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How These Entrepreneurs Made Millions Exclusively on Social Media

Published

5 years ago

March 16, 2020

Social media is a must for any business looking to get off the ground and sometimes it’s the first stop before opening brick and mortar or launching a website. Social media has made it easier to get to more customers fast — with Facebook ads and subscription groups, Instagram shopping, What’s App checkout and more helping brands go from local to global. Bottom line: There are many ways to monetize your talents without having to literally open shop. Here are a few inspiring entrepreneurs who got their start on social media — and how you can too.

Get Behind a Purpose

Three months before launch, the sisters behind LA-based fashion brand Doen, Margaret and Katherine Kleveland, took their brand to social media with shot-on-film, vintage-inspired photography and luxe, modern, boho dresses and blouses any woman would covet, and word-of-month spread fast. Through DMs and tags, the brand grew organically (and internationally) and their mission of female empowerment — a women-run fashion business with women-run factories in a male-led industry — became a story to tell. Three months later, at launch time, they were featured in the NY Times’ T Magazine.

“We use our social media platforms to hear from and engage with our customers in order to know what people are loving, how items are fitting, thoughts on fabric and so on. It’s important for us to be open with our customers and it’s allowed us to build trust with our community. Our customer knows they can email or message us online and receive a quick yet personal response,” they told Harper’s Bazaar UK last May. Last summer the direct-to-consumer brand partnered up with Net-a-Porter and recently opened shop in Brentwood, nearly five years after launch.

Partner Up

What started as a social action campaign for International Women’s Day in 2017 became a powerful digital movement that has impacted countless women and girls worldwide. Meena Harris, founder of the Phenomenal Woman Action Campaign, used her super skills in grassroots organizing (she is the niece of Senator Kamala Harris and was an organizer for Barack Obama’s 2008 campaign) to sell ‘Phenomenal Woman’ T-shirts that would benefit causes close to her heart: educational and healthcare equity; criminal justice reform; gender parity in STEM; reproductive health; and political representation. She talks about how she used digital platforms to spread the word by partnering with several non-profit beneficiaries, getting celeb support (strategically) and thinking like an entrepreneur to grow in this Vogue Australia article. The fundraising initiative has since raised money for the organizations such as Girls Who Code, the United State of Women, the Essie Justice Group, Families Belong Together, Planned Parenthood, Native Voices Rising and the Dr. Maya Angelou Foundation.

Be an Original

Self-taught artist Jenna Rainey inspired a major watercolor comeback when she started posting time-lapse videos of her bright and colorful floral strokes in 2013. Her refreshingly down-to-earth and quirky personality helped define her brand and her willingness to share how she does it through online tutorials and workshops turned her hobby into a global creative powerhouse. She started up her own design studio in Southern California and became the best-selling author of a series of watercolor books. She’s also a YouTuber, host to several online courses (including three for Brit + Co), and licenses her art to brands like Target, Staples and Papyrus. She shares her licensing secrets in her popular Brand + Brand course.

Turn Followers Into Shoppers

Natalie Ellis and Dr. Danielle Canty, cofounders of BossBabe, a community for women in business, started out posting ambitious quotes on Instagram and turned it into a multimillion-dollar business. How? By cultivating their follower’s buying power. Ellis lays out her secrets to making the most of selling on Instagram stories and Facebook (“Don’t make your audience jump through hoops to buy from you”) in this Fast Company article.

Break Your Industry’s Mold

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I have pink and purple hair! 💜💕💜💕 The other day I realized how different my life is than most people’s now. It didn’t used to be that way. It was such a slow transition that I didn’t even realize it had separated from the norm so much. I’m about to talk about money and if that’s uncomfortable for you, it’s time for you to scroll on. One day Michael and I had finally earned what we inappropriately call, “f@€K you money” (OMG I said it and tell me you watch Billions). That’s the amount it would take for you (specifically you, we are all different), to have enough money to live outside of the social norm — in whatever way brings you the most joy and fulfillment. To be able to use your money to no longer conform to what others want from you. And, dang if it isn’t expensive. Living outside the norm is NOT what most people do so it will invite the worst of others insecurities to come and play. It’s not what our government or society wants because people with their own ideas for their life don’t conform. Make no mistake, it costs money. And I, personally, love that M and I earned it for our family. Yep. I’m going here, too. We earned every single dollar and there’s not a thing that the people who tried to stop us can do about it. Not the people who hurt us in our past. Not those that wish us ill now. That success and mindset are ours to build on. We use our money to provide a lifestyle that feels like pink and purple hair in a blonde and brunette world. Our life looks insane to a lot of people. The way we live makes some (a lot) uncomfortable. We don’t send our kids to school like normal families. We don’t have a stay-at-home parent like normal. We don’t spend or invest like normal people. We don’t make choices based on normal criteria. It looks insane if you don’t know us and what we want out of our life. To us, though, it feels like bliss…even when it doesn’t. So here’s to being a physical representation of how I feel. I reject normal. I resist (not in the modern feminist way, let’s get that straight). If you’re made to stand out, it’s probably about time that you start. Stop wasting your life living by a standard you didn’t choose

A post shared by Lindsay Teague Moreno | LTM (@lindsayteague) on Mar 9, 2020 at 10:58am PDT

Lindsay Teague Moreno built a seven-figure income selling Young Living Essential oils using only social media (with three little ones at home) and now her sales are projected to bring in $250 million this year. She is the author of the best-selling book Getting Noticed, a road map for building a business from scratch and has a new book Boss Up! coming out in May. In this video on Entrepreneur she talks about how she broke from the mold when it came to selling essential oils in an industry that needed a refresh.

Behold the Trust Factor

Jenna Kutcher traded her corporate job as a health-and-wellness leader at Target to pursue a passion for photography. After running a wedding photog gig, she moved on to teaching others how to set up a photography business and how to market their business via email and social media. Her digital marketing know-how, never straying from her niche audience, and talking with brutal honesty on social (her heartfelt response to a body-shaming troll after she suffered a miscarriage went viral and her following grew 5Xs). A podcast, courses, and an online shop later, Jenna Kutcher LLC was projected to make $5.5 million in revenue last year.

When Algorithms Change, Try Good Old-Fashioned Email

Emily Ley, founder of the super-popular Simplified Planner, grew her Etsy audience by sharing her products and her personal story on Facebook and Twitter in 2008. She has since grown to 250,000 Instagram followers, 65,000 Facebook fans, and 10,000 Twitter followers but growing an organic audience online (as we all know) has become a challenge. “Social media algorithms have changed, so you don’t always show up in someone’s feed, but if you have someone’s email address, you will always show up in their inbox,” she told Inc. She uses MailChimp to automate her newsletters and set up a monthly coaching program with tips to help customers organize their lives. The win? It has shown to turn one-time customers into forever fans.

Have a social media success story to share? Tell us @BritandCo!

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12 Proven Methods to Make Money Blogging in 2024

Published

5 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

6 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

7 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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