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Facebook Publishes New Marketing Insights Around Ramadan

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With Ramadan approaching, Facebook has this week published a new set of insights, and a new mini-site, dedicated to helping marketers connect with audiences around the annual celebration.

As per Facebook:

Brands have an opportunity to create meaningful connections during Ramadan by being of service to observers and taking stands on the values and issues important to the community. This should be done in a respectful way because, while business opportunities exist during the month, it is a special time for the community, particularly now when there’s a crisis at hand.”

Facebook’s Ramadan usage insights are separated into nine different regional markets, along with a collection of global stats on shopping related to the event.

Facebook Ramadan insights

Facebook says that 41% of global Ramadan observers report purchasing more during the season, while 51% of observers say that Ramadan is a time to find the best deals. As a result: “the number one type of activity observers want to see from brands/businesses on Facebook during Ramadan is good deals, like promotional offers or discounts”. 

And this year, Facebook is looking to provide even more resources for marketers looking to build connection around Ramadan, with a new, dedicated mini-site of reports, tips and insights related to the event.

Facebook Ramadan mini-site

The data obviously has more practical application to Middle East and African markets, where Ramadan is more commonly observed, but there are plenty of considerations here for all regions, dependent on your audience and your understanding of the event.

But if you want to get a better handle on the various considerations, Facebook’s new mini-site is a good place to start, while for those planning out their Ramadan campaigns, there’s a heap of info to take in.

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You can check out Facebook’s Ramadan mini-site here, or take a look at its region-specific insights here.

Socialmediatoday.com

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YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts

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YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts

With Shorts becoming a bigger consideration for YouTube creators, and live-streams also driving significant results, it’s now moving to provide more insight on the individual performance of each content type, with improved analytics options within YouTube Studio.

As you can see here, soon, the ‘Reach’ and ‘Engagement’ tabs in Studio will be replaced by a new ‘Content’ tab, which will then enable the display of separate data for videos, Shorts, live-streams and posts.

YouTube Studio content analytics update

Tapping into any of these sections will show you dedicated data for each, making it easier to track the performance of your various content types, which has been a top-requested feature at YouTube, particularly since the arrival of Shorts.

Short-form content is the trend of the moment, and on YouTube, Shorts are already driving 30 billion views per day. Which is impressive in itself, but channel managers also want to know what sort of traffic Shorts is generating for their content, and how it contributes to overall growth.

Now, that data will be readily available in the Studio app, while you’ll also still be able to view your content performance in aggregate on the ‘All’ tab.

YouTube Studio content analytics update

YouTube notes that all the previously available metrics will remain available in this new format, though they may have been moved around. For example, Traffic Sources, which was available in the Reach tab, is now listed in each individual content type display.

YouTube Studio content analytics update

For more advanced analytics, you’ll need to switch to ‘Advanced Mode’.

“For example on desktop go to the top right corner and click on the ‘Advanced Mode’ button and there you’ll be able to filter metrics by content type, so that you can, for example, see the watch time on your live streams as well.”

YouTube Studio content analytics update

It’s a handy update, that will make it easier to measure the individual performance of your various YouTube uploads, and with Shorts becoming a bigger part of the puzzle, that could be key to determining how much time and effort you dedicate to each different format.

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It’s worth noting, too, that the content tabs will only appear if you’ve uploaded that type of video. If you’ve never hosted a live-stream on YouTube, you won’t see a ‘Live’ tab, same with ‘Shorts’.

More data is always better, and these new dividers will provide great insight into how each element is helping to grow your YouTube channel.

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YouTube says the updated YouTube Studio Content tab is rolling out over the next few weeks for all creators on desktop, Android and iOS.

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