Connect with us

SOCIAL

Instagram Will Enable New Advertisers to Create Ads Without Linking to a Facebook Page

Published

on

This seems like an interesting shift at Facebook.

As reported by AdWeek, Instagram will now allow new advertisers in some regions to create Instagram ad campaigns without having to link to a Facebook Page.

As per Instagram:

You can now create Instagram ads without having a presence on Facebook. If you are promoting a post from your Instagram business account for the first time, you won’t have to connect to a Facebook ad account or Facebook Page.”

The key proviso here being ‘for the first time’ – most Instagram advertisers have already connected their profile to Facebook Ad Manager, as has been required, and those businesses won’t now have to option to disconnect their Instagram profile from their Facebook Page, and still have the capacity to run ads.

Businesses that do choose to run their ads on Instagram only obviously won’t have the capacity to manage such via their Facebook ad account. Instead, they’ll have to run their ad campaign, and track ad performance, on Instagram direct.

To promote your Instagram Post independent of Facebook, businesses will need to:

  1. Go to your profile
  2. Tap the post you’d like to promote
  3. Below the post’s image, tap ‘Promote’
  4. Fill in the details of your promotion by setting things like ‘Destination’ (where to send people), ‘Audience’ (who you want to reach), ‘Budget’ (how much you want to spend daily) and ‘Duration’ (how long you want your promotion to run). Tap ‘Next’ once you’ve completed these details
  5. To complete your promotion, tap ‘Create Promotion’ under ‘Review’

Instagram notes that the option will only be available to new Instagram advertisers in the US and Turkey at this stage.

See also  Facebook Publishes New Guide for Video Creators

Facebook has seemingly spent years working to ensure business Instagram and Facebook accounts are linked, and that any promotions are run through a centralized platform.

So why the change in direction?

As AdWeek notes, some have speculated that the recent backlash against The Social Network over its failure to address concerns around hate speech is behind this new update.

Last week, a coalition of civil rights groups in the US called on major advertisers to pause their Facebook ad spend in July, in order to send a message to the company that its lack of action is not good enough.

Facebook ad suspension campaign

The North Face was the first major brand to join the cause – but as many commentators noted, The North Face didn’t initially plan to also suspend its Instagram advertising campaigns in line with its commitment (it’s since announced that it will suspend its ads on both platforms).

That highlights a potential reason for this split – if Facebook starts seeing backlash over its policy decisions, maybe Instagram doesn’t have to lose out by association, even though both are owned by Facebook.

Instagram told AdWeek that this was not the reason for the change, noting that it’s been in development for months.

Still, it’s hard to imagine any other logic behind the option, especially, as noted, given Facebook has pushed advertisers towards linking their Facebook and Instagram presences for so long. There are significant benefits for Facebook in establishing such links, including improved data tracking, targeting benefits, integrated functionality, etc. Splitting them seems like a lot more back-end work – but then again, maybe Facebook is simply looking to ensure that it’s able to maximize ad dollars by removing Facebook Page connection as a requirement.

See also  Facebook will give academic researchers access to 2020 election ad targeting data

Either way, it’s only available in the US and Turkey, and there’s no word on any further planned expansion at this stage.  

Socialmediatoday.com

Continue Reading
Advertisement

SOCIAL

China accused of interference as Australia PM’s WeChat account vanishes

Published

on

Australian Prime Minister Scott Morrison opened his WeChat account in 2019 ahead of Australian elections that year


Australian Prime Minister Scott Morrison opened his WeChat account in 2019 ahead of Australian elections that year – Copyright NO BYELINE/AFP STRINGER

Australian Prime Minister Scott Morrison’s WeChat account has disappeared, prompting accusations of Chinese “interference” from senior members of his government Monday.

Morrison’s account on the Chinese social media app, which was launched in February 2019, appears to have been replaced with one titled “Australian Chinese new life.”

WeChat is the overwhelmingly dominant messaging and social media platform in China, where Western services such as WhatsApp, Facebook and Twitter are blocked.

There was no immediate comment from Morrison but a senator from his ruling centre-right Liberal Party accused Beijing of being behind the change.

“What the Chinese government has done by shutting down the prime minister’s account is effectively foreign interference in our democracy,” James Paterson told 2GB radio on Monday.

Paterson called on Australian politicians to boycott WeChat in response.

According to the account’s about page, the “Australian Chinese new life” name was registered on October 28, 2021.

But the account has posts dating back to February 1, 2019, including Morrison’s first, which reads: “I’m very happy to open my official WeChat account”.

AFP has contacted WeChat’s parent company Tencent for comment.

Morrison first launched his WeChat account to communicate with Australia’s sizable Chinese-Australian community ahead of elections in 2019.

That year, Morrison was asked by reporters whether there was a risk his account could be censored by the Chinese Communist Party.

“We haven’t experienced any such censorship,” he said.

See also  Tips for Responding to Negative Reviews [Infographic]

In December 2020, WeChat removed a post from Morrison that defended Australia’s investigation into allegations of war crimes perpetrated by Australian soldiers.

The post also criticised Chinese foreign ministry spokesman Zhao Lijian, who had tweeted a fake image of an Australian soldier holding a knife.

The last post on the “Australian Chinese new life” account is from July 9, 2021.

The Daily Telegraph reported Morrison has been locked out of his account since then.

All of the posts on the “Australian Chinese new life” account relate to Australian government announcements or messages from Morrison.



