulted doctors, journalists and elected officials, calling them supporters of the Nazis because they were promoting vaccines against the Covid, ensuring that compulsory vaccination would lead to a dictatorship of health,” explained Mike Dvilyanski, director investigations into emerging threats, at a press conference on Wednesday.

He was referring to a network linked to an anti-vaccination movement called “V_V”, which the Californian group accuses of having carried out a campaign of intimidation and mass harassment in Italy and France, against health figures, media and politics.

The authors of this operation coordinated in particular via the Telegram messaging system, where the volunteers had access to lists of people to target and to “training” to avoid automatic detection by Facebook.

Their tactics included leaving comments under victims’ messages rather than posting content, and using slightly changed spellings like “vaxcinati” instead of “vaccinati”, meaning “people vaccinated” in Italian.

The social media giant said it was difficult to assess the reach and impact of the campaign, which took place across different platforms.

This is a “psychological war” against people in favor of vaccines, according to Graphika, a company specializing in the analysis of social networks, which published Wednesday a report on the movement “V_V”, whose name comes from the Italian verb “vivere” (“to live”).

“We have observed what appears to be a sprawling populist movement that combines existing conspiratorial theories with anti-authoritarian narratives, and a torrent of health disinformation,” experts detail.

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They estimate that “V_V” brings together some 20,000 supporters, some of whom have taken part in acts of vandalism against hospitals and operations to interfere with vaccinations, by making medical appointments without honoring them, for example.

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Change on Facebook

Facebook announces news that will facilitate your sales and purchases on the social network.

Mark Zuckerberg, the boss of Facebook, announced that the parent company would now be called Meta, to better represent all of its activities, from social networks to virtual reality, but the names of the different services will remain unchanged. A month later, Meta is already announcing news for the social network.

The first is the launch of online stores in Facebook groups. A “Shop” tab will appear and will allow members to buy products directly through the group in question.

Other features have been communicated with the aim of facilitating e-commerce within the social network, such as the display of recommendations and a better mention of products or even Live Shopping. At this time, no date has been announced regarding the launch of these new options.

In the light of recent features, the company wants to know the feedback from its users through the survey same like what Tesco doing to get its customers feedback via Tesco Views Survey. However, the company is still about this feedback will announce sooner than later in this regard.

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