Connect with us

SOCIAL

Google Announces New Search Updates Which Will Put More Emphasis on Content Depth

Published

on

Google's Latest Core Search Update is Rolling Out from Today

Google has announced some key updates to its Search algorithms which will look to highlight more valuable results, created for humans, as opposed to web pages that have been designed purely with SERP ranking in mind.

Google’s main target with these new updates is low quality aggregator sites, which aim to match up with common search terms in order to suck in more Search traffic.

Now, Google says that it will put more emphasis on content quality and depth, which could spark a change in broader SEO approach.

As explained by Google:

Next week, we’ll launch the “helpful content update” to tackle content that seems to have been primarily created for ranking well in search engines rather than to help or inform people. This ranking update will help make sure that unoriginal, low quality content doesn’t rank highly in Search, and our testing has found it will especially improve results related to online education, as well as arts and entertainment, shopping and tech-related content.”

The update, as Google says, is aimed at low quality sites that have been constructed purely to game the algorithm, by including specific keyword matches and data notes that align with key Google search trends.

In other words, if you’re creating shallow content based purely on keyword matching, in order to rank in Search, you may soon see a dip in your SERP rankings.

Advertisement

“For example, if you search for information about a new movie, you might have previously seen articles that aggregated reviews from other sites without adding perspectives beyond what’s available elsewhere. This isn’t very helpful if you’re expecting to read something new. With this update, you’ll see more results with unique, authentic information, so you’re more likely to read something you haven’t seen before.”

As always, Google wants to ensure that users get the most relevant, helpful results, which are generally not provided by aggregator sites or those constructed purely with Search rankings in mind. That could reduce the value of common SEO tactics, like using exact search terms in your headers, and keyword stuffing (which is already bad practice).

The change shouldn’t impact sites that are genuinely creating helpful, in-depth content on a specific topic. Really, the bottom line is that you should be creating content with your audience in mind, with Search being an afterthought in the process.

Though it’s difficult to give specific guidance, as we don’t know what the full impacts will be at this stage. Again, it shouldn’t impact most sites, which are not designed to game Google’s systems, but it may be worth keeping an eye on your Analytics data in the coming months.

Google’s also announced a new update to its review ranking process, designed to surface quality, helpful reviews in Search results.

“Last year, we kicked off a series of updates to show more helpful, in-depth reviews based on first-hand expertise in search results. We’ve continued to refine these systems, and in the coming weeks, we’ll roll out another update to make it even easier to find high-quality, original reviews. We’ll continue this work to make sure you find the most useful information when you’re researching a purchase on the web.”

Similar to the helpful content update, Google’s review focus is designed to highlight more product reviews that share in-depth research, ‘rather than thin content that simply summarizes a bunch of products’.

So if you’re looking to incorporate product reviews and UGC into your website, you’ll want to try to include more in-depth info, as opposed to quick hitter quotes and one-liners.

Advertisement

Again, the main focus for Google is to keep providing quality, informative results in Search, which answer the questions that searchers have when they come to its apps. The better you can do this, in detail, the better your Search performance should theoretically be.

It’d not always this simple, but these updates underline Google’s focus on providing more in-depth responses and original content, as opposed to summarized, aggregated answers.   

Source link

SOCIAL

WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

Published

on

WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

Advertisement

Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish