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LinkedIn Publishes New Guide on the Importance of Employer Branding in the Post-COVID Landscape

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LinkedIn Publishes New Guide on the Importance of Employer Branding in the Post-COVID Landscape


LinkedIn has published a new guide on effective employer branding, which could become even more important than ever in the post COVID landscape as employees seek out more meaning and increased job satisfaction.

As explained by LinkedIn:

“The pandemic has muddled both economic and social norms and changed people’s expectations of the brands they work for and buy from. These blurring lines mean candidates, employees and customers are evaluating companies more holistically than ever. To build trust and compete for the best candidates in this new organizational reality, brands must show up and communicate consistently across all audiences and stakeholders.”

A key part of this, LinkedIn says, is effective employer branding, and its new, 11-page pocket guide provides a range of tips on this front.

The guide looks at what potential employees are looking for from employers, which LinkedIn says is similar to what potential customers are also seeking.

There’s also an overview of the prospective employee journey, which shines more light on the various touchpoints that people come across as they assess your business.

LinkedIn Employer Branding Guide

The guide also looks at ‘brand DNA’, and how it can additionally contribute to your employer branding, while there are also tips on how to use newer technologies to enhance your business presence in this respect.

It’s a brief, but interesting guide, which could help you formulate a more effective approach for potential employees – or at the least, get you thinking about what your content, and overall online presence, communicates about your employer brand.

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You can download the full ‘How to Build a Unified Brand’ guide book here.

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Murdered rapper’s song pulled from YouTube in India

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Sidhu Moose Wala's murder sparked anger and outrage from fans from across the world

Sidhu Moose Wala’s murder sparked anger and outrage from fans from across the world – Copyright AFP Narinder NANU

YouTube has removed a viral music video in India released posthumously by murdered Sikh rapper Sidhu Moose Wala following a complaint by the government.

The song “SYL” talks about the Sutlej-Yamuna Link (SYL) canal which has been at the centre of a long-running water dispute between the late Sikh rapper’s home state of Punjab and neighbouring Haryana.

The track, released posthumously on Thursday, also touches on other sensitive topics such as deadly riots targeting the Sikh community that broke out in India in 1984 and the storming of an important Sikh temple in Amritsar by the army the same year.

It had garnered nearly 30 million views and 3.3 million likes on the singer’s YouTube page before it was pulled down over the weekend.

“This content is not available on this country domain due to a legal complaint from the government,” said a message posted on the song link.

The song is still available in other countries.

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In an email to AFP, a YouTube spokesperson said it had only removed the song in “keeping with local laws and our Terms of Service after a thorough review”.

The government did not immediately respond to enquiries.

Moose Wala’s family termed the removal of the song “unjust” and appealed to the government to take back the complaint, local media reports said.

“They can ban the song but they cannot take Sidhu out of the hearts of the people. We will discuss legal options with lawyers,” uncle Chamkaur Singh was quoted as saying by the Hindustan Times daily.

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Moose Wala — also known by his birth name Shubhdeep Singh Sidhu — was shot dead in his car in the northern state of Punjab last month.

The 28-year-old was a popular musician both in India and among Punjabi communities abroad, especially in Canada and Britain.

His death sparked anger and outrage from fans from across the world.

Last week, Indian police arrested three men accused of murdering Moose Wala and seized a cache of weaponry including a grenade launcher.

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The men had allegedly acted at the behest of Canada-based gangster Goldy Brar and his accomplice Lawrence Bishnoi who is currently in jail in India.

Moose Wala rose to fame with catchy songs that attacked rival rappers and politicians, portraying himself as a man who fought for his community’s pride, delivered justice and gunned down enemies.

He was criticised for promoting gun culture through his music videos, in which he regularly posed with firearms.

His murder also put the spotlight on organised crime in Punjab, a major transit route for drugs entering India from Afghanistan and Pakistan.

Many observers link the narcotics trade — mostly heroin and opium — to an uptick in gang-related violence and the use of illegal arms in the state.

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