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Google Adds New ‘Asian-Owned’ Tag for Business Listings in Search and Maps

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Google Adds New ‘Asian-Owned’ Tag for Business Listings in Search and Maps

Google’s adding a new option to help users support Asian-owned businesses, with a new ‘Asian-owned’ attribute available within Google My Business profiles.

As displayed in the video, the new ‘Asian-owned’ attribute adds a badge to that business’ display, in both Search and Maps, which could help guide users that are looking to support minority-owned businesses in their decision-making.

Google added business identity attributes earlier this year, which, as you can see in this example, already include tags for women and LGBTQ-owned brands (full listing of options here).

The tags are optional, and are only available to businesses in the US. But they could provide a simple means to facilitate support – while businesses and products that apply the tags are also eligible to be featured on Google pages that highlight brands with specific identity attributes.

And now, there’s also an Asian-owned signifier, adding to this support capacity. Which, according to research, could be particularly relevant for Gen Z shoppers, who are more likely to seek out businesses that support causes that they align with.

And many Asian-owned businesses do indeed need support.

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As per Google:

“Over the past two years, COVID-related small business closures and targeted acts of violence have reinforced the importance and impact of allyship – and have underscored how critical it is to support historically marginalized communities, including our Asian community.

Indeed, according to research, race-based attacks on Asian Americans have increased significantly over the past two years, going from an average of 8.1 per year before 2020, to 81.5 since – more than 11 times the previous average.

That’s a trend that can’t be overlooked or ignored. Which is why this is an important update from the search giant.

In addition to this, Google’s also expanding its training and support programs for Asian-owned businesses:

Over the past few years, Grow with Google has partnered with the US Pan Asian American Chamber of Commerce (USPAACC) to help Asian-owned small businesses grow. To date, we’ve helped more than 20,000 Asian-owned businesses expand their digital skills through workshops focusing on topics like e-commerce tools, design thinking for entrepreneurs and making decisions using analytics.”

Expanding on this, Grow with Google is now launching an expanded program which will provide assistance to an additional 10,000 Asian-owned small businesses, helping them learn critical digital skills to meet shifting consumer demand and activity.

It’s an important addition, because again, as Google notes, Asian businesses have been disproportionately impacted by the pandemic, and the surrounding angst tied back to the origins of the virus. It may seem like we, as a society, are beyond misguided criticism of this type, but recent times have shown that significant divides still remain, even if we’d prefer to think they didn’t.

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These new badges are a small step in supporting minority-owned businesses, but they could play a big role in raising awareness, and fostering stronger support

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Elon Musk Sells of Tesla Stock in Preparation for Possible Twitter Deal

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Elon Musk Sells of Tesla Stock in Preparation for Possible Twitter Deal

It seems that Elon Musk isn’t entirely confident that he’ll be able to pull out of his $44 billion Twitter takeover deal, with Musk reportedly selling almost $7 billion in Tesla stock in recent days in preparation for a transaction, if he is ordered to pay up.

As reported by The Wall Street Journal:

Mr. Musk, Tesla’s chief executive and largest shareholder, sold around 7.9 million shares between Friday and Tuesday, the disclosures show, leaving him with a 15% stake in the company. The Tesla boss has been on a selling spree over the past year, during which he has cashed out roughly $32 billion worth of shares in the electric-vehicle maker.”

Musk has since confirmed the sell-off, explaining that: 

The Musk/Twitter takeover is scheduled to be heard in the Delaware Court of Chancery in October, after Musk and his team sought to exit the deal based on Twitter’s inability to convince them that only 5% of its active users are fake/bot accounts.

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In response, Twitter has outlined its ‘airtight’ case against Musk’s various claims, with the court scheduling an expedited trial based on Twitter’s counter evidence. Twitter’s counter filing has also suggested that this element is not a legal impediment to the closing of the deal, under its original terms.

That means that Musk’s takeover will come down to Musk’s legal team’s ability to convince the court that Twitter’s process of counting bots and fake accounts constitutes a material altering of the original terms of the proposal, which looks like it could be a difficult path to take.

Which is why Musk is now taking measures to prepare for a likely loss, which will eventually, probably, still see Musk become Tweeter in chief. Whether he wants to be or not.

Of course, you could also argue that this is due diligence, and that Musk is simply taking steps to ensure he’s covered, just in case he loses the case. Some have also suggested that Musk’s entire Twitter takeover bid has been an elaborate front in order to facilitate the sell off of Tesla stock options that were set to expire soon. These latest sell-offs could also play into that narrative, in enabling Musk to make even more money, without raising market concerns as he reduces his Tesla stake.

That’s super rich guy math, and I won’t even pretend to understand the complexities of how that might work – but it does seem like, at the least, Musk is slightly concerned that he’s not going to win his upcoming trial, and that he will indeed be forced to buy Twitter at his original agreed price.

Though Elon has also noted that he has a back-up plan, in case his Twitter deal falls through.

There’s nothing at X.com yet, but another Twitter user also shared this video clip in which Musk explained his plans for the website.

So Musk has a ‘pretty grand vision’ for what ‘X.com’, and ‘X Corporation’, could be, with Twitter helping to expedite that plan, whatever it is.

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So even if Elon does lose his upcoming court case, he could still look to make bigger waves in the social media world – while it may also suggest that Twitter could become ‘X’ or something like it, in Elon’s broader plan.

Which kind of kills off this idea:

In any event, we’re now getting closer to a resolution one way or another, with the trial date looming, and Musk preparing for the next stage, whatever that may be.



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