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How to create an AI influencer to promote your brand

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How to make your own AI influencer

If one of your new your resolutions is to build your very own AI influencer,  you will be pleased to know that it is much easier than you might think. Remember not all AI influencers need to just attract followers they can also promote your brand or products if done correctly.  Enabling you to create a portfolio of models that you can use again and again for your marketing material without the additional costs of using photographic studios, on location photography or costly models from an agency. This method also puts you in full control over the influencer allowing you to manage costs and use them in any promotion you can imagine without the need to renegotiate fees.

The key to creating and AI influencer is the ability to generate large quantities of AI images using a consistent face throughout. So the first thing you need to do is generate a portrait of the face of your new AI influencer. This first stage can be done using a variety variety of different AI image generators depending on your preference whether it be OpenAI’s DallE 3, Midjourney, Stable Diffusion or others.

In the fast-paced world of digital marketing and online branding, creating a unique and recognizable virtual persona is a great way to promote your products, brand or simply attract followers. With the advent of artificial intelligence, the ability to craft AI influencers with consistent facial features has become a reality, and one of the tools at the forefront of this innovation is Fooocus. This software is designed to help users generate and refine virtual models that can represent brands or ideas in the digital space.

Before diving into the world of AI influencers, it’s important to ensure that your computer meets the necessary specifications to run Fooocus effectively. The software requires a system with at least 8 GB of RAM, an Nvidia graphics card with a minimum of 4 GB of video memory, 33 GB of free disk space, and the Pinocchio software installed. These prerequisites are crucial for the smooth operation of Fooocus and the creation of high-quality images.

How to make your own AI influencer

Once you’ve installed Fooocus and met the system requirements, the next step is to familiarize yourself with its user interface. The interface serves as the central point for all your creative endeavors, allowing you to select a base image that will define the consistent look of your AI influencer. This base image is vital as it ensures that your virtual model maintains the same facial features across various expressions and settings, which is key to building a strong and recognizable brand identity.

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As you work with Fooocus, you may encounter images that don’t quite meet your standards. Fortunately, the software includes image correction tools that allow you to fine-tune your AI influencer’s appearance, ensuring a polished and professional look. These tools are intuitive and user-friendly, making it easy to achieve the desired results without extensive technical knowledge.

For those who wish to delve deeper into customization, Fooocus offers a range of advanced features. These include adjustable resolution settings, the ability to use negative prompts to avoid certain traits, and tabs dedicated to style and model adjustments. One of the standout features is the image prompt function, which lets you blend elements from different images to perfect your model’s look. This level of control allows you to create a virtual model that truly stands out and captures the essence of your brand.

Fooocus detailed adjustments

In addition to these customization options, Fooocus provides specific settings for detailed adjustments. These settings include the stop at value, weight, performance presets, style presets, guidance scale, sharpness, and aspect ratio or resolution. By tweaking these parameters, you can optimize both the performance and aesthetic appeal of your AI influencer, ensuring that the images you produce are of the highest quality.

High-resolution images are a must in today’s digital landscape, where clarity and detail can make a significant impact. Fooocus’s image upscaling feature is invaluable for those who need to enlarge their images for use across different platforms without sacrificing quality. This ensures that your AI influencer looks sharp and professional, whether on a mobile screen or a billboard.

Another advantage of using Fooocus is the ability to generate a variety of images for your virtual model. This functionality allows you to showcase your AI influencer in different contexts, such as various scenarios or clothing options. Having a diverse portfolio of images is beneficial for maintaining audience interest and adapting to different marketing campaigns or social media platforms.

Things to consider when designing an AI influencer

Designing a digital persona, especially for brand promotion or social media influence, involves several key areas. These areas encompass both technical and creative aspects, ensuring the persona is both engaging and consistent. Here’s a breakdown of the crucial elements to consider when creating your AI influencer.

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  • Conceptualization and Brand Alignment:
    • Core Characteristics: Identify key traits like charisma, intellect, humor, or empathy. These should mirror the attributes your brand wishes to project.
    • Brand Message Synchronization: Ensure the persona’s characteristics and narrative align with your brand’s messaging, mission, and values.
    • Foundation for Interaction: This initial step dictates how the persona will engage with the audience, reflecting your brand’s approach to customer interaction.
  • Identity Creation:
    • Backstory Development: Craft a compelling and relatable backstory for the AI influencer, giving them depth and making them more engaging.
    • Personality Traits: Choose traits that appeal to your target audience, such as being adventurous for a travel brand or knowledgeable for a tech brand.
    • Interests and Values: Align these with those of your target demographic to foster a deeper connection.
  • Voice and Communication Style:
    • Language Style: Decide on formal, casual, or a mix of tones, depending on your audience and brand voice.
    • Consistent Tone: Maintain a consistent tone across all communications to establish a recognizable voice.
    • Content Type: Determine the mix of educational, entertaining, promotional, and interactive content.
  • Visual Design:
    • Facial Features and Expressions: Design features that are appealing and convey the AI’s personality.
    • Hairstyle and Color: Choose styles that resonate with current trends while maintaining a unique identity.
    • Fashion Style and Clothing: Reflect the latest fashion trends or brand-specific attire.
    • Makeup and Accessories: Use these elements to enhance the persona’s visual appeal and connect with trends.
  • Photographic Style and Portfolio Development:
    • Consistent Photographic Style: Establish a signature style for photos, including angles, filters, and themes.
    • Lighting and Color Schemes: Use these elements to set a mood that complements the AI’s character.
    • Diverse Portfolio: Create a range of images that showcase different aspects of the persona’s lifestyle and interests.
  • Personality and Voice Consistency:
    • Communication Style: Ensure the AI’s way of interacting remains consistent across different platforms.
    • Content Consistency: Align the content with the AI’s established personality and voice.
  • Engagement Strategy:
    • Content Planning: Develop a content calendar that includes various types of posts, from promotional to personal stories.
    • Interaction Methods: Use comments, direct messages, and other engagement tools to interact with followers.
    • Posting Frequency: Determine an optimal posting schedule to maintain presence without overwhelming followers.
  • Ethical Considerations:
    • Transparency: Clearly disclose the AI’s nature to maintain trust and authenticity.
    • Addressing Ethical Concerns: Tackle issues related to representation, authenticity, and societal impact.
  • Analytics and Adaptation:
    • Engagement Analysis: Regularly review engagement metrics to gauge the effectiveness of content and strategy.
    • Strategy Adaptation: Use insights from analytics to refine the AI influencer’s approach and content.
  • Long-Term Evolution:
    • Updating Visuals and Personality: Keep the persona fresh and relevant by evolving with trends and audience preferences.
    • Expanding to Different Markets: Consider creating multiple AI influencers, each tailored to different segments of your market, to broaden reach and appeal.

It’s important to acknowledge the contributions of the open-source AI community, whose collective efforts have provided the tools and methodologies that make software like Fooocus possible. Their dedication to advancing AI technology has paved the way for innovative tools that are reshaping the way we approach digital content creation.

Fooocus is a powerful tool for anyone interested in creating AI influencers with uniform facial features. By utilizing this software, you can master the user interface, customize settings to fit your specific needs, and produce standout images that will captivate your audience. Whether you’re involved in marketing, the arts, or simply have a passion for technology, Fooocus opens the door to new possibilities in digital expression, allowing you to bring your virtual visions to life with precision and flair.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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