In the dynamic realm of search engine optimization (SEO), my career spans nearly two decades, starting in 2004 when I started working for an agency and...
In the dynamic world of online marketing, Jenn Brabbins stands out, carving her own path as a digital marketer. With twelve years of experience in the...
A roundtable from The Drum and Brandwatch brought together marketers from Britvic, Cisco, CNBC, HP, HSBC, ITV Studios, NBCUniversal, Virgin Media O2 and We Are Futures...
Generative AI has been the key tech trend of the year, with all of the major players investing in new generative AI projects, in order to...
While AI and large language models (LLMs) become more commonplace, it’s worth considering the amount of computational power, and data storage, that these systems require to...
In today’s digital age, affiliate marketing has become an increasingly popular method for businesses to promote their products and services. By partnering with affiliates who share...
Almost every business, big and small, uses some form of cloud storage. It has been reported that the proportion of businesses using purely on-cloud storage is...
Marketing is undergoing a monumental shift as third-party cookies are phased out, and the spicket on mobile data is down to a trickle. For most marketers,...
The perfect storm has been brewing around digital identity for some time. We’ve got Google’s ever-impending deprecation of third-party cookies set to take effect in 2023;...
There is a new data revolution happening, and it’s sweeping across the industry so quickly that many SEO and digital marketers are struggling to make sense...