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LinkedIn Shares New Data on Engagement and Ad Performance [Infographic]

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LinkedIn Shares New Data on Engagement and Ad Performance [Infographic]

Amid the changes at Twitter, many people are considering alternative options, and for businesspeople, that’s seen many switching to LinkedIn instead, and tapping into the rising conversation on that platform.

Which, according to parent company Microsoft, has been rising at ‘record levels’ quarter-on-quarter for years – though LinkedIn doesn’t provide full performance reports anymore, so it’s difficult to know what, exactly, ‘record levels’ means in this context.

Which is why this latest overview from LinkedIn is interesting. In a new infographic, LinkedIn has shared a range of data points on ad performance, usage, and specific engagement stats.

Some key notes:

  • LinkedIn members viewed 22% more feed updates in 2022 YoY
  • LinkedIn members had 25% more public conversations on LinkedIn YoY
  • Between June 2020 and June 2022, LinkedIn members shared 25% more public content 

LinkedIn also notes that 2.7 million company pages post at least weekly, while over 11 million users have turned on LinkedIn’s Creator Mode since its launch in March 2021.

Also, in regards to real-time engagement, LinkedIn’s seen a 75% increase in the number of ‘spontaneous LinkedIn Live events’.

These are some interesting stats, and maybe, as LinkedIn continues to rise, it could become more of a priority for more people looking to maintain professional engagement, and even discuss the latest news happenings, in a new way.

I mean, it seems like a no-brainer that LinkedIn should be looking to add in a more real-time feed of updates to cater to Twitter cast-offs. LinkedIn doesn’t tend to move fast in this respect, but a secondary feed, updated in real time, could be a valuable addition.

Check out LinkedIn’s full infographic overview below.

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YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

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YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

YouTube has added a new time targeting element to its Masthead Ads, which will enable brands to display their promotions in key times leading up to key events.

As explained by YouTube:

In a time of multiple screens and countless ways to stay entertained, it can be challenging to get your audience’s attention. But even with so much content available at any time, people are drawn to moments they can experience together: a new movie release, a big game, a product launch, a holiday. And these are key opportunities to connect with a brand. Marketers, you know this well: you center advertising campaigns around the tentpole moments most likely to inspire your audience, shift perceptions or influence a purchase decision.”

YouTube’s Cost-Per-Hour Masthead enables brands to own the most prominent placement in the app during the hour(s) leading up to, during or after priority moments.

For example:

“[During the recent World Cup], McDonald’s Brazil turned to the YouTube Cost-Per-Hour Masthead. Their strategy was savvy: reach anyone in Brazil who was watching YouTube an hour before the Brazil vs. Cameroon match and remind them to pick up McDonald’s before the game started. This perfectly timed execution delivered tens of millions of impressions at the very moment fans were preparing for the match.

It could be a good way to hook into key moments, and build momentum for your campaigns, while also establishing association with key events and subjects.

“Just a few weeks ago, Xiaomi, the leading smartphone manufacturer in India, prepared to launch their highly anticipated Redmi Note 12 series via YouTube livestream. To drive viewership, Xiaomi ran the Cost-Per-Hour Masthead during the event. Not only did this activation drive scaled awareness, it led to over 90,000 concurrent livestream views. The Redmi Note 12 went on to generate a record number of first-week sales, making it one of their most successful launches to date.

It’s an expansive, but potentially significant targeting option, which could hold appeal for big brands looking to make a big splash around major events and releases.

You can learn more about YouTube’s Cost-Per-Hour Masthead process here.

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

While talent matters, the good news is we all learn at basically the same rate–and can “learn anything we want.” Think you don’t have the talent for entrepreneurship? For leadership? For programming, for design… for whatever pursuit you may want to, um, pursue? According to HubSpot co-founder …

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

Are you a small business owner or marketing manager, just getting started on building your social media strategy? Need to learn the basics before launching your first social media campaign?

In this infographic, Sprout Social shares social media tips broken down as follows:

  • Who uses social media?
  • What does social media do for you?
  • Define your goals
  • Targeting your audience
  • Choosing a platform
  • Social media metrics

Check out the infographic below to learn more.

How to Successfully Use Social Media: A Small Business Guide for Beginners

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