Connect with us

SOCIAL

LinkedIn Launches Initial Test of Audio Rooms, Announces New Formats for Live Events

Published

on

LinkedIn Launches Initial Test of Audio Rooms, Announces New Formats for Live Events


With the pandemic still disrupting live events, and forcing businesses and industry groups to seek alternative means of networking and community connection, LinkedIn has seen a big rise in live events hosted on its platform, with the creation Live Events in the app increasing by 150%, year-over-year.

Which makes sense – LinkedIn is, after all, the professional social network, and where business leaders are increasingly looking to establish professional connections. And now, as it looks to maximize its potential on this front, LinkedIn is adding some new elements to its live events tools, which will provide more capacity for connection and interaction within the LinkedIn environment.

First off LinkedIn’s launching an initial test of its own, Clubhouse-like audio events platform, which will enable users to tune into live discussions in the app, and participate by raising their virtual hand to join as a speaker, or posting likes in response to the chat.

As you can see here, the format looks very much like Clubhouse and Twitter Spaces, with separate panels for those ‘on stage’ and speaking, and those tuning in below.

LinkedIn has been developing its live audio tools since March last year, at the peak of the Clubhouse hype cycle, and while it has taken some time for the platform to develop its own option, it could still serve a valuable purpose within the LinkedIn environment, providing more capacity for professional connection within industry-aligned meetings and discussions.

LinkedIn also notes that it has solid capacity to highlight the most relevant audio sessions to each member:

We have the professional context to recommend the most relevant events that can help you learn, network and be successful, and we’re investing more in surfacing these events to you. Whether an event by a creator or page you follow, or a topic you’re passionate about, we will surface the events that will help you reach your career goals.

Advertisement

Discovery remains the key challenge for social audio tools, and given the professional focus of LinkedIn, which helps to ensure that spam and off-topic discussions are somewhat limited, it could be well-positioned to highlight more relevant sessions to each user.

LinkedIn’s also using the format of its audio rooms as a template of sorts for its other live meeting features, including video events:

LinkedIn video events

And single user live-streams:

LinkedIn live-streams

That will expand the platform’s capacity to host virtual discussions, and bring industry leaders together in new formats, which could, again, be hugely valuable within a LinkedIn context, and help to expand the usage of the platform for live events.

Of course, ideally, we’ll all be able to go back to IRL events sooner rather than later. But with the Omicron variant of COVID now pushing case numbers higher once again, it looks like we will indeed be living with the virus for some time yet.

And even when live events are able to go ahead, these new connection options on LinkedIn will serve a valuable purpose, particularly as more businesses move to hybrid working processes, with more people spending more time in different locations, as opposed to being tied to a physical office space. As employees shift away from major cities, that could also impact the capacity to get business leaders together for such events – but virtual meet-up tools like this could ensure that such sessions can still happen, no matter where each participant is based.

The developments could serve a valuable purpose – LinkedIn says that its new events options will be tested by a few thousand creators who will host events across different topics and themes”

“We’ll expand the ability to host Audio Events to more creators in the coming months, and we’ll start rolling out our Video Events format later this spring.

Definitely one to keep tabs on – we’ll keep you updated on any progress.



Source link

Advertisement

SOCIAL

Google Announces New Search Updates Which Will Put More Emphasis on Content Depth

Published

on

Google's Latest Core Search Update is Rolling Out from Today

Google has announced some key updates to its Search algorithms which will look to highlight more valuable results, created for humans, as opposed to web pages that have been designed purely with SERP ranking in mind.

Google’s main target with these new updates is low quality aggregator sites, which aim to match up with common search terms in order to suck in more Search traffic.

Now, Google says that it will put more emphasis on content quality and depth, which could spark a change in broader SEO approach.

As explained by Google:

Next week, we’ll launch the “helpful content update” to tackle content that seems to have been primarily created for ranking well in search engines rather than to help or inform people. This ranking update will help make sure that unoriginal, low quality content doesn’t rank highly in Search, and our testing has found it will especially improve results related to online education, as well as arts and entertainment, shopping and tech-related content.”

The update, as Google says, is aimed at low quality sites that have been constructed purely to game the algorithm, by including specific keyword matches and data notes that align with key Google search trends.

In other words, if you’re creating shallow content based purely on keyword matching, in order to rank in Search, you may soon see a dip in your SERP rankings.

Advertisement

“For example, if you search for information about a new movie, you might have previously seen articles that aggregated reviews from other sites without adding perspectives beyond what’s available elsewhere. This isn’t very helpful if you’re expecting to read something new. With this update, you’ll see more results with unique, authentic information, so you’re more likely to read something you haven’t seen before.”

As always, Google wants to ensure that users get the most relevant, helpful results, which are generally not provided by aggregator sites or those constructed purely with Search rankings in mind. That could reduce the value of common SEO tactics, like using exact search terms in your headers, and keyword stuffing (which is already bad practice).

The change shouldn’t impact sites that are genuinely creating helpful, in-depth content on a specific topic. Really, the bottom line is that you should be creating content with your audience in mind, with Search being an afterthought in the process.

Though it’s difficult to give specific guidance, as we don’t know what the full impacts will be at this stage. Again, it shouldn’t impact most sites, which are not designed to game Google’s systems, but it may be worth keeping an eye on your Analytics data in the coming months.

Google’s also announced a new update to its review ranking process, designed to surface quality, helpful reviews in Search results.

“Last year, we kicked off a series of updates to show more helpful, in-depth reviews based on first-hand expertise in search results. We’ve continued to refine these systems, and in the coming weeks, we’ll roll out another update to make it even easier to find high-quality, original reviews. We’ll continue this work to make sure you find the most useful information when you’re researching a purchase on the web.”

Similar to the helpful content update, Google’s review focus is designed to highlight more product reviews that share in-depth research, ‘rather than thin content that simply summarizes a bunch of products’.

So if you’re looking to incorporate product reviews and UGC into your website, you’ll want to try to include more in-depth info, as opposed to quick hitter quotes and one-liners.

Advertisement

Again, the main focus for Google is to keep providing quality, informative results in Search, which answer the questions that searchers have when they come to its apps. The better you can do this, in detail, the better your Search performance should theoretically be.

It’d not always this simple, but these updates underline Google’s focus on providing more in-depth responses and original content, as opposed to summarized, aggregated answers.   

Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish