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Huel ads banned over money-saving claims

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Huel ads banned over money-saving claims

Nutrition company Huel has had two adverts banned for making ‘misleading’ money-saving claims about its meal replacement products.

The Advertising Standards Agency (ASA) took the action after considering the impact they might have amid the cost of living crisis.

With millions skipping meals and finding it harder to eat healthily compared to before the crisis, households across the country are keen to make savings on food.

Here, Which? explains why Huel’s online ads have been taken down and offers tips for maintaining a healthy diet on a stretched budget.

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What claims did Huel make?

Complaints were made to the ASA about paid-for Facebook ads, which appeared on 29 August 2022 and 6 September 2022. 

The advert stated: ‘Huel helps keep money in your pockets. An entire month’s worth of Huel works out at less than £50.’

The ASA also examined a page on Huel’s website titled ‘Five ways to save money on food’, which encouraged people to ‘embrace processed food and meal replacements’ and said: ‘Huel is another great example of processed food being able to help you save money on food.’

How the ASA investigated

The watchdog considered how people would view both the ads in the context of the cost of living crisis. 

It said those who viewed the Facebook ad ‘would likely compare the cost of a month’s supply of Huel, eaten for every meal, to the cost of a month’s supply of “traditional” meals’.

The ASA’s investigation found Huel did not make it clear that that the cost saving element of the ads was only based on consuming one Huel product a day, and was not the equivalent to a month’s worth of food covering all meals.

When it came to the page titled ‘Five ways to save money on food’ the ASA believed the claims would be interpeted by consumers to mean that Huel products provided all the nutritional benefits of the types of processed foods referenced and could be eaten instead of ‘tradiotnal meals’.

The ASA noted to get the recommended amount of calories for a day, an average woman would have to eat five Huel portions That would cost about £350 a month, while an average man would need to eat more.

As Huel did not provide evidence that this would be a saving compared to a month’s worth of ‘traditional’ meals, the regulator concluded that the money-saving claim made in the ads were ‘misleading.’

The ASA also deemed the ads ‘irresponsible’ as they did not make clear that a ‘traditional’ diet of three meals a day could not be replaced with three portions of Huel a day.

What action has been taken?

The ASA has banned the ads and ruled that they must not appear again in the form complained about. 

It also told Huel to ensure its ads do not state or imply eating Huel for all meals instead of a ‘traditional’ diet was cheaper, unless it could substantiate the claim.

The regulator also said Huel’s adverts must not imply three portions of Huel per day contained sufficient calories for people, and warned the company not to make general health claims unless they were accompanied by a specific authorised claim.

How did Huel respond?

A Huel spokesperson told Which?: ‘we take our responsibilities under the [non-broadcast advertising, sales promotion and direct marketing] code seriously, and when brought to our attention, we pulled the ads and removed the article from our website. 

‘Since day one, Huel’s mission has been to make nutritionally complete, convenient and affordable food and we will continue to do so.’

How to save money on food and eat healthily

Your diet, including how much you eat, is a vital part of staying well.

If you’re struggling with the cost of food, we’ve set out some tips and advice on how to save and where to get help to eat healthily.

Reduce food waste

The average UK family wastes around £700 of food every year, according to the government-backed Waste and Resources Action Programme (WRAP). 

So cutting back on your household food waste might help you save money on your food bills

To do this, it’s important to use your instincts when it comes to products’ best-before dates, and only throw items away when they look or smell bad. 

In addition, going for loose, uncut fruit and veg should help reduce food waste as you’re more likely to buy the quantity you actually need, and you won’t have a best-before date to tempt you to dispose of it when it’s still edible. 

Batch cook

Cooking as many meals as possible in one go, and freezing any leftovers, means you only have to buy your ingredients once (providing you can buy in bulk), cook once and use your cooking facilities once.

You could also consider adding additional vegetables into dishes you’re cooking to help you from a health perspective and to help keep you full. 

Avoid convenience stores

Which? research has found regularly shopping at local supermarket convenience stores could be costing you hundreds more each year.

So it’s worth making the effort to go to a big Tesco or Sainsbury’s over a Tesco Express or Sainsbury’s Local in order to save.

Check if you’re eligible for the Healthy Start scheme

If your more than 10 weeks pregnant or have a child under four you could get help to buy healthy food and milk with the Healthy Start scheme.

If eligible you will get a card with money loaded on it that you can use at certain shops. The card can be used to buy milk, vegetables, pulses and infant formula. Currently, Sainsbuy’s is topping up the government-funded NHS Healthy Start scheme by £2.

In Scotland you may be able to get help under the Best Start Foods scheme.

See if you can use a food bank

Trussell Trust is the UK’s largest food bank organisation, with more than 1,200 food banks across the country. You can find your local food bank on its website.

You’ll need to be referred to a food bank, either through Jobcentre Plus, a social worker, Citizens Advice, a medical professional or your local authority. If you aren’t in touch with any of these organisations, you can still contact the food bank directly to ask for help.

Which?’s Affordable Food For All campaign

Which? has launched an Affordable Food For All campaign after it found  millions of people across the UK are struggling to access affordable food.

We’re calling on supermarkets to commit to clear pricing, better access to budget ranges that enable healthy choices and more offers for those who need them most.

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12 Proven Methods to Make Money Blogging in 2024

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Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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