Source link

Continue Reading

SOCIAL

TikTok’s Working on a New, Opt-In Function to Show You Who Viewed Your Profile

Published

on

TikTok's Working on a New, Opt-In Function to Show You Who Viewed Your Profile


I’m not entirely sure what value this might bring, but TikTok is reportedly working on bringing back the option to see who viewed your profile in the app over the preceding 30 days, which would provide more transparency over user interest.

As you can see in these screenshots, uncovered by app researcher Kev Adriano (and shared by Matt Navarra), TikTok looks to be testing an opt-in functionality that would enable you to see who’s checking out your TikTok profile, while users would also be able to see when you’ve checked out their profile as well when this feature is switched on.

Which TikTok used to have, as a means to increase connections in the app.

TikTok profile views notification

As you can see here, TikTok used to provide a listing of people who’d checked out your profile, with a view to helping you find others to follow who may have similar, shared interests. TikTok removed the functionality early last year, amid various investigations into its data sharing processes, and with several high-profile cases of TikTok stalkers causing real-world problems for platform stars, it made sense that it might not want to share this information anymore, as it likely only increases anxiety for those who may have concerns.

But I guess, if stalkers wanted to check out your profile they wouldn’t turn the feature on, so maybe, by making it opt-in, that reduces that element? Maybe.

I don’t know, I don’t see a heap of value here, and while I can understand, when an app is starting out, how this sort of awareness might help to increase network connections, I’m not sure that it serves any real value for TikTok, other than providing insight into who’s poking around, and likely increasing concerns about certain people who keep coming back to check out your profile again and again.

See also  Bitcoin Clinches Top Spot in Crypto Social Media Mentions

Maybe there’s a value for aspiring influencers, in reaching out to potential collaborators who’ve checked out their stuff, or maybe it works for hook-ups, if that’s what you want to use TikTok for, which is why the opt-in element is important.

But much like the same feature on LinkedIn, mostly, it seems pretty useless. I mean, it’s somewhat interesting to know that somebody from a company that you’d like to work for checked out your profile, but if they did, and they didn’t feel compelled to get in touch, who really cares?

There is a limited value proposition here, in that getting in touch with those who did check out your profile could result in a business relationship, similar to the above note on potential collaborators on TikTok. But I’d be interested to see the actual percentage of successful contacts made is as a result of these insights.

I can’t imagine it’s very high – but maybe, if you give users the choice, and they explicitly opt-in, there is some value there.

Seems like stalker tracking to me, and potential angst and conflict as a result.

There’s no official word from TikTok as to whether this option will ever be released at this stage.





Source link

Continue Reading

SOCIAL

‘Flurona’ is a great example of how misinformation can circulate

Published

on

'Flurona' is a great example of how misinformation can circulate


This transmission electron microscope image shows SARS-CoV-2—also known as 2019-nCoV, the virus that causes COVID-19—isolated from a patient in the U.S. Virus particles are shown emerging from the surface of cells cultured in the lab. The spikes on the outer edge of the virus particles give coronaviruses their name, crown-like. Image captured and colorized at NIAID’s Rocky Mountain Laboratories (RML) in Hamilton, Montana.
Source – NIAID, CC SA 2.0.

In early January, Israel confirmed its first case of an individual infected with both the seasonal flu and COVID-19 at the same time, authorities reported. The two infections were found in an unvaccinated pregnant woman who had mild symptoms.

At the rime, the Times of Israel said, “Some reports suggested this marked the first such dual case in the world, but reports of patients with both flu and COVID-19 surfaced in the US as early as spring 2020.”

And it was the Times of Israel that helped the story to go viral by using a catchy, made-up name – “flurona” – and reporting that this is the “first” such case in the country, which some people read as the first case ever.

One news outlet went about amplifying the anecdotal report into “a new nightmare to keep us awake at night.” All the hype over this supposedly new and nightmarish disease did nothing more than fuel the amount of misinformation already bogging down social media platforms.

Scientific American suggests that physicians and scientists just don’t seem to be able to get the right message across to the public about what is real, what is treatable, and what is downright false.

See also  5 Trends that will Dominate Influencer Marketing in 2022 [Infographic]

Yes, you can catch the flu and Covid

Let’s look back a bit to the start of the pandemic. In March 2020, hospitals were being overrun with patients. At that time, COVID testing was still rather sluggish and expensive. So doctors often ordered several tests for patients, trying to identify — or eliminate from suspicion — other possible infections.   

And yes, any number of patients were found to have not only COVID-19 but nearly 5 percent of patients tested had another viral respiratory infection, too. At first, doctors worried more for these patients, whose immune systems were fighting two battles at once. 

“What we found was actually that patients who had Covid plus another infection — they had lower rates of inflammation in their body and were less likely to be admitted to the hospital,” said Dr. Sarah Baron, a physician who helped author a study in the Journal of Antimicrobial Chemotherapy to describe the findings.

While the study was small in the number of patients involved, it may offer an intriguing look at how one virus suppresses the effects of another – something called viral interference.

Researchers have known about viral interference since the 1960s when a group of scientists noticed that a live vaccine against polio and other enteroviruses also seemed to protect against unrelated viral respiratory diseases like influenza.  

For the week ending December 25, 2021, the U.S. Centers for Disease Control and Prevention reported that 6.2 percent of people tested for flu were positive, and 1,825 people were admitted to U.S. hospitals with flu that week.

See also  Twitter acquires social podcasting app Breaker, team to help build Twitter Spaces

So I would suggest to everyone that first – remember there are many reliable news sources on the Internet. Secondly, if a story you read sounds outrageous, take a few minutes to research it. You may just find out how inaccurate it may be.



Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending