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Facebook Provides Tips on Maximizing Closed Captions in Video Content

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Over the past couple of months, Facebook has been publishing a series of weekly video interviews with internal experts on various aspects of its video tools, covering Creator Studio, Live Producer, broadcasting tools and more.

The videos touch on all the key elements of each function, while they also provide some valuable pointers as to how to make the most of Facebook’s video tools, including what they were designed for and how they work. This week’s interview looks at closed captions, and how to ensure the best, most accurate captions for your video content. 

In the video interview, Facebook provides insight into features like automated closed captions, which can detect the language that people are speaking in the uploaded video (Facebook currently supports 16 languages), in order to create auto captions, with minimal input from the creator.

But auto-captions are not perfect, and Facebook also provides some key tips for maximizing your captions through the auto-captioning process.

  • Use them – Facebook notes that everybody benefits from having captions on your videos, because they cater not only to people with hearing difficulties, but also those watching in an environment where they can’t utilize sound
  • Capture clear audio – Facebook underlines the importance of audio quality in facilitating auto-captions – the better the sound quality, the more accurate your auto captions will be
  • Use a microphone – If you’re looking to create better quality video content, and utilize captions, investing in a decent microphone makes a lot of sense
  • Make the audio as clean as you can – Facebook recommends running your audio through a compressor to improve audio quality

Facebook also notes that there is a simplified caption editing process which can be accessed within Creator Studio so you can revise and refine your auto caption transcript if you need. 

Facebook caption editor

Facebook notes that it’s next looking to focus on making caption generation faster, and streamlining the video posting process.

As noted, the videos provide some valuable insight into key video elements, and while a lot of the information presented is largely what you already know, there are always a couple of helpful pointers to get you thinking, and be aware of within Facebook’s tools.

Socialmediatoday.com

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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